Palmer Chiropractic Clinic P.S.
Palmer Chiropractic Clinic P.S. is a 67-year-old, single-location chiropractic and massage therapy practice in Seattle's White Center, led by second-generation chiropractor Dr. Diane Sherwood-Palmer, serving general pain patients, auto accident, L&I, and VA community-care patients.
- Company typePrivate
- Founded1959
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Palmer Chiropractic Clinic P.S. does
Palmer Chiropractic Clinic P.S. is a privately held, single-location chiropractic professional service corporation operating since 1959 in the White Center neighborhood of Seattle, Washington. The clinic is led by Dr. Diane Sherwood-Palmer, a second-generation chiropractor trained at Palmer College of Chiropractic in Davenport, Iowa, who continues a family practice originally founded by her parents. The practice delivers spinal adjustment and nervous system realignment treatments — described on-site as the manual realignment of the 24 vertebrae of the spinal column to reduce nerve interference and allow electrical impulses from the brain to reach muscles, bones, glands, and organs — alongside complementary therapeutic massage therapy.
The clinic's service menu is organized around four payer-driven revenue streams in addition to general fee-for-service chiropractic and massage care: (1) workers' compensation treatment under Washington's L&I program, with on-site claims processing; (2) personal injury protection (PIP) and third-party auto accident claims, including coordination with patient attorneys; (3) veterans' care delivered as a participating community-care provider for TriWest HealthCare Alliance and the VA Puget Sound Health Care System; and (4) general pain-patient care covering back pain, neck pain, headaches, whiplash, sciatica, carpal tunnel syndrome, and joint pain. The clinic accepts a broad panel of commercial insurance carriers, Medicare, and Molina, and maintains a Spanish-language website and trilingual front-desk capability (English, Spanish, Bulgarian) to serve the surrounding community.
The clinic operates from 10767 16th Avenue Southwest on a limited three-day-per-week schedule (Monday, Wednesday, and Friday, with mornings plus early-afternoon blocks), with Tuesday, Thursday, Saturday, and Sunday closed. Staffing is approximately 11, comprising one practicing chiropractor, an office manager (currently attending the University of Washington), and multiple receptionists. Patient acquisition is primarily direct, driven by phone-based scheduling, walk-ins, the practice website with downloadable new-patient and HIPAA forms, and long-tenured community reputation; no paid digital marketing or external referral network was disclosed. Pricing is not publicly posted and is determined after insurance verification, with financial assistance available on a case-by-case basis through the doctor.
Palmer Chiropractic Clinic P.S. firmographics
Firmographics- Name
- Palmer Chiropractic Clinic P.S.
- Legal name
- Palmer Chiropractic Clinic P.S.
- Website
- https://palmerchiropracticseattle.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Palmer Chiropractic Clinic P.S. is a 67-year-old, single-location chiropractic and massage therapy practice in Seattle's White Center, led by second-generation chiropractor Dr. Diane Sherwood-Palmer, serving general pain patients, auto accident, L&I, and VA community-care patients.
- Ownership category
- akta.pro rank
Palmer Chiropractic Clinic P.S. industry classification
Industry- Product category
- Chiropractic Services
- NAICS
- Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
Keywords
Where Palmer Chiropractic Clinic P.S. is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palmer Chiropractic Clinic P.S. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Chiropractic Services: Fee-for-service chiropractic care billed directly to patients or insurance providers. Services include spinal adjustments, realignment treatments, and nervous system care. The clinic accepts all types of insurance including health plans and Medicare. Also serves auto accident patients through PIP (Personal Injury Protection) and third-party claims with attorneys. Accepts L&I (Labor & Industries) claims for work-related injuries.
- Massage Therapy Services: Therapeutic massage services to complement chiropractic treatments. Clinic can verify insurance coverage for massage therapy. Benefits include stress relief, muscular tension reduction, improved circulation, and tissue regeneration.
- L&I (Labor & Industries) Claims: Workers' compensation claims processing for on-the-job injuries. The clinic helps patients fill out L&I report forms, processes claims, and provides treatment. Claim generates a claim number for the case.
- Auto Accident Claims: Personal injury protection (PIP) claims and third-party liability claims for automobile accident patients. Clinic assists with insurance verification and accepts 3rd party claims with attorney representation. Also accepts PIP coverage for personal injury protection.
- VA Healthcare Services: Chiropractic and massage therapy services for veterans covered through TriWest HealthCare Alliance and VA Puget Sound Health Care System. Services provided under VA community care programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard chiropractic and massage therapy services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Palmer Chiropractic Clinic P.S. product offering
Product offeringCore offering
Palmer Chiropractic Clinic P.S. is a single-location chiropractic practice that performs spinal adjustments and nervous system realignment to relieve nerve interference and restore the body's natural healing capacity. The clinic complements chiropractic adjustments with therapeutic massage services and provides condition-specific treatment for headaches, neck pain, whiplash, low back pain, sciatica, carpal tunnel syndrome, shoulder/arm/knee pain, and joint pain. It also accepts auto accident injury claims (PIP and third-party), Washington State Labor & Industries (L&I) workers' compensation claims, and VA community care patients through TriWest and VA Puget Sound Health Care System.
Product overview
Palmer Chiropractic Clinic P.S. is a single-location healthcare service provider offering chiropractic care as its core product, supplemented by massage therapy services. The practice specializes in treating musculoskeletal conditions including back pain, neck pain, headaches, whiplash, and joint pain. The clinic also provides specialized services for auto accident injuries, worker's compensation (L&I) claims, and VA patient care through TriWest and VA Puget Sound Health Care System. New patient forms and insurance billing services are offered, with acceptance of major insurance providers including Premera Blue Cross, Regence BlueShield, Aetna, United Health Care, Molina, and Medicare.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Care Core spinal adjustment and nervous system realignment service that alleviates nerve interference and facilitates the body's natural ability to repair itself; offered to adult patients with musculoskeletal pain and spinal misalignment.
- Massage Therapy
- Auto Accident Treatment
- Workers' Compensation (L&I) Treatment
- VA Patient Services
- Condition-Specific Treatment
Quantifiable outcome
- Chronic back pain costs the US healthcare system approximately $100 billion each year in direct and indirect costs
- +2 more outcomes
Companies that use Palmer Chiropractic Clinic P.S.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Palmer Chiropractic Clinic P.S. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palmer Chiropractic Clinic P.S. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TriWest HealthCare AlliancecoreTriWest Healthcare Alliance administers the Department of Veterans Affairs (VA) Community Care programs and provides access to healthcare for veterans. Palmer Chiropractic Clinic is a participating provider in the TriWest network, accepting veterans who are part of the TriWest program for chiropractic and massage therapy services.
- VA Puget Sound Health Care SystemcoreVA Puget Sound Health Care System is the VA medical center serving veterans in the Puget Sound region. Palmer Chiropractic Clinic participates as a community care provider, accepting veterans enrolled in the VA Health Care System for services not directly available through VA facilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Palmer Chiropractic Clinic P.S. competitors and assessment
Company assessmentEmerging players
- Concentra (Occupational Health): Occupational health clinic chain handling L&I/workers' comp and auto injury cases. Overlaps directly with Palmer's L&I and auto accident treatment lines in the Pacific Northwest market.
- ATI Physical Therapy: Large outpatient physical therapy provider treating musculoskeletal pain and post-injury rehab. Adjacent competitor to Palmer for back/neck pain patients seeking non-chiropractic care.
- NuSpine Chiropractic: Membership-based retail chiropractic concept focused on convenient, affordable adjustments. Targets the same general pain/alignment patient as Palmer but with a low-cost, recurring-revenue model.
Regional players
- Elements Massage: Franchised therapeutic massage provider. Comparable to Palmer's massage therapy offering and competes for stress-relief and soft-tissue patients, but is not a chiropractic provider.
- Hand & Stone Massage and Facial Spa: National massage and spa chain. Overlaps with Palmer's massage therapy service line and competes for therapeutic-massage patients, though not a direct chiropractic competitor.
Broad incumbents
- AlignLife Chiropractic: Chiropractic franchise providing adjustments, weight loss, and wellness services. Competes with Palmer for general spinal care and pain management patients in local markets.
- The Joint Chiropractic: The largest chiropractic retail chain in the U.S., offering walk-in spinal adjustments at standardized prices. Operates a fundamentally different membership/convenience model than Palmer, but competes for the same general-pain patient base.
- HealthSource Chiropractic: Franchised chiropractic network offering adjustments, rehabilitation, and pain management. Comparable treatment scope (back pain, whiplash, injury rehab) to Palmer with a multi-clinic footprint.
- 100% Chiropractic: Multi-location chiropractic franchise offering adjustments, massage, and wellness programs. Comparable to Palmer in providing integrated chiropractic + massage care, but operates a clinic-of-clinics franchise model versus a single family practice.
- Chiro One Wellness Centers: A multi-clinic chiropractic group in the U.S. providing spinal adjustments and patient wellness programs. Comparable service mix to Palmer but with a corporate/clinical operations model rather than a single-doctor family practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Palmer Chiropractic Clinic P.S. social profiles
Digital presencePalmer Chiropractic Clinic P.S. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palmer Chiropractic Clinic P.S. leadership team
Management profileNumber of profiles
Profiles5 records
Palmer Chiropractic Clinic P.S. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palmer Chiropractic Clinic P.S. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palmer Chiropractic Clinic P.S.
What does Palmer Chiropractic Clinic P.S. do?
Palmer Chiropractic Clinic P.S. is a single-location chiropractic practice that performs spinal adjustments and nervous system realignment to relieve nerve interference and restore the body's natural healing capacity. The clinic complements chiropractic adjustments with therapeutic massage services and provides condition-specific treatment for headaches, neck pain, whiplash, low back pain, sciatica, carpal tunnel syndrome, shoulder/arm/knee pain, and joint pain. It also accepts auto accident injury claims (PIP and third-party), Washington State Labor & Industries (L&I) workers' compensation claims, and VA community care patients through TriWest and VA Puget Sound Health Care System.
Is Palmer Chiropractic Clinic P.S. a public or private company?
Palmer Chiropractic Clinic P.S. is a private company. It is classified as family owned and is currently operating.
When was Palmer Chiropractic Clinic P.S. founded?
Palmer Chiropractic Clinic P.S. was founded in 1959. It employs 11 to 50 people.
Where is Palmer Chiropractic Clinic P.S. based?
Palmer Chiropractic Clinic P.S. is headquartered in Seattle, United States, in the North America region.
How does Palmer Chiropractic Clinic P.S. make money?
Five revenue lines are on record. Chiropractic Services are the primary driver. The others are massage Therapy Services, L&I (Labor & Industries) Claims, auto Accident Claims and VA Healthcare Services.
Who are Palmer Chiropractic Clinic P.S.'s main competitors?
Emerging players on record are Concentra (Occupational Health), ATI Physical Therapy and NuSpine Chiropractic. Regional players are Elements Massage and Hand & Stone Massage and Facial Spa. Broad incumbents are AlignLife Chiropractic, The Joint Chiropractic, HealthSource Chiropractic, 100% Chiropractic and Chiro One Wellness Centers.
Does Palmer Chiropractic Clinic P.S. have an API?
No public API is recorded for Palmer Chiropractic Clinic P.S..
What industry is Palmer Chiropractic Clinic P.S. in?
Palmer Chiropractic Clinic P.S.'s product category is Chiropractic Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAH, Auto Injury & Personal Injury Chiropractic (Whiplash). Its NAICS code is 62131 and its SIC code is 8011.