PT OWALAH AKSARA INTERKREASI

What PT OWALAH AKSARA INTERKREASI does

PT OWALAH AKSARA INTERKREASI, operating as Owalah Labs, is an integrated digital agency headquartered in Surakarta, Central Java, Indonesia. Founded in 2020 with 14 employees, the company delivers a 360-degree digital marketing stack including SEO, PPC, social media management, key opinion leader and influencer management, ads optimization, market research, branding, and video/photo production for enterprise and SMB clients. Its client base spans Indonesian energy companies (three Pertamina subsidiaries), automotive brands (Lexus, AHM), mobile technology firms (realme, vivo), banking (Bank Danamon), agriculture (Corteva), and education (Universitas Diponegoro).

The business operates two complementary revenue streams. The primary stream is professional services sold through direct B2B engagement for digital marketing retainers and project-based work. The secondary stream is a direct-to-consumer ecommerce storefront on the Owalah Labs website, selling perpetual-license digital learning modules priced in the tens of thousands of rupiah, covering Meta Ads, content planning, copywriting, and an HPP Marketplace Calculator template. The technology stack is conventional: a WordPress-based website with custom theming, Adobe Creative Suite for design, social media management tooling, and digital marketing analytics platforms. There is no disclosed proprietary technology, AI/ML capability, or software product; the company's value is delivered through human-driven creative, content, and campaign execution.

Distribution and demand generation are handled in-house through an organic social presence on Instagram, TikTok, LinkedIn, and Behance, a content marketing channel via the CoLabs Media sub-brand, email inquiries through [email protected], and a portfolio-driven sales motion. The company is privately held with no disclosed investors, funding rounds, or parent entity, and operates exclusively within Indonesia.

Name

PT OWALAH AKSARA INTERKREASI

Legal name

PT OWALAH AKSARA INTERKREASI

Website

https://owalahlabs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PT OWALAH AKSARA INTERKREASI (Owalah Labs) is a Surakarta-based integrated digital agency that delivers 360-degree marketing services and sells educational ebooks to enterprise clients and individual learners across Indonesia.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Digital marketing services
• Social media management
• Advertising agency
• Brand development
• Content production

Headquarters

HQ city

Surakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital agency providing integrated marketing services including SEO, PPC, social media marketing, email marketing, market research, and advertising optimization. Revenue generated through project-based and retainer engagements with business clients.
2. Ebook Sales: Sale of digital learning modules and ebooks on digital marketing topics including Meta Ads, Content Planning, Copywriting, and business calculators. Products sold at discounted prices with instant digital delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PT Owalah Aksara Interkreasi (Owalah Labs) is an integrated digital agency that delivers advertising and marketing communication services, including 360° integrated digital marketing, social media management, KOL/influencer management, ads optimization, market research, video and photo production, and branding. It complements its service portfolio by selling educational ebooks and digital learning modules on topics such as Meta Ads, content planning, copywriting, and an HPP Marketplace Calculator.

Product overview

PT OWALAH AKSARA INTERKREASI (Owalah Labs) is an integrated digital agency operating under a platform-of-services model. The core offering consists of professional marketing services including 360° Integrated Digital Marketing, Social Activation & Management, Key Opinion Leader & Influencer Management, Ads Optimization, Market Research, Market Management, Video & Photo Production, Social Media Management, and Branding. Supporting the service portfolio is a digital education sub-brand called CoLabs Media offering articles and guides on digital marketing topics. Additionally, the company sells downloadable ebook modules including Panduan Sederhana untuk Meta Ads, Navigasi Cerdas dalam Dunia Meta Ads, Strategi Membuat Content Plan yang Efektif dan Menarik, Membuat Terobosan dengan Tulisan (Copywriting guide), and an HPP Marketplace Calculator — all positioned as learning tools that complement their marketing service expertise.

Differentiator

Problem solved

Functional benefit

Brands

• CoLabs Media: Multi-platform media delivering insightful stories and straightforward conversations across various channels, through millennial and gen-z-focused digital contents.
• OAI Lyfe

Products and services

• 360° Integrated Digital Marketing Full range of digital marketing services including SEO, PPC, Social Media Marketing, and Email Marketing to help businesses grow.
• Social Activation & Management Creation and management of social media accounts to increase online presence and engage with target audiences.
• Key Opinion Leader & Influencer Management Identification and management of key opinion leaders and influencers to promote brands and products.
• Ads Optimization Ad optimization services to increase ROI and reach target audiences effectively.
• Market Research Market research services to identify target audiences, competitors, and market trends.
• Market Management Management of market presence and business growth strategies.
• Digital Marketing Course Digital marketing courses teaching the latest strategies and techniques for marketing professionals.
• Video & Photo Production High-quality creative content production for social media and business marketing purposes.
• Branding Brand identity development and design services including logos, visual identity systems, and brand positioning.
• Panduan Sederhana untuk Meta Ads (Iklan Meta) Bagi Pemula Beginner's guide to setting up and managing Meta Ads (Facebook/Instagram advertising) with step-by-step instructions, covering account creation, ad targeting, performance measurement, and optimization tips.
• Navigasi Cerdas dalam Dunia Meta Ads Advanced Meta Ads navigation guide for understanding complete and precise strategies to make social media advertising more effective.
• Strategi Membuat Content Plan yang Efektif dan Menarik Guide to creating effective content plans to achieve optimal engagement, covering content planning basics, audience targeting, and performance measurement.
• Membuat Terobosan dengan Tulisan: Panduan Lengkap Copywriting yang Efektif Complete guide to effective copywriting to win audience hearts on social media, covering copywriting fundamentals, creation techniques, and optimization strategies.
• HPP Marketplace Calculator Google Sheets-based calculator tool for quickly and accurately calculating Cost of Goods Sold (HPP) for online marketplace stores (Shopee, Tokopedia), designed for pricing strategy and business efficiency.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• OAI Lyfe (oailyfe.id)coreStrategic or Co-development PartnerPart of the Owalah ecosystem of companies. OAI Lyfe appears to be a related entity within the broader Owalah group, sharing branding and collaborative efforts across the digital marketing ecosystem.
• Aksara Works (aksara-works.com)coreStrategic or Co-development PartnerPartner company within the Owalah ecosystem. Specialized in creative and design-related services that complement the digital marketing offerings of Owalah Labs.
• Interplay Works (interplay-works.com)coreStrategic or Co-development PartnerPartner company within the Owalah ecosystem. Appears to focus on interactive and engaging digital solutions that work alongside Owalah Labs' marketing services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• MarkPlus Indonesia: Indonesian full-service marketing and digital agency offering integrated marketing services, branding, and digital campaigns to enterprise clients. Most directly comparable Indonesian competitor in terms of service breadth and enterprise focus.
• KOMODO Indonesia: Indonesian digital marketing agency providing social media, performance marketing, and influencer services to enterprise brands. Direct regional competitor with similar target market.
• Think.Web (Indonesia): Indonesia-based digital agency offering web, social media, and integrated digital marketing services to enterprise and SMB clients across the country.
• Activate Media Indonesia: Jakarta-based integrated digital marketing agency offering social media, content, performance marketing, and influencer services to Indonesian enterprise brands.

Emerging players

• ToffeeDev: Indonesia-focused digital agency with overlapping capabilities in social media management, content production, and digital marketing services for enterprise clients.

Broad incumbents

• Dentsu Creative Indonesia: Global agency network's Indonesia operation offering full-service advertising, digital marketing, and creative services. Larger, more established player with overlapping capabilities and broader portfolio.
• Ogilvy Indonesia: WPP-owned global agency operating in Indonesia with full-service advertising, PR, social media, and digital capabilities. Competes for the same enterprise brand clients.
• Hakuhodo Indonesia: Japanese-origin global agency network with Indonesian operations, offering integrated advertising, digital, and marketing communications services to enterprise clients in the region.
• Wunderman Thompson Indonesia: WPP-owned creative, technology, and data agency with Indonesia presence, offering digital transformation, social media, and integrated marketing services to enterprise clients.

Others

• KoinWorks (KOL/influencer platform): Indonesian fintech adjacent platform; included as ecosystem-relevant peer given Owalah's KOL/Influencer Management service line that intersects with influencer economy platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/owalahlabs
• Instagraminstagram.com/owalahlabs
• TikToktiktok.com/@oai.lyfe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT OWALAH AKSARA INTERKREASI