ORIGINAL DRINKS
Original Drinks is a family-owned beverage retailer in Belleville-en-Beaujolais, France, operating two storefronts: La Cave (retail sales of 200+ beers, ~100 wines, and ~30 spirits) and Le Dépôt (beer tap rentals and event beverage supply for private, association, and corporate clients).
- Company typePrivate
- Founded2016
- HeadquartersBelleville-en-Beaujolais, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ORIGINAL DRINKS does
Original Drinks is a privately-held, family-run beverage retailer headquartered in Belleville-en-Beaujolais, France. Founded in 2016 by Jean Michel Pacoud, the company operates two complementary brick-and-mortar businesses in the same town: La Cave at 85 Rue de la République, a retail store stocking 200+ beer references, approximately 100 wine references, and around 30 spirit references from French and international origins, plus champagnes, non-alcoholic beverages, gift boxes, and accessories; and Le Dépôt at 90 Rue des Fonderies, an event-services division that rents beer taps (models FS, H40, H100, V400), sells kegs, and supplies beverages for weddings, birthdays, baptisms, conscrits celebrations, association gatherings, and corporate events. Following a leadership transition in May 2023, ownership passed from the founder to former employees Laure-Aude and Elsa Piollet, who now run the establishment.
The company monetizes exclusively through one-time, in-person transactions. La Cave generates revenue from individual bottle and pack sales, gift boxes, accessories, and a non-alcoholic beverage line. Le Dépôt charges rental fees for beer taps — secured with an 800 EUR refundable deposit and paid on return — and sells kegs and beverages in bulk for events, supported by delivery, unsold-goods buyback, and weekend on-call service. Pricing for individual SKUs is not publicly disclosed; event services operate on a quote-based model. There is no e-commerce, no online ordering, and no software layer; the website (originaldrinks.fr) functions purely as a marketing and contact channel hosted on OVH and built by agency YOD Communication.
Original Drinks serves three primary customer segments: individual consumers purchasing beverages for personal consumption or gifts at La Cave; private individuals and associations organizing celebrations served by Le Dépôt; and a smaller professional/business segment hosting corporate events. Distribution is exclusively physical and local — two storefronts within walking distance in a single rural town in the Beaujolais wine region — supported by a Facebook page, an Instagram presence, and occasional local-market participation. The business has no external investors, no disclosed funding, no parent company, no subsidiaries, and no technology or AI infrastructure; it operates as a traditional retail and event-services establishment with five employees.
ORIGINAL DRINKS firmographics
Firmographics- Name
- ORIGINAL DRINKS
- Legal name
- ORIGINAL DRINKS
- Website
- https://originaldrinks.fr
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Original Drinks is a family-owned beverage retailer in Belleville-en-Beaujolais, France, operating two storefronts: La Cave (retail sales of 200+ beers, ~100 wines, and ~30 spirits) and Le Dépôt (beer tap rentals and event beverage supply for private, association, and corporate clients).
- Ownership category
- akta.pro rank
ORIGINAL DRINKS industry classification
Industry- Product category
- Specialty Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
- akta.pro secondary industries
- Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where ORIGINAL DRINKS is headquartered
LocationHeadquarters
- HQ city
- Belleville-en-Beaujolais
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
ORIGINAL DRINKS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Beverage Sales (La Cave): Sale of beers, wines, spirits, champagnes, and non-alcoholic beverages to individual consumers at retail prices. Revenue generated from per-transaction bottle and pack sales across 200+ beer references, ~100 wine references, and ~30 spirit references.
- Beer Tap Rental (Le Dépôt): Rental of beer taps (tireuses à bière) for events including models FS (without gas), H40, H100, and V400. Revenue from rental fees with refundable deposit. Services events for individuals, professionals, and associations.
- Event Beverage Supply (Le Dépôt): Supply of kegs, wines, champagnes, spirits, and softs for events. Sale of beverages in bulk quantities for weddings, birthdays, baptisms, conscrits celebrations, and association gatherings. Also includes unsold goods buyback service.
- Gift Sets and Accessories: Sale of gift boxes (coffrets cadeaux) containing wines, beers, spirits, and champagnes, as well as accessories such as glasses, carafes, corkscrews, and bottle holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Beer tap rental with 800 EUR deposit - payment on return |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ORIGINAL DRINKS product offering
Product offeringCore offering
Original Drinks retails a curated assortment of beers (200+ references), wines (~100), spirits (~30), champagnes, and non-alcoholic beverages through its La Cave storefront in Belleville-en-Beaujolais, and supplies event organizers through Le Dépôt with beer tap rentals (four models with an 800 EUR deposit), keg and bulk beverage sales, delivery, unsold goods buyback, and weekend on-call support.
Product overview
Original Drinks operates two distinct business units from two physical locations in Belleville-en-Beaujolais: La Cave (85 Rue de la République) is a retail specialist offering over 200 beer references, approximately 100 wine references, about 30 spirit references, plus champagnes, non-alcoholic beverages, gift boxes, and accessories for individual customers; Le Dépôt (90 Rue des Fonderies) provides event-focused services including beer tap rental (four models from compact to professional), keg and beverage sales for weddings, birthdays, conscrits, baptisms, and associations, with delivery, unsold goods take-back, and weekend on-call support.
Differentiator
Problem solved
Functional benefit
Products and services
- La Cave Retail Store Walk-in retail store at 85 Rue de la République, Belleville-en-Beaujolais, selling beers, wines, spirits, champagnes, non-alcoholic beverages, gift boxes, and accessories to individual consumers for personal consumption and gifting.
- Le Dépôt Event Services Event beverage supply and beer tap rental service at 90 Rue des Fonderies, Belleville-en-Beaujolais, serving individuals, associations, and professionals organizing weddings, birthdays, baptisms, conscrits, and corporate events, with delivery, unsold goods buyback, and weekend on-call support.
- Beer Tap Rental Rental of four beer tap models — FS (gas-free, small gatherings), H40 (with gas for mid-size events), H100 (double auto-tap for large celebrations), and V400 (double auto-tap for professional-scale events) — to event organizers with a refundable 800 EUR deposit.
- Gift Boxes and Accessories Curated gift boxes (coffrets cadeaux) containing wines, beers, spirits, and champagnes, alongside accessories such as glasses, carafes, corkscrews, and bottle holders, sold individually at La Cave for gifting occasions.
- Non-Alcoholic Beverages Selection of non-alcoholic drinks including fruit juices, syrups, 0% beers, and non-alcoholic spirits, sold at La Cave for consumers seeking alcohol-free options.
Companies that use ORIGINAL DRINKS
Customer profileSegments3 records
Ideal customer profiles3 records
ORIGINAL DRINKS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ORIGINAL DRINKS partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
ORIGINAL DRINKS competitors and assessment
Company assessmentBroad incumbents
- Carrefour: Major French hypermarket/grocery retailer with extensive alcohol aisles covering beer, wine, and spirits. Represents the price-competitive baseline Original Drinks competes against on everyday SKUs.
- Millesima: Established French wine merchant (founded 1983) selling fine and regional wines, champagnes, and spirits via online and B2B channels. Overlaps with Original Drinks on the curated French/regional wine assortment and gifting use case, but at much larger scale and with national reach.
- E. Leclerc: Large French retail chain with aggressive alcohol pricing and frequent promotions. Relevant as a price-anchoring competitor for Original Drinks' everyday basket SKUs across beer, wine, and spirits.
- Auchan: Major French hypermarket retailer with multi-category alcohol offering. Comparable as the broad incumbent setting everyday pricing on beer, wine, and spirits against which specialty caves like Original Drinks must differentiate.
Emerging players
- Vinatis: Leading French online retailer of wines, champagnes, beers, and spirits. Competes with Original Drinks' La Cave on assortment depth and on occasion-based gifting — but through a digital channel Original Drinks does not yet operate.
- Wineandco: French online specialist for wines, champagnes, and beers with curated selection and gift packaging. Comparable on the curated multi-category assortment that defines La Cave's differentiation.
Direct peers
- Nicolas: France's largest specialty off-premise chain of wine, beer, and spirits shops (1,500+ stores). Most directly comparable to Original Drinks' La Cave in product mix (beers, wines, spirits, champagnes, gift boxes) and customer base (individual consumers for off-premise consumption).
- V and B: French franchise of wine and beer specialty stores with ~250 locations. Closely comparable to Original Drinks on the dual beer + wine off-premise concept and on occasion-driven gifting and event positioning.
- Inter Caves: French franchise network of independent wine cellars (caves). Mirrors Original Drinks' La Cave model of a curated off-premise retail store focused on wine and beer with local operator ownership.
- La Vignery: Independent French chain of wine specialty shops offering curated regional and international wines with event and gifting services. Comparable to Original Drinks' La Cave on product depth and on event/gift use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ORIGINAL DRINKS social profiles
Digital presenceORIGINAL DRINKS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORIGINAL DRINKS leadership team
Management profileNumber of profiles
Profiles2 records
ORIGINAL DRINKS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORIGINAL DRINKS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORIGINAL DRINKS
What does ORIGINAL DRINKS do?
Original Drinks retails a curated assortment of beers (200+ references), wines (~100), spirits (~30), champagnes, and non-alcoholic beverages through its La Cave storefront in Belleville-en-Beaujolais, and supplies event organizers through Le Dépôt with beer tap rentals (four models with an 800 EUR deposit), keg and bulk beverage sales, delivery, unsold goods buyback, and weekend on-call support.
Is ORIGINAL DRINKS a public or private company?
ORIGINAL DRINKS is a private company. It is classified as family owned and is currently operating.
When was ORIGINAL DRINKS founded?
ORIGINAL DRINKS was founded in 2016. It employs 1 to 10 people.
Where is ORIGINAL DRINKS based?
ORIGINAL DRINKS is headquartered in Belleville-en-Beaujolais, France, in the Europe region.
How does ORIGINAL DRINKS make money?
Four revenue lines are on record. Retail Beverage Sales (La Cave) is the primary driver. The others are beer Tap Rental (Le Dépôt), event Beverage Supply (Le Dépôt) and gift Sets and Accessories.
Who are ORIGINAL DRINKS's main competitors?
Broad incumbents on record are Carrefour, Millesima, E. Leclerc and Auchan. Emerging players are Vinatis and Wineandco. Direct peers are Nicolas, V and B, Inter Caves and La Vignery.
Does ORIGINAL DRINKS have an API?
No public API is recorded for ORIGINAL DRINKS.
What industry is ORIGINAL DRINKS in?
ORIGINAL DRINKS's product category is Specialty Beverage Retail. Its primary akta.pro industry code is CRANABAA, Liquor Stores (Off-Premise Spirits Retail), with a secondary code of CRANABAC, Beer Retail (Bottle Shops & Beer Merchants). Its NAICS code is 44532.