OSM Partner | Consulenza Aziendale in franchising

What OSM Partner | Consulenza Aziendale in franchising does

OSM Partner, operated under the legal entity I-PROFILE SRL, is a Bologna-headquartered consulting firm that runs a franchise network for business advisory services. Founded in 2013 as the franchising arm of the parent OSM group (which carries more than 20 years of operating history), the company sells franchise rights and supports a distributed network of consultants who deliver advisory services to small and medium-sized enterprises (SMEs) across multiple sectors. The firm generates revenue through franchise fees, the proprietary Management Business School (MBS) training program, sales training courses, and HR services.

The company's core product is I-Profile, a proprietary HR assessment tool used to evaluate personnel within client organizations. Combined with MBS — a structured business training curriculum — these offerings form the firm's methodology backbone. The franchise model distributes this methodology through local partners, who in turn deliver consulting, training, and HR advisory engagements to SME clients. Founder Paolo Ruggeri is identified as the principal of the operation.

OSM Partner's go-to-market relies on three primary revenue mechanics: upfront franchise fees for new partners, recurring training and licensing revenue from the MBS program and I-Profile tool, and downstream professional services delivered by franchisees to their SME clients. The franchise network spans Italy plus seven international markets — the USA, Brazil, the UK, Spain, Russia, Bulgaria, and Portugal — giving the platform a multi-country footprint. Documented client success cases referenced by the company include EdiliziAcrobatica (IPO), PLT energia (+126%), Cast Group (+156%), and Top Quality Group (+27%).

Name

OSM Partner | Consulenza Aziendale in franchising

Legal name

I-PROFILE SRL

Website

https://osmpartner.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OSM Partner, operated by I-PROFILE SRL, is a Bologna-based franchisor of business consulting services for SMEs, distributing its proprietary I-Profile HR assessment tool and Management Business School (MBS) training program through a network spanning Italy and seven international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Franchise Fees and Royalties: OSM Partner generates revenue by selling franchises to entrepreneurs who want to open a consulting company under the OSM brand. Franchisees pay for the right to use the OSM methodology, brand, marketing materials, training, and client leads. Revenue is derived from initial franchise fees and ongoing royalties or service fees.
2. MBS (Management Business School) Training Programs: Monthly two-day business school sessions for entrepreneurs covering finance, organizational development, communication, sales, marketing, and stress management. The MBS serves as both a premium training product sold to client companies and a platform for recruiting future franchisees. Over 80% of MBS clients report increased revenue after attending.
3. Human Resources Services (Recruitment and Selection): Personnel search and selection services for client companies, leveraging the I-Profile assessment tool. The process includes pre-selection, attitudinal screening, interviews, candidate presentation, and post-placement follow-up. Revenue is generated through placement fees charged to client companies.
4. Sales and Leadership Training Courses: Structured courses for sales professionals and business leaders, including a 2-day sales course covering approach, investigation, stimulation techniques, and negotiation. Additional courses in public speaking and communication are offered. Revenue is generated through course registration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

OSM Partner operates a franchise network that sells business consulting services to small and medium enterprises, built on the proprietary methodology of parent group Open Source Management (OSM). It delivers consulting through local franchisees, recurring monthly Management Business School (MBS) training programs for entrepreneurs, the proprietary I-Profile human potential assessment used in recruitment and team development, personnel search and selection services, sales and leadership training courses, and customized business consulting interventions.

Product overview

OSM Partner operates as a franchise network for business consulting services, offering a comprehensive suite of products and training programs. The core offering consists of the OSM Partner franchise (enabling entrepreneurs to launch consulting businesses), the MBS (Management Business School) as the primary educational program for entrepreneurs, and the I-Profile assessment tool for human potential evaluation. Additional services include personnel research and selection, sales training courses, and custom business consulting interventions. All offerings are delivered through the Training Academy OSM, which provides manuals, books, and ongoing support to franchisees.

Differentiator

Problem solved

Functional benefit

Brands

• MBS (Management Business School): A monthly management school for entrepreneurs focused on professional and personal improvement, covering topics such as finance, organizational management, communication, sales, marketing, and stress management.

Products and services

• OSM Partner Franchise Franchise opportunity enabling entrepreneurs and professionals to launch their own business consulting firm using the OSM methodology, brand, training, and client lead flow across an assigned geographic territory.
• MBS (Management Business School) A monthly two-day management training program for entrepreneurs and managers covering finance, organizational development, communication, sales, marketing, and stress management.
• I-Profile Human Potential Assessment A proprietary assessment tool that evaluates ten factors determining individual productivity, used for recruitment, team building, and personal development by client companies and HR professionals.
• Ricerca e Selezione del Personale Personnel search and selection service that leverages the I-Profile assessment for pre-screening and matching candidates to roles based on attitudinal profiles and organizational fit.
• Corso Vendite (Sales Training Course) Two-day sales training course covering approach, investigation, stimulation techniques, and negotiation for commercial staff and sales agents, focused on human and relational qualities.
• Training Academy OSM Exclusive management school that trains OSM consultants and franchisees using OSM methodologies, with manuals and books collecting best practices in management and business consulting.
• Consulenza Aziendale su Misura Custom business consulting interventions tailored to specific client company needs, delivered through franchisees using OSM methodology.
• Coaching Individuale Individual coaching services for managers and collaborators focusing on personal and professional development.

Quantifiable outcome

• 75% of MBS participants report revenue growth vs. same month prior year (February 2019 data)
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Open Source Management (OSM)coreStrategic or Co-development PartnerOSM Partner is the franchising arm of Open Source Management (www.opensourcemanagement.it), a consulting company with over 20 years of experience. OSM provides the methodology, brand, training materials, and ongoing support to OSM Partner franchisees. The relationship is fundamental — OSM Partner cannot exist without the OSM parent entity, and the parent uses OSM Partner as its expansion vehicle.
• I-Profile BrasilcoreStrategic or Co-development PartnerA franchise operation established by the OSM network in Brazil, headquartered in São Paulo. It represents the international expansion of the I-Profile/OSM methodology into the South American market, operated by local franchisees (including Gabriel Santa Rosa).
• Edac I-ProfilecoreChannel Partner/ Reseller/ DistributorA major OSM Partner franchise in northern Italy (Piedmont, Liguria, Valle d'Aosta) founded by Anna Marras and Riccardo Iovino in January 2014. Edac expanded internationally to Brazil, obtained ministerial authorization for personnel recruitment services, and achieved €526,000 in revenue in 2015 with 98 new clients.
• Giorgio Freydoz (Franchisee — Valle d'Aosta)minorChannel Partner/ Reseller/ DistributorA franchisee within the Edac I-Profile network who acquired the Valle d'Aosta area, contributing to the expansion and consulting delivery in that territory.
• Il Sole 24 OreminorGTM or Marketing PartnerFeatured OSM's I-Profile test in an article as an example of Italian excellence in human resources assessment, providing third-party credibility and earned media coverage for the OSM brand.

Scale indicators7 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Cegos: Cegos is one of the largest international training and organizational development groups, offering leadership, sales, and management training across 50+ countries. Comparable to OSM Partner as a broader incumbent in the SME and corporate training space, but with a larger and more diversified portfolio rather than a franchise niche.
• BIP (Business Integration Partners): BIP is one of the largest Italian management and technology consulting firms, offering strategy, operations, and digital transformation services to enterprises. Comparable to OSM Partner as an Italian-headquartered consulting provider, though BIP operates as a corporate consulting firm rather than a franchised SME-focused network.

Emerging players

• Maven: Maven is an online cohort-based learning platform offering courses and accelerators for founders and operators. Comparable to OSM Partner as a provider of business/entrepreneurship education, but delivered through digital cohorts rather than in-person events and local consulting franchisees.
• BetterUp: BetterUp is a digital coaching platform combining AI-driven matching with human coaches for leadership and professional development. Comparable to OSM Partner as a coaching/training provider for business professionals and managers, but delivered via technology rather than an in-person franchise model.

Direct peers

• Dale Carnegie Training: Dale Carnegie Training is a long-established global training franchise offering courses in leadership, communication, sales, and presentation skills for business professionals. Comparable to OSM Partner as a methodology-driven training franchise targeting SME owners and managers with public-facing course offerings.
• Sandler Training: Sandler Training is a global sales and leadership training franchise network delivering methodology-driven sales courses to professionals and business owners. It is directly comparable to OSM Partner's Corso Vendite sales training product and to its franchised delivery model.
• BNI (Business Network International): BNI is the world's largest business referral networking franchise, organizing weekly structured meetings among local business owners. Comparable to OSM Partner as a globally franchised network serving SME owners with regular group-based engagement and lead-generation value.
• Strategic Coach: Strategic Coach provides structured coaching programs and workshops for entrepreneurs and founders, founded by Dan Sullivan. While delivered as a membership program rather than a franchise, the target audience (entrepreneurs seeking growth) and content areas (strategy, team, productivity) closely mirror OSM Partner's MBS curriculum.
• ActionCOACH: ActionCOACH is the world's largest business coaching franchise, helping SME owners with strategy, sales, team building, and operational improvement. It is the most direct structural comparable to OSM Partner: a global franchise network delivering consulting and coaching services to small and mid-sized enterprises using a replicated methodology.
• The Alternative Board (TAB): The Alternative Board operates a peer advisory board franchise for SME owners, providing facilitated monthly meetings and 1:1 advisory. Like OSM Partner, it targets Italian and international SME owners with a recurring, peer-driven engagement model delivered through licensed local operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/osmpartneriprofile
• LinkedInlinkedin.com/company/i-profile-i-powered-by-osm-intl-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSM Partner | Consulenza Aziendale in franchising