Oswego Speedway

What Oswego Speedway does

Oswego Speedway is a privately held motorsports racing venue located in Oswego, New York, founded in 1951 and operating its 75th Anniversary Season in 2026. The track — nicknamed 'The Steel Palace' and branded as the 'Home of the Supermodifieds' — runs a weekly racing program from May through September across four core divisions: Novelis Supermodifieds (winged big-block), Pathfinder Bank SBS (small block), Oswego County Tourism 350 Supermodifieds, and the GTR Super Stock Series. It also hosts sanctioned ISMA/MSS winged Supermodified specials, the Budweiser International Classic (70th running in 2026), the Toyota Mod Classic 150, the Jim Shampine Memorial, and the five-race Oswego Super Challenge championship with a $25,000 point fund.

The speedway's underlying technology is primarily physical — a short oval racing facility — supported by a digital stack consisting of an in-house ticketing portal (oswegospeedway.customsoftwarecreations.com), the MyRacePass platform for online ticket sales, driver registration, and event management, and the FloRacing streaming service for live and archived video. A differentiated fan-engagement layer is the 2-Seat Supermodified Ride Program, which sells passenger-seat ride-alongs during Saturday sessions and intermissions.

Revenue is generated through four event-driven streams: per-event ticket sales (GA $25–$30, pit passes $45, VIP packages $125), on-site RV and tent camping at $80 per event weekend, the 2-Seat Ride Program, and corporate sponsorships — anchored by long-tenured deals with Novelis (21 years) and Pathfinder Bank (20 years) and supplemented by Budweiser, Toyota, Whelen, Hoosier, Burke's Do It Best, JP Jewelers, Insinger Performance, Chase Enterprises, Shea Concrete, Coca-Cola, Holiday Inn Express, and Safety Kleen. The facility is owned by John Torrese with Caylee Demm as track manager and John Nicotra as promoter for the Super Challenge series; the company operates with approximately 15 employees.

Name

Oswego Speedway

Legal name

Oswego Speedway

Website

https://oswegospeedway.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Oswego Speedway is a privately owned short-track motorsports venue in Oswego, New York, hosting weekly Supermodified, Small Block Supermodified, 350 Supermodified, and Super Stock racing from May to September, serving racing fans, drivers, and long-tenured corporate sponsors.

Ownership category

akta.pro rank

Product category

Motorsports Racing Venue / Live Event Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Leagues & Series (MPAKAAAH)

Keywords

• Motorsports racing venue
• Supermodified racing
• Short track racing
• Racing event tickets
• Motorsports entertainment

Headquarters

HQ city

Oswego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Ticket Sales: The primary revenue stream comes from selling general admission tickets, pit passes, and VIP packages to weekly racing events and special programs. Pricing varies by event with regular season races starting at $25 for digital GA.
2. Corporate Sponsorships: Long-term partnerships with major sponsors including Novelis (21 years), Pathfinder Bank (20 years), Oswego County Tourism, and numerous other corporate partners. Sponsors receive naming rights, signage, and marketing exposure.
3. Camping Reservations: On-site RV and tent camping available for event weekends, priced at $80 per event with access from Friday through Sunday.
4. 2-Seat Supermodified Rides: Fans can purchase rides in the passenger seat of a Supermodified during dedicated sessions, with 8 rides per Saturday morning session and 3 intermission rides during regular race nights.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Oswego Speedway operates a short-track motorsports racing venue hosting weekly Supermodified, Small Block Supermodified, 350 Supermodified, and GTR Super Stock racing divisions from May through September. The venue sells general admission and pit tickets, pit passes, VIP hospitality packages, on-site camping, and a 2-Seat Supermodified passenger ride experience for fans, supplemented by corporate sponsorship revenue.

Product overview

Oswego Speedway operates as a motorsports entertainment venue offering a multi-division racing program centered on Supermodified racing. The product portfolio includes three weekly racing divisions (Novelis Supermodifieds, Pathfinder Bank SBS, Oswego County Tourism 350 Supermodifieds), the GTR Super Stock Series, and special ISMA/MSS winged supermodified events. Supporting offerings include the 2-Seat Supermodified Ride Program for fan experiences and the Oswego Super Challenge championship series. The venue's 75th Anniversary Season in 2026 features 49 news articles documenting ongoing racing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Novelis Supermodified Racing Division

Quantifiable outcome

• 75th consecutive racing season in 2026
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core, major and general.

• NoveliscoreGTM or Marketing PartnerNovelis serves as the title sponsor of Oswego Speedway's premier Supermodified division for the 21st consecutive season in 2026. As a global aluminum producer and the world's largest recycler of aluminum, Novelis has been the backbone of the Supermodified division since 2006. The partnership includes support for the annual Fan Can Chase community outreach program.
• Pathfinder BankcoreGTM or Marketing PartnerPathfinder Bank has been the title sponsor of the Pathfinder Bank SBS division for 20 consecutive years. The bank, serving Central New York since 1859, is one of the most trusted financial institutions in the region with 10 branch offices across Oswego and Onondaga Counties.
• Oswego County TourismcoreGTM or Marketing PartnerOswego County Tourism is the title sponsor of the 350 Supermodified division for the 2026 season. The partnership promotes both the racing division and the Oswego community, including unique opportunities like sponsoring NASCAR Craftsman Truck Series driver Chandler Smith's visit to the speedway.
• JP JewelersmajorGTM or Marketing PartnerJP Jewelers is a major sponsor providing victory lane bonuses and halfway leader awards during feature events. The partnership supports driver incentives and special awards throughout the racing season.
• Burke's Do It Best Home CentersmajorGTM or Marketing PartnerBurke's Do It Best Home Centers of Oswego & Fulton sponsors major events including the Independence Day Spectacular and serves as a support partner for various racing events and programs.
• ToyotamajorGTM or Marketing PartnerToyota returns as title sponsor of the NASCAR Whelen Modified Tour 'Toyota Mod Classic 150' event on September 5, promoting the annual showcase event for the touring Modified series.
• WhelenmajorGTM or Marketing PartnerWhelen Engineering is a major partner and sponsor in the racing industry, providing support for various events and promotional activities at Oswego Speedway.
• Hoosier Racing TiresmajorGTM or Marketing PartnerHoosier Racing Tires is a key partner providing tires for racing operations and serving as a sponsor throughout the season.
• BudweisermajorGTM or Marketing PartnerBudweiser is the title sponsor of the prestigious Budweiser International Classic Weekend, celebrating its 70th running in 2026, one of the premier events in Supermodified racing.
• Coca-ColageneralGTM or Marketing PartnerCoca-Cola serves as a beverage sponsor and partner for Oswego Speedway events, providing refreshments for fans and supporting the overall event experience.
• Holiday Inn Express - OswegogeneralGTM or Marketing PartnerHoliday Inn Express of Oswego partners with the speedway to provide lodging information and support for visiting fans and competitors.
• Insinger PerformancemajorGTM or Marketing PartnerInsinger Performance provides sponsorship support for the Budweiser International Classic 200, contributing to the $1,500 in halfway bonuses for the prestigious event.
• Safety KleengeneralGTM or Marketing PartnerSafety Kleen is an environmental services partner that supports racing operations at the speedway.
• John Nicotra Racing / Oswego Super ChallengecoreStrategic or Co-development PartnerJohn Nicotra Racing organizes the Oswego Super Challenge, a five-race championship series combining marquee events across the season. The series awards a $25,000 point fund to the top 10 finishers and has attracted strong fields of 24+ cars.
• Shea Concrete ProductsmajorGTM or Marketing PartnerKey supporter of the Oswego Super Challenge series, helping to fund the lucrative purse structure and point fund that attracts top competitors.
• Chase EnterprisesmajorGTM or Marketing PartnerChase Enterprises supports the Oswego Super Challenge and various racing events as a major sponsor, contributing to the overall event experience and prize money.
• Rupert's Party RentalsmajorGTM or Marketing PartnerRupert's Party Rentals co-presents major events including the Supermodified Twin 40's and bike giveaway nights, supporting family-oriented entertainment at the speedway.
• ISMA/MSS (International Supermodified Association)coreStrategic or Co-development PartnerISMA/MSS sanctions the winged Supermodified events at Oswego Speedway, including the Oswego Super Challenge opener and other major competitions, attracting fields of 24-26 cars from across the continent.
• FloRacingmajorChannel Partner/ Reseller/ DistributorFloRacing provides live and archived video streaming of Oswego Speedway events, expanding the reach of racing content to national and international audiences through their streaming platform.
• Mike McVettacoreStrategic or Co-development PartnerDefending ISMA/MSS champion Mike McVetta opens the 2-Seat Supermodified Ride Program for the 2026 season, serving as the first confirmed driver for the unique fan experience initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brewerton Speedway: Central New York DIRTcar Modified track that also features Supermodified events; highly comparable as the most direct regional peer competing for the same Northeast Supermodified and Modified talent pool and fan base.
• Five Mile Point Speedway: Binghamton-area New York dirt and asphalt short track running weekly divisions; comparable as a similarly sized Northeast weekly racing venue with overlapping Modified and stock car divisions.
• Lebanon Valley Speedway: New York State DIRTcar Big Block Modified and Small Block Modified venue; directly comparable weekly short-track product targeting overlapping Northeast motorsport fans, drivers, and sponsors.
• Albany-Saratoga Speedway: Capital-region New York DIRTcar-sanctioned big-block Modified short track; comparable in scale, weekly multi-class format, and Northeast regional audience with similar sponsor and ticketing model.
• Seekonk Speedway: Historic Massachusetts paved short track running weekly NASCAR Advance Auto Parts Weekly Series divisions; directly comparable as a long-running, family-style short-track venue in the Northeast with multi-class racing and similar community-event orientation.
• Stafford Motor Speedway: Northeast Connecticut short track operating weekly NASCAR Whelen Modified Tour and late model divisions; comparable as a regional short-track venue with multi-division programming, long sponsor relationships, and similar ticket/sponsorship revenue mix.
• Chemung Speedrome: Southern Tier New York NASCAR Whelen Modified Tour and Late Model short track; comparable as a regional weekly short-track venue operating in the same upstate New York motorsports ecosystem.

Others

• FloRacing: Streaming platform partner for Oswego's events; included as an ecosystem participant and adjacent enabler that distributes Oswego's content nationally and reflects the digital distribution strategy the speedway depends on for audience growth.

Broad incumbents

• New Hampshire Motor Speedway: Major Northeast NASCAR Cup/Xfinity touring venue in Loudon, NH; comparable as a motorsports facility in the same regional geography but operates at a different (national touring) scale with a wholly different business model.
• Watkins Glen International: Upstate New York road course owned by NASCAR/ISC hosting major NASCAR Cup and IMSA events; broader motorsports venue in the same New York footprint, but operates at a substantially larger scale and as a national touring series stop rather than a weekly short track.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OswegoSpeedway
• Facebookfacebook.com/OswegoSpeedway
• LinkedInlinkedin.com/company/oswego-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oswego Speedway