Østlendingen

What Østlendingen does

Østlendingen is a regional local newspaper serving Innlandet county in eastern Norway, headquartered in Elverum and operating under the legal entity AS Østlendingen. The publication covers local news, sports, investigative journalism, community events, obituaries, and regional business information for residents of Elverum and surrounding municipalities including Trysil, Engerdal, Løten, Åmot, Stor-Elvdal, Nord-Østerdal, Tynset, Solør, Åsnes, and Våler. The company has roughly 35 employees and is wholly owned by Amedia, Norway's largest owner of editorially independent local media, which is structured as a foundation (Amediastiftelsen) that reinvests profits back into journalism.

The product suite centers on a print newspaper (Papiravisen) and digital platform (ostlendingen.no), with additional distribution via e-avis digital replica, podcasts, short-form video content, and live sports streaming through the Direktesport integration. Underlying technology is the shared Amedia digital platform (assets.acdn.no infrastructure), with reach extended through the +Alt premium subscription bundle that gives access to 100+ Amedia newspapers, the Untold podcast app, and Direktesport. The company is subject to Norway's Transparency Act (Åpenhetsloven, in force July 2022) and publishes annual human rights due diligence assessments.

Revenue is generated through recurring print and digital subscriptions and advertising (classifieds, business/company ads via Amediaannonse, real estate and job listings, rubrikkannonse). Pricing is tiered and standardized: a free UNG 15-20 youth access program targets future subscriber conversion, while the +Alt subscription bundles cross-platform access for paying customers. The newspaper has received multiple regional journalism awards, including 2025 Investigative Journalism of the Year from Norsk Journalistlag Innlandet for the veteran compensation series "De glemte skadde," 2023 Breaking News of the Year with peer Amedia titles for the Tolga kidnapping coverage, and a 2024 PFU ruling confirming no breach of press ethics.

Name

Østlendingen

Legal name

AS Østlendingen

Website

https://ostlendingen.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Østlendingen is a regional local newspaper serving Innlandet county in eastern Norway, published by AS Østlendingen and owned by Amedia. It distributes print, digital, podcast, and live sports content to subscribers and advertisers across Elverum and surrounding municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Elverum

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription revenue: Print and digital newspaper subscriptions, including premium +alt multi-newspaper subscription service
2. Advertising: Classified ads, business/company ads through Amediaannonse, real estate listings, job listings, rubrikkannonse

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AS Østlendingen publishes a regional Norwegian newspaper covering local news, sport, and culture in the Innlandet region, headquartered in Elverum. The company sells print subscriptions (Papiravisen), digital news access (Nettavis), and supplementary content such as "+alt" and Direktesport, and produces the "Untold" podcast.

Product overview

Østlendingen is a local newspaper operated by AS Østlendingen, part of the Amedia media group. The company offers a portfolio of products centered around its core print newspaper (Papiravisen) and digital platform (Østlendingen.no). The product suite includes e-avis (digital newspaper), the ALT personalization service (premium subscription), Direktesport (live sports streaming), Untold podcast app, and podkast content. Associated regional newspapers include SolungAvisa and Ringsaker Blad. The products are offered through a tiered subscription model (+Alt-abonnement) that bundles digital access, e-papers, sports streaming, and podcast content. Østlendingen is published in the Norwegian language and covers the Elverum area and surrounding Innlandet region municipalities including Trysil, Løten, Åmot, Stor-Elvdal, Tynset, and Solør.

Differentiator

Problem solved

Functional benefit

Brands

• Papiravisen (eAvis): Digital version of the printed newspaper available as e-avis
• SolungAvisa
• Ringsaker Blad

Products and services

• Papiravisen (print edition) Printed regional newspaper delivered to subscribers, covering local news, sport, and culture for Elverum and the broader Innlandet region in Norway.
• Nettavis (digital news edition) Continuously updated online news site providing local and regional stories for Innlandet subscribers and casual readers.
• Direktesport (live sport streaming) Live-streamed coverage of regional sport, sold to subscribers as an add-on subscription product.
• +alt subscription Paid add-on subscription tier offering premium or niche content beyond the standard digital news package.
• Untold (podcast) Original Østlendingen podcast series produced for listeners interested in deeper local storytelling and long-form journalism.

Quantifiable outcome

• Award-winning investigative journalism leading to national policy changes (veteran compensation series)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• AmediacoreOthersAmedia is the parent company and owner of Østlendingen. Amedia is Norway's largest owner of editorially independent media, with 100+ local newspapers. Østlendingen participates in Amedia's +alt premium subscription service and uses Amedia's digital platform.
• Hamar ArbeiderbladmajorStrategic or Co-development PartnerCollaborative journalism partnership for regional coverage. Won Årets breaking news 2023 together with Arbeidets Rett for Tolga kidnapping coverage.
• Arbeidets RettmajorStrategic or Co-development PartnerCollaborative journalism partnership for regional coverage. Won Årets breaking news 2023 together with Hamar Arbeiderblad for Tolga kidnapping coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SolungAvisa: Associated local newspaper covering the Solør region in Innlandet county, part of the same Amedia cluster. Effectively a sub-brand within Østlendingen's geographic footprint with the same operating model.
• Finnmarken: Amedia local newspaper in Finnmark, northern Norway. Same Amedia infrastructure, subscription framework, and editorial philosophy as Østlendingen, with geographic focus on a different region.
• Avisa Nordland: Amedia-owned regional newspaper serving Nordland county in northern Norway. Same corporate parent, similar Amedia digital platform, +alt subscription participation, and tiered subscription model.
• Hamar Arbeiderblad: Sister Amedia local newspaper covering Hamar and surrounding Hedmark municipalities in Innlandet county. Direct competitor in adjacent territory and collaborative partner on regional breaking news; nearly identical business model, subscription structure, and product portfolio.
• Ringsaker Blad: Associated local newspaper in the Amedia network covering Ringsaker municipality in Innlandet. Same ownership structure, subscription model, and digital platform; Østlendingen shares content and brand exposure with this title.
• Arbeidets Rett: Amedia-owned local newspaper serving the Tynset/Nord-Østerdal area of Innlandet county. Joint recipient with Østlendingen of the 2023 Breaking News award, indicating nearly identical editorial scale and operational model.

Regional players

• NRK Innlandet: Norwegian public broadcaster's regional division covering Innlandet county. Directly competes for local news attention and advertising-free audience share in Østlendingen's core geography.

Broad incumbents

• Aftenposten: Schibsted's flagship national newspaper and Norway's largest paid digital subscription product. Competes with Østlendingen for national advertising and, through +alt's network effects, sits alongside it in some reader habits.
• Amedia: Parent company and Norway's largest media group, owning 100+ editorially independent local newspapers including Østlendingen. Sets the strategic direction, technology platform, and shared subscription services (+alt, Direktesport, Untold) on which Østlendingen depends.
• Schibsted: Norway's other dominant media conglomerate, operating Aftenposten, VG, Bergens Tidende and other titles. Competes with Amedia/Østlendingen for national and regional advertising budgets and digital subscription share in Norway.

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/ostlendingen
• YouTubedirektesport.no/?amedia_referrer=www.ostlendingen.no
• Facebookfacebook.com/ostlendingen
• LinkedInlinkedin.com/company/%C3%B8stlendingen
• Instagraminstagram.com/ostlendingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Østlendingen