Ortolanda

What Ortolanda does

Ortolanda is a specialized radish cultivation company operating two greenhouse production facilities in Borgo Grappa, Italy and Melderslo, Netherlands. The company cultivates over 400 hectares and delivers more than 10,000 tons of fresh radishes annually on a 52-week, 6-days-per-week operating cadence, exporting to more than 25 European countries. Production is supported by computer-controlled climate management across four tunnel types in Italy and tall ventilated greenhouses in the Netherlands, plus a complete track-and-trace system that monitors every bunch or bag from production through distribution.

The product portfolio is concentrated entirely on radishes in three core formats: unpackaged bunches, loose radishes sold in multiple packaging configurations (bags from 200g to 10kg, topseal containers, cone bags, snack shakers, buckets, EPS/IFCO formats), and flowpack-packed bunched radishes with customizable box options. Packaging ranges from bulk wholesale containers (wooden crates, EPS, IFCO) to consumer-ready branded or private-label formats, including compostable biofilm options supplied to France and Luxembourg. Ortolanda maintains an unusually broad certification stack covering GLOBALG.A.P., GRASP, IFS, PlanetProof, TESCO Nurture, SPRING, LEAF Marque, QS, and ISO 45001 across its facilities, enabling access to sustainability-gated retail programs across the EU and UK.

The business operates as a private cooperative (Ortolanda O.P. Soc. Coop. Agricola in Italy; Ortolanda Melderslo in the Netherlands) and generates revenue exclusively through B2B sales of fresh radish products. Sales are channeled through two affiliated producer organizations: Ortolanda O.P. for Italian production and ZON for Dutch production. The company sells directly to retail chains and wholesale distributors, with named customers including Dutch retailer Albert Heijn, where Ortolanda's Tricolori radish mix won the consumer-voted Best Product of the Year 2023-2024 in the Potatoes, Fruit and Vegetables category. The go-to-market combines direct B2B relationships, presence at international trade events such as Fruit Attraction in Madrid, multi-language digital marketing (English, Italian, Dutch), and flexible private-label or own-brand packaging solutions.

Name

Ortolanda

Legal name

Ortolanda O.P. Soc. Coop. Agricola

Website

https://ortolanda.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Ortolanda is a European radish producer operating dual greenhouse facilities in Italy and the Netherlands, delivering 10,000+ tons annually to retailers and wholesalers across 25+ countries via affiliated producer organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Borgo Grappa (LT)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Radish Products: Ortolanda generates revenue through the sale of fresh radish products to retailers and wholesalers. Products include loose radishes, bunch radishes, snack radishes, and radishes in flowpacks. They offer both their own packaging and customer-branded packaging solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ortolanda cultivates and supplies fresh radishes year-round from greenhouse production sites in Borgo Grappa, Italy and Melderslo, The Netherlands. Its product range covers unpackaged radish bunches, loose radishes in multiple packaging formats, and flowpack-packed bunched radishes supplied either in Ortolanda-branded or customer-branded packaging. Output is delivered to retailers and wholesalers across more than 25 European countries through affiliated producer organizations.

Product overview

Ortolanda is a radish-focused agricultural company operating as The Radish Company. The product portfolio centers on three main offerings: unpackaged radish bunches, loose radishes in various packaging formats, and flowpack-packed bunched radishes for retail. Products are cultivated year-round in greenhouses in Borgo Grappa, Italy and Melderslo, Netherlands. Packaging options include wooden crates, plastic crates, EPS/IFCO containers, various carton boxes (white, brown, black), cone bags, topseal containers, and snack shakers in sizes ranging from 125g to 10kg. The company exports to over 25 European countries and offers both retail and wholesale configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Radish bunch (unpackaged) Fresh radishes sold in bunches without packaging, cultivated in greenhouses in Borgo Grappa (Italy) and Melderslo (The Netherlands). Available in multiple container types (wooden crates, plastic crates, EPS stacking crates, IFCO containers, and Ortolanda-branded boxes) for retail and wholesale buyers.
• Loose radish Individual radishes sold without bunching, available in a wide range of packaging formats including bags (200g-10kg), topseal containers, cone bags, snack shakers, buckets, and EPS/IFCO formats, supplied to retailers and wholesalers.
• Bunched radish packed (flowpack) Bunched radishes packaged in consumer-ready flowpack format with multiple box options (white, brown, black carton) and configurations (6-12 flowpacks per box, 10-40 radishes per bunch) for immediate retail sale.
• Radish cultivation and production Year-round radish cultivation, sowing, harvesting and post-harvest washing and packaging operations at the Borgo Grappa (Italy) and Melderslo (Netherlands) production sites, running 6 days a week, 52 weeks a year, using modern greenhouse technology and climate control systems.

Quantifiable outcome

• Over 10,000 tons of radish delivered annually
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Ortolanda O.P. (Associazione di Produttori Ortolanda)coreStrategic or Co-development PartnerOrtolanda Borgo Grappa is affiliated to Associazione di Produttori Ortolanda O.P. The sales of products from the Borgo Grappa facility are handled through this producer organization.
• ZON (Associazione di Produttori ZON)coreStrategic or Co-development PartnerOrtolanda Melderslo is affiliated to Associazione di Produttori ZON. The sales of products from the Melderslo facility are handled through this producer organization.
• Albert HeijncoreChannel Partner/ Reseller/ DistributorAlbert Heijn retail chain sells Ortolanda's radish mix (Tricolori) and other products. Their radish mix won Best Product of the Year 2023-2024.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Houweling's Group: North American family-owned greenhouse vegetable producer with sustainability focus. Comparable high-tech greenhouse operation serving retail/wholesale channels with year-round supply, though located outside Europe.
• Windset Farms: Canadian greenhouse vegetable grower supplying North American retailers with year-round fresh produce. Comparable greenhouse-cultivation, climate-controlled production model and retail B2B go-to-market, though product mix differs.
• Mastronardi Produce: North American greenhouse vegetable producer (Sunset brand) supplying retailers year-round. Closely comparable business model of greenhouse-grown fresh produce for retail channels, though focused on tomatoes, peppers and cucumbers rather than radishes.

Broad incumbents

• Fresh Del Monte Produce: Global producer and distributor of fresh fruits and vegetables with European operations. Comparable as a B2B fresh-produce operator, though Del Monte's scale and product breadth dwarf Ortolanda's radish specialty.
• Fresca Group: UK fresh-produce supplier group serving major British retailers. Comparable as a B2B fresh-produce distributor with established retail relationships in Europe, though broader category coverage than Ortolanda.
• Bonduelle Group: French-headquartered European leader in processed and fresh vegetables. Comparable as a large-scale European fresh-produce operator with B2B retail relationships, but far broader portfolio than Ortolanda's radish-only focus.
• Dole plc: Global fresh-produce major formed via Total Produce/Dole combination. Comparable as a large-scale B2B fresh-produce supplier with European retail penetration, though diversified across many fruits and vegetables.
• Greenyard: Belgian listed fresh, frozen and prepared produce supplier with pan-European retail relationships. Comparable as a B2B fresh-produce distributor serving European supermarkets, though its portfolio spans many produce categories.

Others

• Rijk Zwaan: Dutch vegetable seed breeder supplying greenhouse vegetable growers globally. Comparable as a Dutch-headquartered horticulture specialist serving similar greenhouse producers, though operating upstream in seeds rather than cultivation.

Regional players

• Special Fruit: Belgian fresh-produce importer and distributor specializing in exotics and specialties for European retail. Comparable as a European specialty fresh-produce supplier to retailers, with overlapping customer base in Belgium and Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ortolanda.radish
• LinkedInlinkedin.com/company/ortolanda
• Instagraminstagram.com/ortolanda_radish

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortolanda