ORTO-M

What ORTO-M does

ORTO-M (legally Orto-M Lda.) is a family-founded Portuguese dental clinic group established in 1995 by Dr. Margarida Marques in Póvoa de Varzim. The group operates five dental clinics across four cities in the Greater Porto metropolitan area — Póvoa de Varzim Sul (1995, the original site), Póvoa de Varzim Norte (2010), Porto (2002), Canidelo, Vila Nova de Gaia (2003), and Rio Tinto (2021) — and is self-described as a team of 60+ professionals spanning general dentistry, orthodontics, implantology, prosthodontics, periodontology, oral surgery, and orofacial harmonization (which combines dental work with botulinum toxin and hyaluronic acid facial treatments).

The clinical offering is built on a digital dental technology stack that includes 3Shape TRIOS and Dexis intraoral scanners for digital impressions, an Ortopantomograph panoramic X-ray, 3D computed tomography (TAC) for implant planning, Airflow Prophylaxis Master for guided biofilm therapy, FKG wireless endodontic motors, piezoelectric surgical motors, surgical lasers, and Philips Zoom! whitening systems. Premium dental implant and material brands (Straumann, VOCO, Inibsa, Ormco, Pierre Fabre) are used across treatments, and the All-On-Four immediate-loading protocol is positioned as the group's signature full-arch rehabilitation service, delivering fixed teeth on four implants in a single day. Each clinic holds its own ERS (Entidade Reguladora da Saúde) operating license.

Revenue is generated almost exclusively through direct-to-consumer professional dental services delivered across the five clinic sites, with supplementary transaction-fee revenue from credit intermediation under License #0007584 through a financing partnership with Abanca Servicios Financieros, which lets patients finance higher-ticket treatments. The go-to-market is fully DTC: patients book appointments through an online Patient Portal, contact clinics by phone or WhatsApp, or walk in; the group markets via Facebook and Instagram, an educational blog, and patient testimonials (a public "Livro de Elogios"). The operation has held Portugal's PME Excelência SME distinction continuously since 2012 and operates as a privately held, family-managed entity with no external funding rounds, no parent company, and no subsidiaries disclosed.

Name

ORTO-M

Legal name

Orto-M Lda.

Website

https://orto-m.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ORTO-M (Orto-M Lda.) is a Portuguese family-founded dental clinic group operating five clinics across the Greater Porto area since 1995. It delivers comprehensive dental care — implants, orthodontics, oral surgery, and aesthetic treatments — directly to individual patients using advanced digital clinical equipment.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industry

Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Dental clinic services
• Implantology and oral surgery
• Orthodontic treatments
• Cosmetic dental whitening
• Prosthodontics and rehabilitation

Headquarters

HQ city

Póvoa de Varzim

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Dental Medical Services: Comprehensive dental care services including consultations, treatments, and surgical procedures across all areas of dentistry
2. Credit Intermediation: Registered credit intermediary (License #0007584) facilitating financing for patients through partnership with Abanca Servicios Financieros

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ORTO-M is a multi-location dental clinic group operating five clinics in the Greater Porto area of Portugal, providing comprehensive dental medicine services across all specialties — general dentistry, orthodontics, implantology, prosthodontics, periodontology, oral surgery, orofacial harmonization, and cosmetic whitening. The group treats individual patients directly through in-clinic visits supported by an online Patient Portal for booking and a credit intermediation partnership with Abanca to finance treatments.

Product overview

ORTO-M is a dental clinic group consisting of five dental clinics in Greater Porto, Portugal, operating since 1995. The company offers a comprehensive portfolio of dental services organized as a multi-location practice model rather than a software platform. Core clinical services include General Dentistry (hygiene, pedodontics, restorative dentistry, endodontics), Implantology, Orthodontics (including invisible aligners), Prosthodontics (fixed, removable, and ceramic prostheses), Periodontology, Oral Surgery, and Orofacial Harmonization. The group differentiates through advanced technology equipment including 3Shape TRIOS and Dexis intraoral scanners, panoramic X-ray (Ortopantomograph), 3D CT scan (TAC), Airflow Prophylaxis Master for guided biofilm therapy, FKG endodontic motor, Piezo surgical motor, surgical laser, and Philips Zoom! whitening system. The All-On-Four immediate loading technique is highlighted as a signature treatment approach for full-arch rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Branqueamento Dentário (Teeth Whitening) Cosmetic teeth whitening service using Philips light-activated technology to remove stains from coffee, tobacco, or red wine, achieving visible results in a single one-hour session. Targeted at adult patients seeking aesthetic improvement.
• Clínica Geral (General Dentistry) General dentistry covering oral hygiene, pedodontics, restorative dentistry, and endodontics for routine and preventive dental care. Targeted at families and individuals for ongoing dental health.
• Implantologia (Dental Implantology) Dental implant placement service that replaces tooth roots with metallic structures inserted into the bone, supporting fixed or removable prosthetic teeth for single, multiple, or complete tooth replacement. Targeted at patients missing one or more teeth.
• Ortodontia (Orthodontics) Orthodontic specialty for preventing and correcting dental-maxillary misalignment using fixed or removable appliances including invisible aligners, with first evaluation recommended between ages 6 and 7. Targeted at children, teens, and adults needing bite/correction treatment.
• Prostodontia (Prosthodontics) Prosthodontics service providing fixed prostheses (crowns and bridges), removable prostheses, and ceramic prostheses in porcelain or zirconia for full or partial tooth restoration and smile rehabilitation. Targeted at patients needing tooth restoration.
• Periodontologia (Periodontology) Periodontology service for the diagnosis and treatment of diseases affecting the periodontium, including gingivitis and periodontitis, covering gum and alveolar bone health. Targeted at patients with gum disease or periodontal concerns.
• Cirurgia Oral (Oral Surgery) Oral surgery service covering tooth extraction (including impacted teeth), endodontic surgery, periodontal surgery, implantology, pre-prosthetic surgery, and oral traumatology, with all cases reviewed by the medical team. Targeted at patients requiring surgical dental intervention.
• Harmonização Orofacial (Orofacial Harmonization) Orofacial harmonization service combining dental treatment with facial aesthetic treatments including botulinum toxin (Botox) application and hyaluronic acid fillers for aesthetic and therapeutic purposes. Targeted at adult patients seeking facial aesthetic improvement.
• All-On-Four Immediate Loading Treatment Same-day full-arch fixed prosthesis technique using four dental implants to support a complete fixed prosthesis, delivering comfort, durability, and aesthetics with fixed teeth in approximately 24 hours. Targeted at edentulous or near-edentulous patients needing full-mouth rehabilitation.
• Credit Intermediation Service (Abanca Partnership) Registered credit intermediation service (License #0007584) facilitating patient financing for dental treatments through partnership with Abanca Servicios Financieros E.F.C., S.A. — Sucursal em Portugal. Targeted at patients needing financing for higher-cost treatments.

Quantifiable outcome

• Fixed teeth in 24 hours with All-on-Four technique
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered minor.

• StraumannminorOthersPremium dental implant brand used by ORTO-M for implant procedures
• VOCOminorOthersPremium dental materials brand used in ORTO-M treatments
• InibsaminorOthersPremium dental materials brand used in ORTO-M treatments
• OrmcominorOthersPremium orthodontic materials brand including Damon system used by ORTO-M
• Pierre FabreminorOthersPremium dental and healthcare products brand used by ORTO-M

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Impress: European orthodontic-focused dental chain with strong presence in Spain, Portugal, and Italy. Comparable as a tech-enabled multi-clinic dental group competing for orthodontic and aesthetic case flow in overlapping Iberian markets.
• Malo Clinics: Portuguese-founded premium dental group and originator of the All-on-Four technique, operating multiple clinics in Lisbon and internationally. Most directly comparable peer given overlap in comprehensive services, All-on-Four specialization, and Iberian multi-clinic model.

Broad incumbents

• Aspen Dental: Major US multi-location dental practice brand with national footprint focused on comprehensive services including implants. Comparable as a scaled, brand-led dental group offering a benchmark for clinic expansion and brand-led patient acquisition.
• Heartland Dental: Largest US dental support organization supporting thousands of dentists across hundreds of offices. Comparable as a benchmark DSO demonstrating the operational, technology, and central-services playbook relevant to multi-clinic dental operators like ORTO-M.
• Colosseum Dental Group: Pan-European dental services platform operating hundreds of clinics across multiple countries. Comparable as a multi-country DSO demonstrating the consolidation model and operating benchmarks ORTO-M could pursue at scale.

Regional players

• Vitaldent: Large Spanish dental clinic chain with extensive branch network. Comparable as a regional Iberian dental group competing for the same broad patient base, though primarily operating across the Spanish border.
• Dentix: Iberian-origin dental clinic chain with multi-country footprint focused on affordable implant and orthodontic treatments. Comparable as a scaled dental group operating in overlapping patient demographics in Iberia.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clinicaortom
• Instagraminstagram.com/clinicaortom
• LinkedInlinkedin.com/company/orto-m-clinicas-m%C3%A9dico-dent%C3%A1rias-3a8791225

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORTO-M