Orange Liberia
Orange Liberia is the Liberian operating subsidiary of Orange S.A., providing 4G LTE mobile voice and data, fiber broadband, Orange Money mobile financial services, and B2B ICT/VAS to consumers, SMEs, large accounts, and government clients across all 15 counties of Liberia.
- Company typePrivate
- Founded2017
- HeadquartersMonrovia, Liberia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Orange Liberia does
Orange Liberia is a Liberian-incorporated, wholly-owned subsidiary of Orange S.A. (Euronext Paris: ORA), established in 2017, that operates as a full-service mobile network operator serving consumer, small-business, large-enterprise, and government segments across all 15 counties of Liberia. Its core technology is a 4G LTE mobile network with fiber-optic fixed-broadband capability; on top of this infrastructure it layers a mobile financial services platform (Orange Money) and a unified super app (Max it) that combine telecom account management, mobile money, data bundles, and bill payment into a single surface. Distribution is dual-channel: company-owned Orange Stores in major cities (Monrovia, Paynesville, Buchanan, Gbarnga, Ganta, Kakata, plus Roberts International Airport), POS terminals at 40+ Total Service Stations and hotels, and digital self-service via Max it and USSD codes (*124#, *352#, *144#, *222#, *505#). B2B revenue is captured through a dedicated sales office in Sinkor and a portfolio of integrated services — Business Mobile Pack Mix ($50–$160/month), Closed User Group, SMS API, USSD API, Audio Conference (up to 25 participants), VPN Interconnection, SIP Trunk, and Smart Tracking — supported by the Orange Developer platform that serves 3,000+ regional clients with ~60 APIs/SDKs. Consumer revenue mixes recurring subscription (postpaid voice/data/fiber), usage-based mobile data (Data Turbo Packs from $0.50/day to $99/month for 130GB), transactional fees on Orange Money (LRD-tiered cash-out, USD-tiered cross-network sends, free deposit/registration), hardware sales of mid-range smartphones and feature phones, and value-added services such as Orange Education Portal (free data-zero-rated access to Khan Academy, Wikipedia, Wikibooks, Project Gutenberg) and Facebook-without-Internet. Orange Foundation Liberia (established 2021) operates a complementary CSR/digital-inclusion portfolio — Wologizi Computer Lab Initiative, Digital Schools, Women's Digital Centers, Orange Digital Center Liberia — and runs the annual Orange Social Venture Prize (OSVP) and WikiChallenge programs that channel funding and visibility to local ed-tech and innovation startups. In its most recent public signal, Orange Liberia was recognized as Liberia's Highest Tax Contributor Overall at the LRA's 2024/2025 Taxpayer Appreciation Awards, and the company holds active partnerships with SOS Children's Villages Liberia, Tubman University, INP-HB (Côte d'Ivoire), and Liberia's Ministry of Youth and Sports for the National County Sports Meet.
Orange Liberia firmographics
Firmographics- Name
- Orange Liberia
- Legal name
- Orange Liberia
- Website
- https://orange.com.lr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orange Liberia is the Liberian operating subsidiary of Orange S.A., providing 4G LTE mobile voice and data, fiber broadband, Orange Money mobile financial services, and B2B ICT/VAS to consumers, SMEs, large accounts, and government clients across all 15 counties of Liberia.
- Ownership category
- akta.pro rank
Orange Liberia industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industry
- Enterprise & B2B Mobile Network Operators (HDAIAAAB)
Keywords
Where Orange Liberia is headquartered
LocationHeadquarters
- HQ city
- Monrovia
- HQ country
- Liberia
Offices11 records
Markets served
Orange Liberia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Mobile Voice Services: Prepaid and postpaid mobile voice services including on-net and off-net calls, international calling to countries including France, China, India, Lebanon, USA, and Ecowas region
- Mobile Data Services: 4G LTE mobile data bundles including Daily, Weekly, and Monthly Turbo packs ranging from 350MB to 130GB with various validity periods
- Orange Money Financial Services: Mobile money services including cash in/out, person-to-person transfers, bill payments (DSTV, Satcon, LEC), airtime purchase, and merchant payments with transaction fees
- Fixed Broadband (Fiber and Flybox): Fiber to Home internet services (15-100 Mbps) and Flybox wireless home internet solutions for residential and business customers
- Device Sales: Sale of mobile devices including smartphones (Black View, Tecno, Alcatel, Sanza Plus) and tablets through Orange Stores and Discount Store
- Business ICT/VAS Services: Enterprise services including Business Mobile Pack Mix, SMS API, Audio Conference, USSD API, VPN Interconnection, Smart Tracking, and SIP Trunk
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Mobile Pack Mix from $50 |
| Usage-based | Pay-as-you-go | Data Turbo Packs from $0.50 |
| Subscription | Monthly | Fiber to Home from $25/month |
| Transaction based/ take rate | Pay-as-you-go | Orange Money Transaction Fees |
| Subscription | Pay-as-you-go | Orange Money 5 Days Calls from $1 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Orange Liberia product offering
Product offeringCore offering
Orange Liberia is a mobile network operator providing prepaid and postpaid mobile voice, 4G LTE data bundles, international roaming, and SMS services to consumers and businesses across Liberia. It also operates Orange Money mobile financial services, Fiber-to-the-Home and Flybox fixed broadband, B2B ICT/VAS solutions (Business Mobile Pack Mix, SMS API, USSD API, Audio Conference, SIP Trunk, VPN Interconnection), and a device retail line through Orange Stores. Distribution combines company-owned stores, POS at Total Service Stations and hotels, the Max it super app, USSD codes, and an enterprise sales team.
Product overview
Orange Liberia operates as a telecommunications company offering a comprehensive portfolio of mobile services (voice, data, international roaming), fixed broadband (fiber-to-home and Flybox wireless solutions), mobile financial services (Orange Money payment platform), and a super app (Max it combining Orange Money and My Orange). The company provides B2B offerings including Business Mobile Pack Mix, SMS API, USSD API, and Audio Conference. Supporting services include Orange Education Portal (free educational content), Orange Store (devices and accessories), Orange Foundation (CSR digital inclusion initiatives), and Orange Digital Center (tech education hub). The product architecture is centered on mobile connectivity augmented by financial services, with APIs enabling third-party developers to build on Orange's platform.
Differentiator
Problem solved
Functional benefit
Brands
- Orange Money: Mobile phone-based payment system allowing cash in, cash out, money transfers, airtime purchase, bill payments, and merchant services without requiring a bank account
- Max it
- Orange Foundation Liberia
- Orange Digital Center Liberia
- Orange Energy
- OSVP
Products and services
- Orange Money Mobile phone-based payment system enabling cash in/out, person-to-person transfers, airtime purchases, bill payments (DSTV via *144*163#, Satcon via *144*165#, LEC, etc.), and merchant QR-code payments without requiring a bank account; available to individual consumers and merchants in Liberia.
- Max it Super App All-in-one mobile app that combines Orange Money and My Orange services into a single interface, enabling account management, mobile financial services, data bundle purchases, and access to other digital services; available on Google Play and the Apple App Store.
- Fiber to Home (Fiber Limited 15 / Business Fiber 50 / Fiber Limited 100) Fixed broadband fiber internet service for homes and businesses offering 15 Mbps, 50 Mbps, and 100 Mbps download speeds with unlimited data, with monthly subscription pricing from $25 to $139 and free installation/promotional box on selected tiers (notably in Sinkor and Central Monrovia).
- Flybox Wireless broadband internet device providing home internet connectivity via Orange Liberia's 4G network, targeted at residential users without fiber coverage; available as an alternative to fixed fiber.
- Business Mobile Pack Mix (B2B bundles) B2B mobile offer for SME, large account and VIP customers combining voice, data, CUG, international calling, SMS, and smartphone vouchers in monthly tiers (Mix $50, Mix $80, Mix $125, Mix $160), distributed through dedicated account managers at the Orange Business Center in Sinkor, Monrovia.
- Orange Developer (API Platform) Developer platform hosted on developer.orange.com providing APIs (SMS Liberia, Pay with Orange Bill, #303# My Store/USSD API), SDKs and integration kits that let developers and businesses build telecom, IoT and payment services on top of Orange's network; serves roughly 60 technical resources to 3,000+ companies across Europe, Africa, and the Middle East.
- SMS API (Liberia) API enabling automatic SMS sending from digital services in Liberia, used by businesses for transactional and notification messaging, listed under the Business Offers ICT/VAS catalogue.
- USSD API USSD-based API service enabling developers to create and distribute USSD applications to Orange customers in Middle East & Africa; exposed via the Orange Developer platform (#303# My Store) and listed under Orange Liberia's B2B ICT/VAS catalogue.
- Audio Conference Conference-calling service allowing up to 25 participants from any network or location to join an audio meeting, listed under both consumer Services and B2B ICT/VAS; targeted at businesses needing multi-party audio calls.
- Orange Fiber (B2B fiber connectivity) Enterprise-grade fiber connectivity offering for businesses needing dedicated high-speed fiber internet; listed under Orange Liberia's Business Offers / Fixed Broadband catalogue.
- Orange Foundation Liberia (Digital Inclusion Programs) CSR arm of Orange Liberia operating digital inclusion programs including the Wologizi Computer Lab Initiative, Digital Schools, Women's Digital Centers, and partnerships with SOS Children's Villages Liberia and Tubman University; established as the humanitarian arm in 2021.
- Orange Digital Center Liberia Hub program offering digital education, entrepreneurship, innovation, and employability training for youth and tech entrepreneurs in Liberia, delivered under the Orange Digital Centers network.
- Orange Education Portal (Orange Campus Africa) Free online educational portal providing access to educational content including Khan Academy, Wikibooks, Wiktionary, Wikipedia, Vikidia and Project Gutenberg without consuming the user's mobile data allowance; targeted at students and lifelong learners in Liberia.
- Orange Store (Device Retail) Retail and online catalog selling smartphones (Black View, Sanza Plus, Tecno, Alcatel), tablets, feature phones (Nokia 105) and accessories (AirBuds 20) through Orange Stores and the *505# Discount Store USSD menu, with purchases payable via Orange Money at collection locations.
- Orange Energy Energy services offering (e.g. solar home systems or related energy products) sold under the Orange Energy sub-brand in Liberia, leveraged via Orange Liberia's retail and mobile distribution.
- Business SMS Dedicated B2B SMS offering enabling high-volume business SMS communications to Orange Liberia subscribers, listed under the Business Offers ICT/VAS catalogue.
- SIP Trunk SIP trunking service enabling business PBX systems to connect to the Orange Liberia voice network, listed under Business Offers ICT/VAS.
- Smart Tracking IoT-based tracking service for businesses (vehicle, asset, or fleet tracking) listed under Orange Liberia's Business Offers ICT/VAS catalogue.
- VPN Interconnection Site-to-site VPN interconnection service for enterprises to securely link branch offices over Orange Liberia's network, listed under Business Offers ICT/VAS.
Quantifiable outcome
- Free data access to educational content on Orange Education Portal including Khan Academy, Wikipedia, Wikibooks, Project Gutenberg
- +1 more outcomes
Companies that use Orange Liberia
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Orange Liberia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Orange Liberia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Tubman UniversitycoreOrange Liberia facilitated discussions between Tubman University and INP-HB (Institut National Polytechnique Félix Houphouët-Boigny) in Yamoussoukro, Côte d'Ivoire for a tripartite academic partnership. Discussions focused on scholarship mechanisms for Liberian students in priority fields including communication, marketing, digital sales, finance, and logistics. Also covered academic mobility and dual-degree pathways between both institutions.
- SOS Children's Villages LiberiacoreOrange Foundation partnership to launch a state-of-the-art Computer Lab for Innovation and Development at SOS Children's Villages in Liberia. Initiative aims to bridge the digital divide by providing access to modern technology, digital learning tools, and innovation-driven opportunities for children and young people.
- Ministry of Youth and Sports (Liberia)coreOfficial sponsorship of 2025/2026 National County Sports Meet - Liberia's largest sporting festival. Orange Liberia contributed US$91,000 (US$75,000 cash + US$16,000 in-kind) for branded gear, match-day activities, and digital ticketing via Max It App across all 15 counties.
- iCampus LiberiaminorPilot partnership for Orange-iCampus hackathon held May 30-31, 2019. Event brought together over 60 participants from diversified professional backgrounds including technologists, development workers, and university students to prototype tech solutions for social problems in Liberia.
- Total Service StationscorePartnership with Total Liberia for POS (Point of Sale) locations at Total Service Stations across Liberia. Over 40 POS locations in various counties including Monrovia, Paynesville, Margibi, Grand Bassa, Bong, Nimba, Lofa, Sinoe, Cape Mount, and Bomi counties.
- Hotels (Royal Grand Hotel, Boulevard Palace Hotel, Palm Springs Hotel)minorPOS locations established at reception areas of Royal Grand Hotel (15th Street Sinkor), Boulevard Palace Hotel (13th Street Sinkor), and Palm Springs Hotel (Congo Town) for Orange services and airtime sales.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Orange Liberia competitors and assessment
Company assessmentEmerging players
- Wave Mobile Money: Fast-growing West African mobile money challenger with operations in Senegal, Côte d'Ivoire and other regional markets; competes with Orange Money on remittance and P2P fees and could expand into Liberia.
Broad incumbents
- M-Pesa (Safaricom / Vodacom): Africa's leading mobile money platform and the benchmark for Orange Money; comparable in product scope (P2P, bill pay, merchant payments, savings/credit) and in operator-telecom-led distribution.
- MTN Group: Africa's largest mobile operator with mobile money (MTN MoMo) across multiple West African markets; competes indirectly through its Liberian subsidiary Lonestar Cell MTN and shares Orange Liberia's Pan-African mobile financial services thesis.
- Airtel Africa: Pan-African MNO offering voice, data and Airtel Money across multiple African markets; an incumbent in the broader competitive set and a comparable model for Orange Liberia's mobile money strategy.
- Vodacom Group: Pan-African MNO with M-Pesa mobile money through its Safaricom stake; comparable to Orange Group's strategy of bundling telecom and mobile financial services across multiple African markets.
Others
- WorldRemit: Cross-border digital remittance platform that often integrates with Orange Money and competing mobile wallets in Africa; relevant peer for the Orange Money remittance and diaspora corridor strategy in Liberia.
- Orange S.A. Parent company of Orange Liberia; a major European telecommunications group operating mobile, fixed and financial services across more than 20 African and Middle Eastern countries, providing direct strategic, brand and roaming overlap.
Direct peers
- Orange Money Côte d'Ivoire: Sister Orange Group mobile money and telecom operation in a West African market; shares Orange Liberia's super-app (Max it), Orange Money and B2B APIs, providing a near-perfect comparable for unit economics and product roadmap.
- Lonestar Cell MTN: MTN Group subsidiary and one of the principal mobile network operators in Liberia, directly competing with Orange Liberia for voice, data and mobile money customers across the same geography and segments.
- Africell: Pan-African mobile operator with operations in Liberia alongside other West African markets, offering comparable mobile voice, data and mobile money services to similar consumer and SME segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Orange Liberia social profiles
Digital presenceOrange Liberia compliance and trust
Trust signalCompliance1 record
Orange Liberia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Liberia leadership team
Management profileNumber of profiles
Profiles6 records
Orange Liberia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Orange Liberia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Liberia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Liberia
What does Orange Liberia do?
Orange Liberia is a mobile network operator providing prepaid and postpaid mobile voice, 4G LTE data bundles, international roaming, and SMS services to consumers and businesses across Liberia. It also operates Orange Money mobile financial services, Fiber-to-the-Home and Flybox fixed broadband, B2B ICT/VAS solutions (Business Mobile Pack Mix, SMS API, USSD API, Audio Conference, SIP Trunk, VPN Interconnection), and a device retail line through Orange Stores. Distribution combines company-owned stores, POS at Total Service Stations and hotels, the Max it super app, USSD codes, and an enterprise sales team.
Is Orange Liberia a public or private company?
Orange Liberia is a private company. It is classified as corporate owned and is currently operating.
When was Orange Liberia founded?
Orange Liberia was founded in 2017. It employs 101 to 250 people.
Where is Orange Liberia based?
Orange Liberia is headquartered in Monrovia, Liberia.
How does Orange Liberia make money?
Six revenue lines are on record. Mobile Voice Services are the primary driver. The others are mobile Data Services, orange Money Financial Services, fixed Broadband (Fiber and Flybox), device Sales and business ICT/VAS Services.
Who are Orange Liberia's main competitors?
Wave Mobile Money is listed as an emerging player. Broad incumbents are M-Pesa (Safaricom / Vodacom), MTN Group, Airtel Africa and Vodacom Group. Others are WorldRemit and Orange S.A.. Direct peers are Orange Money Côte d'Ivoire, Lonestar Cell MTN and Africell.
Does Orange Liberia have an API?
Yes. Orange Developer platform offers APIs for building services in telecom, IoT, and payment domains. Available APIs include: SMS Liberia (send automatic SMS from digital services in Liberia), Pay with Orange Bill (enabling purchases of digital services with Orange mobile account), and #303# My Store (create and distribute USSD services to reach Orange customers in Middle East & Africa). Platform serves 3,000+ companies across Europe, Africa, and Middle East with approximately 60 technical resources (APIs, SDKs, kits). Developer documentation is at developer.orange.com.
What industry is Orange Liberia in?
Orange Liberia's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of HDAIAAAB, Enterprise & B2B Mobile Network Operators. Its NAICS code is 51711 and its SIC code is 7385.