OWN

What OWN does

OWN (Open World Now) is a Spain-based gaming, esports, and digital entertainment festival operated by Encom Games S.L.R., a private limited company headquartered in Valencia and registered with CIF B98505688. Founded in 2024 as an explicit evolution of DreamHack Valencia, the event targets gamers aged 13-35, content creators, families with young children, K-Pop and dance enthusiasts, and consumer brands seeking access to Spain's gaming demographic. The flagship OWN Valencia 2026 festival is scheduled for July 3-5, 2026 at Feria Valencia, drawing 50,000+ attendees across multiple themed zones including an Expo Area, the Movistar LAN Party hosting 2,000+ overnight gamers for four days, the Kids Fest, K-Pop Dance Arena, cosplay and dance competitions, a Creator Hub, a foodtruck village, and a Business Forum for the digital and creative sectors.

The core technology stack is operational rather than software-native: high-capacity LAN infrastructure supporting 2,000+ concurrent users with reserved seating, 24/7 power and connectivity, a cashless wristband payment system with online recharge capability, professional Creator Hub streaming setups equipped with Corsair and Elgato hardware, and ticketing through the Enterticket platform. The event runs 20+ esports tournaments across major titles including Fortnite, Counter-Strike 2, Valorant, League of Legends, Rainbow Six Siege, Brawl Stars, and Clash Royale, with combined prize pools exceeding €20,000 and official sanctioning from publishers including Supercell and tournament operators Winamax and Torneum.

OWN operates a hybrid revenue model. Consumer revenue comes from tiered ticketing — single-day passes from €14, multi-day passes from €24, LAN tickets from €62, and LAN Premium+ VIP at €150 — plus family packs and children-under-5 free entry. B2B revenue is structured around four sponsorship tiers (Naming, Head, Main, Official) with Naming Partner packages guaranteeing 2.5-3 million marketing impacts, supplemented by exhibitor booth fees and foodtruck rentals structured as either €2,500 plus 10% commission or a €4,000 fixed tariff. Distribution is domestic, primarily through online ticketing, on-site box office, and direct B2B sales via [email protected], with institutional backing from Ajuntament de Valencia, Generalitat Valenciana, EMT Valencia, and the Valencia Game City initiative.

Name

OWN

Legal name

Encom Games S.L.R

Website

https://openworldnow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OWN (Open World Now), operated by Encom Games S.L.R. in Valencia, Spain, runs an annual gaming, esports, and digital entertainment festival drawing 50,000+ attendees. The event features a 2,000-person LAN party, 20+ esports tournaments, creator programming, and tiered brand sponsorships.

Ownership category

akta.pro rank

Product category

Gaming Events & Esports Festivals

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Festival & Multi-Title Events (MPAKANAJ)

akta.pro secondary industries

In-Person Arena/LAN Esports Events (MPAKANAN), Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Esports & Gaming Events (THAJAFAG)

Keywords

• Gaming festival
• Esports tournament
• LAN party
• Digital entertainment
• Content creator hub

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Ticket Sales: Revenue from selling festival day passes (from €14), multi-day subscriptions (from €24), and LAN party tickets (from €62) including VIP tiers up to €150
2. B2B Partnerships and Sponsorship: Tiered partnership packages (Naming Partner, Head Partner, Main Partner, Official Partner) providing brand visibility, exhibitor space, and activation opportunities
3. Exhibitor and Foodtruck Space Rental: Fees for exhibitor booth space (variable pricing) and foodtruck locations (€2,500 variable or €4,000 fixed tariffs)
4. Food and Beverage Sales: Commission from Solmarket foodtruck area with 20+ gastronomic options and on-site bars

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

OWN (Open World Now) operates a large-scale annual gaming, esports, and digital entertainment festival at Feria Valencia in Valencia, Spain. The event combines a multi-day LAN party (Movistar LAN Party) supporting 2,000+ overnight gamers, competitive esports tournaments across titles such as Fortnite, CS2, VALORANT, League of Legends, Brawl Stars, Clash Royale and Rainbow Six with €20,000+ in prize pools, a Creator Hub with professional streaming facilities, family-oriented Kids Fest programming, and additional zones for K-Pop dance, cosplay, TCG, music shows and B2B brand activations.

Product overview

OWN is a gaming, esports, and digital entertainment festival that serves as Spain's largest event of its kind, held at Feria Valencia. The core offering consists of the main OWN Valencia Festival featuring multi-zone programming (Expo Area, Kids Fest, Market, Business Forum), combined with the Movistar LAN Party providing multi-day immersive gaming for 2,000+ participants. The event portfolio includes competitive esports tournaments across major titles with €20,000+ total prize pools, creator-focused experiences via the Creator Hub with professional streaming equipment, family entertainment through the Kids Fest zone, and cultural programming including K-Pop Dance Arena, Cosplay Competition, Dance Battle, and Trading Card Game festivals. Supporting offerings include creator ambassador programs, community group discounts, tiered brand partnership packages, and foodtruck village services. The event targets gamers, esports enthusiasts, content creators, families, and brands seeking engagement with Spain's digital entertainment community.

Differentiator

Problem solved

Functional benefit

Products and services

• OWN Valencia Festival Three-day annual gaming, esports, and digital entertainment festival held at Feria Valencia in Valencia, Spain, bringing together 50,000+ attendees across esports tournaments, LAN gaming, creator meetups, concerts, cosplay, family activities, and brand activations.
• Movistar LAN Party Four-day immersive LAN gaming experience supporting 2,000+ participants camping at the venue with reserved seats, power, sleeping areas, showers, exclusive tournaments, 24/7 gaming access, and prize pools exceeding €20,000.
• Esports Tournament Programming Competitive gaming tournaments across multiple titles including Fortnite Unreal Series, Counter-Strike 2 (CS2 Spanish Circuit), VALORANT, League of Legends, Brawl Stars Challengers, Clash Royale (Torneum), and Rainbow Six Siege with combined prize pools totaling over €20,000.
• Creator Hub Exclusive area with 5 professional streaming setups equipped by Corsair and Elgato where content creators can stream live, connect with other creators, and host Meet & Greets with their communities.
• Partner and Exhibitor Packages Tiered B2B sponsorship and exhibitor opportunities including Naming Partner (with 2.5-3M guaranteed impacts and event naming rights), Head Partner, Main Partner, and Official Partner levels, offering brand visibility, exhibitor space, stage naming rights, VIP access, and digital campaign reach to brands targeting the gaming demographic.
• Foodtruck Village (OWN Yummy / Solmarket) Gastronomic area with 20+ foodtruck slots for festival attendees, available to food vendors at a fixed tariff of €4,000 or variable tariff of €2,500 plus 10% commission (excluding VAT).
• OWN Kids Fest Family-oriented zone offering activities for children ages 4-14, including kids gaming areas, storytelling (Cuentacuentos), creative workshops (Taller creatividad), face painting, theatrical performances (Títeres), the EMT Experience bus, and the Scape Bus experience.

Quantifiable outcome

• 50,000+ attendees per event iteration
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• MovistarcoreGTM or Marketing PartnerMain partner and naming association for the LAN Party component (Movistar LAN Party). Provides telecommunications infrastructure, brand visibility across all event materials, and cross-promotional marketing through Movistar's extensive customer base.
• Monster EnergycoreGTM or Marketing PartnerMain partner providing energy beverage sponsorship, brand activations, sampling opportunities, and exclusive merchandise collaborations. Featured prominently in event photography and marketing materials.
• NitroPCflagshipGTM or Marketing PartnerPC hardware partner providing gaming equipment and infrastructure support for the LAN party and tournament areas.
• Ajuntament de ValenciaflagshipStrategic or Co-development PartnerMunicipal government institutional partner supporting the event through city promotion, public space permits, and collaboration with Valencia Game City initiative for esports development.
• Generalitat ValencianaflagshipStrategic or Co-development PartnerRegional government institutional partner providing support through the Valencia Innovation Capital initiative for technology and digital entertainment events.
• ESETminorGTM or Marketing PartnerCybersecurity partner sponsoring the E-SET Stage and esports arena with brand visibility and security-themed activations.
• GLS SpainminorOthersLogistics partner providing shipping and delivery services for event operations, merchandise fulfillment, and exhibitor logistics.
• SupercellflagshipGTM or Marketing PartnerGame publisher partner for Brawl Stars Challengers Spain tournament, providing official competition sanctioning and prize pool support for international qualifier.
• NintendoflagshipGTM or Marketing PartnerPlatform partner providing game titles, tournament content for Mario Kart and Smash Bros, and promotional support for gaming zones.
• PlayStationflagshipGTM or Marketing PartnerPlatform partner for console gaming zones and tournament content, providing brand presence and game activations.
• CaixaBankminorGTM or Marketing PartnerBanking partner associated with Ubisoft game activations and financial services sponsorship for the gaming audience.
• EMT ValenciaflagshipStrategic or Co-development PartnerMunicipal transport company partner providing OWN The Bus Brawl Stars tournament on public transportation and promotional transit partnerships.
• CorsairflagshipGTM or Marketing PartnerGaming hardware partner providing peripherals and streaming equipment for Creator Hub streaming stations and tournament setups.
• ElgatoflagshipTechnology or IntegrationTechnology partner providing streaming and content creation equipment for Creator Hub professional streaming setups.
• AORUSminorGTM or Marketing PartnerGaming hardware brand exhibitor showcasing gaming motherboards, graphics cards, and PC components.
• SlimbookminorGTM or Marketing PartnerSpanish laptop manufacturer exhibitor displaying ultrabooks and productivity laptops for the gaming market.
• WinamaxflagshipGTM or Marketing PartnerOrganizer of CS2 Spanish Circuit tournament with €5,000 prize pool finals at OWN, providing esports competition structure and broadcast coverage.
• TorneumflagshipStrategic or Co-development PartnerClash Royale tournament organizer collaborating on €10,000 prize pool tournament with international creator invitational and grand finals at OWN.
• València Game CityflagshipStrategic or Co-development PartnerMunicipal esports initiative organizing Gay Games esports tournaments (Overwatch, EA FC26) and Dance Battle competition within OWN.
• GiantXminorGTM or Marketing PartnerEsports organization and gaming brand exhibitor showcasing products and engaging with community at the event.
• NewskillminorGTM or Marketing PartnerSpanish gaming peripherals brand exhibitor featuring gaming chairs, headsets, and accessories.
• WortenminorGTM or Marketing PartnerElectronics retailer co-organizing Rumbal Rumble Roomba battle robot competition with prizes and brand activation.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• ESL (ESL Gaming): Global esports tournament organizer and event producer running large-scale tournaments (CS2, Dota 2, etc.) with on-site finals. Comparable as a competitive event/sponsorship platform; ESL is a broader incumbent across multiple geographies.
• Electronic Sports World Convention (ESWC): Historic international esports event with on-site finals, LAN tournaments, and sponsor activations. Comparable as a festival-style competitive gaming event targeting similar core esports demographics.
• Gamescom: World's largest gaming trade and consumer event (Cologne). Comparable as a multi-day festival combining esports tournaments, publisher booths, cosplay, and consumer/family programming with tiered sponsor packages.

Regional players

• Madrid Games Week: Annual gaming trade and consumer show in Madrid. Comparable as a Spanish-region multi-day gaming/esports festival with publisher exhibitors, tournaments, and family programming.
• Iberanime: Spanish anime/manga/gaming convention held in Madrid and Lisbon. Comparable in pop-culture festival programming (cosplay, K-Pop-style content, creators) and Spanish youth audience monetization.

Direct peers

• DreamHack: The original Swedish LAN/esports festival brand of which OWN is the direct evolution (formerly DreamHack Valencia). Comparable as multi-day gaming, esports, and LAN events at large venues with tiered sponsorships and ticketed admission.
• Gamergy: Spain's other flagship gaming/esports festival (Madrid), operated by Ifema. Directly comparable in geography, audience (Spanish gamers, families, creators), and B2B/B2C sponsorship model.

Emerging players

• Rebels Gaming: Spanish esports organization that participates in OWN's events and LAN party activities. Comparable as a Spanish esports team/event brand competing for similar audience attention and tournament slots.
• LAN Party (event operators): Smaller-scale LAN party operators and pop-up LAN events across Europe. Comparable in the dedicated LAN-infrastructure product (2,000+ concurrent users, overnight gaming) that OWN markets as a core differentiator.

Others

• Valencia Game City: Municipal esports initiative of Valencia that co-organizes tournaments at OWN (Gay Games esports, Dance Battle). Comparable as a public-sector-backed gaming event ecosystem and institutional partner/competitor in Valencia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OpenWorldNowcom
• Instagraminstagram.com/openworldnowcom
• TikToktiktok.com/@openworldnowcom
• LinkedInlinkedin.com/company/own-valencia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OWN