Pad Thai

What Pad Thai does

Pad Thai operates a Quick Service Restaurant (QSR) concept in the Netherlands serving freshly prepared authentic Thai cuisine to busy urban consumers. As of the available data, the company runs two physical locations — a kitchen-only site at Westfield Mall of the Netherlands in Leidschendam and a combined kitchen-and-bar site at Foodhall Scheveningen in Den Haag — with a third owned location announced for Utrecht Centraal station. The menu centers on signature Thai dishes (Pad Thai, Pad Krapau, curries, mango sticky rice) positioned around the Thai culinary philosophy of "harmony and balance," with a value proposition built on speed, freshness, and authentic flavor at fair prices. The company is privately held with no disclosed investors, parent entity, or funding history, and there is no proprietary technology platform — the underlying operating model is traditional food preparation delivered through a QSR format.

The business generates revenue through direct food and beverage sales at owned locations and is actively soliciting franchise partners to extend the brand into additional Dutch cities under a model in which franchisees provide the real estate while Pad Thai supplies brand identity, recipes, training, marketing, and operational support. Marketing is conducted primarily through the company website (padthai.nl), an email newsletter with a 10% first-order discount incentive, and organic Instagram/Facebook presence. With 36 employees and only two operating venues, Pad Thai is an early-stage, single-country operator; the explicit franchise program and the announced Utrecht site are the company's primary growth levers.

Name

Pad Thai

Legal name

Pad Thai

Website

https://padthai.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pad Thai is a privately held Dutch Quick Service Restaurant chain serving freshly prepared authentic Thai cuisine from two mall and food-hall locations, actively expanding through a third owned site and an entrepreneur-targeted franchise program.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

akta.pro secondary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

• Thai quick service
• Authentic Thai cuisine
• Restaurant franchise
• Fast casual dining
• Thai street food

Headquarters

HQ city

Leidschendam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Food and beverage sales: Direct food and beverage sales at QSR locations. Customers pay for freshly prepared Thai dishes at the point of sale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pad Thai operates a Quick Service Restaurant (QSR) concept that serves freshly prepared authentic Thai cuisine, including signature dishes such as Pad Thai, Pad Krapau, curries, mango sticky rice, and other Thai street food-inspired items, to consumers at company-owned locations in Dutch malls and food halls. The brand also sells a franchise program for entrepreneurs who want to open Pad Thai locations with full operational and marketing support.

Product overview

Pad Thai operates as a Quick Service Restaurant (QSR) concept offering authentic Thai cuisine. The core offering consists of freshly prepared Thai dishes including signature Pad Thai, Pad Krapau, curries, and side dishes inspired by Thailand's vibrant street food culture. The company also offers a franchise program for entrepreneurs to open their own Pad Thai locations with full operational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Pad Thai Quick Service Restaurant Quick Service Restaurant concept selling freshly prepared authentic Thai dishes including signature Pad Thai, Pad Krapau, curries, mango sticky rice, and other Thai street food-inspired items to dine-in and takeout customers at company-owned locations in Dutch malls and food halls.
• Pad Thai Franchise Program Franchise partnership opportunity in which Pad Thai provides the brand, recipes, training, marketing support, and operational guidance to entrepreneurs who supply the location, enabling them to operate their own Pad Thai QSR in the Netherlands.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sumo: Dutch Asian-inspired QSR/sandwich chain with multi-city presence in the Netherlands, comparable as a homegrown Asian QSR concept targeting the same grab-and-go lunch and dinner occasion.
• Bird (Thai Food): Amsterdam-based Thai restaurant brand with multiple locations across the Netherlands offering a similar authentic-Thai, casual-dining-to-fast-casual proposition, directly competing for the same Thai-food occasion in the same Dutch market.
• Wok to Walk: Dutch-origin Asian QSR chain founded in Amsterdam, serving customizable wok noodles at QSR speed with rapid European franchise expansion — the closest direct comparable to Pad Thai in terms of category, geography, and growth model.
• Sushi Time: Netherlands-based sushi and Asian QSR/takeaway chain with broad Dutch retail coverage; competes in the same Asian QSR food-hall and grab-and-go occasions as Pad Thai, and offers benchmarking on multi-unit Asian QSR economics in NL.

Broad incumbents

• Domino's Pizza Netherlands: Major scaled QSR chain with deep Dutch footprint and a highly developed franchise model; provides a benchmark for franchise unit economics, real-estate selection, and marketing investment in the Dutch QSR category.
• Vapiano: European fast-casual pasta/pizza chain with broad continental presence; comparable as a fast-casual European operator that scaled via franchise and food-hall-style venues, providing a reference point for premium-positioned European QSR unit economics.
• New York Pizza: Largest Dutch QSR pizza chain with hundreds of locations and a mature franchise system; comparable as the benchmark for Dutch QSR scale, franchise-driven expansion, and unit economics in the same food-hall and high-street real estate Pad Thai targets.

Emerging players

• Poké Perfect: European poke-bowl QSR chain targeting healthy, fresh, on-the-go consumers; comparable as an emerging healthy QSR concept positioned similarly to Pad Thai on freshness and speed, though with a different cuisine focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pad-thai-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pad Thai