Clay Health & Care
Clay Health & Care is a longevity-focused concierge medicine practice operating multi-state clinics and virtual telehealth, delivering personalized health assessments, advanced diagnostics, and ongoing primary care to health-conscious individuals, athletes, and employer groups via membership and insurance programs.
- Company typePrivate
- Founded2022
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clay Health & Care does
Clay Health & Care is a longevity-focused concierge medicine practice founded in 2022 and headquartered in Las Vegas, Nevada. The company operates physical clinics in Henderson and Las Vegas (NV), Tampa (FL), and partner facilities in Geneva (IL) and Edina (MN), supplemented by virtual telehealth. Clay serves individual consumers seeking proactive, data-driven health optimization as well as employer groups and executives via corporate wellness channels. Its core offering is built around a proprietary "5 Elements of Health" framework (Brain, Body, Heart, Fuel, Blood) and a multi-disciplinary clinical team including physicians, nurse practitioners, health coaches, and dedicated Clay Guide care coordinators.
The technology stack combines advanced diagnostics hardware (InBody body composition, Oval lactate threshold testing, Prenuvo Whole Body MRI, Helix genomics) with deep laboratory partnerships (Quest Diagnostics, Vibrant Labs) and wearable integration (Oura, Whoop, Apple Health, Garmin). The Core Assessment evaluates 50+ biomarkers versus fewer than 20 in a typical physical, generating a longitudinal data asset per member. Two membership tiers anchor the product: the Core Experience (deep-dive assessment plus ongoing primary care) and the Optimization Program (a 6-month elite program with comprehensive diagnostics and continuous coaching). Modular add-ons include health coaching, body composition analysis, telehealth, GLP-1 weight management, hormone therapy, cancer screening, and Zone 2 training.
Revenue mechanics blend recurring memberships (4-month initial term, auto-renewing monthly, non-refundable), standalone assessments, single-service purchases, insurance-based primary care across seven payers (in Nevada), and corporate/executive programs. GTM combines direct-to-consumer website conversion with sales-led Clay Guide coordination, community-led content marketing through the Health Library blog, and referral-driven member growth. The company is privately held with no disclosed institutional funding prior to a May 2025 Groove Capital round.
Clay Health & Care firmographics
Firmographics- Name
- Clay Health & Care
- Legal name
- Clay Health & Care
- Website
- https://clayhealthandcare.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clay Health & Care is a longevity-focused concierge medicine practice operating multi-state clinics and virtual telehealth, delivering personalized health assessments, advanced diagnostics, and ongoing primary care to health-conscious individuals, athletes, and employer groups via membership and insurance programs.
- Ownership category
- akta.pro rank
Where Clay Health & Care is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Clay Health & Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Clay offers membership subscriptions with a 4-month initial term that auto-renews for successive 1-month periods. Members pay recurring fees for access to ongoing primary care, health coaching, and care coordination. The membership fee is non-refundable once charged.
- Health Assessments (Standalone): Core Assessment and Optimization Program available as one-time purchases. Core Assessment includes advanced blood panel and body composition with provider review. Optimization Assessment provides elite diagnostics as a standalone month-long immersive experience.
- Insurance-Based Primary Care: Clay accepts multiple commercial insurance plans (Aetna, Cigna, Anthem, United Healthcare, Medicare, Health Plan of Nevada, Sierra Health) for primary care services in Nevada markets where they are in-network providers.
- Single Services: Individual services available for purchase including medical visits, coaching sessions, blood panels, and wellness treatments on a per-visit/per-service basis.
- Corporate/Employer Programs: Tailored health and wellness solutions for employer groups including personalized care, health assessments, coaching, and executive health programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Experience Membership - Deep-dive assessment with ongoing primary care |
| Subscription | Multi-year contract | Optimization Program - Elite 6-month comprehensive health program |
| Subscription | Monthly | Insurance-Based Primary Care - Standard primary care visits |
| Unit Pricing | Pay-as-you-go | Single Services - Individual visits and assessments |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Clay Health & Care product offering
Product offeringCore offering
Clay Health & Care operates a longevity-focused concierge medicine practice delivering personalized health optimization services through two primary membership tiers: the Core Experience (deep-dive health assessment with ongoing primary care) and the Optimization Program (elite 6-month immersive program with advanced diagnostics including Whole Body MRI). The company combines comprehensive biomarker blood panels (50+ markers), body composition analysis, wearable device integration, and personalized health coaching built around a proprietary '5 Elements of Health' framework (Brain, Body, Heart, Fuel, Blood). Services are delivered through owned clinics in Nevada and Florida, partner facilities in Illinois and Minnesota, virtual telehealth, and in-network insurance relationships, supplemented by standalone single services for non-members.
Product overview
Clay Health & Care is a longevity-focused concierge medicine and health optimization platform offering a integrated suite of services built around their proprietary '5 Elements of Health' framework (Brain, Body, Heart, Fuel, Blood). The core offering consists of two membership tiers: the Core Experience (entry-level membership with ongoing primary care and Core Assessment) and the Optimization Program (elite 6-month immersive program with advanced diagnostics). These are supported by modular add-on services including health coaching, advanced lab assessments, body composition analysis (InBody), telehealth, weight management (GLP-1 medications), hormone therapy, cancer screening (via Helix/Prenuvo partnerships), Zone 2 training with lactate testing (Oval), and wellness treatments. Primary Care is available through insurance or cash-pay. Standalone Single Services allow non-members to access individual assessments and treatments without membership commitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Experience Membership
Quantifiable outcome
- Members report improved quality of life and achievement of health goals (weight loss, chronic disease management, athletic performance)
- +2 more outcomes
Companies that use Clay Health & Care
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Clay Health & Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Clay Health & Care partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- OvalcorePartnership with Oval for advanced lactate threshold testing technology. Uses Oval's portable lactate meter and software to determine true Zone 2 heart rate ranges for personalized training prescriptions.
- InBodycoreUses InBody devices for comprehensive body composition analysis including muscle mass, body fat percentage, and metabolic metrics.
- PrenuvocorePartnership for Whole Body MRI access as part of the Optimization Program for early cancer detection and comprehensive health screening.
- HelixcorePartnership with Helix for genomics and DNA testing for early cancer detection and personalized health insights.
- Mandala AestheticsminorPartner facility in Geneva, IL providing Clay services at their location.
- M Family CareminorPartner facility at M Resort in Henderson, NV for expanded access to Clay services.
- Quest DiagnosticscoreLab partnership for blood draw services, one of multiple options including Clay facilities, Vibrant labs, and at-home service.
- Vibrant LabscoreLab partnership for specialized blood testing as part of comprehensive biomarker panels.
- AetnacoreIn-network insurance provider for primary care services in Nevada markets.
- CignacoreIn-network insurance provider for primary care services in Nevada markets.
- AnthemcoreIn-network insurance provider for primary care services in Nevada markets.
- United HealthcarecoreIn-network insurance provider for primary care services in Nevada markets.
- MedicarecoreFederal health insurance program partnership for eligible primary care services.
- Health Plan of NevadacoreRegional Nevada insurance partner for primary care services.
- Sierra HealthcoreRegional Nevada insurance partner for primary care services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Clay Health & Care competitors and assessment
Company assessmentDirect peers
- Forward Health: Tech-enabled concierge primary care practice offering memberships with advanced diagnostics and continuous provider access. Most directly comparable to Clay's concierge-plus-diagnostics positioning, though Forward operated at larger scale with significant venture backing before its 2024 wind-down.
- Parsley Health: Membership-based functional medicine practice delivering root-cause primary care with health coaching and advanced lab work. Closely aligned with Clay's insurance-plus-cash-pay hybrid model and emphasis on whole-body frameworks over symptom treatment.
- MDVIP: National concierge medicine network of primary care physicians offering membership-based care with advanced screening. Comparable in membership structure and primary care orientation, though MDVIP is a franchise model without Clay's integrated diagnostics or longevity focus.
Emerging players
- Function Health: Membership-based longevity diagnostics platform offering comprehensive blood biomarker panels and whole-body insights to consumers. Directly competes with Clay's Core Assessment / Optimization Program on the diagnostics layer, though with less in-person clinical care.
- InsideTracker: Personalized health analytics platform using blood biomarkers and DNA to generate longevity-focused recommendations. Adjacent to Clay's biomarker-driven approach, with overlap in health-conscious consumer segment but no clinical care delivery.
Broad incumbents
- One Medical (Amazon One Medical): Tech-enabled primary care platform now owned by Amazon, combining in-person clinics with virtual care and insurance acceptance. Comparable in primary care delivery and insurance integration, but operates at much larger scale without the concierge/longevity premium positioning.
- Hims & Hers Health: Direct-to-consumer telehealth platform offering primary care, weight loss (GLP-1s), hormone therapy, and wellness products at scale. Overlaps with Clay's cash-pay, D2C motion and on hormone therapy/weight management offerings, though without in-person clinics or longevity diagnostics.
- Cleveland Clinic Executive Health: Established academic health system offering premium executive health programs with comprehensive diagnostics and specialist access. Comparable to Clay's executive health programs and Optimization Program in scope, though operating as part of a much broader hospital system.
Others
- Prenuvo: Whole-body MRI screening service for early cancer detection and comprehensive health assessment. Listed as a Clay partner for the Optimization Program, but also a potential competitor as Prenuvo expands into integrated longevity offerings of its own.
- Privia Health: Physician enablement platform supporting primary care groups with technology, payor contracting, and value-based care infrastructure. Not a direct competitor but a relevant comparable for Clay's payor relationships, multi-state expansion strategy, and provider economics.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Clay Health & Care social profiles
Digital presenceClay Health & Care compliance and trust
Trust signalCompliance1 record
Clay Health & Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clay Health & Care leadership team
Management profileNumber of profiles
Profiles15 records
Clay Health & Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clay Health & Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clay Health & Care
What does Clay Health & Care do?
Clay Health & Care operates a longevity-focused concierge medicine practice delivering personalized health optimization services through two primary membership tiers: the Core Experience (deep-dive health assessment with ongoing primary care) and the Optimization Program (elite 6-month immersive program with advanced diagnostics including Whole Body MRI). The company combines comprehensive biomarker blood panels (50+ markers), body composition analysis, wearable device integration, and personalized health coaching built around a proprietary '5 Elements of Health' framework (Brain, Body, Heart, Fuel, Blood). Services are delivered through owned clinics in Nevada and Florida, partner facilities in Illinois and Minnesota, virtual telehealth, and in-network insurance relationships, supplemented by standalone single services for non-members.
Is Clay Health & Care a public or private company?
Clay Health & Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clay Health & Care founded?
Clay Health & Care was founded in 2022. It employs 11 to 50 people.
Where is Clay Health & Care based?
Clay Health & Care is headquartered in Las Vegas, United States, in the North America region.
How does Clay Health & Care make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are health Assessments (Standalone), insurance-Based Primary Care, single Services and corporate/Employer Programs.
Who are Clay Health & Care's main competitors?
Direct peers on record are Forward Health, Parsley Health and MDVIP. Emerging players are Function Health and InsideTracker. Broad incumbents are One Medical (Amazon One Medical), Hims & Hers Health and Cleveland Clinic Executive Health. Others are Prenuvo and Privia Health.
Does Clay Health & Care have an API?
No public API is recorded for Clay Health & Care.