Open je Hart

Name

Open je Hart

Legal name

Open je Hart

Website

https://openjehart.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Yoga and Wellness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Yoga instruction services
• Meditation and mindfulness
• Wellness classes
• Corporate wellness programs
• Meditative walking experiences

Headquarters

HQ city

Biezenmortel

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Yoga Classes: Regular group yoga lessons at various community locations. Classes are priced per lesson (€9.50 in Biezenmortel) or drop-in (€13.50). Some classes are subsidized through municipal exercise programs, keeping costs low for participants.
2. Private Yoga Lessons: One-on-one personalized yoga instruction tailored to individual needs. Priced at €50 per 60-minute session. Includes introductory consultation to assess personal goals and requirements.
3. Yoga Nidra Sessions: Deep relaxation sessions lasting 1.5 hours priced at €15 per session. Offered as special events through the agenda.
4. Mind-Walk® Experiences: Meditative nature walks in Loonse en Drunense Duinen lasting approximately 1.5 hours. Can also be purchased as gift certificates.
5. Corporate Mind-Walk®: Team-building and group activity services for businesses combining nature walks with yoga and mindfulness exercises. Benefits include physical (more energy, better sleep), mental (relaxation, stress reduction, concentration), social (better relationships, communication), and awareness (confidence) improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Open je Hart delivers in-person Dru Yoga instruction (group and private classes), Yoga Nidra deep-relaxation sessions, and the trademarked Mind-Walk® meditative outdoor walks, with a small corporate Mind-Walk® team-building offering and limited online classes. Classes are held at community venues, care facilities, and in nature across the Waalwijk region of the Netherlands, often through municipal-subsidized exercise programs for seniors.

Product overview

Open je Hart is a Dutch yoga and wellness studio offering a unified portfolio of in-person and online wellness services. The core offering is Dru Yoga instruction—delivered through group classes (Groepsles) and private lessons (Privé yogales)—supplemented by Yoga Nidra deep relaxation sessions, Mind-Walk® meditative outdoor walks, Mind-Walk® for companies (corporate team-building), and online meditation classes. The studio operates across multiple locations in the Netherlands (Biezenmortel, 's Hertogenbosch, Vlijmen, Drunen, Waalwijk, and Sprang-Capelle) and serves diverse groups including seniors, people with dementia, and corporate teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Yoga Classes (Groepsles) In-person Dru Yoga group classes taught at community venues, care facilities, and municipal program locations across the Waalwijk region. Maximum 9 participants per class to ensure personal attention. Each ~65-minute session includes arrival exercises, activation, Energy Block Release sequences, yoga postures, breathing exercises, and final relaxation. Priced at €9.50 per lesson on a semi-annual subscription basis, or €13.50 drop-in.
• Private Yoga Lessons (Privé yogales) One-on-one personalized Dru Yoga instruction for individuals with specific physical complaints, high stress, body-confidence concerns, or those who prefer personal attention over group settings. Includes an introductory consultation and tailored lesson plan. Sessions are 60 minutes at €50 each, available in-person near Waalwijk or online.
• Yoga Nidra
• Mind-Walk®
• Mind-Walk® for Companies
• Online Yoga & Meditation

Quantifiable outcome

• Improved sleep quality reported by students
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gemeente 's HertogenboschcoreChannel Partner/ Reseller/ DistributorMunicipal government partnership through the 'Beweeg uw Fit' program, a subsidized exercise program for seniors. Classes are offered Thursday mornings at three time slots (9.30u, 10.30u, 11.45u) as part of this community wellness initiative.
• Gemeente HeusdencoreChannel Partner/ Reseller/ DistributorMunicipal government partnership providing subsidized exercise program for seniors. Monday morning class at 9.30u in Vlijmen (De Korf) is part of this program.
• Woonzorgcentrum AntoniushofminorChannel Partner/ Reseller/ DistributorCare facility partnership providing weekly yoga classes for residents every Tuesday morning at 9.30u.
• Zorglocatie ZandleyminorChannel Partner/ Reseller/ DistributorCare facility partnership providing yoga classes for people with (beginning) dementia. Monday morning class at 11u, open to both internal residents and external participants.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Headspace: Global meditation and mindfulness app with corporate wellness offerings. Overlaps with Open je Hart's guided meditation instruction and corporate Mind-Walk B2B channel at vastly greater scale.
• Alo Moves: Premium digital yoga and mindfulness platform from Alo Yoga. Competes for the wellness-seeking consumer in the same Dru/Yoga Nidra/meditation category with a much deeper content library.
• Basic-Fit: Large low-cost European fitness chain with significant Dutch presence, offering group yoga classes among broader fitness programming. Competes for the same entry-level wellness consumer but operates at much larger scale and lower price points.
• Glo (formerly YogaGlo): Subscription streaming platform with thousands of yoga, meditation, and Pilates classes. A direct substitute for the limited online offering Open je Hart currently provides (one Friday class).
• Calm: Leading meditation and sleep app with corporate wellness products. Competes directly with the relaxation, sleep, and stress-reduction benefits Open je Hart sells through Yoga Nidra and group classes.
• YogaStudio by Gaiam: Consumer yoga brand offering on-demand video classes and instructor-led sessions, overlapping with Open je Hart's online offering and targeting the same general wellness audience.

Emerging players

• SilverFit: Niche provider of movement and wellness technology for seniors in care settings. Adjacent to Open je Hart's dementia and senior care-facility yoga programs and could become a partner or substitute for care-facility contracts.

Regional players

• Yogastudio.nl: Dutch online directory and marketplace for yoga studios and classes, providing visibility into competing local yoga offerings in the same Waalwijk/'s-Hertogenbosch catchment.

Others

• Dru Yoga International: Global training body for the Dru Yoga methodology that Open je Hart's founder is certified in. Comparable as the source network of Dru-trained instructors who could compete or partner regionally.

Direct peers

• Hot Mama Health Club: Dutch chain of boutique fitness and yoga studios offering group classes, private sessions, and wellness programs across the Netherlands. Most directly comparable to Open je Hart in business model (group + private yoga), pricing tier, and Dutch geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBDXL7DGTv5UfKib_sklu6w
• Facebookfacebook.com/openjehart
• Instagraminstagram.com/openjehart
• LinkedInlinkedin.com/company/open-je-hart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open je Hart