Outside The Box
Outside The Box is a Calgary-based digital design and development studio of 9 that delivers project-based web, application, e-commerce, and CRO services to SMBs and startup founders, alongside an internal Venture Studio building equity-backed SaaS products including Conduity AI, Lemon Golf, and Rename My Screenshot.
- Company typePrivate
- Founded2020
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Outside The Box does
Outside The Box (OTB) is a privately held digital design and development studio founded in 2020 in Calgary, Alberta, Canada, with a team of 9 led by Founder/CEO Ryan Luttrell and Creative Director Victoria Luttrell. The firm delivers project-based services across four core lines: Web Development, Application Development, E-commerce Development, and Conversion Rate Optimization, including a productized $10K MVP Program that promises a production-ready web application in 30 days and a $997 one-time CRO Evaluation. Its underlying technology stack is modern and standardized, built on Next.js, React, TypeScript, Tailwind CSS, Framer Motion, Vercel hosting, Sanity CMS, Shopify, PostgreSQL with Prisma/Drizzle ORM, Supabase for auth/storage/real-time, and Stripe for payments.
Beyond client services, OTB operates an internal Venture Studio that co-builds SaaS products with founders via equity partnerships and houses three internal ventures: Conduity AI (a multi-channel AI agent platform with multi-agent handoff and vector-powered memory), Lemon Golf (an all-in-one golf course management platform with churn/retention analytics), and Rename My Screenshot (a native macOS menu bar app using Apple's on-device Vision framework). Distribution combines a sales-led motion (website contact form with budget qualification tiers) with a product-led growth layer of self-serve free tools (Website Analyzer, MVP Cost Calculator, Meta Tag Previewer) and a downloadable resource library used as lead magnets. Customer segments are horizontal, spanning SMBs, startup founders, SaaS companies, and e-commerce brands, with no disclosed external funding or parent company ownership.
Outside The Box firmographics
Firmographics- Name
- Outside The Box
- Legal name
- Outside The Box
- Website
- https://outsidethebox.dev
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outside The Box is a Calgary-based digital design and development studio of 9 that delivers project-based web, application, e-commerce, and CRO services to SMBs and startup founders, alongside an internal Venture Studio building equity-backed SaaS products including Conduity AI, Lemon Golf, and Rename My Screenshot.
- Ownership category
- akta.pro rank
Outside The Box industry classification
Industry- Product category
- Web Development Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
- akta.pro secondary industries
- Low-Code/No-Code Application Platforms (HDAEAKAA), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)
Keywords
Where Outside The Box is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Outside The Box business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Development Services: Full-service website development including marketing sites, landing pages, redesigns, and custom development. Project-based pricing with budget tiers from under $10K to $50K+.
- Application Development Services: Custom web application development for SaaS products, internal tools, and customer portals. Includes architecture, development, testing, deployment, and ongoing support.
- E-commerce Development: Custom online store development on Shopify, Shopify Plus, WooCommerce, or custom-built platforms. Includes store design, platform development, optimization, and integrations.
- Conversion Rate Optimization Services: Data-driven CRO strategies for SaaS companies including analysis, A/B testing, UX optimization, and funnel optimization. Offered as one-time evaluation ($997) or ongoing engagement.
- $10K MVP Program: Fixed-price MVP development package delivering production-ready application in 30 days. Includes custom web app, user management, database/backend, admin dashboard, third-party integrations, and 30-day post-launch support.
- Ongoing Maintenance and Support: Post-launch support and ongoing maintenance services for delivered projects. Includes hosting, updates, and optimization.
- Venture Studio Equity Partnerships: Equity co-building partnerships with founders where OTB provides full product team (design, development, strategy, operations, marketing) in exchange for equity stake.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | $10K MVP Program - Fixed price rapid development |
| One time/ perpetual license | Pay-as-you-go | CRO Evaluation - One-time analysis package |
| Other | Multi-year contract | Project Budget Tiers |
| Subscription | Monthly | Rename My Screenshot - macOS utility subscription |
| One time/ perpetual license | Multi-year contract | Lemon Golf - Lifetime founding member deal |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Outside The Box product offering
Product offeringCore offering
Outside The Box is a Calgary-based digital marketing, design, and development studio that delivers custom websites, web applications, e-commerce stores, and conversion rate optimization services for businesses worldwide. Its flagship $10K MVP Program delivers production-ready web applications in 30 days, and the firm also operates an internal venture studio (OTB Venture Studio) that co-builds SaaS ventures with founders in exchange for equity, including Conduity AI, Lemon Golf, and Rename My Screenshot.
Product overview
Outside The Box is a digital design and development studio offering a portfolio of services and products. Core service offerings include Web Development, Application Development, E-commerce Development, and Conversion Rate Optimization (CRO) Services. The flagship product is the $10K MVP Program delivering production-ready web applications in 30 days. The studio also offers a Venture Studio sub-brand that co-builds SaaS ventures with equity partnerships, including internal ventures Conduity AI (AI agent platform), Lemon Golf (golf course management platform), and Rename My Screenshot (macOS productivity tool). Free tools include Website Analyzer, Meta Tag Previewer, and MVP Cost Calculator, alongside downloadable guides, checklists, and templates for digital product development.
Differentiator
Problem solved
Functional benefit
Brands
- OTB Venture Studio: Internal venture studio division that partners with founders to build SaaS companies from idea to launch. Operates as an equity partnership model within the parent company.
- Conduity AI
- Lemon Golf
- Rename My Screenshot
Products and services
- Web Development Services
Quantifiable outcome
- 67% YoY Revenue Growth for Ethica Coffee Roasters
- +8 more outcomes
Companies that use Outside The Box
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Outside The Box technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability11 records
Feature5 records
Outside The Box partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- HelcimcorePayment processing provider for Lemon Golf platform, enabling secure payment acceptance for golf course operations including tee times, F&B, and pro shop purchases.
- StripecorePayment processing integration for $10K MVP service, handling payment collection for the fixed-price MVP development package.
- VercelcorePrimary hosting platform for web applications and Next.js projects. Handles deployment, serverless functions, and edge network delivery.
- SupabasecoreBackend-as-a-service for Lemon Golf providing authentication, database (PostgreSQL), storage, and real-time features.
- Google WorkspacecoreConduity AI integration with Google services: Gmail (search/send), Calendar (events/availability), and Google Meet for meeting scheduling and preparation.
- GitHubcoreConduity AI integration with GitHub for issue management, pull request tracking, comments, and webhook-triggered automations.
- LinearcoreConduity AI integration with Linear for issue management, project tracking, and event-driven workflow automations.
- NotioncoreConduity AI integration with Notion for page search, database queries, and content creation/updates.
- SlackcoreConduity AI full bot integration supporting channel and direct message interactions across the platform.
- WhatsAppcoreConduity AI Business API integration for messaging through WhatsApp channel.
- TelegramcoreConduity AI bot integration with automatic webhook setup for Telegram messaging channel.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Outside The Box competitors and assessment
Company assessmentEmerging players
- Relevance AI: Relevance AI is a platform that enables teams to build AI agents and automate workflows with tool integrations and knowledge bases. It competes with Conduity AI in the AI agent platform category, with comparable features around agent creation, tool integrations, and memory.
- CleanShot X: CleanShot X is a popular macOS screenshot and screen recording tool that has overlapping functionality with Rename My Screenshot. Both target macOS power users with screenshot management utilities, though CleanShot X is a more established product with a broader feature set.
- Atomic: Atomic is a venture studio that co-founds and co-builds companies from scratch, providing product, engineering, and go-to-market teams in exchange for equity. It is the most direct comparable to OTB Venture Studio's model of co-building SaaS products with founders for equity stakes.
- Lindy: Lindy is an AI agent platform that lets users build autonomous agents to handle tasks like email triage, scheduling, and workflow automation. It is a direct comparable to Conduity AI's positioning as a multi-channel AI agent platform with tool integrations and memory.
- Lightspeed Golf: Lightspeed Golf is a cloud-based golf course management platform offering tee sheet management, online booking, payments, and POS. It is a direct comparable to Lemon Golf's all-in-one golf course management platform with similar operational features.
- Pioneer Square Labs: Pioneer Square Labs (PSL) is a Seattle-based venture studio that builds and launches technology startups by pairing founders with in-house product, engineering, and design teams. Its venture studio model and equity co-building approach are directly comparable to OTB Venture Studio.
Direct peers
- DockYard: DockYard is a digital consultancy that builds custom web and mobile applications for enterprise clients and startups, with strong product engineering and design capabilities. Its service model, target customer, and custom application focus closely mirror OTB's application development services.
- Modus Create: Modus Create is a digital transformation consulting firm offering custom software development, product strategy, and design services for enterprise clients. Its consultative, multi-disciplinary service model and product engineering focus are comparable to OTB's full-service agency approach.
- SoluteLabs: SoluteLabs is a software development agency offering custom web and mobile app development, MVP development, and product design services to startups and SMBs. Its service catalog, target customer, and productized MVP offering closely mirror OTB's core web/application development practice.
- thoughtbot: thoughtbot is a digital product development agency that designs, builds, and ships custom web and mobile applications for startups and SMBs. Like OTB, it offers productized services, has a CRO/optimization focus, and operates a venture studio-style model with involvement in early-stage products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Outside The Box social profiles
Digital presenceOutside The Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outside The Box leadership team
Management profileNumber of profiles
Profiles5 records
Outside The Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outside The Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outside The Box
What does Outside The Box do?
Outside The Box is a Calgary-based digital marketing, design, and development studio that delivers custom websites, web applications, e-commerce stores, and conversion rate optimization services for businesses worldwide. Its flagship $10K MVP Program delivers production-ready web applications in 30 days, and the firm also operates an internal venture studio (OTB Venture Studio) that co-builds SaaS ventures with founders in exchange for equity, including Conduity AI, Lemon Golf, and Rename My Screenshot.
Is Outside The Box a public or private company?
Outside The Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outside The Box founded?
Outside The Box was founded in 2020. It employs 1 to 10 people.
Where is Outside The Box based?
Outside The Box is headquartered in Calgary, Canada, in the North America region.
How does Outside The Box make money?
Seven revenue lines are on record. Web Development Services are the primary driver. The others are application Development Services, E-commerce Development, conversion Rate Optimization Services, $10K MVP Program, ongoing Maintenance and Support and venture Studio Equity Partnerships.
Who are Outside The Box's main competitors?
Emerging players on record are Relevance AI, CleanShot X, Atomic, Lindy, Lightspeed Golf and Pioneer Square Labs. Direct peers are DockYard, Modus Create, SoluteLabs and thoughtbot.
Does Outside The Box have an API?
No public API is recorded for Outside The Box.
What industry is Outside The Box in?
Outside The Box's product category is Web Development Services. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 541511 and its SIC code is 7370.