Orion Stars

Name

Orion Stars

Legal name

Orion Stars

Website

https://orionstars.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Volleyball Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Professional volleyball club
• Dutch Eredivisie volleyball
• Volleyball match tickets
• Sports merchandise retail
• Youth volleyball clinics

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Match Attendance Revenue: Revenue generated from individual match tickets and season ticket sales for home games in the Dutch Eredivisie, BeNe Conference, Dutch Cup, and European matches at the SaZa Topsporthal.
2. Merchandise Sales: Sale of official Orion Stars merchandise including match shirts, sweaters, and other club-branded products through the club's own webshop (shop.oriontopvolleybal.nl).
3. Sponsorship and Business Club: Multiple sponsorship tiers including 'Star Partners' (larger sponsors seeking brand exposure), Business Club members (corporate hospitality), and general sponsors. Partners receive advertising at the venue, brand visibility, and business seating. The club operates under a BV (private company) structure with multiple revenue streams: shareholders, Star Members, Business Club members, sponsors, and gate revenue. Active Living is described as the primary financial backer and a shareholder in the Orion Stars BV.
4. Event and Clinic Revenue: Revenue from Stars United community programs including volleyball clinics, kidsclub activities, and sports playground events. The club also receives support from the Stichting Topvolleybal Doetinchem focused on developing regional talent.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Orion Stars is a professional Dutch men's volleyball club that competes in the Eredivisie, BeNe Conference, Dutch Cup, and European competitions (CEV Cup, Champions League qualifiers). The club sells match tickets, season cards, and corporate hospitality for home games at the SaZa Topsporthal in Doetinchem, while also distributing official merchandise through its own webshop and running the Stars United community programs (clinics, kidsclub, sports playground). The club operates as a BV with shareholders and sponsorship tiers ranging from Star Partners to Business Club members.

Product overview

Orion Stars is a professional Dutch volleyball club based in Doetinchem offering elite sports entertainment through its first division men's volleyball team, match attendance experiences, and official merchandise. The club operates community programs under the Stars United banner including youth clinics and the Kidsclub Astronautjes, while also providing corporate partnership opportunities through business club memberships and sponsor packages.

Differentiator

Problem solved

Functional benefit

Brands

• Stars United: Community outreach program including kidsclub (Astronautjes), volleyball clinics, sports playground, sitting volleyball, and Galaxy Squad youth program.
• Active Living Orion (historical team name)

Products and services

• Orion Stars Professional Volleyball Team

Quantifiable outcome

• 5 Dutch national championships won by Orion Stars/Active Living Orion
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Stichting Topvolleybal DoetinchemminorOthersThe foundation that originally ran top volleyball in Doetinchem and was restructured after bankruptcy. It retains a seat at the shareholder table with veto rights on the playing location (remaining in Doetinchem) but no voting rights or equity. Its updated role is to focus on developing top volleyball talent from the region.
• UbbinkminorGTM or Marketing PartnerUbbink is a building and installation technology specialist. The company was a former main sponsor of the club (when the team was known as Ubbink Orion) and continues as a partner/ advertiser. Ubbink connects building and installation technology and provides brand visibility through Orion Stars.
• Rensa FamilyminorGTM or Marketing PartnerRensa Family, a heating and ventilation company founded over 65 years ago by Evert Heijink, is a sponsor and partner of Orion Stars. The company's logo appears on the club's partner section, indicating an advertising/partnership relationship.
• CAD2MminorGTM or Marketing PartnerCAD2M is a partner of Orion Stars, appearing on the club's partner page. The company brings ideas to life in the field of engineering and design, and partners with Orion Stars for brand visibility.
• ConfirmminorGTM or Marketing PartnerConfirm is an auditing firm and Star Partner of Orion Stars. The company also employs player Luuk Hoge Bavel as an assistant accountant, combining a sponsorship relationship with an employment connection to the club.
• BeNe-Conference / Belgian-Dutch Volleyball CollaborationcoreStrategic or Co-development PartnerOrion Stars co-founded and participates in the BeNe-Conference, a joint Dutch-Belgian volleyball competition created to elevate the quality of both national competitions. The club also competes in the BeNe Cup (with a final in the Maaspoort, Den Bosch) and plays cross-border regular season matches. Wijnand Geerdink was involved in creating this collaboration under the NeVoBo.
• TV GelderlandminorGTM or Marketing PartnerTV Gelderland streams Orion Stars home matches (including the CEV Cup quarterfinal vs Fenerbahçe) live, providing national broadcast visibility for the club's matches and expanding reach beyond the physical venue.
• MikasaminorGTM or Marketing PartnerMikasa, the world-leading volleyball equipment brand, has a multi-year partnership with the BetCity Eredivisie Volleybal, of which Orion Stars is a member club. Wijnand Geerdink, as chairman of the BetCity Eredivisie Volleybal, helped facilitate this partnership for the league.
• NeVoBo (Dutch Volleyball Federation)minorOthersThe Dutch Volleyball Federation runs the national competition structure in which Orion Stars competes. Geerdink has been involved in the federation's efforts to professionalize Dutch club volleyball and is working on the club's involvement in the autonomous Eredivisie.

Scale indicators7 records

Recent moves2 records

Direct peers

• Knack Volley Roeselare: Belgian top-tier volleyball club and BeNe Conference participant. Comparable in scale and competitive ambition to Orion Stars, competing in the same cross-border league structure.
• Lycurgus Groningen: Top-tier Dutch men's volleyball club competing in the Eredivisie and BeNe Conference. Direct on-court rival with similar revenue mix of tickets, business club seating, and sponsorships, and comparable national championship ambitions.
• Draisma Dynamo Apeldoorn: Historic Dutch volleyball rival that Orion Stars has battled in recent championship finals. Operates a similar Eredivisie club model with business club, sponsorships, and community programs in a comparable Dutch regional market.
• Landstede Volleyball Zwolle: Dutch Eredivisie men's volleyball club combining professional play with youth academy and regional community engagement — a near-analog operating model to Orion Stars in terms of scale, target market, and revenue streams.
• VC Greenyard Maaseik: Belgian top volleyball club that competes against Orion Stars in the BeNe Conference and BeNe Cup. Direct cross-border peer with comparable Eredivisie-level competition format and Belgian/Dutch sponsor ecosystem.

Broad incumbents

• Fenerbahçe Men's Volleyball: Top Turkish volleyball club and CEV Cup opponent for Orion Stars. Represents a larger, multi-sport European volleyball incumbent with broader commercial scale, against which Orion Stars benchmarked its European competitiveness.
• Itas Trentino Volley: Italian SuperLega club with multiple CEV Champions League titles. Comparable as a European volleyball benchmark — illustrates the operational and commercial ceiling that an ambitious club like Orion Stars is pursuing through its Champions League qualification.
• Berlin Recycling Volleys: Established Bundesliga volleyball powerhouse and multiple-time CEV Champions League participant. Comparable as a top-tier European club with a similar professional structure, business club, and sponsorship model — albeit at significantly greater scale.
• Jastrzębski Węgiel: Polish PlusLiga volleyball powerhouse and frequent CEV Champions League participant. Relevant peer as a European volleyball club that has built a strong sponsor- and fan-driven revenue model around sporting success.

Others

• Stichting Topvolleybal Doetinchem: The original foundation behind top volleyball in Doetinchem; while not a competitor, it is a structurally linked entity that retains a shareholder-table seat and veto rights over playing location, making it a key governance counterpart rather than a commercial peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/orionstars
• Facebookfacebook.com/orionstarsvolleybal
• YouTubeyoutube.com/@OrionStarsVolleyball
• LinkedInlinkedin.com/company/orionstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion Stars