INFINITY, beyond fitness

What INFINITY, beyond fitness does

INFINITY, beyond fitness is a Miami-based wellness franchise company founded in 2020 that operates a single flagship center integrating three service categories, training, nutrition, and recovery, under a single membership. The core product is the INFINITY Health & Wellness Center, featuring Variable Intensity Interval Training (VIIT), personalized nutrition plans refreshed every 90 days based on body scan data, and recovery treatments including infrared cocoon pods, hydromassage lounges, and compression therapy. A proprietary Wellness Management System and mobile app deliver personalized plans, body composition tracking (Bio Age, Body Fat, Lean Muscle Mass, Target Heart Rate), and session scheduling. The company monetizes through a franchise model: a $50,000 initial franchise fee, 6% monthly royalties on gross revenue, 2% monthly marketing fund contributions, and a $1,400 monthly IT services fee, plus franchisee membership revenue and ancillary INFINITY Marketplace commissions from curated supplement, CBD, meal plan, and wellness vendors. End customers are health-conscious consumers seeking integrated wellness, while franchise buyers are qualified entrepreneurs required to have $300k+ in liquid capital and a 700+ credit score. The current operations are anchored by a single Miami flagship and a 40-location pre-approved Florida pipeline led by CEO Diego Guimaraes, supported by strategic advisors Dan Monaghan (IFA Foundation Chairman) and Debra Strougo (fitness industry veteran). Pre-sale capability before center opening is a documented operational differentiator.

Name

INFINITY, beyond fitness

Legal name

INFINITY, beyond fitness

Website

https://ownaninfinity.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

INFINITY, beyond fitness is a Miami-based wellness franchise founded in 2020 that operates a single flagship center integrating training, nutrition, and recovery under one membership, and sells franchise rights to qualified entrepreneurs targeting its 40 pre-approved Florida locations.

Ownership category

akta.pro rank

Product category

Health & Wellness Franchise Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Wellness franchise
• Holistic fitness center
• Personal training programs
• Recovery therapy services
• Nutrition coaching services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: One-time initial franchise fee of $50,000 charged to new franchisees upon signing the franchise agreement.
2. Royalty Fees: Ongoing monthly royalty fee of 6% of gross revenue from each franchise location, providing recurring revenue stream from the franchise network.
3. Marketing Fund Contributions: Monthly marketing fund fee of 2% of gross revenue from franchisees, used for brand marketing and lead generation.
4. IT Services Fee: Monthly IT fee of $1,400 charged to franchisees for platform and technology support.
5. Membership Revenue: Franchisees generate revenue through member memberships offering access to training, nutrition, and recovery services. Multiple revenue streams include pre-sales, recurring memberships, and various membership tiers.
6. Marketplace and Ancillary Revenue: Additional revenue through INFINITY Marketplace featuring partnerships with supplement providers, meal plan services, and wellness vendors. Includes CBD, supplements, vitamins, wellness coaching, and personal training add-ons.
7. Recovery-Only Memberships and Drop-in Sessions: Flexible membership options allowing recovery-only memberships, drop-in recovery sessions, and wellness memberships encompassing various service combinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

INFINITY, beyond fitness sells and operates holistic health and wellness centers that combine Variable Intensity Interval Training (VIIT), personalized nutrition plans, and recovery treatments under a single membership. The company primarily monetizes through franchising—selling franchise rights and providing ongoing operational, marketing, and technology support—while also operating a flagship Brickell, Miami center and a multi-vendor INFINITY Marketplace for wellness products.

Product overview

INFINITY, beyond fitness is a holistic health and wellness franchise offering an integrated 3-in-1 experience combining Training (Variable Intensity Interval Training - VIIT), Nutrition (personalized plans updated every 90 days), and Recovery (infrared cocoon pods, compression therapy, hydromassage). The core product is the INFINITY Health & Wellness Center franchise, supported by the INFINITY App for member management, progress tracking, and session scheduling. Additional revenue streams include the INFINITY Marketplace offering supplements and wellness products through partnerships, as well as nutrition guidance workshops and recovery-only memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• INFINITY Health & Wellness Center (Franchise) Turnkey franchise offering for entrepreneurs and investors, providing rights to operate a multi-service holistic wellness center combining VIIT training, personalized nutrition, and recovery treatments, with white-glove site selection, build-out support, training, and centralized marketing. Initial investment ranges from $490,200 to $950,900 with a $300,000 minimum liquidity requirement.
• INFINITY Membership (Training, Nutrition & Recovery) Consumer-facing membership product that bundles Variable Intensity Interval Training (VIIT), personalized nutrition plans, and recovery treatments (infrared cocoon, hydromassage) into tiered plans (3-pack, 6-pack, 12-pack, and All-Inclusive). Targets health-conscious urban professionals and athletes seeking measurable results.
• INFINITY App Mobile application used by members to access training, nutrition, and recovery content, track progress via body composition data, and engage with the INFINITY system. Also serves as a franchise operations tool supporting the Wellness Management System and integrated POS.
• INFINITY Marketplace E-commerce marketplace that curates and lists third-party wellness products (supplements, vitamins, CBD, fitness accessories, recovery products) for sale to INFINITY members and the public, with INFINITY earning commissions on transactions.

Quantifiable outcome

• Members achieve measurable results through regular body scans tracking Bio Age, Body Fat, Lean Muscle Mass, and Target Heart Rate
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• International Franchise AssociationminorOthersINFINITY is a member of the International Franchise Association, displaying the IFA member logo on their franchise website to establish credibility and demonstrate adherence to franchising industry standards.
• Wellness Product Vendors (Marketplace)minorChannel Partner/ Reseller/ DistributorINFINITY has established a marketplace with carefully curated partners including supplement providers, meal plan services, CBD, vitamins, and wellness vendors. These partners provide products that complement fitness programs and enhance member results, generating ancillary revenue for franchisees.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Camp Transformation Center: Fitness franchise integrating training with nutrition coaching and accountability. Most analogous to INFINITY on the bundled training + nutrition positioning.
• Burn Boot Camp: Boutique group fitness franchise combining strength and conditioning with community-focused programming. Comparable franchise model and consumer demographic to INFINITY.
• F45 Training: Global functional training franchise with a similar group HIIT-style model and franchise-driven growth. Comparable on franchise unit economics and consumer target market.
• iLoveKickboxing: Group kickboxing fitness franchise targeting similar consumer demographics and operating on a comparable franchise royalty structure.
• Restore Hyper Wellness: Franchise operator of recovery and wellness studios offering cryotherapy, IV drip, infrared sauna, and compression therapy. The most direct comparable for INFINITY's recovery tier and integrated wellness positioning.
• Orangetheory Fitness: Large-scale boutique fitness franchise offering group interval training with heart-rate-based coaching. Closest comparable in franchise model, consumer demographic, and recurring-membership economics for group training.
• Title Boxing Club: Boutique boxing-focused fitness franchise with a similar group training model and franchise-driven expansion strategy. Comparable on unit economics and member retention dynamics.
• StretchLab: Assisted stretching and recovery franchise and a subsidiary of Xponential Fitness. Comparable on the recovery/wellness niche and franchise unit economics within the broader boutique fitness franchise ecosystem.
• 9Round Fitness: 30-minute kickboxing-style circuit training franchise. Comparable on franchise model, recurring membership structure, and mid-priced boutique positioning.

Broad incumbents

• Planet Fitness: National low-cost gym chain with thousands of corporate and franchise locations. Relevant as a much larger incumbent defining the value end of the fitness market that INFINITY must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/C6_2yPovRc0
• LinkedInlinkedin.com/company/infinitybeyondfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFINITY, beyond fitness