Pacific Marina Apartments

What Pacific Marina Apartments does

Pacific Marina Apartments is a privately owned, 4-star accredited accommodation complex operating a single 64-apartment property in the Coffs Harbour Jetty precinct on the Mid North Coast of New South Wales, Australia. The complex comprises four low-rise, three-story buildings with lift access and offers One, Two, and Three-bedroom self-contained apartments plus a renovated Executive Three Bedroom Suite. Standard amenities across all units include full kitchens, in-unit laundry, reverse-cycle air conditioning, free WiFi, private balconies/patios, and secure underground parking with lift access. The property also provides resort-style facilities including a heated saltwater lap pool, leisure pool, BBQ pavilion, manicured subtropical gardens, and 24-hour check-in capability.

The business model is short-term accommodation rental on a nightly basis, with revenue generated through direct online booking via a third-party booking engine, phone reservations, and third-party online travel agencies (Booking.com, Hotels.com, Expedia, TripAdvisor). Pricing is quote-based rather than publicly disclosed. Customer segments include families (primary), singles and couples, and corporate guests requiring extended-stay or business travel accommodation. Marketing is conducted through the company's own website and content blog, Facebook, and Instagram, alongside OTA-driven bookings and reviews. Ownership is described as individual apartment owners with on-site management providing guest services; no parent company, holding structure, or institutional investment is referenced in available materials.

Name

Pacific Marina Apartments

Legal name

Pacific Marina Apartments

Website

https://pacificmarina.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Marina Apartments is a privately owned, 4-star accredited serviced apartment complex operating 64 self-contained apartments in Coffs Harbour, NSW, Australia, targeting leisure families, couples, and corporate guests through direct booking and OTA channels.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMAAAF

Beachfront & Lakefront Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

SECONDARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Self-contained apartments
• Short-term accommodation
• Holiday apartments
• Serviced apartments
• Apartment rentals

Headquarters

HQ city

Coffs Harbour

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Short-term Accommodation Rentals: Revenue generated from renting self-contained apartments on a nightly basis. The property offers 1, 2, and 3-bedroom apartments with varying configurations and pricing. Bookings are processed through direct online booking, phone reservations, and third-party OTAs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pacific Marina Apartments rents 64 self-contained 1, 2, and 3-bedroom apartments (plus an Executive 3 Bedroom Suite) on a nightly short-stay basis in the Coffs Harbour Jetty precinct. Each apartment includes a full kitchen, laundry, private balcony, air conditioning, free Wi-Fi, and secure underground parking, with shared resort-style amenities such as heated saltwater pools and BBQ facilities.

Product overview

Pacific Marina Apartments is a 4-star accredited accommodation complex offering a portfolio of self-contained apartment products. The core offering consists of four accommodation tiers: One Bedroom Apartments (Queen/King bed, ensuite, private balcony), Two Bedroom Apartments (available in one-bath and two-bath configurations with Queen/King and twin beds), Three Bedroom Apartments (suitable for families/groups with two bathrooms), and an Executive 3 Bedroom Suite (renovated premium option). All apartments feature full kitchens, laundries, reverse cycle air-conditioning, free Wi-Fi, secure underground parking, and direct lift access. The complex also provides resort-style amenities including heated lap and leisure pools, BBQ pavilions, and subtropical gardens. The product portfolio is unified under a single brand, with apartments individually styled but sharing consistent quality standards and location advantages in the Coffs Harbour Jetty precinct.

Differentiator

Problem solved

Functional benefit

Products and services

• One Bedroom Apartment

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ramada Resort Coffs Harbour: Direct local competitor operating apartment-style resort accommodation in Coffs Harbour with pools, family amenities, and OTA distribution. Targets the same regional leisure and family demand pool as Pacific Marina.
• Adina Apartment Hotels: Operates serviced apartment properties across Australia and New Zealand targeting both corporate and leisure guests with full-kitchen apartments. Matches Pacific Marina's serviced apartment positioning, amenity offering, and multi-channel distribution approach.
• BreakFree (Accor): Accor's apartment-style holiday accommodation brand across Australia, offering self-contained apartments in regional and coastal destinations. Comparable product configuration, family/couple target segments, and short-term letting model.
• Quest Apartment Hotels: Australia-wide serviced apartment operator offering self-contained apartment-style accommodation with kitchens, laundry, and on-site management. Directly comparable business model and target customer (corporate and leisure travelers seeking apartment-style stays) to Pacific Marina.
• Oaks Hotels & Resorts: Operates apartment-style accommodation across Australian holiday destinations including regional coastal locations. Closely matches Pacific Marina's product type (multi-bedroom self-contained apartments), target leisure/family market, and short-stay distribution model.

Others

• Airbnb (Coffs Harbour listings): Platform hosting numerous whole-apartment and holiday rental listings in Coffs Harbour competing directly for the same family, couple, and leisure traveler demand as Pacific Marina, with a similar self-catered apartment product type.

Regional players

• Reflections Holiday Parks: NSW operator of holiday parks including locations on the North Coast, offering cabins and self-contained accommodation. Comparable regional NSW family leisure customer base, though with park-style rather than urban-apartment product.
• BIG4 Holiday Parks: Network of holiday parks across regional Australia including Coffs Harbour, offering cabins and self-contained accommodation to family leisure travelers. Competes for the same Coffs family holiday demand but with a park-based rather than apartment-based product.
• NRMA Parks and Resorts: Operates holiday parks and resorts across NSW and regional Australia targeting family and leisure travelers. Competes for the same Coffs Harbour regional tourism demand pool as Pacific Marina, with cabin/villa-style accommodation.

Broad incumbents

• Mantra Group: Large Australian accommodation group operating apartment hotels, resorts, and hotels across leisure and city destinations. Overlaps Pacific Marina's apartment-style product in regional leisure markets under brands like Mantra and Peppers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PacificMarina
• Instagraminstagram.com/pacificmarinaapartments
• LinkedInlinkedin.com/company/pacific-marina-apartments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Marina Apartments