OutThere
OutThere is a London-based, founder-led luxury and experiential travel media company founded in 2010, publishing a quarterly print magazine, digital platform, and the annual Icons of Inclusion conference for LGBTQ+ and diverse affluent travelers, with revenue from subscriptions, advertising, events, and a creative services arm.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What OutThere does
OutThere is a privately held, London-based luxury and experiential travel media company founded in 2010, operating under Out There Publishing Ltd (UK) and Out There LLC (US). Its core product is a multi-award-winning quarterly print magazine and adjacent digital properties (the outthere.travel website, mobile app, and email newsletters) that serve LGBTQ+ and diverse affluent travelers seeking curated, luxury travel content. The publication is built around three brand pillars — diversity, discovery, and discernment — and has developed a registered trademark, Experientialist®, which functions as both a contributor community and a branded content platform.
The company monetises through several distinct revenue streams: recurring print magazine subscriptions and single-copy sales via its online shop, display advertising and sponsorship in both print and digital, an annual Icons of Inclusion conference at The Dorchester (London) with paid delegate registration at £249 + VAT and sponsorship packages, a PR-facing newsletter and forward features list sold to travel PR professionals, and a creative services arm called OutThere/Studio that produces branded campaigns for travel and hospitality partners. Distribution extends globally through self-serve digital channels, worldwide newsstand distribution via c2b Press, and a dedicated subscription house. The company holds the Experientialist® trademark, is a member of Walpole and the Professional Publishers' Association, and operates with GDPR, CCPA, and POPIA compliance frameworks.
At ~19 employees, OutThere is a small, founder-led operation without disclosed venture or private equity backing. Co-founders Uwern Jong (Experientialist®-in-Chief, IGLTA Board Director) and Martin Perry (Creative Director) anchor the editorial and creative direction. Its competitive positioning rests on brand equity within the LGBTQ+ luxury travel niche, an extensive editorial archive, industry relationships (IGLTA, Belmond LGBT+ advisory board, Stockholm LGBT), and a diversified but small-scale revenue mix spanning consumer subscriptions, advertising, events, and creative services.
OutThere firmographics
Firmographics- Name
- OutThere
- Legal name
- Out There Publishing Ltd
- Website
- https://outthere.travel
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OutThere is a London-based, founder-led luxury and experiential travel media company founded in 2010, publishing a quarterly print magazine, digital platform, and the annual Icons of Inclusion conference for LGBTQ+ and diverse affluent travelers, with revenue from subscriptions, advertising, events, and a creative services arm.
- Ownership category
- akta.pro rank
OutThere industry classification
Industry- Product category
- Luxury Travel Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where OutThere is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OutThere business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Magazine Subscriptions: Quarterly print magazine available via subscription through the online shop. Customers can subscribe or purchase individual copies.
- Advertising & Sponsorship: Display advertising on the website and in the print magazine. The mediapack page indicates creative display and sponsorship rates are available for travel and hospitality brands.
- Icons of Inclusion Conference: Annual conference with delegate ticket sales at £249 + VAT per person, plus sponsorship packages from supporting partners. The 2025 event was hosted at The Dorchester, London.
- PR Services: PR newsletter subscriptions and forward features lists sold to travel PR professionals and hospitality brands seeking media coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | General Delegate Registration for Icons of Inclusion |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
OutThere product offering
Product offeringCore offering
OutThere publishes a quarterly print magazine and operates the outthere.travel website and mobile app delivering luxury and experiential travel editorial content rooted in diversity, discovery and discernment for LGBTQ+ and diverse travellers. The company also runs the annual Icons of Inclusion conference in London, the Experientialist® Awards programme, and an OutThere/Studio creative services arm producing branded campaigns for travel and hospitality brands, monetised through magazine subscriptions, advertising, event ticketing, sponsorship, and PR newsletter services.
Product overview
OutThere is a multi-award-winning luxury and experiential travel inspiration journal operating across print (quarterly magazine) and digital platforms (website and mobile app). The portfolio includes the core OutThere Magazine, the Experientialist® branded content platform, the Icons of Inclusion annual conference, and Experientialist® Awards. Digital offerings encompass a subscription-based newsletter, online shop for print/digital purchases, and the OutThere/Studio creative services arm. The publication serves the LGBTQ+ and diverse traveller community, emphasizing editorial content on destinations, hotels, style, and cultural storytelling.
Differentiator
Problem solved
Functional benefit
Brands
- Icons of Inclusion: An annual event hosted by OutThere focused on diversity, equity, accessibility and inclusion in the luxury travel industry.
- The Experientialist®
- Homoculture
Products and services
- OutThere Magazine (print quarterly subscription) Multi-award-winning global luxury and experiential travel inspiration journal published quarterly in print and digital, featuring in-depth essays, destination guides, hotel reviews, style and cultural content. Sold via single-copy purchase and subscription through the online shop, with worldwide distribution through c2b Press.
- OutThere Mobile Application
Quantifiable outcome
- 73% of luxury travelers from diverse backgrounds do not feel the industry is inclusive - creating market opportunity for OutThere's focused coverage
- +1 more outcomes
Companies that use OutThere
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
OutThere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
OutThere partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- The DorchesterflagshipThe Dorchester, London hosted Icons of Inclusion 2025 as the venue partner. This luxury hotel partnership aligns OutThere with a premier luxury hospitality brand for their flagship DEAI event.
- International Gay and Lesbian Travel Association (IGLTA)coreIGLTA is listed as a media partner for OutThere. The partnership positions OutThere within the global LGBTQ+ travel industry network and provides cross-promotional opportunities.
- WalpolecoreOutThere is a member of Walpole, the UK luxury membership organization, connecting the publication with British luxury brands and industry networks.
- Professional Publishers' Association (PPA)coreOutThere is a member of the PPA, the trade association for UK publishers, supporting industry standards and professional development.
- Malta Tourism AuthorityflagshipCo-presenter and sponsor of Icons of Inclusion 2025 alongside OutThere founders. The partnership promotes Malta as a welcoming destination while supporting the DEAI conversation.
- AspireminorSupporting partner for Icons of Inclusion 2025, a luxury travel membership club.
- Enjoy IllinoisminorSupporting partner for Icons of Inclusion 2025, promoting Illinois tourism.
- Halal Travel NetworkminorSupporting partner for Icons of Inclusion 2025, representing inclusive travel for Muslim travelers.
- hertelierminorSupporting partner for Icons of Inclusion 2025, a platform for LGBTQ+ hospitality professionals.
- Inclu GroupminorSupporting partner for Icons of Inclusion 2025, focused on disability inclusion in hospitality.
- Travel Connection GroupminorSupporting partner for Icons of Inclusion 2025, presenting the power of inclusive storytelling session.
- Explore CharlestonminorSupporting partner for Icons of Inclusion 2025, presenting a session on authentic leadership.
- Queer WeddingsminorSupporting partner for Icons of Inclusion 2025, serving the LGBTQ+ wedding market.
- Fair Shot CICminorCharitable beneficiary of Icons of Inclusion 2025 ticket proceeds, providing employment opportunities for people with disabilities.
- Not A PhaseminorCharitable beneficiary of Icons of Inclusion 2025 ticket proceeds, supporting transgender individuals.
- Sama Sama InternationalminorCharitable beneficiary of Icons of Inclusion 2025 ticket proceeds, supporting trans Histórias project.
- WeTwo FoundationminorCharitable beneficiary of Icons of Inclusion 2025 ticket proceeds.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OutThere competitors and assessment
Company assessmentBroad incumbents
- Condé Nast Traveller: Established mainstream luxury travel magazine and digital platform from Condé Nast. Competes for the same luxury travel advertising spend and affluent reader demographic, but at significantly larger scale and broader scope.
- Lonely Planet: Global travel media brand with travel guides, magazine and digital content. Overlaps on experiential travel editorial and tourism-board partnerships, though positioned more mass-market than luxury.
- Travel + Leisure: Major mainstream US luxury travel magazine and digital platform. Overlaps with OutThere on luxury travel editorial, advertising customers and high-income traveller audience, but at far greater scale and broader remit.
- National Geographic Traveller (UK): UK edition of National Geographic's travel magazine — experiential and cultural travel editorial comparable to OutThere, with overlapping advertiser base and broader reach from the National Geographic brand.
Direct peers
- Mr & Mrs Smith: Curated luxury hotel review and booking platform with a print magazine and editorial content arm. Directly comparable as a niche luxury travel media brand monetising hotel reviews, advertising and partnerships, with overlapping advertiser base (luxury hotels, tourism boards).
- AFAR Media: Independent, award-winning experiential travel magazine and digital platform targeting affluent, curious travellers. Closest direct peer — same independent magazine + digital + experiential travel editorial positioning, with comparable audience demographic (high-income, culturally engaged) and similar advertising customer base of luxury hotels and tourism boards.
- Suitcase Magazine: Independent UK-based luxury and experiential travel print + digital magazine. Closely comparable as a similar-sized, independent travel magazine competing for the same luxury advertising clients and reader demographic.
- Wanderlust Magazine: Long-running independent UK travel magazine focused on experiential and authentic travel. Comparable editorial positioning and print-led business model with overlapping luxury and experiential travel advertising base.
Emerging players
- Attitude Magazine: UK LGBTQ+ lifestyle magazine with travel editorial content. Comparable LGBTQ+ audience demographic and editorial positioning, though a broader lifestyle rather than travel-only focus.
- The Points Guy: Digital-first travel media and deals platform covering luxury and premium travel. Comparable on digital travel media monetisation (display ads, partnerships) but with a much larger audience and a broader, more transactional value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OutThere social profiles
Digital presenceOutThere compliance and trust
Trust signalCompliance3 records
OutThere financial estimates
Financial estimateRevenue estimate
Valuation estimate
OutThere leadership team
Management profileNumber of profiles
Profiles10 records
OutThere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OutThere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OutThere
What does OutThere do?
OutThere publishes a quarterly print magazine and operates the outthere.travel website and mobile app delivering luxury and experiential travel editorial content rooted in diversity, discovery and discernment for LGBTQ+ and diverse travellers. The company also runs the annual Icons of Inclusion conference in London, the Experientialist® Awards programme, and an OutThere/Studio creative services arm producing branded campaigns for travel and hospitality brands, monetised through magazine subscriptions, advertising, event ticketing, sponsorship, and PR newsletter services.
Is OutThere a public or private company?
OutThere is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OutThere founded?
OutThere was founded in 2010. It employs 11 to 50 people.
Where is OutThere based?
OutThere is headquartered in London, United Kingdom, in the Europe region.
How does OutThere make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising & Sponsorship, icons of Inclusion Conference and PR Services.
Who are OutThere's main competitors?
Broad incumbents on record are Condé Nast Traveller, Lonely Planet, Travel + Leisure and National Geographic Traveller (UK). Direct peers are Mr & Mrs Smith, AFAR Media, Suitcase Magazine and Wanderlust Magazine. Emerging players are Attitude Magazine and The Points Guy.
Does OutThere have an API?
No public API is recorded for OutThere.
What industry is OutThere in?
OutThere's product category is Luxury Travel Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 513120 and its SIC code is 2721.