Optimal Health & Wellness Tulsa

What Optimal Health & Wellness Tulsa does

Optimal Health and Wellness is a privately held, owner-operated chiropractic and family wellness practice based in Tulsa, Oklahoma, operating from a single clinic at 2241 E. Skelly Dr. Ste 105. Founded in 2004 as Powell Chiropractic by Drs. Riley and Sonda Powell and subsequently rebranded, the practice has served Tulsa-area families for over 20 years. The practice delivers chiropractic care alongside an integrated suite of therapeutic modalities, including Cox Flexion Distraction, Webster Technique for pregnancy care, deep tissue laser therapy (photobiomodulation), cranial sacral therapy, myofascial release, and therapeutic massage. A distinguishing offering is the proprietary Infant Feeding Clinic, which combines lactation consulting, chiropractic, cranial sacral therapy, and myofascial release in a group-session format targeting breastfeeding and bottle-feeding challenges in infants.

The practice serves a diversified patient base spanning families (infants through seniors), pregnant women and new mothers, athletes, and patients with chronic conditions such as fibromyalgia, autoimmune disorders, and sensory processing disorders. Customer acquisition is predominantly direct-to-consumer via the practice website, professional referrals (including from peer chiropractors), social media community groups, and word-of-mouth. The practice leverages advanced clinical credentials — most notably Dr. Sonda Powell's International Board Certified Lactation Consultant (IBCLC) certification and multiple Webster and pediatric certifications — as core differentiators.

The revenue model blends a six-tier membership subscription structure (Single and Family variants at Quality, Excellent, and Optimal tiers, priced $180-$485/month) with fee-for-service offerings including new patient exams ($130), per-visit adjustments ($65), tiered laser therapy packages ($75-$799), massage sessions ($50-$130), and specialized Infant Feeding Clinic sessions ($90-$120). Supplements are sold in-office and via the Fullscript platform, and functional medicine lab testing is coordinated through the practice. The team comprises three doctors (Drs. Sonda Powell, Riley Powell, and Lauran Click), an office manager, and a chiropractic assistant, with no external funding, parent company, or institutional ownership structure disclosed.

Name

Optimal Health & Wellness Tulsa

Legal name

Optimal Health and Wellness

Website

https://optimalhealthok.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimal Health and Wellness is a Tulsa, Oklahoma chiropractic and family wellness practice founded in 2004, offering chiropractic care, an Infant Feeding Clinic, laser therapy, myofascial release, pregnancy care, and massage therapy. It serves families from infants to seniors through a single clinic and multi-tier membership plans.

Ownership category

akta.pro rank

Product category

Chiropractic and Holistic Wellness Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care services
• Family wellness practice
• Pediatric chiropractic
• Pregnancy chiropractic care
• Lactation and feeding clinic

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Chiropractic Services: Fee-for-service chiropractic care with per-visit pricing and monthly membership plans. Memberships offer discounted rates and include unlimited or weekly visits for individuals or families. Primary revenue driver covering the majority of services.
2. Massage Therapy: Per-session massage therapy services including deep tissue, relaxation, hot stone, lymphatic drainage, prenatal massage, aroma therapy, and migraine massage. Pricing varies by session length.
3. Specialty Clinics: Revenue from specialized group and individual clinics including the Infant Feeding Clinic and Mini Clinic, offering combined lactation, chiropractic, and bodywork services.
4. Laser Therapy Packages: Deep tissue laser therapy sold as single sessions or multi-session packages with volume discounts. Includes photobiomodulation treatment for pain relief and inflammation reduction.
5. Supplements: Sale of nutritional supplements recommended by practitioners, available in-office or through Fullscript platform. Supplements are sourced from high-quality providers identified through Dr. Powell's research.
6. Lab Testing Services: Conventional and functional medicine laboratory testing coordinated through the practice, including urine, saliva, stool, and blood tests. Testing costs reviewed during consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Optimal Health & Wellness Tulsa is a chiropractic and holistic wellness practice that delivers whole-family care from infants through seniors through in-clinic services including chiropractic adjustments (Cox Flexion Distraction, Webster Technique), an Infant Feeding Clinic combining lactation, cranial sacral, and myofascial work, deep tissue laser therapy, myofascial release, pregnancy/perinatal care, and therapeutic massage. The practice sells these services both on a per-visit basis and via recurring monthly Single and Family membership plans (Quality, Excellent, Optimal tiers) that provide either limited or unlimited visits plus add-on photo light therapy at the doctor's discretion.

Product overview

Optimal Health & Wellness is a multi-service chiropractic and wellness practice offering a coordinated suite of healthcare services. The core offerings include chiropractic care (utilizing Cox Flexion Distraction and various adjustment techniques), an Infant Feeding Clinic (combining lactation consultation, cranial sacral, and myofascial therapy), laser therapy for pain management, pregnancy care with Webster Technique certification, massage therapy, and myofascial release. The practice operates on a membership-based model with family and single plans across three tiers (Quality, Excellent, Optimal) that provide either limited or unlimited visits. Fee-for-service options include new patient exams ($130), individual adjustments ($65), laser therapy packages, and specialized feeding clinic sessions. The practice also offers supplements through Fullscript and accepts insurance for select services.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Chiropractic adjustments that restore nervous system function without drugs or medication, incorporating the Cox Flexion Distraction technique for disc herniation and lower back pain. Treats lower back pain, sciatica, headaches, neck pain, DJD, and auto accident injuries for patients of all ages.
• Infant Feeding Clinic Group clinic for breastfed or bottle-fed infants experiencing feeding difficulties, combining chiropractic, cranial sacral therapy, myofascial release, and lactation services including weighted feedings, latch education, and pumping support. Addresses tongue ties, painful latch, reflux, colic, and neurodevelopment concerns.
• Laser Therapy Deep tissue laser therapy using photobiomodulation (PBM) to reduce pain and inflammation associated with TMJ, neck pain, shoulder pain, fibromyalgia, low back pain, sciatica, arthritis, sports injuries, and plantar fasciitis. Sold as single sessions and multi-session packages.
• Myofascial Release Therapy targeting fascial restrictions to release tension, separate adhered tissues, restore fluid flow, decrease pain, increase range of motion, and restore function.
• Pregnancy Care Comprehensive pregnancy and perinatal care including fertility support, pre-pregnancy preparation, treatment of fetal malposition, and Webster Technique-certified adjustments. Addresses conditions such as pubis symphysis dysfunction, sciatica, and low back pain during pregnancy.
• Massage Therapy Therapeutic massage services including deep tissue, relaxation, hot stone, lymphatic drainage, prenatal, aromatherapy, and migraine massage modalities sold by session length.
• Family Quality Plan Family membership covering all household members with 1 visit per week at $280/month after a $330 first month.
• Family Excellent Plan Family membership with unlimited monthly visits for all household members at $360/month after a $410 first month.
• Family Optimal Plan Premium family membership with unlimited visits plus photo light therapy (Lumi Lights and Cold Laser) at $485/month after a $535 first month.
• Single Quality Plan Individual membership with 1 visit per week at $180/month after a $230 first month.
• Single Excellent Plan Individual membership with unlimited monthly visits at $260/month after a $310 first month.
• Single Optimal Plan Premium individual membership with unlimited visits at $385/month after a $435 first month.
• New Patient Exam Initial examination for new patients priced at $130 per person (or $260 for initial 2 in a family plus $30 per extra person when joining a membership).
• Chiropractic Adjustment Individual chiropractic adjustment visit priced at $65 per visit for non-members.
• Mini Clinic Step-down feeding clinic on Mondays and Thursdays for established patients needing continued care without hands-on lactation, at $90 per 20-30 minute session.

Quantifiable outcome

• Resolution of chronic ear infections and fluid buildup in infants following tongue tie revision and chiropractic care (testimonial from licensed chiropractor)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maximized Living: Chiropractic/functional medicine network emphasizing whole-body health, nutrition, and corrective care. Comparable philosophy (root-cause, nervous-system-centric wellness) and use of supplements/lifestyle protocols alongside adjustments.
• The Joint Chiropractic: National chiropractic franchise offering walk-in, membership-priced adjustments across ~1,000 locations. Comparable core offering (chiropractic adjustments with subscription pricing) but at a much lower price point and without the deep pediatric/pregnancy specialization.
• BackFit Health + Spine: Multi-location chiropractic and rehab practice offering adjustments, physical therapy, and massage. Directly comparable in combining chiropractic with adjacent therapeutic modalities under family-focused membership pricing.
• HealthSource Chiropractic: Chiropractic franchise combining adjustments with rehabilitation, nutrition, and functional medicine services. Highly comparable multi-modality approach and franchise scaling playbook to Optimal Health's diversified service mix.
• The Wellness Way: Franchise integrating functional medicine testing, supplements, and chiropractic care under one roof. Closely comparable to Optimal Health's functional medicine angle (lab testing, supplements, root-cause orientation) within a chiropractic practice setting.
• 100% Chiropractic: Family/wellness chiropractic franchise offering adjustments, massage, and stretch therapy with multi-clinic rollups. Directly comparable multi-modality, family-oriented service menu and franchise growth model.
• Tuck Chiropractic Clinic: Multi-clinic family chiropractic group offering adjustments and rehabilitative therapies with a long operating history. Comparable multi-doctor, family-anchored practice model with a similar service menu.
• Chiro One: Multi-clinic chiropractic group in the Midwest focused on family wellness and corrective care, with patient membership plans similar to Optimal Health's tiered subscriptions. Closest comparable in clinic-model design and family-focused positioning.

Broad incumbents

• ATI Physical Therapy: Large national outpatient musculoskeletal-care provider covering PT, sports therapy, and pain management. Comparable musculoskeletal and rehabilitation service category and patient population, though primarily insurance-based PT rather than cash-pay chiropractic.
• LifeClinic: Chiropractic and rehab services embedded in Life Time Fitness centers, with a broader wellness positioning. Comparable wellness-first framing and family/multi-age member base, though delivered inside a fitness club rather than a freestanding clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optimal-health-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimal Health & Wellness Tulsa