Virtua
Virtua (Terra Virtua Limited) is a London-based private platform that operates the Cardano Island metaverse and the Bazaa NFT marketplace, serving individual NFT collectors, metaverse gamers, and digital collectible creators via iOS, Android, and web.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Virtua does
Virtua, operating legally as Terra Virtua Limited, is a London-based private company that operates a gamified metaverse and digital collectibles platform centered on blockchain-based NFTs. The company was founded in 2016 and serves individual NFT collectors, metaverse gamers, and digital collectible creators through two integrated product surfaces: Cardano Island, an interactive metaverse experience built on the Cardano blockchain featuring avatar creation, vehicle racing, airship flight, and explorable interactive buildings; and Bazaa, a next-generation decentralized NFT marketplace built on the Vanar blockchain for buying, selling, and trading dynamic NFTs with on-chain utility. The platform distributes through iOS App Store, Google Play, and direct web download, with vCoins serving as the in-app virtual currency for gameplay progression, season passes, and customization.
The company's revenue model is primarily transaction- and usage-based. Primary NFT sales carry a combined 20% VAT, 5% platform fee, and 1% transaction fee; secondary sales carry a 3% transaction fee; credit card processing on fiat transactions incurs 2.9% plus 30 cents; and vCoins are purchased as in-app purchases through Apple and Google app stores (subject to standard 30% store fees). The company employs 51-100 staff, is led by CEO and co-founder Jawad Ashraf, and has a single disclosed early funding round from Mapleblock Capital in January 2018. No subsequent funding rounds, acquisitions, or material leadership changes appear in the available source material.
Virtua maintains compliance with GDPR and the EU-U.S. Privacy Shield Framework for cross-border data transfers, is a registered trademark holder, and is incorporated in the United Kingdom with no disclosed parent company or institutional shareholders. Operations are global via digital channels, with no named enterprise customers, no disclosed revenue or GMV figures, and one product (Bazaa marketplace) still marked 'Coming Soon' on the company's website, indicating ongoing but incomplete product rollout.
Virtua firmographics
Firmographics- Name
- Virtua
- Legal name
- Terra Virtua Ltd
- Website
- https://virtua.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Virtua (Terra Virtua Limited) is a London-based private platform that operates the Cardano Island metaverse and the Bazaa NFT marketplace, serving individual NFT collectors, metaverse gamers, and digital collectible creators via iOS, Android, and web.
- Ownership category
- akta.pro rank
Virtua industry classification
Industry- Product category
- NFT Marketplace
- NAICS
- Amusement and Theme Parks (713110), Securities and Commodity Exchanges (523210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where Virtua is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Virtua business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Primary NFT Sales Fees: Virtua charges a combined fee structure on primary NFT sales including 20% VAT, 5% Platform Fee, and 1% Transaction Fee. The platform facilitates transactions between buyers and sellers but is not a party to the agreement between them.
- Secondary NFT Sales Fees: Secondary market transactions on the NFT marketplace incur a 3% Transaction Fee. This applies to resales of previously purchased Digital Collectibles.
- FIAT Transaction Processing: Credit card processing fees of 2.9% plus 30 cents apply to FIAT currency transactions on the platform.
- vCoins In-App Purchases: Virtual currency (vCoins) available for purchase through the App Store, Google Play, and other application platforms as in-app purchases. Users employ vCoins to participate in games, purchase season passes, upgrade game levels, and buy profile frames and themes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Primary NFT Sales Fee Structure |
| Transaction based/ take rate | Pay-as-you-go | Secondary NFT Sales Fee Structure |
| Transaction based/ take rate | Pay-as-you-go | FIAT Transaction Processing |
| Other | Pay-as-you-go | Minimum Withdrawal Threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Virtua product offering
Product offeringCore offering
Virtua operates a gamified metaverse and NFT marketplace platform that allows users to buy, sell, and display digital collectibles across the Cardano Island metaverse experience and the Bazaa decentralized marketplace. The platform combines interactive gaming features (avatar creation, vehicle racing, airship flight, exploration of interactive buildings) with blockchain-based true asset ownership, using Cardano and Vanar blockchain technologies and an in-platform virtual currency (vCoins) for transactions, gameplay, and customization.
Product overview
Virtua operates as a multi-component NFT and metaverse platform consisting of the Terra Virtua core platform for digital collectibles, the Cardano Island metaverse experience built on Cardano blockchain, the Bazaa NFT marketplace built on Vanar blockchain, vCoins virtual currency, and Digital Collectibles (NFTs). The platform integrates blockchain-powered ownership with gaming experiences, allowing users to create avatars, race vehicles, trade NFTs, and use virtual currency across interconnected metaverse environments.
Differentiator
Problem solved
Functional benefit
Brands
- Bazaa: Next-gen fully decentralized marketplace built on Vanar blockchain for trading dynamic NFTs
Products and services
- Terra Virtua Platform A social digital goods platform that allows users to buy, sell, and display digital collectibles (NFTs), with integrated metaverse experiences and the vCoins virtual currency.
- Cardano Island An interactive metaverse adventure experience built on the Cardano blockchain, featuring avatar creation, vehicle racing, airship flight, and explorable buildings with NFT integration, targeted at users of the Cardano-powered metaverse.
- Bazaa NFT Marketplace A next-gen, fully decentralized NFT marketplace built on the Vanar blockchain, enabling users to buy, sell, and trade dynamic NFTs with real on-chain utility across games, experiences, and the metaverse.
- vCoins Virtual currency used within the Terra Virtua platform for purchasing season passes, upgrading game levels, buying profile frames and themes, and participating in games.
- Digital Collectibles Non-fungible tokens (NFTs) representing digital collectibles that users can buy, sell, trade, and display on the platform, available for primary and secondary sale on the Bazaa marketplace.
Companies that use Virtua
Customer profileSegments3 records
Ideal customer profiles3 records
Virtua technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Virtua partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CardanocoreVirtua's Cardano Island metaverse experience and NFT platform are fully integrated into the Cardano-powered metaverse. The platform leverages Cardano blockchain for digital collectibles and NFT functionality.
- Bazaa (Vanar Blockchain)coreBazaa is a next-gen, fully decentralized NFT marketplace built on the Vanar blockchain. It enables Virtua users to buy, sell, and trade dynamic NFTs with real on-chain utility.
Recent moves6 records
Expansion highlights6 records
Virtua competitors and assessment
Company assessmentDirect peers
- The Sandbox: Decentralized voxel-based metaverse where users build, own, and monetize experiences and NFT assets. Directly comparable to Virtua's Cardano Island as a consumer metaverse with on-chain asset ownership and integrated marketplace.
- Decentraland: Browser-based virtual world with a native marketplace for trading LAND and wearable NFTs. Closely aligned with Virtua's combination of an explorable metaverse plus an in-platform NFT trading layer.
- Magic Eden: Multi-chain NFT marketplace that started on Solana and has expanded cross-chain, with growing focus on gaming and utility NFTs. Closely comparable to Bazaa's positioning as a next-gen, multi-chain trading venue.
- Rarible: Decentralized NFT marketplace supporting multiple chains and creator-focused minting tools. Direct competitor to Bazaa in the cross-chain, community-governed marketplace category.
- WAX (Worldwide Asset eXchange): Blockchain and marketplace purpose-built for virtual goods, collectibles, and gaming NFTs. Directly comparable to Virtua's digital-collectibles-on-blockchain positioning.
Broad incumbents
- OpenSea: Largest multi-chain NFT marketplace and the dominant venue for secondary trading of digital collectibles. Competes directly with Bazaa for secondary NFT liquidity and is the obvious incumbent Virtua would need to displace.
- Dapper Labs (Flow): Operator of the Flow blockchain and consumer NFT marketplaces such as NBA Top Shot. Comparable to Virtua as a vertically integrated gaming-NFT platform with its own chain-side economy.
Emerging players
- Enjin: Blockchain gaming infrastructure and NFT platform with a marketplace and tooling for in-game digital assets. Comparable to Virtua in bridging NFTs with playable metaverse/gaming experiences.
- Immutable: Layer-2 scaling and NFT platform purpose-built for Web3 gaming, with an integrated marketplace (Immutable X). Highly comparable to Virtua on the gaming-NFT intersection, though on a different chain stack.
- Blur: Pro-trader focused NFT marketplace that has rapidly accumulated secondary-market share. Relevant to Bazaa as a competing destination for serious digital-collectible liquidity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Virtua social profiles
Digital presenceVirtua compliance and trust
Trust signalCompliance2 records
Virtua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtua leadership team
Management profileNumber of profiles
Profiles1 record
Virtua funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtua
What does Virtua do?
Virtua operates a gamified metaverse and NFT marketplace platform that allows users to buy, sell, and display digital collectibles across the Cardano Island metaverse experience and the Bazaa decentralized marketplace. The platform combines interactive gaming features (avatar creation, vehicle racing, airship flight, exploration of interactive buildings) with blockchain-based true asset ownership, using Cardano and Vanar blockchain technologies and an in-platform virtual currency (vCoins) for transactions, gameplay, and customization.
Is Virtua a public or private company?
Virtua is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtua founded?
Virtua was founded in 2016. It employs 51 to 100 people.
Where is Virtua based?
Virtua is headquartered in London, United Kingdom, in the Europe region.
How does Virtua make money?
Four revenue lines are on record. Primary NFT Sales Fees are the primary driver. The others are secondary NFT Sales Fees, FIAT Transaction Processing and vCoins In-App Purchases.
Who are Virtua's main competitors?
Direct peers on record are The Sandbox, Decentraland, Magic Eden, Rarible and WAX (Worldwide Asset eXchange). Broad incumbents are OpenSea and Dapper Labs (Flow). Emerging players are Enjin, Immutable and Blur.
Does Virtua have an API?
No public API is recorded for Virtua.
What industry is Virtua in?
Virtua's product category is NFT Marketplace. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 713110 and its SIC code is 7990.