Optima Care Group

Name

Optima Care Group

Legal name

Optima Care Group LLP

Website

https://optimacarehomes.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Nursing & Dementia Care

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Nursing care services
• Dementia care services
• Mental health support
• Supported living services
• Residential care homes

Headquarters

HQ city

Weston-super-Mare, North Somerset

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contracted social care services: Optima Care Group delivers regulated care services under contract to public sector commissioners including local authorities and NHS bodies. Residents are funded through local authority social services, NHS continuing healthcare, or self-funding arrangements. Services include nursing care, specialist dementia care, mental health services, and supported living.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Optima Care Group operates a portfolio of four regulated care homes across South West England (Somerset, Devon, and Bristol), delivering nursing, specialist dementia, mental health, end-of-life, supported living, and complex needs care. Services are delivered directly through its own facilities under contract to public sector commissioners (local authorities, NHS) and to self-funding private residents.

Product overview

Optima Care Group operates a portfolio of four care homes across the South West of England (Somerset, Devon, and Bristol), offering a coordinated suite of regulated health and social care services. The portfolio includes two nursing care homes (The Leonard Elms and Primley View), one specialist dementia and mental health care home (Primley Court), and one specialist mental health and supported living service (Claro Homes). These homes are supported by shared leadership, training partnerships (including NAPPI UK and University of Stirling), and common regulatory oversight by the Care Quality Commission. The group provides integrated care pathways spanning dementia care, general nursing, mental health, end of life, supported living, and complex needs services.

Differentiator

Problem solved

Functional benefit

Products and services

• The Leonard Elms Nursing Home
• Primley View Nursing Home
• Primley Court Care Home
• Claro Homes (Mental Health & Supported Living)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and supporting.

• University of StirlingcoreStrategic or Co-development Partner · 1 January 2022In 2022, Optima Care signed a Collaboration Agreement with the University of Stirling — described as 'the first of its kind' — working in partnership to educate both staff and families living with dementia. The university delivers specialist modules to care teams, focusing on dementia research, unmet needs training, distressed behaviour training, and physical and psychological behaviour training. The Leonard Elms courtyard project (2019–2021) was also supported by the University of Stirling and the DSDC (Dementia Services Development Centre).
• Veale Wasbrough Vizards LLPminorOthersVeale Wasbrough Vizards LLP acted as legal advisor during the 2024 restructuring from Optima Care Partnership to Optima Care Group LLP, working alongside Barclays and Saffery LLP.
• Saffery LLPminorOthersSaffery LLP acted as accounting advisor during the 2024 restructuring from Optima Care Partnership to Optima Care Group LLP, working alongside Barclays and Veale Wasbrough Vizards LLP.
• NAPPI UKsupportingStrategic or Co-development PartnerNAPPI UK provides supplementary training modules for the care team alongside Optima's own in-house custom-written training programmes. NAPPI training covers areas including unmet needs training, distressed behaviour training, and physical and psychological behaviour training for staff.
• Purple Angle (Dementia Support Group, Torbay)minorOthersPurple Angle is a dementia awareness charity in Torbay. Optima Care staff from Primley Court participated in a sponsored walk organised by Purple Angle to raise funds for Torbay's memory café and support meetings. The charity aims for people with dementia to have a right to enjoy life.
• DSDC (Dementia Services Development Centre), University of StirlingsupportingStrategic or Co-development PartnerThe Leonard Elms dementia courtyard project (2019–2021) was developed with support from the Dementia Services Development Centre (DSDC) at the University of Stirling, which provided research-backed guidance on dementia-specific environmental design.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barchester Healthcare: One of the largest UK private care home operators, delivering nursing, dementia, and residential care nationally. Provides a benchmark for Optima's service quality and CQC positioning, though at materially greater scale.
• HC-One: Largest single UK care home operator by bed count, with a strong elderly nursing and dementia care portfolio. Direct service overlap with Optima but operates at a scale and with cost structures family operators cannot match.

Direct peers

• Maria Mallaband Care Group: Mid-size UK care home operator providing nursing, dementia, and residential care. Similar scale and broad service portfolio to Optima, with comparable investment in dementia-specific home design.
• Hamberley Care Homes: Growth-oriented UK care home group focused on high-quality, purpose-built dementia and nursing homes. Comparable in dementia specialism and modern environmental design philosophy.
• Caring Homes Group: UK family-founded, multi-site residential care operator offering nursing, dementia, and residential care across England. Closely comparable to Optima in scale (mid-tens of homes), service mix, and family-led governance model.
• Avery Healthcare: Mid-size UK care home group operating dementia, nursing, and residential services across England. Comparable in scale and service breadth to Optima, with a similar focus on quality-built environments for higher-acuity residents.
• Runwood Homes: Family-owned UK care home operator with elderly residential, nursing, and dementia services. Closely mirrors Optima's family-run ownership structure and multi-modality service model.
• The Fremantle Trust: Mid-size UK not-for-profit care provider delivering specialist dementia, nursing, and mental health support. Comparable in specialist dementia focus and mental health supported living service lines to Optima's Claros and Primley Court homes.
• Sanctuary Care: UK care home provider (part of Sanctuary Group) operating nursing, dementia, and residential care services. Overlaps with Optima in elderly and dementia care delivery and in operating across multiple English regions.

Regional players

• Somerset Care: Long-established regional care provider in the South West of England, with nursing, dementia, and home care services. Geographic overlap with Optima's Somerset operations makes it a direct regional competitor for staff and local authority contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optimacaregroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optima Care Group