HOMECOMING

Name

HOMECOMING

Legal name

Homecoming

Website

https://ourhomecoming.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HOMECOMING is a small Lagos-rooted fashion and lifestyle brand operating a three-pillar ecosystem: a global DTC Shopify storefront (powered by ISESEN), a Lagos Concept Space retail showroom, and an annual experiential festival. It serves fashion-conscious consumers seeking curated African and global brands and partners with global labels (notably Nike) on co-branded product lines.

Ownership category

akta.pro rank

Product category

Fashion and Lifestyle Retail

NAICS

Shoe Retailers (458210)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Fashion retail
• Lifestyle e-commerce
• Streetwear curation
• Fashion collaborations
• Cultural festival

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct sales of fashion products including branded collaborations (e.g., HOMECOMING x NIKE AIR MAX PLUS) through the Shopify-powered online store. Products are shipped from the UK warehouse to customers globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

HOMECOMING is a lifestyle and fashion brand that curates and retails local and global fashion brands through three interconnected channels: a Shopify-powered e-commerce Shop (shop.ourhomecoming.com), a physical Concept Space retail showroom in Lagos, Nigeria, and an annual Festival event. The brand sells co-branded collaborations including the HOMECOMING x NIKE AIR MAX PLUS collection, shipping globally from its UK warehouse.

Product overview

HOMECOMING is a lifestyle brand operating a multi-channel retail ecosystem consisting of three interconnected offerings: an online e-commerce Shop (shop.ourhomecoming.com) for local and global brands including the branded Nike collaboration; a physical Concept Space retail location in Lagos, Nigeria; and an annual Festival experiential event. The brand curates and retails lifestyle products while providing experiential touchpoints through its physical and event-based channels.

Differentiator

Problem solved

Functional benefit

Brands

• Homecoming Festival: Annual festival event; next edition scheduled March 25th - 29th 2027
• Homecoming Concept Space
• Homecoming Collection

Products and services

• Homecoming Festival An annual multi-day experiential event in Lagos, Nigeria, offering a bookable Homecoming cultural and fashion experience for consumers and brand partners.
• HOMECOMING x NIKE AIR MAX PLUS A co-branded sneaker collaboration with Nike featuring the Air Max Plus silhouette, sold exclusively through Homecoming's e-commerce platform to fashion-conscious consumers globally.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NikecoreStrategic or Co-development PartnerCollaborative partnership resulting in the HOMECOMING x NIKE AIR MAX PLUS collection. The co-branded products are sold exclusively through Homecoming's e-commerce platform, combining Nike's athletic footwear expertise with Homecoming's African fashion brand positioning.
• ISESENcoreTechnology or IntegrationTechnology platform powering the Homecoming e-commerce store. The Shopify-based platform is noted as 'POWERED BY ISESEN' and handles all e-commerce operations including product listings, checkout, and order management.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SSENSE: Montreal-based online multi-brand luxury and streetwear retailer with global shipping. Comparable as a curated designer e-commerce platform serving global consumers, though operating at much larger scale and broader assortment.
• Net-a-Porter: Global online luxury multi-brand fashion retailer owned by Richemont. Comparable multi-brand luxury e-commerce model with worldwide shipping, though much larger scale and broader assortment.
• Selfridges: Iconic London-based department store offering multi-brand luxury and designer fashion across flagship physical locations and global e-commerce. Comparable in curated luxury fashion retail at flagship scale, though broader assortment.
• Mr Porter: Global online multi-brand men's luxury fashion retailer owned by Richemont. Comparable multi-brand luxury e-commerce model with global reach, though focused on men's only.
• Nordstrom: US-based department store and multi-brand fashion retailer with e-commerce. Comparable multi-brand fashion retail model at scale, though operates as broad department store rather than curated boutique.

Direct peers

• LuisaViaRoma: Florence-based multi-brand luxury fashion concept store with flagship physical retail and global e-commerce. Comparable in curated designer fashion across physical and digital channels with similar multi-channel integration.
• Alára: Lagos-based luxury concept store founded by Reni Folawiyo, curating African and international designer fashion. Most directly comparable peer — shares the curated African fashion concept store model and Lagos physical retail presence.
• The Folklore Group: B2B wholesale platform and showroom for African and Black-owned fashion brands. Comparable mission of connecting African fashion brands with global audiences, though primarily B2B while Homecoming is B2C.
• Browns: London-based multi-brand luxury concept retailer operating both physical flagships and a global e-commerce platform. Comparable in curated designer fashion retail with integrated digital and physical channels.
• Dover Street Market: Multi-brand luxury concept store founded by Comme des Garçons, with global flagship locations. Directly comparable in the curated multi-brand designer retail model with strong experiential retail focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/our_homecoming
• Instagraminstagram.com/ourhomecoming?igsh=MzFweTJlcnJnYzVl
• TikToktiktok.com/@ourhomecoming?lang=en
• LinkedInlinkedin.com/company/ourhomecoming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMECOMING