Rebels Gaming

What Rebels Gaming does

Rebels Gaming is a privately held esports club founded in November 2021 in Madrid by professional footballer David De Gea, with subsequent equity participation by footballers Juan Mata and Bruno Fernandes from October 2022. The legal entity is YEDAY Sports, S.L., registered in Madrid. The club fields competitive rosters across five-plus game titles — Counter-Strike 2, League of Legends (via the LVP Superliga slot won in October 2022), VALORANT (including the all-female Rebels Velvet franchise in the Game Changers circuit), EA Sports FC 25 (via a Villarreal C.F. partnership in LALIGA FC Pro 25), and Fighting Games (Street Fighter 6). Core infrastructure includes the proprietary 350m² Rebels Center in Valdebebas, Madrid, which houses training rooms, a physiotherapy area, a 40+-seat competition arena (the REBELS LEGION Arena, title-sponsored by Lenovo Legion), meeting rooms, and a fan zone with on-site merchandise and café.

The business model is sponsorship-led, supplemented by merchandise, tournament prize money, and emerging bootcamp services. Revenue streams include multi-category sponsorship agreements with endemic gaming brands (Kelme for technical apparel, Razer for peripherals, Lenovo Legion for the arena) and non-endemic brands seeking youth-audience access (N26 bank, My Instant Pasta, Zwheel electric mobility, Tokio School, Longford International College, Void Gaming). Merchandise is sold direct-to-consumer via a WooCommerce storefront on rebelsgaming.gg with EU shipping, with products manufactured by Kelme and JOMA at €9.95–€29.99 unit pricing. Bootcamp experiences at the Rebels Center are offered on a quote basis to groups and corporate clients. Customer-facing distribution spans Twitch, Twitter/X, Instagram, TikTok, and YouTube channels, supported by content creator partnerships with DaniKongi and Zok3r.

The company targets two primary customer segments: (1) esports fans and gamers aged 15–35 across Spain and the broader Iberian market, who consume competitive content, attend watch parties, and purchase merchandise; and (2) corporate sponsors — both endemic gaming brands and non-endemic advertisers — seeking culturally relevant access to the young digital-native demographic through jersey placement, content activation, and event presence. Competitive milestones include 2022 national championships in VALORANT and Rainbow Six Siege, plus the 2024–2025 CS2 run to the IEM Katowice main stage and ESL Challenger Melbourne semifinals. The company employs approximately 8 staff, operates with no disclosed external funding rounds, and has expanded its competitive portfolio and geographic footprint (Portugal roster September 2025; Japan retail channel via Void Gaming March 2025) without recorded revenue.

Name

Rebels Gaming

Legal name

YEDAY Sports, S.L.

Website

https://rebelsgaming.gg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebels Gaming is a Madrid-based esports club founded in 2021 by footballer David De Gea, competing across CS2, League of Legends, VALORANT, EA FC 25, and Fighting Games, monetizing through multi-category sponsorships, branded merchandise, tournament winnings, and bootcamp services for fans and brand partners.

Ownership category

akta.pro rank

Product category

Esports Organization

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

Keywords

• Esports team management
• Competitive gaming operations
• Esports merchandise sales
• Gaming tournament services
• Esports sponsorship marketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorships and Partnerships: The club generates revenue through multi-category sponsorship agreements including technical kit (Kelme), peripherals (Razer), banking (N26), food brands (My Instant Pasta), mobility (Zwheel), education (Tokio School), and custom controllers (Void Gaming). Logos appear on jerseys, content, and equipment.
2. Merchandise Sales: E-commerce store selling branded apparel including official jerseys (€29.99), jackets (€24.99), tracksuits (€24.95), sweatshirts (€14.95), training shirts (€9.95), and limited drops. Products manufactured by Kelme.
3. Tournament Prize Winnings: Revenue from competing in and winning esports tournaments across multiple titles including national championships in VALORANT and Rainbow Six (2022), international CS2 tournaments (IEM Katowice main stage, ESL Challenger Melbourne semifinals), and FC25 competitions.
4. Bootcamp Services: The club offers bootcamp experiences at the Rebels Center, marketed through a 'Solicita tu presupuesto' (request a quote) contact form, suggesting B2B/corporate group booking revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rebels Gaming is a multi-title Spanish esports club that fields professional competitive teams in League of Legends, VALORANT, Counter-Strike 2, EA Sports FC 25, and Street Fighter 6, generating revenue from sponsorships, tournament prize winnings, and merchandise sales. The club also operates a branded apparel e-commerce store (jerseys, jackets, tracksuits, sweatshirts, t-shirts) and offers bootcamp experiences at its 350m²+ Rebels Center high-performance training facility in Valdebebas, Madrid.

Product overview

Rebels Gaming is an esports club founded by footballer David De Gea in 2021. The organization's primary offering is competitive esports teams competing in multiple game titles including League of Legends, Valorant, Counter-Strike 2, EA Sports FC 25, and Fighting Games (Street Fighter 6). Additionally, the company operates an e-commerce merchandise store selling official branded apparel including jerseys, jackets, tracksuits, sweatshirts, and t-shirts produced in collaboration with sportswear manufacturer Kelme and JOMA. The RBLS Center serves as the club's high-performance gaming facility in Valdebebas, Madrid.

Differentiator

Problem solved

Functional benefit

Products and services

• Camiseta Oficial RBLS Gaming 2026 · JOMA Official RBLS Gaming 2026 jersey produced by JOMA, featuring the club's red colors with a classic athletic design made from polyester. Priced at €29.99 (VAT included) with free shipping to Iberian Peninsula, Balearic Islands, and Portugal.
• Chaqueta Oficial RBLS Gaming 2026 · JOMA Official RBLS Gaming 2026 jacket in burgundy red with a sporty clean design, finished with JOMA quality for competition and casual wear. Priced at €24.99 (VAT included) with EU shipping.
• Chándal oficial RBLS Official RBLS tracksuit in black/white color from Kelme, designed for training with elastic cuffs and slim-fit pants for athletic performance. Priced at €24.95 (VAT included).
• Sudadera RBLS roja Red/white RBLS training sweatshirt by Kelme with hip elastic hem and elastic cuffs for comfort during sports practice. Priced at €14.95 (VAT included).
• Chaqueta RBLS naranja Orange/white RBLS training jacket by Kelme with zipper closure and casual sport aesthetic made from 100% polyester. Priced at €19.95 (VAT included).
• Camiseta entrenamiento RBLS Official RBLS training t-shirt produced by Kelme, made from 100% polyester for athletic performance. Available in sizes XS to 4XL with free shipping to Iberian Peninsula, Balearic Islands, and Portugal.
• We are RBLS shirt – Drop 001 Limited edition oversize cotton t-shirt marking the first official drop from RBLS Gaming in 2025, featuring the brand's rebellious identity. Priced at €24.95 (VAT included); sold out at time of extraction.
• Camiseta RBLS blanco/white White RBLS training t-shirt produced by Kelme, 100% polyester for athletic use.
• Rebels Gaming competitive esports teams Professional competitive esports teams fielded in Superliga de League of Legends (via LVP), VALORANT (Spanish national champions spring 2022), Rainbow Six Siege (2022 national champions), Counter-Strike 2 (IEM Katowice main stage, ESL Challenger Melbourne semifinals), EA Sports FC 25 (LALIGA FC Pro 25 under Villarreal C.F. partnership), and Street Fighter 6 (Samoel signing). Includes the Rebels Velvet all-female VALORANT team competing in the Game Changers circuit.
• Rebels Center bootcamp experiences Bookable group bootcamp experiences at the Rebels Center high-performance facility in Valdebebas, Madrid, marketed through a 'Solicita tu presupuesto' (request a quote) contact form for B2B/corporate and group bookings.

Quantifiable outcome

• National champions: VALORANT (2022 spring) and Rainbow Six Siege (2022)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Void GamingcoreStrategic or Co-development Partner · 4 March 2025Void Gaming, Japan's leading custom controller brand used by esports professionals worldwide, partnered with Rebels Gaming. The two launched a 100% custom Rebels Gaming controller available for purchase. The partnership expands Rebels into Japan's gaming peripherals market. Void Gaming also works with Fnatic and Alliance.
• Villarreal C.F.coreStrategic or Co-development Partner · 10 December 2024Rebels Gaming and Villarreal C.F. partnered to compete in LALIGA FC Pro 25 (EA FC 25). Rebels fields 2022 world champion H1dalgo (Alejandro Hidalgo) under Villarreal's branding. Carlos 'Lgend' Pereiras serves as coach. The partnership allows Rebels to compete in LALIGA's official EA FC competition with over €350,000 in prizes.
• Tokio New Technology SchoolminorGTM or Marketing Partner · 15 January 2024Tokio New Technology School, a digital education center founded in 2017 with 5,500+ active students and 20+ programs, sponsors Rebels Gaming for two years. Partnership focuses on professionalizing esports and digital education. Tokio School has tech partners including IBM, GitHub, CISCO, and Autodesk.
• My Instant PastaminorGTM or Marketing Partner · 12 January 2024My Instant Pasta (distributed in Spain by Primar Ibérica SA) entered esports sponsorship with Rebels Gaming. The dehydrated instant pasta brand targets young consumers seeking quick, quality meals. Albert Romero, Primar Ibérica marketing head, stated My Instant Pasta meets criteria of market leadership and product innovation.
• ZwheelminorGTM or Marketing Partner · 29 May 2023Zwheel, a specialist in electric personal mobility vehicles (scooters and e-bikes) from ZAMELUX GREEN SL group, became an official sponsor. Rebels Gaming uses Zwheel electric scooters for player/staff mobility and promotes sustainable mobility to its audience. Zwheel operates across Spain, Portugal, France, and Germany.
• Longford International CollegeminorStrategic or Co-development Partner · 2 May 2023Longford International College (Ireland) and Rebels Gaming co-launched a 6-week Professional Diploma in Esports Business. The online course covers esports fundamentals, team building, sponsorship, event planning, and future of entertainment. Taught by industry experts. Graduates receive a Longford College diploma.
• N26minorGTM or Marketing Partner · 3 April 2023N26, the German mobile bank with 8M+ customers across 24 markets, became an official sponsor of Rebels Gaming from April 2023. N26 branding appears on team jerseys and content across all three teams. Promotion offered new customers €20 for opening an account with code N26REBELS.
• Lenovo LegioncoreStrategic or Co-development Partner · 24 January 2023Lenovo Legion became Title Sponsor of the REBELS LEGION Arena at the Rebels Center in Valdebebas for Superliga 2023. The arena serves as the competition stage for League of Legends matches, broadcast on LVP's official channels. Lenovo provides technology infrastructure for the venue.
• KelmecoreStrategic or Co-development Partner · 21 December 2022Kelme, a leading Spanish sportswear brand founded in 1960 in Elche, became Rebels Gaming's official technical sponsor starting 2023. Kelme designed 'The Red Spike' jersey for the club's teams across all competitive titles. Partnership includes lifestyle apparel line beyond competition wear. Kelme logo appears on official team jerseys.
• LVP (Liga de Videojuegos Profesional)coreChannel Partner/ Reseller/ Distributor · 31 October 2022LVP (Grupo MEDIAPRO) selected Rebels Gaming to join the Superliga de League of Legends from 2023, filling the vacancy left by G2 Arctic. LVP organizes the competition, provides broadcast infrastructure, and distributes content across its platforms. Rebels was the highest-rated candidate in the selection process.
• RazercoreTechnology or Integration · 21 April 2022Rebels Gaming joined Team Razer as the official peripherals sponsor. The club uses Razer hardware (mice, keyboards, headsets, monitors) across all competitive teams (League of Legends, VALORANT, Rainbow Six, and future divisions). Razer logo appears on official jerseys. Joint activations planned for fans.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Team Liquid: Global multi-title esports powerhouse with deep Dota 2, LoL, CS2, and VALORANT rosters. Comparable as a large diversified club operating branded content and merchandise; sets the ceiling for what scaled multi-title looks like.
• Team Vitality: French multi-title esports club with strong non-endemic sponsorship pipeline (Renault, etc.). Comparable diversified revenue model and brand-led positioning to Rebels' N26/Kelme strategy.
• G2 Esports: Berlin-based global esports leader in LoL, CS2, and VALORANT. Comparable multi-title strategy and LVP-adjacent ecosystem; G2's former Superliga slot (G2 Arctic) is the one Rebels now occupies.
• Astralis: Danish publicly-listed esports organization historically dominant in CS. Comparable CS2 focus and tournament-prize revenue model relevant to Rebels' recent CS2 expansion.
• Fnatic: UK-headquartered global esports incumbent with deep LoL, CS2, and VALORANT rosters. Comparable multi-title portfolio and merchandising; Rebels' partnership with Void Gaming (also a Fnatic partner) indicates shared peripheral ecosystem.

Direct peers

• MAD Lions: Spanish-origin multi-title esports organization, historically a Superliga LoL powerhouse. Closest direct competitor in the Iberian esports landscape with comparable game portfolio and Spanish fan base.
• Karmine Corp: French esports organization competing in LoL LEC and VALORANT. Comparable European multi-title, sponsor-driven esports club with strong content/community focus.
• Team Heretics: Madrid-based multi-title Spanish esports club. Directly comparable as a home-market competitor also operating LoL (Superliga), VALORANT, and FC25 teams with similar Iberian Peninsula sponsorship and content models.
• Giants Gaming (Vodafone Giants): Spanish esports club operating across LoL, VALORANT, and other titles. Comparable in scale, Spanish-market focus, and reliance on endemic and non-endemic sponsorship revenue.

Regional players

• FURIA Esports: Brazilian esports organization with strong CS2 and VALORANT teams. Comparable as a national-tournament champion with aggressive content and brand-building model; relevant for understanding international multi-title scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RebelsGaming
• YouTubeyoutube.com/channel/UCUnY-Hi9hKIfFOOqsrVsHUw
• Facebookfacebook.com/RebelsGaming.gg
• Instagraminstagram.com/rebelsgaming_gg
• TikToktiktok.com/@rebelsgaming
• LinkedInlinkedin.com/company/rebelsgaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebels Gaming