OVAL
OVAL is a Denver-based metabolic health technology company that combines proprietary blood-lactate biomarker measurement (the MetFlex Index) with AI-driven personalized movement programs, sold via enterprise licensing to self-insured employers, health systems, government agencies including the DoD, and a direct-to-consumer mobile app.
- Company typePrivate
- Founded2020
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What OVAL does
OVAL, operating as NVMCO Group LLC, is a U.S.-based metabolic health technology company founded in 2020 and headquartered in Denver, Colorado. Its core offering combines a proprietary biomarker measurement system — the MetFlex Index, derived from blood lactate sampling during a graded exercise protocol on a stationary bicycle — with the SMART Program, a personalized movement regimen that assigns training zones from those biomarker readings rather than age-based formulas. The technology is delivered through two tracks: a Concierge SMART Test administered by certified OVAL technicians at approved fulfillment centers, and a Self-Guided Program plus OVAL mobile app that allows members to approximate the protocol at home using compatible stationary cycles and Polar heart-rate monitors. A backend Learning Management System supports technician certification and program administration, and the platform is HIPAA-compliant.
OVAL operates a B2B2C distribution model: it sells enterprise and government licenses to self-insured employers, health plans, health systems, government agencies (including the Department of Defense and municipal fire/police departments), and healthcare providers, who then offer OVAL to their members or employees. Named enterprise and government customers include CommonSpirit Health (Hybl Center), the Colorado Springs Fire Department, North Miami PD, Florida PD, the Miami Dolphins, and Southern Methodist University, alongside certified fulfillment centers such as Clay Health & Care, The Workout Company (WOCO), and the Hybl Center. Individual consumers can subscribe directly through the OVAL App, with subscription tiers (Self-Guided, Concierge, Performance Self-Guided) typically structured as monthly or multi-month plans; SMART Test fees are charged separately at fulfillment centers. The company is privately held with founder/management ownership and has no disclosed external funding rounds.
The senior team comprises a CEO, COO, and CCO, supported by VPs of Corporate Development, Business & Legal Affairs, and Strategic Partnerships. The scientific and athletic credibility of the platform is reinforced by Medical and Performance Advisory teams that include senior clinicians and elite sports-performance figures from organizations such as the Miami Dolphins, Philadelphia Eagles, Golden State Warriors, and San Jose Sharks. AI capability is productized through biomarker-driven recommendation, adaptive programming, and an AI chatbot (OVAL Assistant), with published research supporting the methodology; however, no foundation-model, large-scale training pipeline, or third-party benchmark performance is disclosed.
OVAL firmographics
Firmographics- Name
- OVAL
- Legal name
- NVMCO Group LLC
- Website
- https://oval.care
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OVAL is a Denver-based metabolic health technology company that combines proprietary blood-lactate biomarker measurement (the MetFlex Index) with AI-driven personalized movement programs, sold via enterprise licensing to self-insured employers, health systems, government agencies including the DoD, and a direct-to-consumer mobile app.
- Ownership category
- akta.pro rank
OVAL industry classification
Industry- Product category
- Metabolic Health Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)
- akta.pro secondary industries
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM), Metabolomics & Lipidomics Services (HLAGANAG)
Keywords
Where OVAL is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OVAL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Subscription Programs: OVAL offers subscription-based programs (Self-Guided Program, Concierge Program) with monthly, 3, 6, or 12-month duration options. Payment is collected through third-party administrators for employer-sponsored plans or direct payment for individual enrollment.
- SMART Test Fees: Separate fees for SMART Tests conducted at certified fulfillment centers. These tests include direct biomarker measurement with certified technicians.
- Enterprise/B2B Licensing: OVAL provides programs to self-insured employers, health plans, health systems, and government agencies as employee wellness benefits, with pricing negotiated through third-party administrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Guided Program with Wellness Self-Test |
| Subscription | Multi-year contract | Concierge Program with SMART Test |
| Subscription | Monthly | Performance Self-Guided Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
OVAL product offering
Product offeringCore offering
OVAL provides AI-powered metabolic health measurement and personalized movement programs using blood lactate biomarker analysis. The proprietary MetFlex Index quantifies metabolic flexibility, while the SMART Program delivers tailored exercise zones determined by biomarker testing rather than age-based formulas.
Product overview
OVAL is a metabolic health technology company offering a unified platform combining precise biomarker measurement with AI-adaptive movement programs. The core portfolio includes the SMART Test (Concierge Program) administered by certified technicians, the Self-Guided Program for home-based metabolic assessment, and the OVAL App providing personalized movement guidance. Key products include the proprietary MetFlex Index measurement system and the SMART Program featuring SMART Zone training. The OVAL App serves as the primary member interface delivering biomarker-driven recommendations, while the Member Reporting Suite provides detailed metabolic fitness reports. The Learning Management System supports technician and administrative functions.
Differentiator
Problem solved
Functional benefit
Brands
- OVAL LMS: Learning Management System for OVAL technicians and administrators, hosted at learn.oval.care.
- MetFlex Index
- SMART Program
Products and services
- Concierge Program (SMART Test) A biomarker-driven metabolic assessment administered by a Certified OVAL Technician at certified fulfillment centers. Blood lactate is sampled from the earlobe during a stationary bicycle test to determine lactate thresholds, the MetFlex Index score, and personalized SMART Movement Programs. Recommended retest every 90 days.
- Wellness Self-Guided Program A self-administered metabolic assessment using a Polar heart rate monitor and a stationary cycle to approximate biomarker-based training zones at home or in a gym. Generates a personalized movement program; retesting available every 21 days with 90-day test validity.
- Performance Self-Guided Program An advanced self-guided metabolic program designed for elite endurance athletes and individuals with a MetFlex Index above 40. Provides specialized performance-oriented training recommendations tailored to higher metabolic fitness levels.
- OVAL App A mobile application available on iOS and Android providing biomarker-driven movement guidance, personalized insights, long-term trends, accountability tracking, and SMART Program delivery for members.
- OVAL Learning Management System (LMS) A web-based platform for OVAL-certified technicians and administrators that supports SMART testing administration, administrative dashboards, member data review, and program management workflows.
Quantifiable outcome
- Members increase their MetFlex Index by more than 62%, on average.
- +4 more outcomes
Companies that use OVAL
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
OVAL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
OVAL partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CommonSpirit Health - William J. Hybl Sports Medicine and Performance CentercoreOVAL partners with CommonSpirit to launch Metabolic Fitness programs at the Hybl Center in Colorado Springs. The partnership provides metabolic fitness programming using OVAL's biomarker-driven movement programs for active community members, weekend warriors, elite athletes, and those in medical recovery. Exercise physiologists at the Hybl Center are among the highest qualified exercise professionals.
- The Workout Company (WOCO)corePartnership bringing OVAL's metabolic innovations and movement programs to WOCO members. WOCO aims to bridge healthcare and fitness by delivering impactful measurements and expertly designed exercise programs to empower members and elevate metabolic health.
- Clay Health & CarecoreCertified fulfillment center located at 2360 W Horizon Ridge Pkwy, Unit #100, Henderson, NV 89052. Provides OVAL SMART testing services and metabolic health assessments.
- Colorado Springs Fire DepartmentcoreFire department contracted with OVAL to enhance firefighter health and performance using biomarker-driven movement programs. Results include increased average MetFlex Index from 29.1 to 38.9, decreased blood pressure by 5 points, and 2-inch average waist circumference reduction.
- Miami DolphinsminorNFL team partnered with OVAL. Head Strength & Conditioning Coach serves on OVAL's Performance Advisory Team, providing expertise in elite athletic performance optimization.
- Southern Methodist University (SMU)minorUniversity partnership for athletic performance optimization using OVAL's metabolic fitness programs and measurement systems.
- Department of Defense (Military)coreOVAL provides metabolic health programs for military personnel to address rising obesity costs ($1.5B/year), reduce lost duty days (658,000+ annually), and improve military readiness. Programs target musculoskeletal injury prevention and metabolic syndrome reduction.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
OVAL competitors and assessment
Company assessmentDirect peers
- InsideTracker: InsideTracker delivers biomarker blood-test results paired with personalized nutrition, supplement, and exercise recommendations. The model of testing-based personalization mirrors OVAL's biomarker-to-program approach.
- Virta Health: Virta is a metabolic-disease reversal platform targeting type 2 diabetes and obesity via telehealth, biomarker monitoring, and personalized nutrition/exercise. It shares OVAL's value-based, biomarker-driven chronic-disease-management thesis and enterprise sales motion.
- Function Health: Function Health offers comprehensive blood-based biomarker testing and AI-personalized health insights to consumers and employers. Like OVAL, it monetizes a proprietary measurement system with personalized programming across multiple health domains.
- Levels Health: Levels sells a metabolic-health membership built around continuous glucose monitoring with AI-driven food and exercise recommendations. Like OVAL, it pairs a novel biomarker with a personalized program and sells direct-to-consumer plus through employer/partners.
Emerging players
- Viome: Viome sells at-home microbiome and other 'omics tests paired with personalized nutrition and supplement recommendations. It is comparable to OVAL as a consumer-facing, biomarker-driven personalized wellness platform, though OVAL focuses on metabolic biomarkers and movement.
- Dexcom: Dexcom makes continuous glucose monitors increasingly used by consumers and employers (Stelo) for metabolic health and performance. It is an emerging platform competitor in the metabolic-biomarker market OVAL addresses, though with a different biomarker.
- Whoop: Whoop is a subscription wearable that delivers HRV, sleep, recovery, and strain insights. It overlaps OVAL in biomarker-driven personalized fitness and competes for the same employer-wellness and athletic-performance dollars.
- Twin Health: Twin Health uses AI plus wearable sensor data to reverse type 2 diabetes through personalized whole-body digital twin recommendations. It competes with OVAL in AI-personalized cardiometabolic disease management but focuses on diabetes specifically.
Broad incumbents
- Omada Health: Omada is an established digital chronic-disease prevention and management platform serving employers and health plans across prediabetes, hypertension, and behavioral health. It overlaps OVAL's cardiometabolic employer-channel thesis at significantly greater scale.
- Livongo (Teladoc Health): Livongo, now part of Teladoc Health, pioneered connected-device-driven chronic-condition management (diabetes, hypertension) sold to employers and health plans. It is a broad incumbent in the same cardiometabolic, enterprise-channel space OVAL targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OVAL social profiles
Digital presenceOVAL compliance and trust
Trust signalCompliance1 record
OVAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
OVAL leadership team
Management profileNumber of profiles
Profiles12 records
OVAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OVAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OVAL
What does OVAL do?
OVAL provides AI-powered metabolic health measurement and personalized movement programs using blood lactate biomarker analysis. The proprietary MetFlex Index quantifies metabolic flexibility, while the SMART Program delivers tailored exercise zones determined by biomarker testing rather than age-based formulas.
Is OVAL a public or private company?
OVAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OVAL founded?
OVAL was founded in 2020. It employs 11 to 50 people.
Where is OVAL based?
OVAL is headquartered in Denver, United States, in the North America region.
How does OVAL make money?
Three revenue lines are on record. Subscription Programs are the primary driver. The others are SMART Test Fees and enterprise/B2B Licensing.
Who are OVAL's main competitors?
Direct peers on record are InsideTracker, Virta Health, Function Health and Levels Health. Emerging players are Viome, Dexcom, Whoop and Twin Health. Broad incumbents are Omada Health and Livongo (Teladoc Health).
Does OVAL have an API?
No public API is recorded for OVAL.
What industry is OVAL in?
OVAL's product category is Metabolic Health Software. Its primary akta.pro industry code is HLALAFAL, Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management), with a secondary code of HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity). Its NAICS code is 812191 and its SIC code is 3826.