PagoEfectivo, A Paysafe experience

What PagoEfectivo, A Paysafe experience does

PagoEfectivo is a cash-based online payment network operating across Peru, Argentina, and Ecuador, enabling consumers without credit or debit cards to complete e-commerce transactions through unique CIP (Código de Pago) codes redeemable at bank branches, agent networks, digital wallets, and mobile banking platforms. The company's core technology is the CIP code generation and settlement infrastructure, paired with the Billetera PagoEfectivo mobile wallet, which supports KYC onboarding (DNI, Carnet de Extranjería, or PTP with biometric facial recognition), QR-based payments, balance management, and interoperability with 30+ financial institutions and digital wallets including BBVA, BCP, Interbank, Scotiabank, Yape, Plin, Deuna, and Mercado Pago. In Peru specifically, e-money issuance for the wallet is provided by GMoney S.A., an entity authorized and regulated by the Superintendencia de Banca, Seguros y AFP (SBS).

The platform's product portfolio includes the CIP payment code (a unique code generated at merchant checkout, sent via email and displayed on screen, redeemable across all integrated payment points), the PagoEfectivo Wallet mobile application with store/transfer/QR functionality, and consumer-engagement modules such as Soy PagoEfectivo (loyalty/cashback) and Experiencias PagoEfectivo (sweepstakes for stadium VIP tickets and travel prizes).

The business model is commission-based: PagoEfectivo charges merchants a transaction fee per order, collects cash from consumers at the 110,000+ payment points distributed across the three markets, and remits net proceeds (after commission deduction) to merchant bank accounts. The company acquires consumers through app-store downloads, social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), celebrity endorsements (Carlos Alcántara in Peru), and loyalty/promotional co-marketing campaigns with merchants such as Temu, StarPeru, and ApuestaTotal. Merchant acquisition combines direct enterprise outreach ("Integra tu tienda"/"Integrá tu tienda" pages), self-service signup forms, and channel leverage from its parent brand Paysafe. The customer base spans enterprise online merchants in retail (Wong, Falabella, Sodimac, Coolbox, Metro, Tailoy), e-commerce (Mercado Libre, Linio, Temu), travel (LATAM, StarPeru), and gaming/betting (Steam, ApuestaTotal), as well as Argentina and Ecuador-specific merchant directories.

Name

PagoEfectivo, A Paysafe experience

Legal name

PagoEfectivo

Website

https://pagoefectivo.la

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PagoEfectivo is a Paysafe subsidiary operating a cash-based online payment network across Peru, Argentina, and Ecuador, enabling underbanked consumers to pay for e-commerce via CIP codes redeemable at 110,000+ banks, agent locations, and digital wallets.

Ownership category

akta.pro rank

Product category

Alternative Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Online payment processing
• Cash payment solutions
• Digital wallet services
• Alternative payment methods
• Merchant payment services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission: PagoEfectivo charges merchants a commission fee for each transaction processed. The company collects cash from customers at payment points and deposits the net amount (after deducting commission) to merchant bank accounts. This is the primary revenue stream.
2. Digital Wallet Services: The digital wallet enables users to store funds, transfer between users, pay merchants, and withdraw to bank accounts. While the wallet itself appears free for basic use, it drives transaction volume that generates merchant commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

PagoEfectivo operates a cash-based online payment network across Peru, Argentina, and Ecuador, enabling consumers to complete e-commerce purchases without credit or debit cards via unique CIP (Código de Pago) codes payable at bank branches, mobile banking, digital wallets, or physical agents. The company also offers a regulated digital wallet (Billetera PagoEfectivo) issued by GMoney S.A. under SBS supervision, providing KYC-verified fund storage, QR payments, peer-to-peer transfers, and bank account linkages. Merchants integrate the platform to capture cash-preferring customers, with automated settlement to merchant bank accounts after commission deduction.

Product overview

PagoEfectivo is a cash-based online payment network operating across Peru, Argentina, and Ecuador, enabling users to pay for e-commerce purchases without a credit or debit card. The product portfolio consists of two core offerings: the PagoEfectivo Wallet (a mobile application for storing funds, paying online via QR codes, and transferring money between users and bank accounts) and the CIP payment code system (which generates unique codes payable at bank branches, agents, or digital wallets nationwide). The ecosystem includes loyalty programs (Soy PagoEfectivo with cashback and sweepstakes) and experience rewards (Experiencias PagoEfectivo). Regional operations span Peru (with the full product suite including wallet and loyalty programs), Argentina (focused on DEBIN and Pago Facil cash payment options), and Ecuador (emphasizing bank and agent network payments). The issuer of electronic money in the Peru wallet is GMoney S.A., regulated by the SBS.

Differentiator

Problem solved

Functional benefit

Brands

• Billetera PagoEfectivo: Digital wallet mobile application allowing users to store, transfer and manage money, pay CIP codes, send/receive money, and transfer funds to/from bank accounts.
• Soy PagoEfectivo
• Experiencias PagoEfectivo

Products and services

• Billetera PagoEfectivo (PagoEfectivo Wallet) A regulated mobile wallet application enabling users to store, transfer, and manage money directly from their smartphone. Users can pay CIP codes, recharge balance at authorized agents, transfer funds to/from bank accounts, and send/receive money between users. Includes KYC verification via DNI, Carnet de Extranjería, or PTP with biometric facial recognition. E-money issuance handled by GMoney S.A. under SBS regulation in Peru.
• CIP (Código de Pago) Payment Code System

Quantifiable outcome

• 110,000+ cash payment points available to consumers
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BBVAcoreTechnology or IntegrationBBVA bank integration enables PagoEfectivo users in Peru and Argentina to pay through BBVA's online and mobile banking platforms via 'Pago de Servicios' option. Users select PAGOEFECTIVO, enter their CIP code, and complete payment through BBVA's banking interface.
• BCP (Banco de Crédito del Perú)coreTechnology or IntegrationBCP is a primary banking partner in Peru. Users can pay PagoEfectivo CIP codes through BCP's mobile app and internet banking 'Pago de Servicios' feature. BCP agents also serve as physical cash deposit points.
• InterbankcoreTechnology or IntegrationInterbank integration enables Peru users to pay via mobile and internet banking 'Pago de Servicios' option. Interbank agents also serve as physical cash deposit points for PagoEfectivo.
• ScotiabankcoreTechnology or IntegrationScotiabank Peru integration through mobile app and internet banking. Supports PagoEfectivo payments via 'Pago de Servicios'. Scotiabank's digital wallet also integrates with PagoEfectivo QR payment system.
• YapecoreTechnology or IntegrationYape, Peru's leading mobile payment app, integrates with PagoEfectivo for QR code-based payments. Users can scan PagoEfectivo QR codes directly from their Yape app to complete transactions.
• Pago FácilcoreTechnology or IntegrationPago Fácil is the primary physical payment network for PagoEfectivo in Argentina. Users can deposit cash at any Pago Fácil location by providing their CIP code to the cashier.
• Mercado PagocoreTechnology or IntegrationMercado Pago integration in Argentina enables PagoEfectivo payments through their banking platform 'Banca Online' for registered users.
• Banco GuayaquilcoreTechnology or IntegrationBanco Guayaquil is a primary banking partner in Ecuador for PagoEfectivo. Supports payments via mobile app (Banca Móvil) and internet banking (Banca Virtual Personas > Pago de Servicios > Recaudaciones Empresariales).
• Banco PichinchacoreTechnology or IntegrationBanco Pichincha integration in Ecuador enables PagoEfectivo payments via mobile and internet banking platforms. Also a physical payment point network.
• DeunacoreTechnology or IntegrationDeuna digital wallet in Ecuador integrates with PagoEfectivo for QR code scanning payments. Users select PagoEfectivo as payment method, then scan the QR from Deuna app.
• TemuminorGTM or Marketing PartnerCo-marketing partnership with Temu e-commerce platform. PagoEfectivo users receive 50% discount on first purchase (code PAG0EF50) for new users, and 10% automatic discount for existing users.
• StarPeruminorGTM or Marketing PartnerCo-marketing campaign offering 45% flight discount for PagoEfectivo users booking through StarPeru. Promotion highlights cash payment option as differentiator.
• ApuestaTotalminorGTM or Marketing PartnerApuestaTotal betting platform partnership offering PagoEfectivo users free bets, free spins, and instant win opportunities when depositing S/100 or more.
• GMoney S.A.coreTechnology or IntegrationGMoney S.A. is the regulated e-money issuer for PagoEfectivo's digital wallet in Peru. Authorized and regulated by SBS (Superintendencia de Banca, Seguros y AFP). Handles e-money issuance and KYC compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PayU: PayU (Prosus-owned) is a global payments platform with strong LatAm presence offering gateway, acquiring, and APM enablement. It is a broader incumbent than PagoEfectivo, serving similar merchants with a wider product suite including cards, bank transfers, and cash voucher rails.
• Mercado Pago: Mercado Pago is Latin America's largest digital wallet and online/offline payment network, integrated with Mercado Libre's marketplace. It is also a partner of PagoEfectivo in Argentina but is a broad incumbent competing for both consumer wallet relationship and merchant checkout in Peru, Argentina, and Ecuador.

Emerging players

• Plin: Plin is a Peruvian interbank real-time payments wallet brand used by multiple banks for P2P and merchant payments. It overlaps with PagoEfectivo's wallet/QR rails and competes for the same digital-payment share of online checkout in Peru.
• Deuna: Deuna is a leading Ecuadorian digital wallet enabling QR payments at merchants and is a distribution partner for PagoEfectivo in Ecuador. It competes at the consumer-wallet layer for the same payment moments PagoEfectivo serves.
• Yape: Yape is Peru's leading consumer digital wallet (BCP-owned) supporting P2P and QR payments. It is both a distribution partner for PagoEfectivo (QR scanning) and a competitive threat, as Yape increasingly enables direct online checkout at merchants that previously relied on cash-based flows.

Direct peers

• dLocal: dLocal is a cross-border payment processor enabling global merchants to accept local payment methods across emerging markets, including cash voucher and bank transfer rails in LatAm. It competes for the same merchant relationships (e.g., global platforms serving LatAm consumers) via an overlapping but more enterprise-focused stack.
• Kushki: Kushki is a LatAm-focused payment processor offering online checkout, local APMs, and acquiring across multiple countries including Peru and Ecuador. It overlaps directly with PagoEfectivo in providing alternative payment acceptance to merchants, with a more technology/API-led positioning.
• Niubiz: Niubiz (formerly Visanet Peru) is one of Peru's principal payment gateways and acquirers for online and POS card transactions. It competes for the same Peruvian merchant checkout integrations, although its core rails are card-based versus PagoEfectivo's cash/bank-transfer model.
• SafetyPay: SafetyPay is the closest direct competitor: an online cash-payment network in Latin America that lets consumers pay via CIP-style codes at bank branches and agents. PagoEfectivo's domain references SafetyPay in legal/T&C links, and both serve the same underbanked e-commerce use case in overlapping geographies.

Regional players

• Conekta: Conekta is a Mexico-focused online payment processor supporting cards, OXXO cash vouchers, and bank transfers. It is a regional peer running a similar cash-voucher alternative payment method model in a different LatAm geography from PagoEfectivo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD6UTY8D2N93g7m-Ah--YQA
• Facebookfacebook.com/pagoefectivoec
• LinkedInlinkedin.com/company/pagoefectivo
• Instagraminstagram.com/pagoefectivope
• TikToktiktok.com/@pagoefectivope

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PagoEfectivo, A Paysafe experience