Paddleboard Adventure Company

What Paddleboard Adventure Company does

Paddleboard Adventure Company is a privately held, founder-owned outdoor recreation outfitter founded in 2011 by Danny Tebbenkamp and headquartered in Steamboat Springs, Colorado, with approximately 6 employees. The company operates a permitted paddleboard, kayak, canoe, ducky, tube, and rafting outfitter business across multiple Colorado locations — a Steamboat Springs warehouse at 2618 Copper Ridge Circle, a rental kiosk at Pearl Lake State Park in Clark, a Palisade shop at 3816 North River Rd, and seasonal operations at Elkhead Reservoir — providing hourly through multi-day rentals, delivery, and shuttle services for both flatwater and whitewater experiences. Its product line includes professional instruction (flatwater and whitewater lessons), SUP yoga in partnership with Out Here Yoga and Rakta Hot Yoga, signature nighttime Glow Tours with NOCQUA-lit boards, group-oriented fleet assets such as the 7-8 person SUPSquatch and 4-person SOL Fiesta, and multi-day SUP expeditions including Little Yampa Canyon floats and the announced 2026 River Rhapsody through Ruby/Horsethief Canyon.

The company monetizes through a usage-based and unit-pricing revenue model: paddleboard rentals priced at $24 first hour / $45 two hours / $98 24 hours at Pearl Lake and $40 4-hour / $55 24-hour at Steamboat; group boards priced at $60-$280 per session; per-person lesson and tour pricing ranging from $25-$125; shuttle fees of $20-$35 per trip; and The Sneak Line beverage sales at Pearl Lake and Palisade. Distribution is direct-to-consumer via walk-up kiosks, warehouse pickup, on-demand delivery, and the Peek online booking platform, with demand generated through Instagram, Facebook, an email newsletter, event sponsorship (Pearl Lake Festival, Palisade Bluegrass, Colorado Mountain Winefest), and word-of-mouth from a community-driven events calendar including live music, Float and Flow yoga, and kids paddleboard camps.

The customer base is split across out-of-town tourists visiting Colorado's mountain towns, local residents in Steamboat Springs and surrounding areas, group/event bookers using SUPSquatch and group floats, and fitness/wellness segments engaging with SUP yoga, with no enterprise or contract concentration. The company carries premium equipment from GLIDE, BADFISH, Fanatic, C4 Waterman, Starboard, and Perception Kayaks, and holds permitted outfitter status on the Yampa River and other Western Slope waterways, with an additional Colorado River overnight permit in process — making regulatory access, certified instruction talent, and multi-location distribution the principal structural assets of the business.

Name

Paddleboard Adventure Company

Legal name

Paddleboard Adventure Company

Website

https://paddleboardadventurecompany.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Paddleboard Adventure Company is a privately held, founder-owned Colorado outfitter founded in 2011 that rents paddleboards, kayaks, tubes, and rafts across Steamboat Springs, Pearl Lake, Palisade, and Elkhead Reservoir, while also offering lessons, glow tours, SUP yoga, and multi-day river expeditions to tourists, locals, and group customers.

Ownership category

akta.pro rank

Product category

Outdoor Water Sports Outfitting

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Water (48721), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industries

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Whitewater Rafting, Kayaking & River Adventures (THAJABAB), Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI)

Keywords

• Paddleboard rentals
• Water sports outfitter
• Guided river tours
• Stand up paddleboard lessons
• Whitewater sup excursions

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Rentals: Hourly, half-day, and full-day rentals of paddleboards, kayaks, canoes, duckies (inflatable kayaks), tubes, and SUPSquatch. Revenue based on rental duration and equipment type.
2. Paddleboard Lessons: Professional instruction for beginners on flat water and experienced paddlers on whitewater. Includes safety training, paddle techniques, and river skills.
3. Guided Tours and Experiences: Guided SUPsquatch floats on Yampa River, multi-day expeditions (River Rhapsody, Little Yampa Canyon), glow light tours, and community floats with shuttle services.
4. Shuttle Services: Transportation services for tubing and river activities, including pickup/drop-off at customer locations and river shuttles.
5. Summer Camps: Kids paddleboard camp for ages 8-12, teaching basics of paddleboarding with fun water games over 3 days.
6. Apres Bar (The Sneak Line): Beverage service at Pearl Lake kiosk and Palisade location, serving beer, cider, kombucha. Includes event hosting with drink specials.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Paddleboard Adventure Company rents stand-up paddleboards, kayaks, canoes, duckies (inflatable kayaks), tubes, and rafts at Pearl Lake State Park and Steamboat Springs, with optional gear delivery and shuttle services. It provides ACA-certified instruction (flatwater and whitewater), guided group experiences (Glow Tours, multi-day river expeditions, SUP yoga), and operates The Sneak Line apres bar at its Pearl Lake and Palisade locations.

Product overview

Paddleboard Adventure Company operates a multi-location outdoor recreation business centered on stand-up paddleboarding (SUP) with related water sports. The core offerings include paddleboard, kayak, canoe, ducky, and tube rentals at Steamboat Springs and Pearl Lake, complemented by professional instruction for flatwater and whitewater paddling, SUP yoga classes, and nighttime Glow Tours. The company offers group-oriented products including the large SUPSquatch (accommodating up to 8 people) and SOL Fiesta (for 4-5 people), along with multi-day river excursions through canyons. Operational services include gear delivery, shuttle transportation for river trips, and The Sneak Line apres bar at Pearl Lake and Palisade. The product portfolio is unified around paddleboard-centric water adventures, with variations in location (river vs. lake), group size, skill level, and time duration.

Differentiator

Problem solved

Functional benefit

Brands

• The Sneak Line: Apres bar located at the Pearl Lake paddleboard kiosk, offering a chill place to relax after paddleboarding adventures with drinks and views.

Products and services

• Paddleboard Rentals Stand-up paddleboard rentals available hourly or daily at Steamboat Springs warehouse (pickup or delivery) and Pearl Lake kiosk (walk-up), with single and group board options for tourists and locals.
• Kayak and Canoe Rentals Single kayaks, double kayaks, and canoe rentals at Pearl Lake for fishing, leisurely paddling, and wildlife viewing on the non-motorized lake.
• Ducky (Inflatable Kayak) Rentals Inflatable kayak rentals at Steamboat Springs, offering a sitting position for relaxed floating while maintaining paddle control through waves and river currents.
• Tube Rentals with Shuttle River tubing rentals including tube, river booties, and PFD, paired with shuttle pickup/drop-off from customer accommodations to Yampa River put-in at 5th Street and return at Bear River Park.
• Raft Rentals on Yampa River Raft rentals for family and friend group outings on the Yampa River through Steamboat Springs.
• Paddleboard Lessons Certified instruction for all skill levels from first-time flatwater beginners (Fetcher Pond) to experienced paddlers learning whitewater skills (Yampa River), with tiered per-person pricing.
• SUP Yoga Classes Paddleboard yoga classes offered in partnership with Out Here Yoga at Pearl Lake and at Fetcher's Pond in Steamboat Springs with Rakta Hot Yoga, available for all skill levels.
• Glow Tours Nighttime paddleboarding experiences at Pearl Lake where NOCQUA glow lights illuminate boards and kayaks while guests paddle under stars and moonlight.
• SUPSquatch Group Board Rental Rental of a massive paddleboard accommodating up to 7-8 people for party barge use at Pearl Lake or as a guided group float with shuttle on the Yampa River.
• SOL Fiesta 4-Person Group Board Rental Rental of a 4-person group paddleboard at Pearl Lake, designed as a smaller alternative to SUPSquatch for intimate group outings on the lake.
• Multi-Day SUP Excursions Extended multi-day paddleboard adventures including the Little Yampa Canyon (3 days/2 nights) and the 2026 River Rhapsody through Ruby/Horsethief Canyon on the Colorado River (4 days/3 nights).
• Gear Delivery Service Gear delivery to the customer's desired location, including Yampa River put-in points, homes, or approved nearby lakes within Steamboat city limits or extended service areas.
• The Sneak Line Apres Bar Apres bar at Pearl Lake and Palisade locations serving beer, cider, and kombucha, hosting events with drink specials for post-paddle relaxation.
• Kids Paddleboard Camp 3-day paddleboard camp for children ages 8-12 teaching basics of paddleboarding with fun water games, held July 26-28, 1PM-5PM.
• Community Events and Festivals Curated calendar of community events including live music at Pearl Lake, festivals, community floats, glow tours, Kids Paddleboard Camp, and Float and Flow yoga events.

Quantifiable outcome

• 13 years of continuous operation as permitted outfitter
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Colorado Mountain WinefestminorGTM or Marketing Partner · 15 September 2023Event partnership as part of Wine Week for the Vino on the Mesa SUP yoga retreat in Grand Mesa National Forest.
• GLIDEcoreStrategic or Co-development PartnerEquipment brand partnership. GLIDE is one of the brands carried by Paddleboard Adventure Company for paddleboard rentals and sales. Company works with some of the best companies in the industry carrying a variety of boards, inflatable and hard.
• BADFISHcoreStrategic or Co-development PartnerPremium paddleboard brand partnership. BADFISH boards are part of the rental fleet and recommended equipment for various water activities.
• FanaticcoreStrategic or Co-development PartnerInternational paddleboard and windsurf brand partnership. Fanatic boards are included in the equipment rental inventory.
• C4 WatermancoreStrategic or Co-development PartnerEquipment brand partnership for paddleboards and water sports equipment. C4 Waterman products available in rental fleet.
• StarboardcoreStrategic or Co-development PartnerPremium paddleboard brand partnership. Starboard SUP boards are part of the equipment offerings for rentals.
• Perception KayakscoreStrategic or Co-development PartnerKayak equipment brand partnership. Perception kayaks are included in the rental inventory alongside paddleboards.
• Out Here YogacoreGTM or Marketing PartnerPartnership to bring Paddleboard Yoga on Pearl Lake. Out Here Yoga provides yoga instruction for SUP yoga sessions, creating a combined wellness and water activity experience.
• Rakta Hot YogaminorGTM or Marketing PartnerYoga studio partnership providing SUP yoga classes at Fetcher's Pond in Steamboat. Classes meet regularly (Friday/Saturday) with instruction from the yoga studio.
• Julia CavalieriminorStrategic or Co-development PartnerIndependent yoga instructor partnering for Float and Flow events and Vino on the Mesa retreats. Provides yoga instruction on paddleboards for special events.
• Bike PalisademinorGTM or Marketing PartnerCommunity partnership for joint events. Co-hosted community bike ride event with drink specials from The Sneak Line and food from Brandi's Kitchen.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• REI Co-op: National outdoor retailer and rental operator with seasonal paddleboard and kayak rental programs at select locations. Adjacent incumbent with broader distribution and rental capabilities that compete for outdoor recreation demand.
• OARS: Multi-day whitewater rafting outfitter operating across the western U.S. including Colorado rivers. Comparable on multi-day river expeditions; larger scale and broader geography.

Direct peers

• Mountain Whitewater: Colorado whitewater rafting and kayak outfitter on the Upper Colorado and Arkansas rivers. Comparable as a permitted Colorado outfitter offering guided river trips, instruction, and multi-day expeditions — direct overlap on the river adventure and guided-tour product.
• Timberline Tours: Colorado adventure outfitter offering rafting, kayaking, and outdoor experiences across the state. Direct peer for guided water-based experiences and multi-product outdoor recreation service.
• Backbone Adventures: Montrose/Black Canyon-area Colorado outfitter for rafting, SUP, and kayak adventures on the Gunnison and Colorado rivers. Comparable multi-day river outfitter with paddle sports emphasis.
• Sage Outdoor Adventures: Vail Valley outdoor adventure outfitter offering fly fishing, horseback riding, and rafting. Comparable Colorado adventure outfitter with multi-activity portfolio serving tourists in mountain resort markets.
• Confluence Kayaks & Skis: Colorado kayak, canoe, and paddle-sports retailer and outfitter based in Salida. Directly comparable on paddle sports rental/retail, instruction, and local community programming around Colorado rivers.
• Arkansas Valley Adventures (AVA): Colorado-based rafting, kayaking, and stand-up paddleboard outfitter operating on the Arkansas River. Comparable multi-location, multi-product (SUP, kayak, rafting) outfitter model serving both flatwater and whitewater customers.

Regional players

• Steamboat Powdercats: Steamboat Springs-based seasonal outfitter offering cat-skiing in winter. Regionally comparable as another small, permit-dependent, seasonal adventure operator in the Steamboat market with overlapping tourist customer base.

Emerging players

• Down River Equipment: Salida, Colorado-based paddle shop offering kayak and SUP retail, lessons, and guided trips. Comparable paddle sports outfitter model combining retail and guided experiences on Colorado rivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaddleboardAdventureCompany
• Instagraminstagram.com/paddleboardadventureco
• LinkedInlinkedin.com/company/paddleboard-adventure-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paddleboard Adventure Company