Opticas GMO

What Opticas GMO does

Opticas GMO is a Chilean eyewear retail chain operating under the legal name LUXOTTICA OF CHILE S.A. as the regional Latin American subsidiary of the global eyewear conglomerate Luxottica. The company operates a physical store network across Chile and an e-commerce platform at gmo.cl, with multi-country presence extending into Peru, Colombia, and Ecuador. Its product assortment exceeds 30 brands spanning luxury houses (Gucci, Prada, Versace) and accessible labels (Ray-Ban, Oakley), across prescription eyewear, sunglasses, contact lenses, and AI-powered smart glasses (Ray-Ban Meta, Oakley Meta).

The retail proposition combines a Shopify-based e-commerce site featuring virtual try-on technology with brick-and-mortar stores and benefit-program integrations with Chilean health insurers and benefits providers — Consalud, Fonasa, Isapre Susalud, Caja Los Andes, and Entel — channeling insurance-subsidized optical demand through GMO. The company serves both mass-market and premium consumer segments across four Latin American markets, with a workforce reported in the 501–1,000 employee band.

The business model is multi-channel B2C retail, generating revenue through direct product sales (frames, lenses, contact lenses, smart eyewear) across physical and digital touchpoints, supplemented by insurance-anchored demand via benefit-program partnerships. As a private subsidiary of Luxottica, the company does not disclose standalone financials, limiting observable revenue or growth metrics.

Name

Opticas GMO

Legal name

LUXOTTICA OF CHILE S.A.

Website

https://opticasgmo.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Opticas GMO (legal name LUXOTTICA OF CHILE S.A.) is a Chilean eyewear retailer operating physical stores and e-commerce across Chile, Peru, Colombia, and Ecuador, offering 30+ premium and accessible brands plus insurance-channel integrations.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Eyewear retail
• Sunglasses retail
• Contact lens retail
• Optical store chain
• Smart eyewear retail

Headquarters

HQ city

Santiago (Huechuraba)

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Eyewear Sales: Core revenue stream from selling optical frames paired with prescription lenses. Customers select frames from luxury and mid-market brands and customize with lenses based on their visual prescription (myopia, hyperopia, astigmatism, presbyopia). Revenue is one-time per transaction but benefits from high customer lifetime value through repeat purchases and insurance benefit redemptions.
2. Sunglasses Sales: Non-prescription sunglasses across premium brands (Ray-Ban, Oakley, Versace, Gucci, Prada, etc.) and accessible brands (Seen, Jack, Jean Monnier). Both polarized and regular options available with some models offering prescription lens compatibility.
3. Contact Lens Sales: Recurring sales of contact lenses across multiple brands (Acuvue, iWear, Biofinity, Air Optix, Precision 1) and usage types (daily, biweekly, monthly, cosmetic). Supports multiple visual conditions including myopia, hyperopia, astigmatism, and presbyopia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Opticas GMO is a Chilean eyewear retailer (operating as LUXOTTICA OF CHILE S.A.) that sells prescription eyeglasses, non-prescription sunglasses, contact lenses, and AI-powered smart glasses through physical stores across Chile and an e-commerce platform (gmo.cl). The company carries 30+ brands including Ray-Ban, Oakley, Versace, Gucci, Prada, and offers proprietary lens treatments for blue-violet light filtering and night driving assistance. Customers can use health insurance benefits from partners including Consalud, Caja Los Andes, Fonasa, and Isapre Susalud for in-store purchases.

Product overview

Opticas GMO is a Chilean eyewear retail company (subsidiary of Luxottica of Chile S.A.) offering a comprehensive portfolio of optical products organized into four main categories: Anteojos de Sol (sunglasses), Anteojos Ópticos (prescription eyewear), Anteojos con IA (AI-powered smart glasses), and Lentes de Contacto (contact lenses). The company carries over 30 luxury and lifestyle brands including Ray-Ban, Oakley, Versace, Gucci, Prada, Michael Kors, and Burberry. AI Eyewear represents a newer product line featuring Ray-Ban Meta and Oakley Meta smart glasses with Meta AI integration. The offering includes a virtual try-on feature and advanced lens technologies for blue light filtering and night driving assistance.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 50% discount on selected products
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ConsaludcoreGTM or Marketing PartnerHealth insurance provider partnership enabling Consalud members to use optical benefits for prescription eyewear purchases at GMO physical stores. Supports both in-store benefit redemption and drives customer acquisition through insurance network referrals.
• Caja Los AndescoreGTM or Marketing PartnerHealth insurance fund partnership enabling affiliated members to redeem optical benefits for prescription eyewear at GMO physical stores. Provides exclusive channel for benefit-based purchases.
• FonasacoreGTM or Marketing PartnerPartnership with Chile's public health insurance system (Fonasa) enabling members to use public health insurance optical benefits for prescription eyewear purchases at GMO physical store locations.
• Isapre SusaludcoreGTM or Marketing PartnerHealth insurance provider partnership allowing Isapre Susalud members to use optical benefits for prescription eyewear purchases at GMO physical stores.
• EntelminorGTM or Marketing PartnerCorporate benefit partnership offering Entel employees optical benefits for prescription eyewear purchases at GMO physical stores.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Claro Optometry (Más Visión / OPV Chile): Referenced in GMO's own materials as a related Chilean optical retail entity (OPV Chile), operating in the same optical retail category within Chile with comparable prescription dispensing services.
• Mais Optica: Brazilian optical retail chain offering prescription frames and lenses through a national store network with multi-brand assortment. Comparable retail format operating in a different South American geography.

Direct peers

• Ópticas Lux: Mexican optical retail chain with multi-brand portfolio and store-based prescription dispensing model, similar to GMO's physical-led, benefit-driven approach.
• Devlyn: Large Mexican optical retail chain carrying multiple premium and accessible eyewear brands with physical stores and benefit-redemption partnerships. Closest comparable Latin American optical retail format with similar insurance-billing model and brand mix.
• MultiOpticas: Pan-Latin American optical retail chain operating physical stores with multi-brand prescription eyewear, sunglasses and contact lens assortments. Directly comparable retail model serving similar consumer segments across multiple countries.

Broad incumbents

• Sunglass Hut: Global sunglasses specialty retailer owned by EssilorLuxottica, carrying many of the same premium brands (Ray-Ban, Oakley, Prada, Versace). Broader incumbent in the sunglasses segment, useful for category benchmarking.
• LensCrafters: Global optical retail chain owned by EssilorLuxottica (GMO's parent group), offering prescription eyewear, sunglasses and contact lenses across an extensive store footprint. Sister subsidiary under the same corporate parent with overlapping brand IP.
• GrandVision (EssilorLuxottica retail network): Globally diversified optical retail platform consolidated under EssilorLuxottica. Operates multi-brand optical stores worldwide; provides a comparable reference point for GMO's parent-affiliated chain model.

Emerging players

• Warby Parker: Digitally native vertically integrated eyewear brand with omnichannel retail and home try-on. Threat profile and product overlap (prescription frames + sunglasses) make it a relevant comparable for GMO's e-commerce channel.
• Lentesplus: Latin American D2C/online contact lens and prescription eyewear retailer with operations in Mexico, Colombia, Argentina and Chile. Closest digitally native contact lens and eyewear peer in GMO's home region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OpticasGMO
• Facebookfacebook.com/GMO.Chile
• TikToktiktok.com/@opticasgmo
• LinkedInlinkedin.com/company/gmo-love-eyes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opticas GMO