Over The Rainbow Childcare
Over The Rainbow Childcare is a privately held early childhood education center in Bordentown, NJ, founded in 1991, serving infants through Pre-K children from Mercer and Burlington Counties with year-round full-day care, in-house meals, and bundled STEM, Spanish, and ASL enrichment.
- Company typePrivate
- Founded1991
- HeadquartersBordentown, New Jersey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Over The Rainbow Childcare does
Over The Rainbow Child Development Center is a privately held early childhood education provider founded in 1991 and headquartered in Bordentown, New Jersey. The company operates a single 11,000+ square foot facility containing seven age-segregated classrooms, an indoor gymnasium, and a fully enclosed outdoor courtyard, delivering full-day childcare from 6:30 AM to 6:00 PM on a year-round basis. Its core offering is organized by developmental stage into five programs: Infants (6 weeks to 18 months), Toddlers (18 to 30 months), Preschool using The Creative Curriculum (30 months to 4 years), Pre-K with STEAM focus (4 to 5 years), and a Summer Camp for children aged 2.5 to 6.
The business model is a direct-to-consumer subscription service with monthly tuition billing. Revenue is generated through three primary streams: recurring childcare tuition that bundles breakfast, lunch, snacks, and enrichment activities; reimbursements from New Jersey state childcare subsidies administered through partnerships with Burlington County Community Action Partnership and Mercer County Childcare Connection; and Summer Camp fees. The all-inclusive tuition structure embeds STEM, Spanish, American Sign Language, Music, and Cooking enrichment as differentiators against free public Pre-K alternatives. Distribution is primarily local — the center draws families from Bordentown and both Mercer and Burlington Counties through its website, Facebook and Instagram pages, county-program referrals, community event participation, and direct phone/email inquiry.
The company is founder/owner-operated under Lisa Giancarli as Owner/Executive Director, with 39 employees and no disclosed institutional investors, parent company, or external capital. Supporting technology includes the Procare mobile app for daily parent updates, Twilio for SMS communications, and Child Care Genius Marketing for web infrastructure. The Virtua Pediatric Mobile Services partnership layers on-site developmental screenings. The company holds recognition from the NJ Department of Health and Burlington Community Action Partnership, and positions itself as the longest-running childcare provider in Bordentown with over 30 years of community presence.
Over The Rainbow Childcare firmographics
Firmographics- Name
- Over The Rainbow Childcare
- Legal name
- Over The Rainbow
- Website
- https://overtherainbowcdc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Over The Rainbow Childcare is a privately held early childhood education center in Bordentown, NJ, founded in 1991, serving infants through Pre-K children from Mercer and Burlington Counties with year-round full-day care, in-house meals, and bundled STEM, Spanish, and ASL enrichment.
- Ownership category
- akta.pro rank
Over The Rainbow Childcare industry classification
Industry- Product category
- Early Childhood Education and Childcare Services
- NAICS
- Child Care Services (624410), Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Day Childcare Centers (EDACAAAA)
- akta.pro secondary industries
- 24-Hour / Extended-Hours Childcare Centers (EDACAAAK), Full-Day Nursery Programs (EDACACAD)
Keywords
Where Over The Rainbow Childcare is headquartered
LocationHeadquarters
- HQ city
- Bordentown, New Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Over The Rainbow Childcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others, Technology or R&D
Revenue model
- Childcare Tuition: Full-day, year-round early learning tuition covering care from 6:30 AM to 6:00 PM, Monday through Friday. Includes meals, enrichment programs, and curriculum.
- New Jersey State Subsidies: Accepts New Jersey childcare subsidies for qualifying families through Burlington County and Mercer County programs.
- Summer Camp Fees: Summer camp program for children aged 2.5 to 6 years, operating year-round with no summer break.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-day childcare with all-inclusive services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Over The Rainbow Childcare product offering
Product offeringCore offering
Over The Rainbow Childcare is a single-site licensed early childhood education and daycare center in Bordentown, New Jersey, providing full-day, year-round care (6:30 AM to 6:00 PM, Monday–Friday) for children aged 6 weeks to 6 years across age-segmented programs (Infants, Toddlers, Preschool, Pre-K, and Summer Camp). Tuition is bundled to include The Creative Curriculum-based instruction, daily enrichment in STEM, Spanish, American Sign Language, Music, and Cooking, in-house FDA-approved meals, and access to the Procare parent communication app. The center accepts New Jersey childcare subsidies and partners with Burlington County CAP and Mercer County Childcare Connection for subsidized family referrals.
Product overview
Over The Rainbow Child Development Center offers a single unified early childhood education and care service organized by age-specific programs: Infants (6 weeks–18 months), Toddlers (18–30 months), Preschool (30 months–4 years), Pre-K (4–5 years), and Summer Camp (2½–6 years). These programs are supported by a Daily Enrichment Program delivering Music, Spanish, Baby Sign Language, Cooking, and STEAM activities, and use The Creative Curriculum as the foundational educational framework. All programs share a unified operating model offering full-day care (6:30 AM–6:00 PM), year-round operation, in-house prepared meals, and small class sizes, with the enrichment and curriculum acting as a layered set of modules that differentiate the service from standard daycare.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Children consistently prepared for kindergarten both academically and socially through Creative Curriculum and enrichment programs.
- +1 more outcomes
Companies that use Over The Rainbow Childcare
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Over The Rainbow Childcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Over The Rainbow Childcare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Burlington County CAPcoreBurlington Community Action Partnership referral partner for families seeking NJ childcare subsidies in Burlington County. OTR is recognized by this organization for commitment to health, education, and family support.
- Mercer County Childcare ConnectioncoreChildcare Connection of Mercer County referral partner for NJ childcare subsidy programs in Mercer County, directing eligible families to OTR.
- Virtua Pediatric Mobile ServicesmajorPartnership providing free pediatric healthcare and developmental services on-site through mobile services, supporting child health and wellness programs.
- Sunshine FoundationminorOTR is a sponsor of the Sunshine Foundation, a nonprofit organization, demonstrating community engagement and social responsibility.
- ProcaremajorParent communication app used for daily updates, photos, and activity reports. Parents receive updates throughout the day about their child's activities.
- Childcare AwareminorNational childcare referral resource featured on OTR website for parent guidance and resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Over The Rainbow Childcare competitors and assessment
Company assessmentDirect peers
- Primrose Schools: Franchise preschool/childcare operator with proprietary Balanced Learning curriculum, STEM emphasis, and full-day programs serving infants through Pre-K; directly comparable service offering and target demographic to OTR.
- Little Sunshine's Playhouse: Franchise preschool system using proprietary Reggio Emilia-inspired curriculum with infant through Pre-K programs and STEM-focused enrichment; directly comparable service model and family demographic to OTR though operating as franchise.
- The Goddard School: National franchise system operating accredited private preschool/childcare centers with play-based curriculum, enrichment programs, and extended-hours options; directly comparable service model to OTR though operating as franchise versus independent single-center.
- Chesterbrook Academy Schools: Private preschool and childcare provider with multiple mid-Atlantic locations offering infant care through elementary programs with extended hours; serves comparable NJ/PA suburban demographic with similar full-day year-round operating model.
- Vivvi: Early childhood education provider operating multiple centers in Northeast markets with infant/Toddler/Preschool programs, employer-sponsored partnerships, and year-round full-day model; directly comparable service offering targeting professional families.
Others
- Care.com: Online marketplace connecting families with childcare providers including center-based care; not a direct competitor but adjacent marketplace that families use during childcare search, potentially competing for OTR's prospective family attention and consideration.
Regional players
- The Malvern School: Family-owned early childhood education provider with multiple locations across New Jersey and Pennsylvania, including Mercer/Burlington County area; offers comparable infant through Pre-K programs with enrichment focus and serves the same suburban NJ market as OTR.
Broad incumbents
- Learning Care Group: Operates multiple childcare brands (Tutor Time, Childtime, La Petite Academy, Montessori Academy) across 900+ U.S. locations; offers comparable full-day infant/Toddler/Preschool programs to OTR but at significantly larger corporate scale.
- KinderCare Learning Companies: National childcare center operator with 1,500+ locations serving infants through school-age with full-day and part-day options; directly comparable service offerings though at corporate scale versus OTR's single-center model.
- Bright Horizons Family Solutions: Largest publicly-traded childcare and early education operator with 1,000+ centers globally; competes in the same infant-through-Preschool space but at vastly greater scale with employer-sponsored care model dominating its portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Over The Rainbow Childcare social profiles
Digital presenceOver The Rainbow Childcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Over The Rainbow Childcare leadership team
Management profileNumber of profiles
Profiles1 record
Over The Rainbow Childcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Over The Rainbow Childcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Over The Rainbow Childcare
What does Over The Rainbow Childcare do?
Over The Rainbow Childcare is a single-site licensed early childhood education and daycare center in Bordentown, New Jersey, providing full-day, year-round care (6:30 AM to 6:00 PM, Monday–Friday) for children aged 6 weeks to 6 years across age-segmented programs (Infants, Toddlers, Preschool, Pre-K, and Summer Camp). Tuition is bundled to include The Creative Curriculum-based instruction, daily enrichment in STEM, Spanish, American Sign Language, Music, and Cooking, in-house FDA-approved meals, and access to the Procare parent communication app. The center accepts New Jersey childcare subsidies and partners with Burlington County CAP and Mercer County Childcare Connection for subsidized family referrals.
Is Over The Rainbow Childcare a public or private company?
Over The Rainbow Childcare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Over The Rainbow Childcare founded?
Over The Rainbow Childcare was founded in 1991. It employs 11 to 50 people.
Where is Over The Rainbow Childcare based?
Over The Rainbow Childcare is headquartered in Bordentown, New Jersey, United States, in the North America region.
How does Over The Rainbow Childcare make money?
Three revenue lines are on record. Childcare Tuition is the primary driver. The others are new Jersey State Subsidies and summer Camp Fees.
Who are Over The Rainbow Childcare's main competitors?
Direct peers on record are Primrose Schools, Little Sunshine's Playhouse, The Goddard School, Chesterbrook Academy Schools and Vivvi. Care.com is listed as an others. The Malvern School is listed as a regional player. Broad incumbents are Learning Care Group, KinderCare Learning Companies and Bright Horizons Family Solutions.
Does Over The Rainbow Childcare have an API?
No public API is recorded for Over The Rainbow Childcare.
What industry is Over The Rainbow Childcare in?
Over The Rainbow Childcare's product category is Early Childhood Education and Childcare Services. Its primary akta.pro industry code is EDACAAAA, Full-Day Childcare Centers, with a secondary code of EDACAAAK, 24-Hour / Extended-Hours Childcare Centers. Its NAICS code is 624410 and its SIC code is 8351.