opper

Media SaaS Platformopper.io

Company typePrivate
Founded1987
HeadquartersIssy-les-Moulineaux, Île-de-France, France
Headcount101–250
GTM typeB2B
OfferingSoftware

opper firmographics

Firmographics

Name: opper
Legal name: opper advertising
Website: https://opper.io
Company type: Private
Founded year: 1987
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

opper industry classification

Industry

Product category: Media SaaS Platform
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

Media SaaS platform
Subscription management software
Advertising CRM solutions
B2B data prospecting
Publishing technology services

Where opper is headquartered

Location

Headquarters

HQ city: Issy-les-Moulineaux, Île-de-France
HQ country: France
HQ region: Europe

Offices6 records

Markets served

opper business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Software Subscriptions: opper generates primary revenue through SaaS software subscriptions across its three solution suites: subsuite (subscription management), adsuite (CRM/advertising), and marketingsuite (marketing automation). These are recurring subscription-based solutions sold to media publishers, advertising networks, and media groups on a per-solution or bundled basis.
B2B Data Solutions: Revenue from the andzup data platform providing B2B prospecting data and contact information to sales teams, agencies, independents, and media companies. Priced as a subscription with data access included.
Professional & Outsourcing Services: opper provides integrated services including subscription back-office management, customer relations, database operations, invoice generation, financial flow management, retail distribution management, and setup of online sales shops. These professional services complement the software offerings.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Quote-based enterprise pricing — no public tiers disclosed

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

opper product offering

Product offering

Core offering

opper is a B2B media solutions publisher that provides an integrated SaaS platform organized in three universes: data (andzup B2B prospecting), software (adsuite for advertising CRM, subsuite for subscription management, and marketingsuite for marketing automation and analytics), and services (le lab consulting, retail distribution, and customer services). The offering is purpose-built for press publishers, media groups, advertising networks, and digital content platforms across Europe, supporting subscription lifecycle management, advertising sales optimization, audience monetization, and B2B prospecting.

Product overview

opper is a media solutions publisher offering a portfolio of SaaS software solutions organized in three universes: data (andzup), software (adsuite with aloha/adresa, subsuite with mahalo/gestri, marketingsuite with ID management/user engagement & monetization/audience retention/data analytics), and services (le lab/retail/customer services). The platform serves press publishers, media groups, advertising networks, and digital content platforms across France and Europe with integrated subscription management, advertising sales optimization, and marketing automation tools.

Differentiator

Problem solved

Functional benefit

Brands

andzup: B2B data and commercial prospecting tool for identifying, qualifying, and activating decision-makers
adsuite
subsuite
marketingsuite
mahalo
gestri
aloha
adresa

Products and services

subsuite

Quantifiable outcome

Companies using a CRM see an average increase of 29% in sales opportunities and 56% in sales productivity
+1 more outcomes

Companies that use opper

Customer profile

Named customers14 records

Segments4 records

Ideal customer profiles3 records

opper technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

opper partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

OceanConnect 2026minorGTM or Marketing Partner · 1 February 2026opper joined OceanConnect 2026 as an official supplier. OceanConnect is an offshore sailing racing project led by Yves Courbon that combines sporting performance with ocean conservation commitment. opper is contributing to the project ahead of the Route du Rhum 2026. The partnership emphasizes shared values of performance, innovation, and environmental responsibility, serving as a brand visibility and sponsorship engagement rather than a core product or technology integration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

opper competitors and assessment

Company assessment

Broad incumbents

HubSpot: HubSpot provides inbound marketing, CRM, and automation software used by media and B2B companies. While broader than opper's media-vertical specialization, it competes in marketing automation and CRM for mid-market publishers.
Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad incumbent in marketing automation and CRM that increasingly targets media and publishing clients with subscription, ad sales, and personalization tools. It is a wider-portfolio competitor to opper's adsuite and marketingsuite.
Adobe Experience Cloud: Adobe Experience Cloud offers enterprise marketing, analytics, and content tools that overlap with opper's marketingsuite capabilities (analytics, audience engagement, personalization) for media customers, though as part of a much broader portfolio.

Direct peers

Lineup Systems: Lineup Systems provides advertising sales CRM and order management software for media companies. It is a direct competitor to opper's adsuite (aloha, adresa) in the ad sales automation category.
Arc XP: Arc XP (formerly Arc Publishing, a Washington Post business) provides content management and digital experience platforms for publishers. It competes with opper's integrated media workflow tooling across subscription and audience monetization.
Cleeng: Cleeng offers subscriber retention and churn management for video and media businesses. It overlaps with opper's audience retention module within marketingsuite, particularly for streaming and digital content customers.
Zephr: Zephr provides subscription and paywall decisioning software for publishers and media brands. It is a direct competitor to opper's subsuite in the European subscription monetization segment.
Piano: Piano offers subscription management, paywall, and audience engagement software to digital publishers globally. It directly competes with opper's subsuite and marketingsuite in serving media companies with subscription and retention workflows.
Marfeel: Marfeel delivers mobile-first publishing and audience analytics tools for media companies. It overlaps with opper's marketingsuite in publisher-focused engagement, data analytics, and retention modules.
Sailthru (CM Group): Sailthru, part of CM Group, provides email marketing automation and personalization for media and retail. It competes with opper's marketingsuite in audience retention and personalized engagement for publishers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

opper compliance and trust

Trust signal

Compliance2 records

opper financial estimates

Financial estimate

Revenue estimate

Valuation estimate

opper leadership team

Management profile

Number of profiles

Profiles1 record

opper funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

opper M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about opper

What does opper do?

Is opper a public or private company?

opper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was opper founded?

opper was founded in 1987. It employs 101 to 250 people.

Where is opper based?

opper is headquartered in Issy-les-Moulineaux, Île-de-France, France, in the Europe region.

How does opper make money?

Three revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are B2B Data Solutions and professional & Outsourcing Services.

Who are opper's main competitors?

Broad incumbents on record are HubSpot, Salesforce Marketing Cloud and Adobe Experience Cloud. Direct peers are Lineup Systems, Arc XP, Cleeng, Zephr, Piano, Marfeel and Sailthru (CM Group).

Does opper have an API?

Yes. opper provides an open API that allows users to export analytical data to external Business Intelligence tools. The API enables connection to CRM systems, ERP systems, ad servers, and order management tools. The platform has native connectors for integration with major market solutions.

What industry is opper in?

opper's product category is Media SaaS Platform. Its primary akta.pro industry code is BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 5418 and its SIC code is 7372.