Confirm
Confirm is an AI-native performance management platform that uses Organizational Network Analysis (ONA) to map collaboration patterns and deploy coaching AI agents inside Slack and Teams for performance reviews, calibration, retention risk detection, and talent decisions, serving companies from high-growth startups to Fortune 500s.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Confirm does
Confirm is an AI-native performance management platform built around Organizational Network Analysis (ONA), founded in 2019 and headquartered in San Francisco, California. Operationally, Confirm maps how employees actually collaborate by asking short network-style questions ("Who do you go to for help?", "Who drives critical decisions?") and combines those signals with continuous feedback, 1:1 notes, OKRs, and integrations into Jira, Salesforce, GitHub, Slack, Teams, and 80+ other tools. AI agents — Manager Coach, HRBP Advisor, People Analytics, and Cycle Co-Pilot — are deployed natively inside Slack and Microsoft Teams and are positioned as "company-aware," meaning they are trained on each customer's own organizational data rather than a generic model.
Confirm's commercial model is a per-employee-per-month SaaS subscription billed annually: a $8 PEPM base tier covering performance reviews, manager ratings, ONA bias detection, calibrations, 360 feedback, and analytics, with optional $3 PEPM add-ons for engagement surveys and OKRs & goals. The go-to-market is hybrid — self-serve signup via app.confirm.com (no credit card, 30-day money-back guarantee) for the SMB and growth-stage long tail, paired with an enterprise field-sales motion for 500+ employee accounts that includes dedicated Customer Success Managers, volume pricing, 4-hour response SLAs, and migration support from Lattice, Culture Amp, and Workday. Reported customers span Fortune 500s and high-growth startups — including Canada Goose, Eurofins Scientific, Niantic, HackerOne, USANA, ZGF Architects, Foursquare, Substack, Bolt, Thoropass, and Nansen — with case-study metrics such as 98% review completion in 6 days, a ~80% reduction in manager review-writing time, and identification of previously hidden high performers.
The company's $11.4M in disclosed funding came from a $3M seed-era filing in 2021 and a $6.2M Series A in August 2023 led by Spero Ventures with SHRMLabs, Elefund, Gaingels, and Black Angel Group, with a subsequent Western Technology Investment facility in 2025. Confirm was acquired by Learning Pool in 2026, with the platform continuing to operate as part of Learning Pool's performance, engagement, and learning suite.
Confirm firmographics
Firmographics- Name
- Confirm
- Legal name
- Confirm HR, Inc.
- Website
- https://confirm.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Confirm is an AI-native performance management platform that uses Organizational Network Analysis (ONA) to map collaboration patterns and deploy coaching AI agents inside Slack and Teams for performance reviews, calibration, retention risk detection, and talent decisions, serving companies from high-growth startups to Fortune 500s.
- Ownership category
- akta.pro rank
Confirm industry classification
Industry- Product category
- Performance Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
- akta.pro secondary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Confirm is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Confirm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per-Seat): Confirm generates recurring subscription revenue on a per-employee-per-month (PEPM) basis. The base platform is priced at $8 per person per month, with optional add-on modules for Employee Engagement ($3/person/month) and OKRs & Goals ($3/person/month). Pricing is billed annually, with volume discounts for organizations with 500+ employees. A 30-day money-back guarantee is offered.
- Professional Services (Onboarding & Implementation): Implementation support, admin training, HRIS integration, and onboarding are included in the subscription price. Custom enterprise implementations may include additional professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Base Platform at $8/person/month — includes core performance management features |
| Per seat | Annual | Employee Engagement add-on at $3/person/month |
| Per seat | Annual | OKRs & Goals add-on at $3/person/month |
| Per seat | Annual | Enterprise — volume pricing for 500+ employees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Confirm product offering
Product offeringCore offering
Confirm is an AI-native performance management SaaS platform built on Organizational Network Analysis (ONA) that maps how employees actually collaborate. It delivers performance reviews, calibration sessions, continuous feedback, and AI coaching agents (Manager Coach, People Analytics, Cycle Co-Pilot) deployed directly inside Slack and Microsoft Teams for HR leaders, people managers, and employees at companies from 50 to 10,000+ employees.
Product overview
Confirm is an AI-native performance management platform built on Organizational Network Analysis (ONA). The core platform ($8/person/month base) includes performance reviews, manager ratings, ONA bias detection, calibration tools, and 360 feedback, with AI agents (Manager Coach, People Analytics, Cycle Co-Pilot) deployed in Slack and Teams. Add-on modules include Engagement Surveys and OKRs & Goals ($3/person/month each), plus Talent Management and Continuous Feedback features. The platform integrates with Workday, ADP, BambooHR, Rippling, Jira, Salesforce, GitHub, and 80+ other tools, using GPT-4 and Anthropic AI for review summarization, bias detection, and manager coaching.
Differentiator
Problem solved
Functional benefit
Products and services
- Confirm Performance Management Platform Core AI-powered performance management platform that uses Organizational Network Analysis (ONA) to identify true top performers, surface bias in reviews, run calibration sessions, and provide comprehensive employee assessments. Sold per employee per month on an annual subscription basis; designed for HR and People leaders at companies of 50 to 10,000+ employees.
- Unified AI Agents HR Platform Unified AI Agents HR Platform comprising the Manager Coach, HRBP Advisor, People Analytics Agent, and Cycle Co-Pilot AI agents that coach managers in real time inside Slack and Teams, flag retention risk, draft review summaries, and surface collaboration insights.
- Engagement Surveys Employee engagement and pulse survey module sold as a $3 per person per month add-on to the Confirm platform, enabling ongoing engagement measurement alongside performance reviews.
- OKRs & Goals Objectives and Key Results (OKR) tracking module sold as a $3 per person per month add-on that tracks company, team, and career goals with direct linkage to performance reviews.
- Talent Management Talent decision module that uses Organizational Network Analysis data to make fair promotion, PIP, and compensation decisions and to identify hidden high performers working across teams.
- Continuous Feedback Continuous feedback module enabling ongoing peer and manager input, including upward feedback, 360 reviews, 1:1 meeting notes, and real-time recognition to reduce recency bias and feed calibration data.
Quantifiable outcome
- 98% of performance reviews completed in 6 days (Thoropass)
- +9 more outcomes
Companies that use Confirm
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Confirm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature6 records
Confirm partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and major.
- Learning PoolflagshipConfirm has joined Learning Pool and the Confirm platform is now part of Learning Pool's suite for performance, engagement, and learning. This is a significant strategic acquisition/merger that expands Confirm's reach within Learning Pool's customer base.
- OpenAIcoreOpenAI is a subprocessor used to seed review text using GPT-4 for AI-assisted performance feedback generation. The DPA lists OpenAI as an approved subprocessor for generating natural-language outputs related to performance feedback and platform features.
- AnthropiccoreAnthropic is listed as a subprocessor (effective April 15) for AI service processing and generating natural-language outputs related to performance feedback and other platform features.
- Amazon Web Services (AWS)coreAWS is Confirm's primary cloud hosting provider, hosting application servers, databases, and storage. AWS is listed as a subprocessor for cloud infrastructure services.
- Slack (Salesforce)coreSlack is used for product notifications and customer support communications. AI agents are deployed directly in Slack as the primary interface for manager coaching and performance management workflows.
- Microsoft TeamscoreMicrosoft Teams is used for optional integrations sending product notifications and messages to customer Teams workspaces. AI agents also deploy in Teams alongside Slack.
- Auth0 (Okta)coreAuth0 (acquired by Okta) provides identity management services for authentication, authorization, and single sign-on for users accessing the Confirm platform.
- CloudflarecoreCloudflare provides CDN, web application firewall, and security services to protect and accelerate delivery of the Confirm platform.
- IntercomcoreIntercom is used as the customer messaging and support platform for communicating with users and providing customer support.
- WorkdaymajorWorkday is listed as a major HRIS integration, with dedicated Workday RaaS Report Setup documentation in the Help Center. Confirm integrates with Workday for employee data synchronization.
- 80+ Integration PartnersmajorConfirm integrates with 80+ tools including Jira, Salesforce, GitHub, HubSpot, Asana, BambooHR, ADP, Okta, UKG, Rippling, and more. These integrations enable data flow from existing work tools into Confirm's ONA and performance management workflows.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Confirm competitors and assessment
Company assessmentDirect peers
- Lattice: Performance management and employee engagement platform that, like Confirm, sells performance reviews, 360 feedback, and goal tracking to mid-market and enterprise customers. Confirm is benchmarked directly against Lattice in customer case studies (73% → 94% completion improvement).
- Culture Amp: Employee engagement and performance management platform for mid-market and enterprise. Competes head-to-head with Confirm across performance reviews and engagement surveys, and is referenced in Confirm customer testimonials as an evaluated alternative.
- 15Five: Continuous performance management platform offering weekly check-ins, 360 reviews, and engagement surveys. Targets a similar mid-market HR leader buyer and competes for the same workflow-native AI coaching positioning.
- Betterworks: Enterprise performance management and OKR platform. Direct competitor for Confirm's performance review and OKR/goals add-on modules at the 1,000+ employee segment.
- Workboard: OKR and goal-tracking platform that overlaps with Confirm's OKRs & Goals add-on module. Comparable buyer profile of HR and strategy leaders in mid-market and enterprise.
- Reflektive: Real-time performance management and feedback platform. Direct comparable in the continuous feedback and review-cycle automation category Confirm competes in.
- TinyPulse: Employee engagement and performance feedback platform serving SMB and mid-market customers. Comparable in target segment and engagement-survey workflow overlap with Confirm's engagement add-on.
Broad incumbents
- Rippling: Broader HCM suite spanning HRIS, payroll, IT, and performance management. Frequently evaluated alongside Confirm (referenced in Foursquare testimonial) and bundles performance management into a wider platform.
- Peakon (Workday): Employee engagement platform acquired by Workday, now embedded inside the Workday HCM suite. Competes with Confirm's engagement add-on through a much larger incumbent HRIS distribution channel.
- Workday: Enterprise HCM and people analytics suite that hosts the HRIS systems Confirm integrates with and that bundles its own performance and people analytics capabilities. Important ecosystem partner (Workday RaaS integration) and indirect competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Confirm social profiles
Digital presenceConfirm compliance and trust
Trust signalCompliance7 records
Confirm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Confirm leadership team
Management profileNumber of profiles
Profiles2 records
Confirm funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Confirm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Confirm
What does Confirm do?
Confirm is an AI-native performance management SaaS platform built on Organizational Network Analysis (ONA) that maps how employees actually collaborate. It delivers performance reviews, calibration sessions, continuous feedback, and AI coaching agents (Manager Coach, People Analytics, Cycle Co-Pilot) deployed directly inside Slack and Microsoft Teams for HR leaders, people managers, and employees at companies from 50 to 10,000+ employees.
Is Confirm a public or private company?
Confirm is a private company. It is classified as corporate owned and is currently operating.
When was Confirm founded?
Confirm was founded in 2019. It employs 11 to 50 people.
Where is Confirm based?
Confirm is headquartered in San Francisco, United States, in the North America region.
How does Confirm make money?
Two revenue lines are on record. SaaS Subscription (Per-Seat) is the primary driver. The others are professional Services (Onboarding & Implementation).
Who are Confirm's main competitors?
Direct peers on record are Lattice, Culture Amp, 15Five, Betterworks, Workboard, Reflektive and TinyPulse. Broad incumbents are Rippling, Peakon (Workday) and Workday.
Does Confirm have an API?
Yes. Confirm offers API access for enterprise customers who want to integrate Confirm data into custom reporting tools or data warehouses. The API enables data export for review data, ONA results, goals, feedback, and all other performance information. The Terms of Service references third-party services utilizing the Confirm API, indicating partner/external API usage.
What industry is Confirm in?
Confirm's product category is Performance Management Software. Its primary akta.pro industry code is EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 513210 and its SIC code is 7372.