Texas Tech Athletics

What Texas Tech Athletics does

Texas Tech Athletics is the intercollegiate athletics department of Texas Tech University, a public research university in Lubbock, Texas. Founded as a program in 1925 with the football stadium opening in 1947, the department manages 17 varsity sports — including football, men's and women's basketball, baseball, softball, soccer, golf, tennis, track and field, cross country, and volleyball — competing in the NCAA Division I Big 12 Conference. Its core physical assets include Galaxy Stadium (60,000+ capacity, formerly Jones AT&T Stadium, renamed in 2026 under a 15-year naming rights deal with Galaxy), the 15,098-seat United Supermarkets Arena, and supporting venues for soccer, softball, baseball, golf, tennis, and track, supplemented by a $242 million South End Zone Building and Dustin R. Womble Football Center investment.

Name

Texas Tech Athletics

Legal name

Texas Tech Athletics

Website

https://texastech.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Texas Tech Athletics is the NCAA Division I Big 12 athletics department of Texas Tech University in Lubbock, Texas, operating 17 varsity sports out of Galaxy Stadium (60,000+ capacity) and United Supermarkets Arena. It serves student-athletes, fans, alumni, donors, and corporate sponsors through ticketing, merchandise, streaming, NIL, and 15-year Galaxy naming rights.

Ownership category

akta.pro rank

Product category

Collegiate Athletics Programs

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), Collegiate & School Athletic Facilities (MPAKAEAJ), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• College athletics programs
• NCAA sports entertainment
• Athletic event ticketing
• Collegiate licensed merchandise
• Student-athlete NIL services

Headquarters

HQ city

Lubbock, Texas

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season ticket packages, premium seating, group tickets, and student tickets across all 17 varsity sports including football, basketball, baseball, and Olympic sports.
2. Merchandise and Apparel: Official online store selling Texas Tech branded merchandise, apparel, jerseys, accessories, and NIL products. Revenue from adidas partnership and licensed merchandise sales.
3. Stadium Naming Rights: 15-year landmark naming rights partnership with Galaxy for Galaxy Stadium, including data center infrastructure and digital assets partnership.
4. Arena Naming Rights: Naming rights agreement with United Supermarkets for the 15,000-seat United Supermarkets Arena hosting basketball and volleyball events.
5. Sponsorships and Corporate Partnerships: Corporate sponsorship agreements with sponsors including Learfield, AT&T, Case IH, Texas Farm Bureau, Covenant Health, and Reliant for marketing rights and brand visibility.
6. Red Raider Club Donations: Philanthropic donations and membership fees supporting student-athlete scholarships, facilities, and NIL programs through the Red Raider Club.
7. NCAA Revenue Sharing: Direct revenue sharing with student-athletes enabled by the NCAA House Settlement, allowing universities to share up to $20.5 million in annual athletics revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Texas Tech Athletics operates the intercollegiate athletics program for Texas Tech University, fielding 17 varsity sports in the NCAA Division I Big 12 Conference. The department delivers live sports entertainment at Galaxy Stadium (60,000+ capacity) and United Supermarkets Arena (15,098 capacity), alongside fan engagement through the TexasTech+ streaming platform, the Red Raiders mobile app, official merchandise, and donor/membership programs including the Red Raider Club and Raider Red's Kids Club.

Product overview

Texas Tech Athletics operates a comprehensive sports entertainment ecosystem comprising the TexasTech+ streaming platform for live and on-demand content, the Red Raider Club for fundraising and NIL support, mobile applications for fan engagement, an official merchandise store, and 14 athletic venues including Galaxy Stadium and United Supermarkets Arena. The organization competes in Big 12 Conference across 12 men's and women's sports programs.

Differentiator

Problem solved

Functional benefit

Brands

• TexasTech+: Streaming platform for all Red Raider content including live events, original programming, docuseries 'The Brand' and 'Toughest Team Wins', and podcasts
• Red Raider Club
• Raider Red's Kids Club
• Galaxy Stadium

Products and services

• TexasTech+ Streaming Platform

Quantifiable outcome

• Texas Tech baseball reached College World Series in 2019, 2018, 2017, and 2014 - multiple appearances in recent years
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• GalaxyflagshipGTM or Marketing Partner · 17 July 2026Landmark 15-year naming rights partnership for Galaxy Stadium (formerly Jones AT&T Stadium). Includes NIL opportunities for student-athletes, original content production, enhanced fan engagement, community involvement, data center infrastructure, and digital assets partnership. Galaxy's Helios data center campus in Dickens County anchors investment in the region.
• LearfieldcoreGTM or Marketing Partner · 17 July 2026Texas Tech Athletics Partners - Learfield handles sponsorship opportunities, corporate partnerships, and advertising sales for Texas Tech Athletics. Provides comprehensive multimedia rights and sponsorship solutions.
• United SupermarketscoreGTM or Marketing Partner · 1 January 2014Naming rights partner for United Supermarkets Arena, a 15,000-seat multipurpose facility home to men's and women's basketball and volleyball. Major donor since the venue opened in 1999, renewed naming rights in 2014.
• adidascoreGTM or Marketing PartnerOfficial apparel and footwear partner providing team uniforms, fan merchandise, and branded products through the official online store. adidas x Mahomes collaboration line available.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial secondary ticket marketplace partner enabling fans to buy and sell Texas Tech football tickets with integrated team branding on the platform.
• inflcrcoreTechnology or IntegrationTechnology platform powering the Red Raider NIL Exchange, connecting student-athletes with NIL sponsorship opportunities and deals.
• RevelXPminorGTM or Marketing PartnerTailgate experience partner offering branded tailgate packages and game day experiences for Texas Tech fans.
• AT&TminorGTM or Marketing PartnerFormer stadium naming rights partner (Jones AT&T Stadium). AT&T brand continues as sponsor and supporter of Texas Tech Athletics.
• Gandy's DairyminorGTM or Marketing PartnerKids Club sponsor providing promotional items and support for Raider Red's Kids Club youth engagement program.
• Covenant Children'sminorGTM or Marketing PartnerKids Club sponsor supporting youth fan engagement programs and family-friendly athletics experiences.
• Wentz OrthodonticsminorGTM or Marketing PartnerKids Club sponsor supporting youth fan programs and community engagement initiatives.
• Raising Cane'sminorGTM or Marketing PartnerKids Club sponsor providing promotional support for Raider Red's Kids Club youth engagement activities.
• BucknerminorGTM or Marketing PartnerKids Club sponsor supporting youth fan programs and community initiatives.
• Case IHminorGTM or Marketing PartnerAgricultural equipment brand sponsoring Texas Tech Athletics and fan engagement activities.
• Texas Farm BureauminorGTM or Marketing PartnerAgricultural organization supporting Texas Tech Athletics through sponsorship and community partnership.
• Covenant HealthminorGTM or Marketing PartnerHealthcare provider sponsoring Texas Tech Athletics and supporting community health initiatives.
• ReliantminorGTM or Marketing PartnerEnergy provider supporting Texas Tech Athletics through sponsorship and fan engagement programs.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BYU Cougars Athletics: Big 12 peer with comparable football ambitions and a similar-sized stadium (LaVell Edwards Stadium). Faces the same House Settlement obligations and shares the conference's media distribution.
• Iowa State Athletics: Big 12 peer of similar institutional scale competing in the same conference revenue pool. Faces the same House Settlement cost structure and Big 12 media-rights dynamics, making it operationally comparable.
• Kansas State Athletics: Big 12 Conference peer of comparable institutional size, sharing the same media-rights pool, House Settlement framework, and recruiting geography. Operates a similar multi-sport varsity portfolio.
• Oklahoma State Athletics: Big 12 peer in a similarly sized market with comparable football tradition and comparable venue footprint (Boone Pickens Stadium). Operates the same revenue-share and NIL framework and competes head-to-head for recruits and Big 12 positioning.
• Texas A&M Athletics: Fellow Big 12/SEC Texas peer institution with a comparable athletics footprint, large football stadium, and competing NIL and revenue-share dynamics. Texas A&M shares the same recruiting market and corporate-sponsor pool, making it the most directly comparable peer.
• Baylor Bears Athletics: Direct Big 12 Conference peer competing in many of the same sports. Baylor shares media-rights pool, CFP access considerations, and the House Settlement revenue-share structure with Texas Tech, making it a tightly comparable operating model.
• West Virginia Mountaineers Athletics: Big 12 peer institution with comparable football tradition and similar large-stadium operations (Milan Puskar Stadium). Operates under identical NCAA House Settlement and NIL frameworks.
• TCU Athletics: Big 12 peer competing for the same Texas recruiting market and corporate sponsors. Similar stadium size tier (Amon G. Carter Stadium) and comparable football-program ambition make it a directly comparable peer.

Broad incumbents

• USC Athletics: Power-conference (Big Ten) program with broader national reach, larger media market (Los Angeles), and significantly larger revenue base. Serves as a benchmark for the upper bound of what Texas Tech's NIL and revenue-share model could aspire to over the long term.

Others

• Learfield (Texas Tech Athletics Partners): Industry partner and rightsholder that manages sponsorship sales and multimedia rights for Texas Tech Athletics. Operates similar partnership/sponsorship infrastructure for many college athletics programs and serves as the department's commercial counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TechAthletics
• YouTubeyoutube.com/texastechredraiders
• Facebookfacebook.com/TTUAthletics
• Instagraminstagram.com/texastechathletics
• Pinterestpinterest.com/techathletics
• LinkedInlinkedin.com/company/texas-tech-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Tech Athletics