What TRU PACE does

TRU PACE (Program of All-Inclusive Care for the Elderly) is a nonprofit managed care program for older adults aged 55 and over who meet Colorado's nursing facility level of care and reside in the program's service area. It is wholly operated by TRU Community Care, a Colorado-licensed, Medicare and Medicaid-certified nonprofit that also runs TRU Hospice, TRU Palliative Care, Landmark Memory Care, and TRU Grief Services. TRU PACE is headquartered at 2593 Park Lane in Lafayette, CO, and serves five counties on the Colorado Front Range: Adams, Boulder, Broomfield, Jefferson, and Weld, each with defined zip-code coverage. Enrollment is open to qualifying individuals regardless of dual-eligible status, with most dual-eligibles incurring no monthly premium.

The core product is the PACE program itself, which delivers preventive, primary, acute, and long-term care through an Interdisciplinary Team (IDT) of physicians, nurse practitioners, a physician assistant, social workers, therapists, dietitians, transportation coordinators, and home-care staff. Service lines include on-site medical care, an adult day center, in-home personal care and nursing, wheelchair-accessible transportation, physical/occupational/speech therapy, behavioral health (including CBT, DBT-informed, SFBT, trauma-informed, and MBCT modalities), nutrition services, social work, and caregiver support. Operations are supported by a self-service provider portal (QuickCap) for claims, eligibility, and EOB, electronic claims submission under Payer ID TRUCO, and participation in a regional Health Information Exchange.

TRU PACE is reimbursed through capitated per-member-per-month payments from Medicare and Medicaid, giving it full financial responsibility for participants' healthcare costs in exchange for predictable recurring revenue. The go-to-market is consultative and sales-led, driven by an in-house enrollment team (Enrollment Manager, Business Development Specialist, Eligibility, Intake, and Enrollment Specialists) working through provider referrals, community events, education workshops, and direct digital channels. Multi-language service availability (English plus Spanish, Russian, Lao, Arabic, Hindi, Hmong, Korean, and Japanese) supports enrollment across the Front Range's diverse senior population. The organization is HIPAA-compliant, operates as a 501(c)-style nonprofit with no disclosed outside investors, and competes in a federally regulated PACE market where each new program requires CMS approval.

Name

TRU PACE

Legal name

TRU Community Care

Website

https://pace.trucare.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TRU PACE is a nonprofit PACE program operated by TRU Community Care, delivering all-inclusive managed medical, therapy, social, transportation, and home care services to adults 55+ who meet nursing facility level of care across five Colorado Front Range counties under capitated Medicare and Medicaid payments.

Ownership category

akta.pro rank

Product category

Geriatric Care Services (PACE Program)

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623), Special Needs Transportation (485991)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Transportation & Errands (Non-Emergency) (HLADAGAF), Adult Day Program Transportation & Escort (Center-Operated) (HSABANAL)

Keywords

• Senior healthcare services
• PACE program
• Geriatric care coordination
• Elderly community-based care
• Medicare Medicaid managed care

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Capitated Managed Care Payments: TRU PACE operates as a capitated managed care plan receiving per-capita payments from Medicare and Medicaid for each enrolled participant. The program provides all-inclusive care services under a single coordinated plan, with financial sustainability based on managing care costs within the capitated payment amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TRU PACE is a Program of All-Inclusive Care for the Elderly (PACE) that delivers capitated, coordinated medical, behavioral, rehabilitative, social, nutritional, transportation, and in-home support services to adults 55+ who meet nursing-facility level-of-care criteria, enabling them to remain living in the community. All services are delivered through an Interdisciplinary Team under a single managed-care plan, with revenue drawn from per-capita Medicare and Medicaid payments.

Product overview

TRU PACE (Program of All-Inclusive Care for the Elderly) is a unified managed care program for older adults aged 55+ who qualify for nursing facility level of care. The core product is the TRU PACE program itself, which operates as an integrated care model combining multiple services under one coordinated Interdisciplinary Team (IDT). The product portfolio includes Medical Care (primary and specialty services at the on-site clinic), Behavioral Health (mental health and counseling services), Day Center (social activities and meals), Home Care (in-home personal care and nursing visits), Transportation (wheelchair-accessible medical transport), Rehabilitation Services (physical, occupational, and speech therapy), Nutrition Services (meals, assessments, and dietary counseling), and Social Work (care coordination and benefits assistance). Supporting services include a Provider Portal for claims management and Caregiver Support for family caregivers. All services are coordinated through the central IDT and delivered to participants in Adams, Boulder, Broomfield, Jefferson, and Weld Counties in Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Care Comprehensive primary and specialty medical services for older adults with chronic conditions, including primary care visits, specialty care coordination, medication management, preventive care, and 24/7 emergency nurse support, coordinated through an interdisciplinary team at the on-site clinic.
• Behavioral Health Integrated mental health and emotional support services for seniors, including talk therapy, one-on-one counseling, support groups, CBT, DBT-informed treatment, SFBT, trauma-informed care, PTSD therapy, substance abuse therapy, grief support, and mindfulness-based cognitive therapy.
• Day Center Adult day center providing social, medical, and therapeutic activities, meals, recreation, and supervised care, with monthly calendars including exercise, music, art, crafts, entertainment, and holiday celebrations. Open Monday-Friday, 8 a.m. to 4:30 p.m.
• Home Care In-home assistance and support for adults 55+, including personal care (bathing, dressing, grooming), meal preparation, light housekeeping, medication reminders, and nursing visits for monitoring and education, provided by trained, certified professionals coordinated with the TRU PACE clinic and day center.
• Transportation Free transportation for TRU PACE participants between home, the day center, and medical appointments, featuring door-to-door pickup and drop-off, wheelchair-accessible vehicles with state-approved safety systems, assistance from door to vehicle, and drivers trained in the needs of older adults.
• Rehabilitation Services Physical, occupational, and speech therapy services helping participants with strength, balance, walking, daily task management, communication, and safe swallowing, delivered at the day center therapy space or in participants' homes based on personalized care plans.
• Nutrition Services Food and nutrition support including healthy meals and snacks at the day center, home-delivered meals when medically necessary, nutrition assessments by Registered Dietitians, special diet management for diabetes, heart disease, kidney problems, and food allergies, and education on healthy eating for chronic disease management.
• Social Work Licensed social worker support including care planning, counseling for problem solving, assistance with benefits and paperwork, guidance on community resources, home safety support, and coordination with medical care, therapy, transportation, and other team members.
• Caregiver Support Practical tools, clear communication, and team support for family caregivers of TRU PACE participants, including appointment coordination, medication management support, transportation arrangement assistance, home care coordination, regular updates, and problem-solving support to reduce caregiver burden.
• Provider Portal Self-service web portal (QuickCap) for contracted and non-contracted healthcare providers to submit claims, check claim status, verify eligibility, and print EOB payment details, supporting electronic claims submission with Payer ID TRUCO.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• National PACE AssociationcoreStrategic or Co-development Partner · 1 January 1970National PACE Association provides advocacy, resources, and guidance for PACE programs nationwide. TRU PACE is affiliated with this organization and adheres to PACE program standards and best practices. The partnership enables knowledge sharing and policy alignment for serving older adults through the PACE model.
• TRU Community CarecoreOthersTRU PACE is a program of TRU Community Care, a Colorado-licensed, Medicare and Medicaid-certified, nonprofit healthcare organization. TRU Community Care also operates TRU Hospice, TRU Palliative Care, Landmark Memory Care, and TRU Grief Services. This parent organization provides organizational infrastructure, regulatory compliance, and continuum of care resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• InnovAge Holding Corp. Largest PACE operator in the U.S., running multiple PACE centers across several states including Colorado. Directly comparable to TRU PACE in operating the same capitated, interdisciplinary PACE model for dual-eligible seniors.
• Trinity Health PACE: National nonprofit health system's PACE program operating multiple centers across several states. Runs the same PACE capitated IDT model for 55+ nursing-home-eligible seniors as TRU PACE.
• St. Paul's Senior Services PACE: Nonprofit PACE operator in San Diego providing all-inclusive care for the elderly under the standard PACE capitated model. Directly comparable in operating a single-region PACE program with day center, clinic, and transportation.
• Lutheran SeniorLife PACE: Nonprofit provider operating PACE centers in Pennsylvania with the same capitated, interdisciplinary model serving dual-eligible seniors. Highly comparable in mission, structure, and service delivery to TRU PACE.
• Gary and Mary West PACE: Nonprofit PACE provider serving seniors in Southern California using the standard PACE capitated model. Operationally similar to TRU PACE in coordinating full medical, therapy, transportation, and day-center services under one IDT.
• WelbeHealth: PACE operator expanding across multiple states with a capitated, IDT-driven care model for nursing-home-eligible seniors. Closely comparable model and target population to TRU PACE.

Broad incumbents

• CenterWell Senior Primary Care (Humana): Humana-owned senior care platform that operates PACE programs alongside its broader senior primary care network. Comparable in serving dual-eligible seniors through capitated arrangements, but with much larger scale and broader service lines.
• Optum (UnitedHealth Group) Care Delivery: Large diversified care delivery and senior services platform that increasingly serves dual-eligible and complex-needs seniors, including through value-based and capitated arrangements. Comparable in serving the same dual-eligible senior population TRU PACE targets, though at vastly larger scale.

Regional players

• Rocky Mountain Health Plans: Colorado-based nonprofit health plan serving Medicaid and Medicare members on the Western Slope and Front Range. Comparable regional Colorado footprint and dual-eligible focus, though operating primarily as an insurer rather than a direct care provider.

Emerging players

• BoldAge PACE Solutions: PACE operator developing new centers across multiple states using the same capitated, interdisciplinary care model. Comparable to TRU PACE in service model and target population, though earlier in its center rollout.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tru-pace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRU PACE