Pafal S.A.
Pafal S.A. operates GO789, an online gambling and betting platform serving Vietnamese and broader Asian adult bettors with casino, sports betting, slots, lottery, cockfighting, and fishing games via web and mobile apps.
- Company typePrivate
- Founded2016
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pafal S.A. does
Pafal S.A. operates the GO789 online gambling and betting platform, registered in the Philippines and serving primarily Vietnamese and broader Asian adult bettors. Founded in 2016, the platform reached operational maturity following PAGCOR licensing in 2021 and Isle of Man licensing in 2022. The platform offers 2,000+ gaming products across seven categories: card games (Tiến Lên Miền Nam, Liêng, Phỏm, Xì Tố, etc.), slot games with multi-million VND jackpots, three-region Vietnamese lottery plus fast-draw variants, fish-shooting arcade games, live cockfighting (150+ daily matches via integrated providers such as SV388, S128, GD88, GA28, ODIN, and Isle of Man-licensed cockfighting), and sports betting covering major football leagues. Distribution occurs through the official website (pafal.com.pl), Android and iOS mobile applications with 5M+ cumulative downloads, and an extensive affiliate network of 20+ partner brands (Sunwin, Hitclub, Rikvip, Go88, 789club, B52, and others).
The technology stack is a standard browser-based gambling platform with mobile app support, secured with SSL 256-bit encryption, multi-layer firewalls, and two-factor authentication, plus RNG certification for fair-outcome games. Payments are processed through a broad integration layer covering Vietnamese banks (Vietcombank, BIDV, Vietinbank, Techcombank, MB Bank), major e-wallets (Momo, ZaloPay, ViettelPay), telecom phone cards (Viettel, Mobifone, Vinaphone), and cryptocurrencies (BTC, USDT, ETH). Customer support operates 24/7 via Zalo, Telegram, Viber, and Facebook Messenger with reported sub-1-minute response times.
The business model is transaction-based: the platform earns a house edge (take rate) on wagers placed across casino, sports, slots, lottery, cockfighting, and fishing games. Customer acquisition is a direct-to-consumer motion layered on affiliate/referral networks, social media presence (Facebook fanpage, Zalo, Telegram, Viber), and promotional programs (100% first-deposit bonus up to 3M VND, daily cashback up to 3%). Phương Cò is credited as founder and CEO. The platform claims approximately 7 million registered members and millions of daily visits, and claims a 95-99.8% RTP payout ratio for users. Revenue is not publicly disclosed and no external funding rounds, M&A, or institutional investors are reported in source materials.
Pafal S.A. firmographics
Firmographics- Name
- Pafal S.A.
- Legal name
- Pafal S.A.
- Website
- https://pafal.com.pl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pafal S.A. operates GO789, an online gambling and betting platform serving Vietnamese and broader Asian adult bettors with casino, sports betting, slots, lottery, cockfighting, and fishing games via web and mobile apps.
- Ownership category
- akta.pro rank
Pafal S.A. industry classification
Industry- Product category
- Online Gambling and Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where Pafal S.A. is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Pafal S.A. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Online gambling and betting: GO789 generates revenue through various online gambling products including casino games, sports betting, slot games, lottery, cockfighting, and fishing games. Players deposit funds to participate in games, with the platform retaining a house edge on wagers placed.
- Promotional bonus incentives: Platform offers first-deposit bonuses (100% up to 3 million VND) and cashback programs to drive player deposits and engagement, generating revenue from the overall volume of deposits and wagers placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | First deposit bonus: 100% match up to 3 million VND for new members |
| Transaction based/ take rate | Pay-as-you-go | Daily cashback up to 3% with no maximum limit |
| Unit Pricing | Pay-as-you-go | Minimum deposit from 50K VND; all transactions free of charge |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pafal S.A. product offering
Product offeringCore offering
GO789 is an international online betting and reward exchange platform operated by Pafal S.A., offering more than 2,000 gambling products across seven betting halls including card games, slot machines, lottery, fish shooting, cockfighting, and sports betting. The service is delivered through a web platform and dedicated Android/iOS mobile applications, with deposits and withdrawals supported via bank transfers, e-wallets, phone cards, and cryptocurrencies. The platform is licensed by PAGCOR, the Isle of Man Gambling Supervision Commission, First Cagayan, and CEZA, and primarily targets Vietnamese and broader Asian bettors.
Product overview
GO789 is a multi-product online entertainment and betting platform operated by Pafal S.A. The platform operates as a unified ecosystem offering diverse gambling and gaming products including card games, slot machines with progressive jackpots, lottery services, fish shooting games, cockfighting streams, and sports betting. The core platform is accessible via web browser and dedicated mobile applications for Android and iOS devices. The platform serves the Vietnamese market and broader Asian region with multilingual support, processing deposits and withdrawals through various payment channels including bank transfers, e-wallets (Momo, ZaloPay, ViettelPay), phone cards, and cryptocurrency wallets. The product portfolio integrates multiple game categories under one account system with shared wallet functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- GO789 Online Betting Platform International online betting and reward exchange platform offering more than 2,000 entertainment products across seven betting halls, including card games, slot games, lottery, fish shooting, cockfighting, and sports betting. Targeted at adult bettors in Vietnam and broader Asia.
- GO789 Mobile App (Android)
Quantifiable outcome
- Platform claims 7 million registered members and millions of daily visits
- +2 more outcomes
Companies that use Pafal S.A.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Pafal S.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature4 records
Pafal S.A. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SV388coreSV388 is a cockfighting betting provider from the Philippines, established in 2010 and licensed by PAGCOR. GO789 integrates SV388's cockfighting platform to offer live match streaming and betting. SV388 provides the technical infrastructure for live cockfighting broadcasts and betting odds.
- S128coreS128 is a cockfighting provider from Indonesia established in 2012. GO789 partners with S128 to offer matches from Thomo, Savan, and Philippines arenas with payout odds up to 1:99 and fast settlement.
- Cockfight Betting (Isle of Man)coreCockfight Betting is managed by the Isle of Man regulatory authority, offering 100+ daily matches across multiple types. GO789 integrates this provider to ensure regulatory compliance and transparency in cockfighting betting.
- PAGCOR (Philippine Amusement and Gaming Corporation)corePAGCOR is the Philippine government gaming regulatory body. GO789 holds a license from PAGCOR, which is recognized as one of Asia's top gaming regulators. The PAGCOR license helps GO789 expand internationally and ensures regulatory compliance.
- Isle of Man Gambling Supervision CommissioncoreThe Isle of Man is a UK-affiliated regulatory commission overseeing gaming quality. GO789 is approved by Isle of Man for legal business operations, meeting strict technical evaluation criteria GSC and RNG standards. The license ensures transaction security and fraud prevention.
- First Cagayan Leisure and Resort CorporationminorFirst Cagayan is a top gaming license issuer under the Philippines government with over 20 years of experience in online gaming management. GO789 holds a license requiring strict technical, security, and operational compliance with transparent game results.
- CEZA (Cagayan Economic Zone Authority)minorCEZA is a regulatory body based in the Cagayan Special Economic Zone controlling online gambling operations. GO789 holds CEZA certification requiring high-level security setup and member rights protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pafal S.A. competitors and assessment
Company assessmentDirect peers
- Dafabet: Philippines-licensed (CEZA, First Cagayan) Asian online gambling platform serving sports betting, casino, and slots. Directly comparable to GO789 in licensing footprint, product breadth, and SEA target market.
- SBOBet: Asia-headquartered online sportsbook and casino operator licensed in the Philippines and Isle of Man. Overlaps with GO789 on licensing geographies, sports betting focus, and Asian customer base.
- 188Bet: Asian-licensed sportsbook and casino operator with significant presence in Vietnam, Indonesia, and the Philippines. Comparable to GO789 in regional focus, sportsbook-led product mix, and SEA promotional strategies.
- W88: Asian-focused online gambling operator offering sports betting, casino, slots, and lottery with multi-jurisdictional licensing. Closely comparable to GO789 in geography, breadth of products, and reliance on SEA-facing marketing channels.
- Fun88: Long-standing Asian online gambling brand offering sportsbook, casino, and slots across SEA. Comparable to GO789 in target customer (Vietnamese/Asian bettors), product categories, and direct-to-consumer acquisition.
- M88: SEA-focused online gambling operator offering sportsbook, casino, and slots under multiple Asian licenses. Comparable to GO789 in geography, multi-product approach, and reliance on affiliate-driven acquisition.
- BK8: Malta-licensed online gambling platform heavily focused on Vietnamese and broader SEA sports betting and casino. Directly comparable to GO789 in target market, product mix (sportsbook + casino + slots), and affiliate-led acquisition model.
- 12Bet: Asian-focused online gambling brand offering sportsbook, casino, and slots across SEA. Comparable to GO789 in target customer, licensee footprint, and product mix.
Broad incumbents
- 1xBet: Globally licensed online sportsbook and casino operator with significant SEA presence. Comparable to GO789 as a multi-product, multi-jurisdiction operator, though with far larger scale and broader geographic reach.
Emerging players
- Stake.com: Crypto-native online casino and sportsbook with strong SEA and global reach. Comparable to GO789 in crypto payment integration and direct-to-consumer online gambling model, though differentiated by crypto-only positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pafal S.A. social profiles
Digital presencePafal S.A. compliance and trust
Trust signalCompliance6 records
Pafal S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pafal S.A. leadership team
Management profileNumber of profiles
Profiles1 record
Pafal S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pafal S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pafal S.A.
What does Pafal S.A. do?
GO789 is an international online betting and reward exchange platform operated by Pafal S.A., offering more than 2,000 gambling products across seven betting halls including card games, slot machines, lottery, fish shooting, cockfighting, and sports betting. The service is delivered through a web platform and dedicated Android/iOS mobile applications, with deposits and withdrawals supported via bank transfers, e-wallets, phone cards, and cryptocurrencies. The platform is licensed by PAGCOR, the Isle of Man Gambling Supervision Commission, First Cagayan, and CEZA, and primarily targets Vietnamese and broader Asian bettors.
Is Pafal S.A. a public or private company?
Pafal S.A. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pafal S.A. founded?
Pafal S.A. was founded in 2016. It employs 11 to 50 people.
Where is Pafal S.A. based?
Pafal S.A. is headquartered in Hanoi, Vietnam, in the Asia region.
How does Pafal S.A. make money?
Two revenue lines are on record. Online gambling and betting is the primary driver. The others are promotional bonus incentives.
Who are Pafal S.A.'s main competitors?
Direct peers on record are Dafabet, SBOBet, 188Bet, W88, Fun88, M88, BK8 and 12Bet. 1xBet is listed as a broad incumbent. Stake.com is listed as an emerging player.
Does Pafal S.A. have an API?
No public API is recorded for Pafal S.A..
What industry is Pafal S.A. in?
Pafal S.A.'s product category is Online Gambling and Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAL, Betting Exchanges & Peer-to-Peer Sports Betting. Its NAICS code is 7132.