Palazzo Albergati

What Palazzo Albergati does

Palazzo Albergati is a historic 16th-century palazzo located at Via Saragozza 28 in Bologna, Italy, operating as a major art exhibition venue. The building, constructed from April 28, 1519 for the Albergati family with architecture attributed to Baldassarre Peruzzi (or Domenico Aimo da Varignana), features a 54.70-meter facade and was restored after a 2008 fire. Since 2015, the venue has been operated by Arthemisia Group, an Italian exhibition organizer headquartered in Rome, under a management arrangement where the Bersani family retains ownership of the building.

The core business is hosting rotating, internationally curated art exhibitions sourced through partnerships with tier-1 lending institutions including Musée Marmottan Monet (Paris), Israel Museum (Jerusalem), Fondazione Pilar i Joan Miró, and major private collections. The exhibition portfolio spans Impressionism, Surrealism, Renaissance, and contemporary art, alongside brand/IP crossover shows (Barbie with Mattel, I Love Lego with Legolize). Individual exhibitions have featured 60 to over 200 works and have drawn audiences such as the Escher show's 175,000+ visitors. Supplementary revenue streams include guided educational tours for schools and adults, corporate/private event hosting outside public hours, and Art.Live! virtual guided tours delivered via Zoom.

The business model is unit-priced B2C ticketing (full €13.00, reduced €11.00, group/school €5.00-€10.00, family promo €22) distributed through Ticket.it, TicketOne, and on-site box office, plus B2B event rentals and educational services. The venue uses timed entry slots to manage capacity. Marketing runs through Arthemisia's centralized press office, email newsletter, institutional patronage (Comune di Bologna, Regione Emilia Romagna), and recurring media/sponsor partners (Sky Arte HD, Frecciarossa, Ricola, Generali Italia). There is no proprietary technology platform or app; digital infrastructure is outsourced to third-party ticketing and conferencing vendors.

Name

Palazzo Albergati

Legal name

Palazzo Albergati

Website

https://palazzoalbergati.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Palazzo Albergati is a historic 16th-century Bologna palazzo operated by Arthemisia Group as an art exhibition venue, hosting rotating major international exhibitions alongside corporate events and educational tours for the general public, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Art Exhibition Venue

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Historical Sites (712120), Museums (712110)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

Keywords

• Art exhibition venue
• Cultural exhibition hosting
• Guided museum tours
• Corporate event hosting
• Art exhibition management

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition ticket sales: Revenue is primarily generated through the sale of exhibition tickets to the general public. Tickets are sold at standard, reduced (students, seniors, groups), and free (children under 4, ICOM members, disabled visitors) rates. Pre-purchase is recommended and facilitated through Ticket.it and TicketOne platforms.
2. Corporate and private event rentals: Companies can organize exclusive private events at Palazzo Albergati outside normal public opening hours. Events range from guided exhibition visits to guided visits combined with hospitality services. Revenue is generated through event bookings managed by the Arthemisia events office.
3. Educational and guided tour services: Guided tours for schools, families, and adults are offered at additional cost on top of admission tickets. Virtual guided tours (Art.Live!) were offered during the COVID-19 pandemic period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Palazzo Albergati is a historic 16th-century palazzo in Bologna that operates as an art exhibition venue, hosting rotating major art exhibitions featuring internationally renowned artists (Escher, Monet, Frida Kahlo, Warhol, Chagall, Banksy, and others). The venue, managed by Arthemisia Group since 2015, supplements exhibitions with private and corporate event hosting, educational guided tours for schools and groups, and virtual online tours. Revenue is generated through exhibition ticket sales, event rentals, and educational program fees.

Product overview

Palazzo Albergati is a historic palazzo in Bologna serving as an art exhibition venue. The core offering is hosting rotating art exhibitions featuring works from internationally renowned artists. The venue offers supplementary services including private event hosting, educational guided tours and workshops for schools and families, and Art.Live! virtual online tours. The exhibition portfolio spans diverse periods and styles, from Renaissance and Baroque masters to modern and contemporary artists including Escher, Monet, Frida Kahlo, Andy Warhol, Banksy, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Exhibition Hosting Core service offering: Palazzo Albergati serves as an exhibition venue hosting rotating art shows featuring works from renowned international artists across various periods and styles. Open to the general public with timed entry slots.
• Private and Corporate Event Hosting Corporate and private events organized outside normal public opening hours, including guided exhibition visits and combined hospitality services. Targeted at companies and institutions seeking prestigious venues.
• Educational Tours and Workshops Guided tours and educational programs for schools (kindergarten through secondary level), families, and adult groups, including in-language guided tours with mandatory microphone service. Available Monday-Friday 10:00-15:00 with maximum 10 participants per guided tour.
• Art.Live! Virtual Tours Live online guided tours broadcast from the exhibition halls via Zoom platform, allowing remote participation in exhibition experiences. Priced at \u20ac5.00 plus agency fees.

Quantifiable outcome

• Over 175,000 visitors attended the Escher exhibition at Palazzo Albergati
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

44 partnerships are on record, tiered core and minor.

• Arthemisia GroupcoreStrategic or Co-development Partner · 21 September 2024Arthemisia Group is the primary organizer and producer of all exhibitions at Palazzo Albergati. The group manages exhibition curation, production, press relations, ticketing infrastructure, and educational programming. Palazzo Albergati is one of several exhibition venues operated by Arthemisia across Italy.
• Comune di BolognacoreGTM or Marketing PartnerThe Comune di Bologna provides official patronage for exhibitions at Palazzo Albergati. The municipality also participates in promotional activities, including the Card Cultura program for the Andrea Pazienza exhibition.
• Fondazione Museo Antonio LigabuecoreStrategic or Co-development PartnerCo-organizer of the Antonio Ligabue exhibition (2024-2025), providing access to the museum's collection of animals (fieres) that Ligabue studied for his works.
• Comune di GualtieriminorStrategic or Co-development PartnerCollaborating partner in the Antonio Ligabue exhibition (2024-2025) alongside Fondazione Museo Antonio Ligabue.
• RicolaminorGTM or Marketing PartnerSpecial partner for the Antonio Ligabue exhibition. Ricola, a Swiss herbal specialty company, has been a recurring special partner across multiple Arthemisia exhibitions including Frida Kahlo/Mexican Art and Chagall.
• Frecciarossa (Trenitalia)minorGTM or Marketing PartnerMobility partner for the Antonio Ligabue exhibition. Frecciarossa is the official train of Arthemisia exhibitions, promoting sustainable travel to cultural events. Also mobility partner for Jago, Banksy, TVboy exhibition.
• Musée Marmottan Monet, ParigicoreStrategic or Co-development PartnerPrimary lending institution for the Monet e gli Impressionisti exhibition, providing 57 masterpieces from the museum's collection for display at Palazzo Albergati.
• Instituto Nacional de Bellas Artes (INBA)minorGTM or Marketing PartnerSponsor of the Gelman Collection Mexican Art exhibition. INBA (Mexico's National Institute of Fine Arts) supported the exhibition featuring works by Frida Kahlo, Diego Rivera, and other Mexican artists.
• 24ORE Cultura – Gruppo 24 OREcoreStrategic or Co-development PartnerCo-producer of the Barbie: The Icon exhibition at Palazzo Albergati alongside Arthemisia Group.
• MattelcoreGTM or Marketing PartnerCollaboration partner for the Barbie: The Icon exhibition, providing access to the Barbie brand heritage, vintage models, and fashion Silkstone Barbie Dolls.
• SkiraminorGTM or Marketing PartnerPublisher of exhibition catalogs and collaborator on the Gelman Collection exhibition and the Jago, Banksy, TVboy exhibition.
• MondoMostreminorGTM or Marketing PartnerCollaborating partner in the production of the Gelman Collection Mexican Art exhibition.
• Fondazione Giudiceandrea / Collezione Federico GiudiceandreacoreStrategic or Co-development PartnerPrimary lending collection for the Escher exhibition, providing key works alongside the Fondazione Escher. The Collezione Giudiceandrea is a major private collection of Escher's works.
• Fondazione EschercoreStrategic or Co-development PartnerCollaborating foundation for the Escher exhibition at Palazzo Albergati, providing institutional support and lending arrangements.
• Pop House GalleryminorGTM or Marketing PartnerGallery collaborator for the Jago, Banksy, TVboy exhibition, providing access to Banksy works including Girl with Balloon and other iconic pieces.
• PiumaminorStrategic or Co-development PartnerCo-organizer with Arthemisia for the Jago, Banksy, TVboy exhibition and the Andrea Pazienza exhibition.
• Sky Arte HDminorGTM or Marketing PartnerMedia partner recommending Arthemisia exhibitions. Has been media partner across multiple exhibitions including Jago/Banksy/TVboy, Andrea Pazienza, and Chagall.
• Urban VisionminorGTM or Marketing PartnerMedia partner for the Jago, Banksy, TVboy exhibition, providing outdoor media coverage.
• CotabominorGTM or Marketing PartnerMobility partner for the Jago, Banksy, TVboy exhibition.
• Poema S.p.A.minorGTM or Marketing PartnerSponsor for the Jago, Banksy, TVboy exhibition and promoter for the Curtis Bill Pepper exhibition.
• Nobile AgencyminorGTM or Marketing PartnerCollaboration partner for the Vincent Peters Timeless Time photography exhibition.
• CredemminorGTM or Marketing PartnerSponsor for the Vincent Peters Timeless Time exhibition.
• Ferrari TrentominorGTM or Marketing PartnerTechnical sponsor for the Vincent Peters Timeless Time exhibition.
• ProcessusminorGTM or Marketing PartnerTechnical sponsor for the Vincent Peters Timeless Time exhibition.
• Digital LightminorGTM or Marketing PartnerTechnical sponsor for the Vincent Peters Timeless Time exhibition.
• Birikina RadiominorGTM or Marketing PartnerOfficial radio partner for the Animali Fantastici exhibition.
• Grand Hotel Majestic Già BaglioniminorGTM or Marketing PartnerHospitality partner for the Gelman Collection Mexican Art exhibition, offering accommodation options for out-of-town visitors.
• Monrif HotelsminorGTM or Marketing PartnerHospitality partner for the Gelman Collection Mexican Art exhibition.
• TrenitaliaminorGTM or Marketing PartnerTechnical sponsor for the Gelman Collection Mexican Art exhibition.
• Fondazione Italia GiapponeminorGTM or Marketing PartnerPatronage partner for the Giappone: Storie d'amore e guerra exhibition.
• Consolato Generale del Giappone a MilanominorGTM or Marketing PartnerPatronage partner for the Giappone: Storie d'amore e guerra exhibition.
• Regione Emilia RomagnaminorGTM or Marketing PartnerPatronage and regional support for exhibitions including PHOTOS! and Monet e gli Impressionisti.
• Museo d'Arte Contemporanea di Villanueva de los InfantesminorStrategic or Co-development PartnerCollaboration partner for the PHOTOS! exhibition featuring the Julián Castilla photography collection.
• Fondazione Pilar i Joan MirócoreStrategic or Co-development PartnerLending institution for the MIRÓ! Sogno e colore exhibition, providing approximately 130 works from their collection of over 5,000 pieces.
• Israel Museum di GerusalemmecoreStrategic or Co-development PartnerPrimary lending institution for the Duchamp, Magritte, Dalí exhibition, providing approximately 200 works from its collection of Surrealist and Dada art.
• Iconic ImagesminorGTM or Marketing PartnerCollaboration partner for the Terry O'Neill Icons photography exhibition.
• ApapaiaminorGTM or Marketing PartnerCollaboration partner for the Jago, Banksy, TVboy exhibition.
• ARF! Festival di storie, segni & disegniminorGTM or Marketing PartnerCurating partner and festival collaborator for the Andrea Pazienza exhibition.
• Generali ItaliaminorGTM or Marketing PartnerValore Cultura program sponsor offering family visits to the Monet e gli Impressionisti exhibition, with a dedicated family guided tour and creative workshop.
• BilBOlbul Festival Internazionale di FumettominorGTM or Marketing PartnerMedia partner for the Andrea Pazienza exhibition.
• RIFF Rete Italiana Festival di FumettominorGTM or Marketing PartnerMedia partner for the Andrea Pazienza exhibition.
• LegolizeminorGTM or Marketing PartnerExceptional partnership for the I LOVE LEGO exhibition, providing comedic LEGO installations and social media presence (over 500,000 fans on Instagram and Facebook).
• BauadvisorminorGTM or Marketing PartnerDog-sitting service partner for exhibition visitors, providing dog sitters and walkers at the venue entrance during visits.
• Ambasciata di IsraeleminorGTM or Marketing PartnerPatronage partner for the Duchamp, Magritte, Dalí exhibition.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Scuderie del Quirinale: Major Rome exhibition venue operated by Azienda Speciale Palaexpo, hosting blockbuster international art exhibitions (including Miró, Escher) in a historic building. Comparable scale and blockbuster-exhibition model but as a publicly-affiliated institution rather than private.
• MUDEC – Museo delle Culture: Milan's museum of cultures housed in a purpose-adapted historic industrial building, hosting major temporary exhibitions (Frida Kahlo, Tolkien). Comparable Italian exhibition venue with blockbuster show programming but distinct building type.
• Palazzo Reale (Milan): Milan municipal exhibition venue in a historic royal palace, hosting major traveling art exhibitions (Monet, Escher, Frida Kahlo). Same blockbuster-exhibition category in a different Italian city with overlapping content but public-sector ownership.
• Palazzo Strozzi: Florence-based historic palazzo operated by Fondazione Palazzo Strozzi, hosting high-profile contemporary and modern art exhibitions (Ai Weiwei, Jeff Koons, Marina Abramović). Similar historic-venue-meets-blockbuster-exhibition model in Italy's premium cultural-tourism corridor.
• Gallerie d'Italia (Intesa Sanpaolo): Network of museum/exhibition venues in Milan, Naples, Vicenza, and Turin operated by Intesa Sanpaolo, hosting permanent and temporary art exhibitions in historic settings. Comparable Italian historic-venue art-exhibition operator at scale.

Direct peers

• Palazzo Bonaparte (Arthemisia): Rome historic palazzo managed by Arthemisia Group, hosting major art exhibitions (Ballester, Botero, Frida Kahlo). Direct sister-venue under the same operator with identical exhibition, ticketing, and educational programming model.
• Palazzo della Ragione (Arthemisia): Historic paduan palazzo also operated by Arthemisia Group, hosting major rotating art exhibitions (Van Gogh, Monet, Klimt) under the same business model, content pipeline, and ticketing infrastructure as Palazzo Albergati. Direct sister-venue peer.
• Chiostro del Bramante: Rome-based Arthemisia Group exhibition venue in a Renaissance cloister, hosting similarly curated major art exhibitions (Warhol, Escher, Miró). Same operator, same content library, same exhibition rotation model.

Regional players

• Fondazione Palazzo Magnani: Reggio Emilia-based foundation operating Palazzo Magnani as a historic-venue art exhibition space. Smaller-scale, regional peer with the same historic-palazzo exhibition model serving an Emilia-Romagna cultural-tourism audience.

Emerging players

• MAXXI – Museo Nazionale delle Arti del XXI Secolo: Rome contemporary art museum and exhibition venue designed by Zaha Hadid, operating as a national cultural institution. Comparable scale of headline exhibitions but focused on contemporary rather than historical/lent content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palazzo-albergati

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palazzo Albergati