Orientum Ltd

What Orientum Ltd does

Orientum Ltd is a privately held Greek career-counseling and educational-orientation firm headquartered in Athens, founded in 2006 and operating across four locations (Athens, Thessaloniki, Larissa, and Kalamata). The company's core product is the Individual Career Guidance Program (Ατομικό Πρόγραμμα Επαγγελματικού Προσανατολισμού), a structured 12-month service combining two specialized consultant meetings, three online psychometric tests (including the proprietary HORIZON assessment), and access to the e-Pame Panepistimio digital platform; the firm serves approximately 5,000 students per year, primarily Greek Lyceum (high-school) students and their parents, with secondary segments covering university students, educational institutions, and corporate clients.

The underlying technology stack is built around the online psychometric assessment platform delivered through a nopCommerce e-commerce storefront (developed with technology partner RDC Informatics) plus the e-Pame Panepistimio digital information platform and an annually updated Pame Panepistimio guidebook — all of which consolidate 20 years of accumulated Greek university-program, labor-market, and student-preference data into Orientum's branded content IP. Additional product lines include educational seminars (Orientum Seminars), corporate career-orientation programs, and proprietary research publications such as the Orientum Research on Professional Interests 2022-2024.

The business model is predominantly a fee-for-service counseling company with a hybrid direct-to-consumer, event-driven, and sales-led GTM motion: revenue is generated from individualized counseling program fees (described as multi-year), one-time license sales of psychometric tests and guidebook products, professional-services fees for seminars, and B2B contracts with employers (including financial-institution partners Alpha Bank and Attica Bank). Marketing is multi-channel and organic-led (Facebook, Instagram, TikTok, YouTube, blog, webinars, ~100 in-person career days per year, and media placements in TEDx/TVxs/Infokids.gr), with a referral pipeline through a network of Greek and Cypriot universities, tutoring centers, and municipal partners.

Name

Orientum Ltd

Legal name

ORIENTUM ΣΥΜΒΟΥΛΟΙ ΣΤΑΔΙΟΔΡΟΜΙΑΣ ΕΤΑΙΡΙΑ ΠΕΡΙΟΡΙΣΜΕΝΗΣ ΕΥΘΥΝΗΣ

Website

https://orientum.gr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Orientum Ltd is a Greek career-counseling firm founded in 2006 that delivers individualized psychometric testing, 12-month guidance programs, and university-selection consulting to roughly 5,000 high-school students per year across Athens, Thessaloniki, Larissa, and Kalamata.

Ownership category

akta.pro rank

Product category

Career Counseling and Educational Guidance Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE)

akta.pro secondary industries

New Student Onboarding & Orientation (EDALAAAE), International Student Admissions Counseling (EDANAEAC), Academic Advising & Degree Planning (EDALABAA)

Keywords

• Career counseling services
• Psychometric assessment
• Educational guidance
• University selection support
• Professional orientation

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Career Counseling Services: Individualized career counseling programs for high school students including psychometric testing, consultant meetings, and 12-month support. Revenue generated from service fees for personalized consulting sessions.
2. Psychometric Tests: Online psychometric assessment tools (HORIZON and others) sold to students and educational institutions for career orientation purposes.
3. Publications and Guides: Sale of Pame Panepistimio guidebook (2026 edition) and digital resources providing comprehensive university and career guidance information.
4. Educational Seminars: Seminars and workshops on career orientation, time management, and study skills for students, parents, and educational organizations.
5. Corporate Services: Career orientation services for companies targeting employees and their children.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Orientum delivers personalized career counseling for Greek high school students through its Individual Career Counseling Program, combining psychometric testing (including the HORIZON test), two consultant meetings, and 12 months of follow-up support. It complements this with the e-Pame Panepistimio digital platform, an annual printed university guide (Pame Panepistimio 2026), and fee-based educational seminars covering future professions and study skills, distributed through physical offices and an e-commerce store.

Product overview

Orientum Ltd operates as a career counseling and educational orientation company offering a portfolio of services for high school students, university students, parents, and educational organizations. The core offering is the Individual Career Guidance Program (Ατομικό Πρόγραμμα Επαγγελματικού Προσανατολισμού) which combines personalized counseling with psychometric testing (Τεστ Επαγγελματικού Προσανατολισμού) and 12-month counselor support. The company provides digital guidance products including e-Πάμε Πανεπιστήμιο (online university information platform) and the annual Πάμε Πανεπιστήμιο 2026 guide. Additional offerings include Orientum seminars on career orientation topics, career days (Ημέρες Καριέρας), and published research articles. Services are delivered through physical offices in Athens, Thessaloniki, Larissa, and Kalamata, with digital platform access for online psychometric assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Career Counseling Program (Ατομικό Πρόγραμμα Επαγγελματικού Προσανατολισμού)
• e-Pame Panepistimio (e-Πάμε Πανεπιστήμιο)

Quantifiable outcome

• 5000 students served annually with career guidance
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered notable, core and minor.

• Alpha BanknotableOthersCollaboration with Alpha Bank for career orientation services, suggesting financial institution partnership for employee benefits or joint promotional activities.
• Deree - The American College of GreececoreChannel Partner/ Reseller/ DistributorEducational institution partner promoting higher education programs to Orientum students through career days and referral system.
• European University CypruscoreChannel Partner/ Reseller/ DistributorUniversity partner participating in Orientum career days and information events for Greek students considering study abroad.
• New York CollegecoreChannel Partner/ Reseller/ DistributorEducational institution partner in Orientum's network for promoting degree programs to career-oriented students.
• Neapolis University PafosminorChannel Partner/ Reseller/ DistributorCyprus university partner offering study alternatives to Greek students.
• City Unity CollegeminorChannel Partner/ Reseller/ DistributorEducational institution partner for career guidance and university selection services.
• American College of ThessalonikiminorChannel Partner/ Reseller/ DistributorUniversity partner in Northern Greece participating in Orientum events.
• Hellenic American CollegeminorChannel Partner/ Reseller/ DistributorEducational institution partner offering American-accredited programs in Greece.
• University of PiraeusminorChannel Partner/ Reseller/ DistributorGreek public university partner for career orientation events and student referrals.
• Attica BankminorOthersFinancial institution partner listed in the partner network.
• Municipality of GlyfadaminorStrategic or Co-development PartnerMunicipal partnership for career orientation activities targeting local students and families.
• TITANminorOthersCorporate partner in the Orientum network.
• AlumilminorOthersCorporate partner in the Orientum network.
• KnaufminorOthersCorporate partner in the Orientum network.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kuder: Kuder provides career planning and assessment tools for students, including the Kuder Career Interests Assessment used in schools globally. Its psychometric-driven career guidance product directly overlaps with Orientum's HORIZON test and counseling programs.
• Univariety: Univariety is a career and college guidance platform partnering with K-12 schools in India. It offers psychometric assessments and counselor-led career guidance analogous to Orientum's Individual Career Guidance Program, though at a larger SaaS scale.
• myBlueprint: myBlueprint is a Canadian career and education planning platform for K-12 students with psychometric assessments and post-secondary matching. It is comparable to Orientum in combining psychometrics with personalized educator-led guidance.
• Maia Learning (formerly BridgeU): BridgeU (rebranded as Maia Learning) provides university and career guidance software for high school students and counselors. It overlaps directly with Orientum's core offering of psychometric-driven university selection support, with a more software-led delivery model.
• Cialfo: Cialfo is an AI-driven college admissions and career guidance platform serving students globally. It directly competes with Orientum in the student-facing college and career counseling category, though at international scale and via mobile-first delivery.

Emerging players

• YouScience: YouScience combines psychometric and aptitude-based assessments with career matching for high school students. It is an emerging player in the same niche as Orientum but typically delivers through school/district licensing rather than direct-to-consumer.

Regional players

• IDP Education: IDP Education is a global student placement and international education services provider with strong Greek market presence. It competes with Orientum in the international study abroad counseling segment, though driven more by placement economics than pure career counseling.

Broad incumbents

• Xello (formerly Career Cruising): Xello is a broad K-12 career and college planning platform used by schools worldwide. It represents a larger, more institutionalized incumbent in the same category as Orientum, offering a wider portfolio beyond the Greek-specific university guidance niche.
• QS Quacquarelli Symonds: QS provides university rankings, student recruitment events, and career guidance events. Its career-day and university-selection content occupies a similar role to Orientum's career days and e-Pame Panepistimio platform, though at a global incumbency scale.
• Naviance: Naviance (PowerSchool) is a major college and career readiness platform for high schools. It addresses the same student-facing career and college planning workflow as Orientum but at much larger scale through school-district contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwUvBFrZT7Zl-tfEuRPTeLw
• Facebookfacebook.com/Orientum
• LinkedInlinkedin.com/company/orientum-ltd
• Instagraminstagram.com/orientum.gr/?hl=el
• TikToktiktok.com/@orientumgr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orientum Ltd