Keller Williams Memphis Central
Keller Williams Memphis Central is an independently owned franchise market center of Keller Williams Realty, LLC serving residential real estate clients in Memphis, Tennessee through KW-affiliated agents, the world's largest real estate franchise by agent count.
- Company typePrivate
- Founded1983
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Keller Williams Memphis Central does
Keller Williams Memphis Central is an independently owned and operated franchise market center of Keller Williams Realty, LLC, located in Memphis, Tennessee. It operates within the world's largest real estate franchise by agent count, a system founded in 1983 by Gary Keller in Austin, Texas. The Memphis Central office serves residential real estate clients in the Memphis market through KW-affiliated agents and is one of thousands of KW market centers globally.
The Keller Williams franchise is anchored by a proprietary technology ecosystem centered on KW Command, an all-in-one CRM and business management platform that consolidates contact management, lead tracking, transaction management, marketing automation, email campaigns, social media management, and reporting for KW agents. KW Command integrates with KW Listing System (KWLS) for listing management and a built-in Referral Network applet that helps agents identify expansion opportunities across the system. The platform is bundled with a flagship enterprise partnership with Canva, which provides AI-powered design tools, a KW Brand Kit, and direct listing-data integration; in the first 90 days the Canva integration onboarded more than 50,000 active users producing nearly 500,000 designs. Additional technology includes SmartPlans for automated follow-up communications and KWIQ, a generative AI-powered real estate assistant launched in June 2024.
Revenue at the franchise level combines franchise fees paid by market center owners to Keller Williams Realty, LLC with transaction commissions earned by KW-affiliated agents at the market center level. The franchise go-to-market relies on recruiting agents and high-performing teams through content marketing (KW Outfront Magazine, podcasts including Real Estate Market Update, The Millionaire Real Estate Agent, and Think Like A CEO), large-scale training events (Mega Camp), organic social media, and the KW Cares and RED Day community programs. Agents are retained through a profit-sharing program that has distributed more than $2 billion to North American associates and through the Agent Leadership Council (ALC), which gives top agents direct influence over office strategy, culture, and development. Adjacent service lines — Keller Home Loans, Keller Covered insurance, KW Commercial, KW Land, and KW Luxury — extend wallet share within the agent-client relationship.
Keller Williams Memphis Central firmographics
Firmographics- Name
- Keller Williams Memphis Central
- Legal name
- Keller Williams Realty, LLC
- Website
- https://outfront.kw.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Keller Williams Memphis Central is an independently owned franchise market center of Keller Williams Realty, LLC serving residential real estate clients in Memphis, Tennessee through KW-affiliated agents, the world's largest real estate franchise by agent count.
- Ownership category
- akta.pro rank
Keller Williams Memphis Central industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Keller Williams Memphis Central is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Keller Williams Memphis Central business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Franchise Fees: KW operates as a franchise company. Market centers are independently owned and operated franchises that pay franchise fees to KWRI.
- Agent Commissions: KW-affiliated agents earn commissions on real estate transactions. Commission structures are determined by individual market center owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Command included in tech fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Keller Williams Memphis Central product offering
Product offeringCore offering
Keller Williams Memphis Central is an independently owned and operated franchise market center of Keller Williams Realty, LLC, providing residential real estate brokerage services to home buyers and sellers in the Memphis, Tennessee area. Agents operating under the market center deliver property listing, marketing, and transaction services, supported by the parent company's proprietary KW Command CRM and technology ecosystem, training programs, and affiliated services such as mortgage lending through Keller Home Loans and insurance via Keller Covered.
Product overview
Keller Williams operates as a real estate franchise company offering an integrated technology platform and suite of services for real estate agents. The core product is KW Command, an all-in-one CRM platform that consolidates contact management, marketing automation, lead generation, transaction tracking, and reporting. This platform integrates with Canva for design capabilities and includes SmartPlans for automated client communications. Additional offerings include KW Referral Network, KW MAPS Coaching programs, Mega Camp training events, RED Day community service, and affiliated services like Keller Covered insurance and Keller Home Loans.
Differentiator
Problem solved
Functional benefit
Brands
- KW Command: All-in-one real estate CRM and technology platform for KW agents
- KW MAPS Coaching
- KW Cares
- KW Next Gen
- KW Commercial
- KW Land
- KW Luxury
- Keller Covered
- Keller Home Loans
- KW Red Label
- KW Communities
- KWIQ
Products and services
- KW Command All-in-one CRM platform and integrated suite of tools for KW agents to manage clients, leads, listings, transactions, database, marketing campaigns, and business operations.
- Canva for KW Enterprise-level AI-powered visual design platform with KW Brand Kit integration, KW Command connectivity, and direct listing data import for creating agent marketing materials.
- KWIQ Generative AI-powered real estate assistant launched in June 2024 to help agents with various real estate tasks and inquiries.
- KW MAPS Coaching Coaching programs including BOLD that provide career growth and business development support for real estate agents.
- Keller Covered Insurance services for KW agents and clients.
- Keller Home Loans Mortgage and lending services for KW clients.
Quantifiable outcome
- 3,700 teams from KW market centers ranked in RealTrends Verified Rankings in 2025
- +1 more outcomes
Companies that use Keller Williams Memphis Central
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Keller Williams Memphis Central technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature4 records
Keller Williams Memphis Central partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Simon SinekminorKeynote speaker at Mega Camp 2026. Simon Sinek is an author and motivational speaker known for his work on leadership and organizational culture.
- CanvacoreFlagship enterprise partnership with Canva providing AI-powered design platform to KW agents. Includes KW Command connectivity, KW Brand Kit, and direct integration with listing data. Over 50,000 active users within 90 days of launch, publishing nearly 500,000 designs.
- KW MAPS CoachingcoreFacilitates mastermind sessions at Mega Camp and provides ongoing coaching programs (BOLD, etc.) for KW agents seeking professional development.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Keller Williams Memphis Central competitors and assessment
Company assessmentDirect peers
- HomeSmart International: HomeSmart is one of the largest U.S. real estate brokerages by transaction volume, offering a franchise and cloud-based model. It competes with Keller Williams for agents with high commission splits and low overhead.
- Compass: Compass is a technology-driven residential brokerage that has rapidly scaled agent count through aggressive recruiting and proprietary tech. It competes with Keller Williams primarily on agent productivity tools and high-split economics.
- Redfin: Redfin is a technology-enabled residential brokerage with salaried agent teams and a consumer-direct platform. It competes with Keller Williams in residential buyer/seller acquisition with a fundamentally different operating model.
- RE/MAX: RE/MAX is a global franchised real estate brokerage network with hundreds of thousands of agents across residential and commercial markets. It is one of the most direct competitors to Keller Williams in the franchise-based brokerage model.
- eXp Realty: eXp Realty is a cloud-based, agent-owned real estate brokerage with a global footprint and aggressive commission split. It competes directly with Keller Williams for agent recruitment with a lower-overhead franchise model.
- Coldwell Banker: Coldwell Banker is a long-established residential real estate franchise affiliated with Realogy (now Anywhere). It competes with Keller Williams for franchisees, agents, and consumer mind-share in U.S. residential brokerage.
- Century 21 Real Estate: Century 21 is a global residential real estate franchise with thousands of offices worldwide. It competes directly with Keller Williams in attracting franchise owners, agents, and home buyers/sellers.
- Sotheby's International Realty: Sotheby's International Realty is a luxury-focused residential real estate franchise network. It overlaps with Keller Williams's KW Luxury division in the higher-end residential segment.
- Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a franchised residential brokerage backed by Realogy (Anywhere). It competes with Keller Williams for franchisees in similar mid-market residential geographies.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a residential real estate franchise network leveraging the Berkshire Hathaway brand. It competes with Keller Williams in the same franchise-brokerage category with similar agent-recruitment dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Keller Williams Memphis Central social profiles
Digital presenceKeller Williams Memphis Central financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Memphis Central leadership team
Management profileNumber of profiles
Keller Williams Memphis Central subsidiaries and ownership
Company hierarchySubsidiaries10 records
Keller Williams Memphis Central funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Memphis Central M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Memphis Central
What does Keller Williams Memphis Central do?
Keller Williams Memphis Central is an independently owned and operated franchise market center of Keller Williams Realty, LLC, providing residential real estate brokerage services to home buyers and sellers in the Memphis, Tennessee area. Agents operating under the market center deliver property listing, marketing, and transaction services, supported by the parent company's proprietary KW Command CRM and technology ecosystem, training programs, and affiliated services such as mortgage lending through Keller Home Loans and insurance via Keller Covered.
Is Keller Williams Memphis Central a public or private company?
Keller Williams Memphis Central is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keller Williams Memphis Central founded?
Keller Williams Memphis Central was founded in 1983. It employs 1 to 10 people.
Where is Keller Williams Memphis Central based?
Keller Williams Memphis Central is headquartered in Austin, United States, in the North America region.
How does Keller Williams Memphis Central make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are agent Commissions.
Who are Keller Williams Memphis Central's main competitors?
Direct peers on record are HomeSmart International, Compass, Redfin, RE/MAX, eXp Realty, Coldwell Banker, Century 21 Real Estate, Sotheby's International Realty, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices.
Does Keller Williams Memphis Central have an API?
No public API is recorded for Keller Williams Memphis Central.
What industry is Keller Williams Memphis Central in?
Keller Williams Memphis Central's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.