Alpe d'HuZes

What Alpe d'HuZes does

Stichting Alpe d'HuZes is a Dutch charitable foundation, founded in 2006 and headquartered in Houten, Netherlands, that organizes an annual mass-participation cycling, running, and hiking event up the Alpe d'Huez mountain in the French Alps to raise funds for cancer research. The foundation operates as a 100% volunteer-run organization (1,500+ volunteer tasks during race week) with ANBI (Algemeen Nut Beogende Instelling / Public Benefit Organization) status, channeling 100% of donations into the Alpe d'HuZes/KWF fund in partnership with the Dutch Cancer Society (KWF). It serves up to 5,000 individual participants per main event, plus corporate teams, recurring "Friend" donors, children (ages 7+), and on-site volunteers. The core product surface includes the main annual challenge event (June 4, 2026; June 3, 2027), the Alpe d'HuZus volunteer companion event (€666 minimum), and the Alpe d'HuZes Indoor Ride at Rotterdam Ahoy organized with Basic-Fit and Tribe Company.

The supporting platform consists of personalized Action Pages (Actiepagina) for participant-driven fundraising, a tri-lingual (Dutch, English, French) mobile application on iOS and Android with live participant tracking, the AD6winkel.nl merchandise webshop, Radio Alpe d'HuZes (a 24-hour broadcast during race week), and a participant Toolbox containing logos, banners, and donation collateral. Underlying technology is a relatively conventional event-management and donation platform without disclosed AI/ML capabilities, augmented by mobile apps and digital action pages. Revenue mechanics blend participant registration fees (€140-€160), a per-participant minimum donation of €2,500 routed entirely to the KWF fund (pass-through, not operating revenue), recurring Friend subscriptions (€6/month or €66/year), Indoor Ride entry fees (€36 plus a €360 minimum sponsorship), corporate sponsorship (Rabobank, Basic-Fit, Bioracer, Bike Totaal, Bolsius, multiple transport/logistics partners), and ancillary merchandise, candles (€6 each), and meal-ticket sales. Go-to-market is community-led through participants' personal networks, Facebook groups for cyclists/runners, SBS-6 and Radio 10 broadcast coverage, podcasts, and in-person participant information days.

Name

Alpe d'HuZes

Legal name

Stichting Alpe d'HuZes

Website

https://opgevenisgeenoptie.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Stichting Alpe d'HuZes is a Dutch charitable foundation (founded 2006, Houten) that organizes annual mass-participation cycling, running, and hiking events up Alpe d'Huez, France, raising funds for cancer research via the KWF Dutch Cancer Society, serving up to 5,000 participants, corporate teams, recurring donors, and volunteers.

Ownership category

akta.pro rank

Product category

Charitable Event Fundraising

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Cancer research fundraising
• Charity cycling events
• Nonprofit foundation
• Community fundraising events
• Charity sports events

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure, Others

Revenue model

1. Participant Registration Fees: Participants pay registration fees of €140 (before January 1) or €160 (from January 1). This covers event materials, race clothing, medical support, and event logistics.
2. Donations via Action Pages: Participants raise minimum €2,500 each through personal action pages where donors can contribute. All donations go 100% to the Alpe d'HuZes/KWF fund for cancer research.
3. Friend Subscriptions: Recurring donations of €6/month or €66/year through the 'Friend of Alpe d'HuZes' program, providing quarterly newsletters and a special pin as appreciation.
4. Indoor Ride Participation: Indoor cycling event at Rotterdam Ahoy with €36 participation fee and minimum €360 sponsorship target for participants.
5. Merchandise and Candle Sales: Sale of commemorative candles (€6 each), official merchandise through AD6winkel.nl webshop, and meal tickets during the event week.
6. Corporate Sponsorship: Companies sponsor the event financially or in-kind (products/services) and receive exposure and recognition as outlined in the sponsorship table.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Alpe d'HuZes is a Dutch charitable foundation (Stichting Alpe d'HuZes) that organizes annual mountain-climbing events in which participants cycle, run, or hike up the 21 bends of Alpe d'Huez in France to raise funds for cancer research via the Alpe d'HuZes/KWF fund. The foundation also operates the Alpe d'HuZes Indoor Ride at Rotterdam Ahoy (with Basic-Fit), a companion Alpe d'HuZus volunteer event, and a merchandise webshop (AD6winkel.nl). 100% of participant donations go to cancer research, and the organization has ANBI (Public Benefit Organization) status in the Netherlands.

Product overview

Alpe d'HuZes is a Dutch charitable foundation that organizes annual cycling, running, and hiking events up the Alpe d'Huez mountain in France to raise funds for cancer research. The core offering is the main Alpe d'HuZes challenge event (June 3, 2027), where participants commit to raising a minimum of €2,500 for the Alpe d'HuZes/KWF fund. Related products include Alpe d'HuZus for volunteers (June 2, 2027) with a €666 minimum, and the Alpe d'HuZes Indoor Ride at Rotterdam Ahoy with Basic-Fit. The organization provides participants with personal Action Pages (actiepagina) for donations, a mobile Alpe d'HuZes App, the AD6winkel.nl merchandise store, Radio Alpe d'HuZes broadcast, and catering services during race week. The Alpe d'HuZes Toolbox supports participants with promotional materials for fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• Alpe d'HuZus: A companion cycling/hiking event for volunteers of Alpe d'HuZes, taking place the day before the main event. Participants climb the Alpe d'Huez once and commit to raising a minimum of €666 for cancer research.
• Alpe d'HuZes Indoor Ride
• Alpe d'HuZes/KWF-fonds
• AD6winkel.nl

Products and services

• Alpe d'HuZes Main Event Annual mountain-climbing challenge in Alpe d'Huez, France where participants cycle, run, or hike up the 21 bends, each committing to raise a minimum of €2,500 through personal action pages for the Alpe d'HuZes/KWF cancer research fund. Includes official race clothing, timing chip, medical/physiotherapy support, food and drink along the route, and the option to climb 1 to 6 times.
• Alpe d'HuZus (Volunteer Sister Event) Sister event to Alpe d'HuZes for volunteers, where participants climb Alpe d'Huez once while raising a minimum of €666 for the Alpe d'HuZes/KWF fund. Registration is €140 before January 1 and €160 thereafter, including outfit, action page, and start number.
• Alpe d'HuZes Indoor Ride Indoor cycling event at Rotterdam Ahoy, in partnership with Basic-Fit and Tribe Company. Participants complete multiple 45-minute spinning sessions for a €36 participation fee (includes a special cycling shirt and personal action page) with a minimum €360 sponsorship target; at €660 raised, participants receive a smart bike.
• Friend of Alpe d'HuZes (Vriend) Subscription
• AD6winkel.nl Merchandise Webshop Official online store selling branded Alpe d'HuZes clothing and accessories, including personalization options for names, team names, or custom text. Featured a special 20th anniversary collection for 2026.
• Memorial Candles (Kaarsen)
• Corporate Sponsorship Packages

Quantifiable outcome

• 100% of all donations go to cancer research through the Alpe d'HuZes/KWF fund
• +1 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• KWF (Koningin Wilhelmina Fonds)coreStrategic or Co-development PartnerAlpe d'HuZes partners with KWF (Dutch Cancer Society) through the Alpe d'HuZes/KWF fund. All donations (100%) go to this fund for cancer research, supporting two specific themes: understanding and curing cancer, and improving quality of life for cancer patients. Young talented researchers can start their own research lines, and extra funding goes to high-risk projects for breakthroughs.
• Basic-FitcoreGTM or Marketing PartnerPartnership for the annual Indoor Ride event held at Rotterdam Ahoy. Basic-Fit provides gym facilities and organizes monthly 'Ride for a Reason' spinning sessions nationwide to help participants prepare.
• Tribe CompanyminorGTM or Marketing PartnerCo-organizer of the Indoor Ride event at Rotterdam Ahoy, providing event coordination and spinning instructors.
• Rotterdam AhoyminorOthersVenue partner for the Indoor Ride event, providing the facility for the annual indoor cycling event.
• BioracercoreChannel Partner/ Reseller/ DistributorOfficial clothing sponsor providing race clothing (shirts and shorts) as part of registration. Participants receive a link to order clothing through Bioracer's webshop.
• KNWU/FondominorStrategic or Co-development PartnerRoyal Dutch Cycling Federation's Fondo program provides free training programs specifically developed for Alpe d'HuZes participants, including a 16-week winter program and 12-week preparation program.
• Bike TotaalcoreChannel Partner/ Reseller/ DistributorOfficial bike support partner offering bike checks, advice on gear ratios, brakes, spare parts, tire pressure, and professional bike fitting services at their stores. Also provides on-mountain bike support during the event.
• BolsiusminorGTM or Marketing PartnerCandle sponsor providing memorial candles (€6 each) for the 21 bends of the mountain. Candles burn in memory of loved ones affected by cancer.
• RabobankminorGTM or Marketing PartnerBanking partner with an individual employee (Mathieu Goedhart) personally involved in the event, representing the partnership between Rabobank's corporate values and Alpe d'HuZes mission.
• SBS-6minorGTM or Marketing PartnerTelevision partner broadcasting live coverage of race day from approximately 10:00 to 17:45, featuring personal stories, live mountain footage, and the final fundraising announcement.
• Radio 10minorGTM or Marketing PartnerRadio partner broadcasting race day coverage alongside SBS-6 television.
• Multiple Transport and Logistics CompaniesminorGTM or Marketing PartnerNumerous transport companies provide logistics support including DAF Trucks, Scania, Van Mourik Trucks, Nedcargo, Simon Loos, Emons Group, and many others. These companies sponsor the event with transportation services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tour de Force: A Dutch multi-day cycling event raising funds for cancer research and cancer-related causes, with similar participant-driven fundraising mechanics, Dutch cycling culture, and KWF-aligned beneficiary structure. Closely comparable business model and target participant.
• Ride for the Roses: A Dutch charity cycling event raising funds for cancer-related causes, with similar participant registration fees, personal fundraising pages, and corporate team participation. Directly comparable format and Dutch charitable cycling market.
• Serious Request: A flagship Dutch charity event organized with broadcaster 3FM where participants drive donations for a rotating annual cause. Highly comparable as a Dutch media-driven, community-participation charity event with broadcast partnership and large-scale annual fundraising.

Broad incumbents

• KWF Kankerbestrijding (Dutch Cancer Society): The Dutch national cancer research and patient support charity, and Alpe d'HuZes' core strategic partner through the Alpe d'HuZes/KWF fund. Highly comparable as a cancer-focused fundraising organization operating in the Netherlands at much greater scale, with overlapping donor pools and cause branding.
• Prinses Máxima Centrum Foundation: The Dutch pediatric oncology research and treatment center and its supporting foundation, raising funds for childhood cancer research. Comparable as a Dutch cancer-focused nonprofit raising funds through community events and individual/corporate donations.

Regional players

• Macmillan Cancer Support: A major UK cancer charity with broad fundraising portfolio including mass-participation sporting events. Comparable as a large-scale cancer charity using challenge-based events and personal fundraising pages, though operating in a different geography.
• Stand Up To Cancer (CRUK): A cancer research joint-fundraising brand of Cancer Research UK and Channel 4. Comparable as a media-partnered, mass-participation cancer research fundraising campaign using TV coverage and community challenges.

Emerging players

• World Bicycle Relief: An international nonprofit providing bicycles to communities in need, supported by cycling-based fundraising events. Comparable in cycling-as-fundraising-mechanism and corporate partnership structure, though mission is not cancer-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/515964168611229/about
• LinkedInlinkedin.com/company/alpedhuzes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpe d'HuZes