BOONDOOA
BOONDOOA is a French digital agency founded in 2008 in Annecy-le-Vieux, building custom websites on its in-house CMS, Shopify e-commerce stores, bespoke ERP/CRM/mobile apps, SEO, and AI-integration services for SMBs and mid-market clients across Haute-Savoie, Geneva, Lyon, and Paris.
- Company typePrivate
- Founded2008
- HeadquartersAnnecy-le-vieux, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BOONDOOA does
BOONDOOA Créations is a privately-held French digital agency (SARL) founded in 2008 and headquartered at Annecy-le-Vieux, Haute-Savoie. It operates as a full-service web and digital consultancy whose core capability is custom website and platform development built on an in-house proprietary CMS (maintained since 2008 as an explicit alternative to WordPress or PrestaShop), supplemented by e-commerce builds — including as a Shopify-certified partner — and bespoke application development covering ERP, CRM, intranet, and mobile apps (Android/iOS) using JavaScript, Node.js, PHP, Laravel, React, and Flutter. A team of approximately 8 dedicated developers supports the custom-build line, while the broader digital practice spans SEO, digital strategy, webmarketing (Google Ads, Facebook/Instagram/LinkedIn ads, email automation), visual identity, and AI-enabled services (content generation, process automation, and GEO/LLM optimization for generative search engines).
The agency sells primarily through consultative, project-based engagements with custom quote pricing, multi-year contracts, and recurring hosting/maintenance retainers. Its go-to-market is local-first: Annecy and the broader Haute-Savoie region are the core catchment, with explicit sales reach into Geneva (Switzerland), Lyon, and Paris, channeled through SEO-optimized landing pages, paid search, social, events, referrals, and a sister-agency network (Pakap, Loopika) that extends capacity in communication and brand strategy.
Its customer base is diversified across real estate, hospitality (notably CGH Résidences), food and beverage, digital, and industrial SMBs and mid-market accounts in France and Switzerland. The firm is founder-owned with no disclosed institutional investors, no parent company, and no funding rounds, operating under a small-company capital base (€9,000 share capital) inconsistent with large-scale enterprise revenue.
BOONDOOA firmographics
Firmographics- Name
- BOONDOOA
- Legal name
- BOONDOOA Créations
- Website
- https://boondooa.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOONDOOA is a French digital agency founded in 2008 in Annecy-le-Vieux, building custom websites on its in-house CMS, Shopify e-commerce stores, bespoke ERP/CRM/mobile apps, SEO, and AI-integration services for SMBs and mid-market clients across Haute-Savoie, Geneva, Lyon, and Paris.
- Ownership category
- akta.pro rank
BOONDOOA industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industries
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where BOONDOOA is headquartered
LocationHeadquarters
- HQ city
- Annecy-le-vieux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BOONDOOA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: Custom website creation including design, development, and deployment. Covers site vitrines (showcase sites), e-commerce platforms, and Shopify-based stores. Revenue generated through project-based professional services fees.
- Digital Strategy and Marketing Services: Includes SEO (natural referencing), SEA (paid search advertising), social media management (Facebook, Instagram, LinkedIn), email marketing and automation, newsletter campaigns, and social ads. Revenue from ongoing retainer agreements and project-based consulting.
- Custom Application Development: Development of bespoke software including ERP, CRM, intranet, mobile applications, and internal automation tools. Revenue from project-based development engagements.
- AI Services and Training: AI integration consulting, automation implementation, AI training programs for teams, and GEO strategy services. Revenue from consulting engagements and training programs.
- Web Hosting and Maintenance: Ongoing website hosting and maintenance services ensuring site performance, security, and updates. Revenue from recurring maintenance contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BOONDOOA product offering
Product offeringCore offering
BOONDOOA is a full-service digital agency that designs, develops, and hosts custom websites on its own in-house CMS, and builds bespoke e-commerce stores (notably on Shopify) and custom applications (ERP, CRM, intranet, mobile apps). It complements these builds with digital strategy, SEO, webmarketing, web hosting/maintenance, and AI-driven services such as content generation, process automation, and LLM/GEO optimization. All offerings are delivered as professional services to businesses rather than as off-the-shelf software products.
Product overview
Boondooa is a full-service digital agency based in Annecy-le-Vieux, France, founded in 2008. It operates as a unified service portfolio rather than a product platform. The core offering centers on custom website creation using an in-house CMS, supplemented by specialized Shopify e-commerce services, custom application development (ERP, CRM, mobile apps), digital strategy, SEO, webmarketing, visual identity design, and AI-powered services including content generation, process automation, and AI-first SEO (Référencement IA). The agency also provides AI training on tools like ChatGPT, Midjourney, Make, and Notion AI. The various services — website creation, e-commerce, custom development, and digital marketing — are offered as integrated capabilities within a single agency rather than as modular software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Development (Création de Sites Internet)
Quantifiable outcome
- Thousands of websites designed, developed, and hosted since 2008
- +1 more outcomes
Companies that use BOONDOOA
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
BOONDOOA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
BOONDOOA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PakapcorePakap is a sister digital communication agency operating within the Boondooa group. The two agencies function in synergy, sharing expertise and cross-referring clients. Pakap brings additional capacity in digital communication, marketing, and strategy, enabling Boondooa to offer a broader range of services to its clients in France and Switzerland.
- LoopikacoreLoopika is another sister agency within the Boondooa group, providing complementary digital services. Along with Pakap, Loopika forms part of the agency's collaborative network that extends service capabilities across brand strategy, communication, and marketing, working together to serve clients throughout France and Switzerland.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BOONDOOA competitors and assessment
Company assessmentDirect peers
- Yumens: French digital performance agency (acquired by Deloitte) offering SEO, SEA, and digital strategy. Directly comparable in service mix and SMB/mid-market positioning, but with materially greater scale and brand reach.
- Digimood: French digital agency combining SEO, SEA, social media, and website creation. Closely comparable offering to BOONDOOA in scope (web + acquisition + social) and target client profile.
- Eskimoz: Major French SEO and digital performance agency offering natural referencing, SEA, content, and web analytics. Comparable to BOONDOOA in serving French SMB and mid-market clients with integrated SEO + digital strategy.
- 1min30: French digital agency focused on SEO, SEA, social media, and website creation. Overlaps with BOONDOOA across web design, organic search, and inbound marketing services for SMEs and mid-market accounts.
- BeAPI: French WordPress and SEO-specialized web agency offering custom development, technical SEO, and hosting. Comparable to BOONDOOA's website-creation-plus-SEO model, though stack-aligned to WordPress rather than a proprietary CMS.
- Stratello: French Shopify Plus partner focused on e-commerce store creation, migration, and optimization. Directly comparable to BOONDOOA's Shopify-certified e-commerce offering and target merchant profile.
Broad incumbents
- Sopra Steria: Major European IT services firm headquartered in France. Overlaps with BOONDOOA on digital, ERP/CRM implementation, and managed services, but targets large accounts rather than regional SMEs.
- Publicis Sapient: Global digital transformation arm of Publicis, offering end-to-end strategy, technology, and experience design. Comparable in offering breadth but vastly larger scale and enterprise orientation versus BOONDOOA's SMB focus.
- Capgemini Engineering: Global IT services and digital engineering firm with deep French roots. Comparable on the custom application development side (ERP/CRM/intranet integrations BOONDOOA delivers) but with a much broader portfolio and enterprise client base.
Regional players
- Liip: Swiss web and digital agency operating in the same cross-border Geneva catchment as BOONDOOA. Comparable in web/digital services and regional client base, but anchored in Switzerland rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BOONDOOA social profiles
Digital presenceBOONDOOA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOONDOOA leadership team
Management profileNumber of profiles
BOONDOOA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOONDOOA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOONDOOA
What does BOONDOOA do?
BOONDOOA is a full-service digital agency that designs, develops, and hosts custom websites on its own in-house CMS, and builds bespoke e-commerce stores (notably on Shopify) and custom applications (ERP, CRM, intranet, mobile apps). It complements these builds with digital strategy, SEO, webmarketing, web hosting/maintenance, and AI-driven services such as content generation, process automation, and LLM/GEO optimization. All offerings are delivered as professional services to businesses rather than as off-the-shelf software products.
Is BOONDOOA a public or private company?
BOONDOOA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BOONDOOA founded?
BOONDOOA was founded in 2008. It employs 11 to 50 people.
Where is BOONDOOA based?
BOONDOOA is headquartered in Annecy-le-vieux, France, in the Europe region.
How does BOONDOOA make money?
Five revenue lines are on record. Web Design and Development Services are the primary driver. The others are digital Strategy and Marketing Services, custom Application Development, AI Services and Training and web Hosting and Maintenance.
Who are BOONDOOA's main competitors?
Direct peers on record are Yumens, Digimood, Eskimoz, 1min30, BeAPI and Stratello. Broad incumbents are Sopra Steria, Publicis Sapient and Capgemini Engineering. Liip is listed as a regional player.
Does BOONDOOA have an API?
No public API is recorded for BOONDOOA.
What industry is BOONDOOA in?
BOONDOOA's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 541511 and its SIC code is 7371.