Overton Hotel and Conference Center

What Overton Hotel and Conference Center does

The Overton Hotel and Conference Center is an independent, privately-held luxury hotel located in Lubbock, Texas, at 2322 Mac Davis Lane, immediately adjacent to the Texas Tech University campus, Galaxy Stadium, and United Supermarkets Arena. The property operates as the Official Hotel of Texas Tech Athletics and the Texas Tech Alumni Association, and serves five primary customer segments: the Texas Tech community (students, families, alumni, faculty, and athletic visitors), corporate and association groups holding meetings and conferences, wedding and social event clients, individual business and leisure travelers, and government and military travelers. The 55-employee property generates revenue across guest rooms (six room types from Two Queen Rooms through Premium King Suites), an on-site food and beverage operation including the Pecan Grill restaurant and lounge, Red Boot Café featuring Starbucks, room service, and banquet catering, plus an award-winning 20,000-square-foot two-level conference center anchored by the 11,250-square-foot Sunset Ballroom (capacity up to 1,200 theater-style or 750 banquet) and the 3,800-square-foot Horizon Ballroom.

The business runs on standard hospitality technology including a Windsurfer CRS booking engine for direct reservations, Resy for restaurant reservations, ResortPass for pool day passes, and Threshold360 for 3D virtual tours. Distribution mixes direct booking via overtonhotel.com and phone, third-party online travel agencies including Expedia and Booking.com, and an in-house enterprise sales team of five covering sports/education, corporate/association/government, catering, executive meetings, and conference services. Strategic partnerships anchor demand and supply: an exclusive athletics affiliation with Texas Tech drives game day bookings and the Wreck 'Em Alley pre-game event; an academic integration with Texas Tech's Restaurant, Hotel and Institutional Management program provides a talent pipeline and on-property classroom; sourcing includes Texas Tech's Raider Red Meats. Pricing is pay-as-you-go across rooms, F&B, parking, and pet fees, with package and discount overlays for romance, extended stays, summer promotions, first responders (15% Hero Rate), and government/military per diem rates. The company has no disclosed parent company, no institutional investors, no funding history, and no expansion beyond the single Lubbock asset.

Name

Overton Hotel and Conference Center

Legal name

Overton Hotel & Conference Center

Website

https://overtonhotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Overton Hotel and Conference Center is an independent, privately-held luxury hotel in Lubbock, Texas, adjacent to Texas Tech University, operating 20,000 sq ft of conference space, the Pecan Grill restaurant, and serving university visitors, corporate groups, weddings, and government travelers.

Ownership category

akta.pro rank

Product category

Full-Service Hotel and Conference Center

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

akta.pro secondary industries

Integrated Convention & Expo Complex Hotels (THAGALAE), Business & Corporate Full-Service Hotels (THAGAAAE), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodations
• Conference center
• Wedding venues
• Event catering
• Hospitality services

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Guest Room Revenue: Primary revenue from hotel room bookings including standard rooms, premium rooms, and suites. The hotel offers multiple room types including Two Queen Rooms (up to 4 guests), King Rooms (2 guests), King Suites with separate living area and sleeper sofa, and Premium Level rooms on top floors with upgraded amenities including city views, secured floor access, premium linens, bathrobes, and bottled water.
2. Food and Beverage: On-site dining through Pecan Grill restaurant and lounge serving breakfast, lunch, and dinner daily. Additional revenue from Red Boot Cafe featuring Starbucks coffee, room service, lounge bar, and private event dining. The restaurant offers modern Texas cuisine with menu pricing ranging from $6-48 for main items.
3. Meeting and Event Space Rental: Revenue from renting flexible meeting and event spaces including the 11,250 sq ft Sunset Ballroom (accommodates up to 1,200 theater-style or 750 banquet), Horizon Ballroom, multiple meeting rooms, two executive boardrooms, and pre-function spaces. Full banquet and catering services provided for all events.
4. Ancillary Services: Additional revenue streams including self-parking ($10/day), valet parking ($25/day with unlimited in-and-out), pet fees ($75 for 1-6 nights, $150 for 7+ nights), rollaway beds ($20), and special event packages including Romance Package, Date Night Package, Bed & Breakfast Package, and Stay Longer Save More promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

The Overton Hotel and Conference Center operates a full-service luxury hotel featuring multiple guest room and suite categories, on-site dining venues (Pecan Grill, Pecan Grill Lounge, and Red Boot Café), and 20,000 square feet of conference, meeting, and wedding event space in Lubbock, Texas. The property serves individual leisure and business travelers, corporate and association meeting groups, wedding and social events, Texas Tech University visitors, and government/military travelers.

Product overview

Overton Hotel and Conference Center is a luxury hospitality property offering a comprehensive portfolio of guest accommodations, dining venues, and event spaces. The product portfolio includes six room types ranging from standard Two Queen and King Rooms to premium suites with enhanced amenities and city views. Dining offerings encompass Pecan Grill Restaurant, Pecan Grill Lounge, and Red Boot Café. The property features 20,000 square feet of flexible meeting and event space including the award-winning Sunset Ballroom (11,250 sq ft) and Horizon Ballroom. Additional offerings include recreational amenities (heated outdoor pool, hot tub, fitness center), complimentary airport shuttle, and various packaged deals including Romance Package, Bed & Breakfast, Stay Longer Save More, and Hero Rate for First Responders. The hotel also hosts Wreck 'Em Alley game day experiences and corporate tailgate events, serving as the official hotel of Texas Tech Athletics.

Differentiator

Problem solved

Functional benefit

Products and services

• Two Queen Room Standard guest room featuring two queen beds accommodating up to four guests, with a 50-inch flat-screen television, coffeemaker, mini-refrigerator, and wired and wireless internet access. Available to leisure and business travelers staying at the Overton Hotel.
• King Room Spacious, stylishly decorated guest room with a king bed accommodating two guests, 50-inch flat-screen television, coffeemaker, mini-refrigerator, and wired/wireless internet access for individual business and leisure travelers.
• King Suite Spacious contemporary suite with king bed and separate living room with full sleeper sofa, 55-inch flat-screen television in living room, 50-inch flat-screen in bedroom, and enhanced workspace for guests seeking additional space and comfort.
• Premium Level Rooms and Suites Top-floor premium accommodations (Premium King Room, Premium Two Queen Room, and Premium King Suite) featuring city views, West Texas-inspired décor with leather and rustic furnishings, upgraded bathroom amenities, premium linens, bathrobe, bottled water, and secured floor level access.
• Pecan Grill Restaurant On-site signature restaurant serving modern Texas cuisine for breakfast, lunch, and dinner daily, with a full bar and lounge offering live entertainment. Available to hotel guests, Lubbock locals, and private event attendees.
• Red Boot Café In-hotel café featuring Starbucks coffee, freshly baked pastries, handcrafted sandwiches, and grab-and-go items designed for travelers seeking quick breakfast and lunch options.
• Pecan Grill Lounge West Texas urban lounge featuring cocktails, local brews, handpicked wines, live entertainment, outdoor patio seating, and Lubbock's Happy Hour service for hotel guests and local visitors.
• Sunset Ballroom Award-winning 11,250-square-foot column-free ballroom and exhibit area with 25-foot ceilings, accommodating up to 1,200 guests theater-style or 750 for banquet seating. Available for corporate events, association conferences, weddings, and large-scale events.
• Horizon Ballroom 3,800-square-foot versatile event space on the second floor with 16-foot ceilings, accommodating up to 410 guests theater-style or 240 for seated dinners. Divisible into three sections for flexible event configurations.
• Conference Center Award-winning two-level, 20,000-square-foot conference and meeting venue featuring 11 meeting rooms, two executive boardrooms, full banquet and catering services, and state-of-the-art A/V equipment for corporate, association, and government meetings.
• Wedding Venues and Catering Full-service wedding venue and catering offering the Sunset Ballroom and Horizon Ballroom, in-house catering by Executive Chef, event planning services, and preferred vendor coordination for weddings, receptions, rehearsal dinners, and milestone celebrations of up to 500 guests.
• Wreck 'Em Alley Game Day Experience Pre-game party experience starting three hours prior to Texas Tech home football kickoff, featuring live music, patio games, cash bars, game day food, and family-friendly activities open to the public and hotel guests.
• Corporate Tailgates Private group tailgate experience for organizations featuring a Texas Tech-themed tent, full banquet catering, and space for 50 to 150 guests during game day weekends.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Texas Tech University AthleticscoreStrategic or Co-development PartnerThe Overton Hotel is the Official Hotel of Texas Tech Athletics and the Texas Tech Alumni Association. This partnership provides exclusive marketing access to Texas Tech sports audiences, priority booking during athletic events, and Wreck 'Em Alley game day celebrations featuring live music, patio games, and cash bars starting three hours before kickoff.
• Texas Tech University - Restaurant, Hotel and Institutional Management ProgramcoreStrategic or Co-development PartnerThe hotel partners with Texas Tech's RHIM program to provide students with enhanced educational experiences in a full-service hotel environment. Students gain practical hands-on experience in front office management, housekeeping, property management, facility management, and convention sales and event planning. The hotel also hosts faculty meetings, intern conferences, and a wine marketing course in its on-property classroom.
• Texas Tech Alumni AssociationcoreGTM or Marketing PartnerOfficial partnership providing preferred status for Texas Tech alumni attending campus events, reunions, and athletic games. The hotel markets directly to alumni through university channels.
• Texas Tech Raider Red MeatsminorStrategic or Co-development PartnerThe hotel sources Texas Tech's proprietary Raider Red Meats for wedding and event catering, incorporating local university-affiliated products into the culinary experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Drury Inn & Suites Lubbock: Mid-scale branded competitor in Lubbock with complimentary hot breakfast and evening receptions, competing for value-conscious Texas Tech-related and leisure travelers.
• Staybridge Suites Lubbock: Extended-stay branded property in Lubbock competing for Texas Tech visiting families, sports teams, and longer-duration association attendees who would otherwise book the Overton's suites.
• Hampton Inn & Suites Lubbock: Limited-service branded competitor in the same Lubbock market targeting price-sensitive leisure and Texas Tech visitors, providing lower-rate alternatives to the Overton's premium positioning.

Direct peers

• DoubleTree by Hilton Lubbock: Full-service branded hotel in Lubbock with meeting space, on-site dining, and Hilton's national loyalty program, competing head-to-head with the Overton for transient, group, and Texas Tech-driven demand.
• Embassy Suites by Hilton Lubbock: All-suite full-service hotel in Lubbock offering meeting facilities and complimentary breakfast, comparable in service tier and event capability to the Overton's offering.
• Hyatt Regency Lubbock: Full-service branded hotel operating in the same Lubbock market with comparable meeting and event facilities, competing directly with the Overton for corporate, association, and Texas Tech-related group business.

Broad incumbents

• Marriott Hotel & Conference Centers (university-adjacent segment): National chain of branded hotels and conference centers frequently co-located with major universities and sports venues — the closest scaled analog to the Overton's Official Hotel of Texas Tech positioning.
• Magnolia Hotel Houston: Upscale independent boutique-style hotel in a Texas urban market with on-site dining and event space, sharing the Overton's independent, F&B-driven, event-enabled operating model.
• The Westin Dallas Downtown: Large-scale full-service hotel with extensive meeting space and branded F&B, illustrating the larger-chain competitive set the Overton faces for statewide association and corporate RFPs.
• The Adolphus Hotel: Historic upscale independent full-service hotel in Dallas with comparable F&B-led positioning, weddings, and meeting space — illustrating a similar independent-conference-hotel business model at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/overtonhotel
• Instagraminstagram.com/overtonhotel
• LinkedInlinkedin.com/company/overton-hotel-and-conference-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overton Hotel and Conference Center