What Oppa Eu Quero does

Oppa Eu Quero Comercial LTDA ME is a privately held, family-operated Brazilian footwear and accessories retailer founded in 2015 and headquartered in Franco da Rocha, São Paulo state. The company operates an omnichannel model combining a national e-commerce storefront (oppaeuquero.com.br, built on the Tray platform) with three physical retail locations in the São Paulo metropolitan region — LOJA 01 in Francisco Morato, LOJA 02 in central Franco da Rocha, and LOJA 03 inside the Franco da Rocha shopping mall.

The product assortment centers on casual and lifestyle footwear organized by gender and category: flip-flops/chinelos (with Havaianas as the hero brand), flat sandals/rasteirinhas, espadrilles/alpargatas, and sneakers (including Converse/Converse All Star in both high-top and low-top configurations), plus a complementary accessories line of bags, hats, and belts. Children's footwear and a small licensed collaboration banner (Disney 100 Anos campaign in 2023) round out the catalog. Order processing, payments, and shipping are handled through a stack of third-party providers — Vindi, PagSeguro, Mercado Pago, PagBank, PayPal, Bcash, Yapay, Pagar.me, Moip for payments (covering Pix, boleto, Visa, MasterCard, Diners, Amex, Elo, Hipercard), and Correios for fulfillment.

The business model is direct-to-consumer retail: one-time product sales to individual consumers, with no subscription, licensing, or B2B revenue streams disclosed. Pricing is not publicly posted; the company offers free shipping on orders above R$200 for South and Southeast Brazil and a 7-day return policy. Customer segments are horizontal, segmented by persona (women, men, and children/parents) rather than by use-case or industry vertical. The company is reported to have 15 employees, no disclosed external funding, no institutional investors, and no parent company, consistent with a small owner-operated specialty retailer.

Name

Oppa Eu Quero

Legal name

Oppa Eu Quero Comercial LTDA ME

Website

https://oppaeuquero.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Oppa Eu Quero is a privately held Brazilian omnichannel footwear and accessories retailer serving individual consumers with branded casual footwear (Havaianas, Converse, Perky, Kenner) through one e-commerce site and three physical stores in the São Paulo metropolitan region.

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

Keywords

• Footwear retail
• Casual sandals
• Flip-flop shop
• Lifestyle sneakers
• Women's footwear

Headquarters

HQ city

Franco da Rocha

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct retail sales of footwear and accessories through the company's e-commerce website oppaeuquero.com.br, offering products across multiple categories including flip-flops, sneakers, alpargatas, and accessories for men, women, and children.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oppa Eu Quero is a Brazilian omnichannel footwear and accessories retailer selling branded casual shoes such as Havaianas flip-flops, Converse sneakers, rasteirinhas, alpargatas and accessories for men, women and children. The company operates its own e-commerce site (oppaeuquero.com.br) and three physical stores in the São Paulo metropolitan region (Francisco Morato and Franco da Rocha), serving individual consumers with national shipping via Correios.

Product overview

Oppa Eu Quero is an omnichannel Brazilian e-commerce and physical retail footwear retailer offering a curated portfolio of casual and lifestyle footwear and accessories. The business operates as a unified multi-brand store combining an online platform (powered by Tray e-commerce) with three physical store locations in the São Paulo region (Francisco Morato and Franco da Rocha). The product portfolio centers on flip-flops/chinelos (including Havaianas as the hero brand), sneakers (Converse/Converse All Star), flat sandals/rasteirinhas, espadrilles/alpargatas, and athletic shoes in both high-top and low-top configurations. Offerings are organized by gender (women, men, children) and product category, with accessories as a complementary line. The company also features promotional campaigns for seasonal events and licensed collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• Chinelos (Flip-flops) Flip-flops and sandals available for men, women and children, featuring Brazilian brands such as Havaianas as the hero line. Sold through the e-commerce site and physical stores.
• Rasteirinhas (Flat Sandals) Flat sandals with Y-strap configuration offered in various colors and materials, targeted at women for summer and casual use.
• Alpargatas (Espadrilles) Espadrille-style footwear with canvas upper and jute sole, a traditional Brazilian summer shoe category.
• Tênis (Sneakers) Sneakers and athletic shoes available in high-top (Cano Alto) and low-top (Cano Baixo) styles for men and women, including Converse All Star canvas and leather models.
• Acessórios (Accessories) Complementary fashion items including bags, hats, belts and other accessories sold alongside footwear for men, women and children.
• Infantil (Children's Footwear & Accessories) Children's footwear (chinelos) and accessories collection for boys and girls, purchased by parents and guardians through the website and physical stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

Two partnerships are on record, tiered core.

• TraycoreTechnology or IntegrationOppa Eu Quero uses Tray e-commerce platform to power its online store (oppaeuquero.com.br). Tray provides the underlying e-commerce infrastructure including product catalog management, shopping cart, checkout, and order processing capabilities.
• CorreioscoreTechnology or IntegrationBrazilian postal service Correios handles all product shipping and delivery. Products are shipped within 2 business days of payment confirmation. Customers receive tracking codes for package monitoring.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Netshoes: Brazilian sports/casual footwear e-tailer with a strong sneaker assortment. Comparable as a multi-brand online footwear retailer serving Brazilian men, women, and children consumers across casual categories.
• Zattini: Brazilian online-first footwear and fashion retailer owned by NeoBlue/Intermezzo. Directly comparable as a multi-brand DTC footwear e-tailer selling sneakers, sandals, and flip-flops to the same Brazilian consumer base as Oppa Eu Quero.
• Dafiti: One of Brazil's largest online fashion and footwear platforms, carrying many of the same international brands (Converse, etc.). Competes head-on with Oppa Eu Quero for branded casual footwear share online.

Others

• Mercado Livre: Latin America's largest marketplace and a primary channel where many of the same Havaianas/Converse SKUs are sold. Comparable as the dominant indirect competitor and ecosystem player whose pricing sets the price ceiling for branded footwear in Brazil.

Broad incumbents

• Lojas Riachuelo: Major Brazilian apparel/footwear value retailer with a strong physical footprint. Comparable in family-targeted casual footwear and accessories at value price points — a structurally similar price-band competitor.
• Havaianas (Alpargatas): Owner of the hero brand carried by Oppa Eu Quero. Comparable as both supplier and direct competitor, since Havaianas sells DTC through its own e-commerce and stores, increasingly disintermediating third-party retailers.
• C&A Brasil: Brazilian fashion retailer with broad assortment including casual footwear for men, women and children. Comparable as a national multi-channel apparel/footwear retailer with similar family-targeting merchandising approach.
• Arezzo&Co: Largest Brazilian footwear brand group (Arezzo, Schutz, Anacapri, Farm Rio) operating its own mono-brand retail. Comparable as a Brazil-based vertically integrated footwear retailer in the casual/lifestyle segment, though at vastly larger scale.
• Lojas Renner: Brazil's largest department store chain with a sizable footwear and accessories department. Comparable as a multi-channel Brazilian apparel/footwear retailer carrying branded casual footwear for the whole family.
• Grendene (Melissa): Brazilian footwear manufacturer behind Melissa, Rider, and Zaxy brands, with own-brand retail and wholesale distribution. Comparable as a Brazilian flip-flop/sandal brand and retailer competing in the same chinelos category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oppa-eu-quero

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oppa Eu Quero