What Pakap does

Pakap is a French communication and digital marketing agency (SARL, share capital €5,000) founded in 2017 in Annecy-le-Vieux by four co-founders — Claire, Guillaume, Jonath, and Julien. The firm is organized around six interconnected service pillars: Marque & Contenus (branding, naming, visual identity, SEO content), Stratégie Digitale (digital audits and cross-channel planning), Séduction (social media management and influence marketing), Activation (SEO, SEA, social ads, and webmastering), Fidélisation (newsletter strategy and marketing automation), and Print & Media. Pakap also delivers Formation (training in social networks, community management, and SEO copywriting). Underlying technology consists of standard third-party agency tooling — SEO/SEA platforms, social media management tools, email/marketing-automation suites, and web development frameworks — with no proprietary product disclosed.

The business model is project-based and retainer-based professional services, with custom pricing per scope; no public pricing tiers exist. Go-to-market is sales-led and event-driven, combining direct client engagement in the Annecy / Haute-Savoie region, referral networks, website lead capture, and visibility through client-sponsored events such as Guitare en Scène. Customer segments span SMBs and mid-market businesses across hospitality, real estate, wellness, food, construction, culture, and enterprise clients including Anthogyr, ValVital, Lansard Groupe, Michel Simond, and Ipac Design Genève.

Pakap operates in a tight operational symbiosis with Boondooa Créations (a web agency founded in 2008 by three of the same founders); the two entities share offices at 1 avenue du Pré Félin and the combined headcount is approximately 30 people. In 2025, Pakap merged with Boondooa to form the unified Boka entity, consolidating digital/technical and branding/communication capabilities. The company is privately held, founder-financed, with no external investors, funding rounds, or institutional capital disclosed in the source material.

Name

Pakap

Legal name

PAKAP

Website

https://pakap.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pakap is a French communication and digital marketing agency in Annecy-le-Vieux, founded in 2017, delivering branding, SEO/SEA, social media, and marketing automation services to SMBs and mid-market clients in the Alpine region. It merged with Boondooa in 2025 to form Boka.

Ownership category

akta.pro rank

Headquarters

HQ city

Annecy-le-Vieux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication and Webmarketing Services: Project-based and retainer-based agency fees for comprehensive communication services including brand strategy, digital marketing, content creation, social media management, SEO/SEA, and marketing automation implementation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pakap is a global and digital communication agency that designs and executes brand strategy, visual identity, content creation, digital ecosystem strategy, social media management, SEO/SEA campaigns, newsletter and marketing automation, print media, and training for business clients. It operates as a sister agency to web developer Boondooa, enabling end-to-end delivery from strategic positioning through technical web deployment.

Product overview

Pakap is a communication and digital marketing agency founded in 2017, offering a comprehensive suite of services organized into six interconnected pillars: Marque & Contenus (branding, naming, visual identity, and SEO content creation), Stratégie Digitale (digital audits and cross-channel planning), Séduction (community management and influence marketing), Activation (SEO/SEA implementation and website management), Fidélisation (newsletter strategy and marketing automation), and Print & Media. The agency also provides training services. Working alongside partner agency Boondooa, Pakap delivers end-to-end communication solutions from brand strategy through digital deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Content (Marque & Contenus) Brand creation, naming, strategic positioning, visual identity design, storytelling, message consistency, and SEO-optimized content creation delivered to client businesses.
• Digital Strategy (Stratégie Digitale) Digital ecosystem audits, SEO and SEA audits, strategic recommendations, and cross-channel action planning for client digital presence.
• Social Media & Advertising (Séduction) Image deployment, asset valorization, community management, and influence marketing services across Facebook, Instagram, and LinkedIn platforms for client accounts.
• SEO & SEA (Activation) Website animation and webmastering, natural (SEO) and paid (SEA) search engine optimization, and social media advertising (SMA) campaign management for client websites.
• Newsletter & Marketing Automation (Fidélisation) Newsletter strategy, referral mechanics, and marketing automation services designed to retain customers and drive repeat engagement for client brands.
• Print & Media Production of print materials including brochures, press advertisements, promotional panels, and trade show displays for client campaigns.
• Training (Formation) Training services on social networks, community management, and SEO copywriting delivered to client teams.

Quantifiable outcome

• Pure Breath crowdfunding campaign exceeded target by 50%, raising 5291€ against 3500€ goal
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Boondooa CréationscoreStrategic or Co-development Partner · 1 January 2008Boondooa is a web agency founded in 2008 by the same three founders as Pakap (Guillaume, Jonath, and Julien). The two agencies share office space and collaborate on client projects, with Boondooa handling technical web development and Pakap focusing on brand strategy and marketing. Combined team of 30 people serving mutual clients.
• Full StoryminorImplementation/ SI/ Consulting PartnerCreative partner for visual production on the Michel Simond project. Full Story handled photography for creating visuals that formed the base of a motion design film broadcast on BFM TV.
• PixPocketminorImplementation/ SI/ Consulting PartnerVideo production partner for ValVital rebranding project. PixPocket conducted photo shoot and video production for brand visuals and TV spot created for end of 2024.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eskimoz: French SEO, SEA, and digital marketing agency serving SMB and mid-market clients with a similar full-service digital offering. Eskimoz operates from Paris and Lyon with a comparable focus on performance-driven campaigns, making it a closely aligned peer in service mix and customer profile.
• Vertical: French SEO/SEA and digital marketing agency with similar performance marketing focus. Comparable service mix in paid search, social advertising, and lead generation for SMB and mid-market clients.
• Junto: French digital marketing and communication agency offering SEO, SEA, social media, and brand strategy services to mid-market clients. Junto's integrated digital-plus-creative positioning and SMB/mid-market focus closely parallels Pakap's service portfolio.
• Brainstorm: French communication and digital marketing agency offering brand strategy, content creation, and multi-channel campaign execution. Comparable full-service communication positioning for SMB and mid-market clients.
• Insign: French SEO and content marketing agency specializing in organic search optimization and content strategy. Comparable to Pakap's Activation (SEO/SEA) and Fidélisation (content/marketing automation) pillars and similar regional SMB customer base.
• The Good Company: French branding and communication agency offering brand strategy, identity creation, and digital marketing. Strongly comparable to Pakap's Marque & Contenus and overall creative communication positioning.

Broad incumbents

• Publicis France: French arm of global advertising holding company Publicis Groupe. Operates across creative, media, digital, and PR — broader portfolio than Pakap but competes for the same enterprise marketing budgets and brand strategy mandates.
• 1000mercis: Publicly listed French digital marketing and data-driven advertising group with much larger scale. Overlaps with Pakap's digital marketing, social advertising, and marketing automation capabilities but operates as a broad portfolio player rather than regional specialist.
• TBWA\France: French operations of TBWA\Worldwide, a major global advertising network. Provides full-service creative and digital marketing at national and international scale, competing for larger accounts that are out of reach for regional agencies like Pakap.

Others

• Boondooa Créations: Annecy-based web agency founded by the same three Pakap co-founders (Guillaume, Jonath, Julien) in 2008. Merged with Pakap in 2025 to form Boka, making it a sister/now-consolidated entity rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pakap

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakap