PEDIATRIC ASSOCIATES OF NORTH ATLANTA, P.C.

What PEDIATRIC ASSOCIATES OF NORTH ATLANTA, P.C. does

Pediatric Associates of North Atlanta, P.C. (PANA) is a privately held, physician-owned pediatric medical practice operating from a single office at The Forum in Peachtree Corners, Georgia. It serves families with children from birth through age 21 in the northern Atlanta metropolitan area, delivering routine well-child care, immunizations, sick visits, sports and camp physicals, and chronic-condition management (asthma, allergies, ADHD). The clinical team comprises four board-certified pediatricians (Dr. Sheri Zager, Dr. Julian Gorvy, Dr. Rachel Knuth, Dr. Lauren Levy) and one pediatric nurse practitioner (Kari Vance, NP-C), supported by an athenahealth patient portal for scheduling, records access, and communication. Specialty offerings include IBCLC-certified lactation support, REACH-certified mental health services, and telemedicine "Med Checks" for medication management.

The practice operates on a fee-for-service revenue model, billing private commercial insurance and accepting payment at the time of service; it is not enrolled with Medicaid. Its go-to-market is sales-led and referral-driven, with patient acquisition occurring primarily through community reputation, the practice website, and hospital-affiliated referral channels. Hospital affiliations with Children's Healthcare of Atlanta and Northside Hospital support inpatient care and continuing medical education, while membership in the Kids Health First pediatric network extends its referral ecosystem. Marketing channels are limited to the practice website, AAP-linked educational content, and the athenahealth portal, with no advertising spend or digital acquisition infrastructure disclosed. Dr. Zager's ten consecutive years on Atlanta Magazine's Top Doctors list (2016-2025) anchors brand reputation in the regional market.

The underlying technology footprint is intentionally minimal: a standard athenahealth EMR/portal, a content-oriented marketing website, and basic telephone-based scheduling. There is no proprietary technology, no mobile application, no AI tooling, and no disclosed data assets or third-party integrations beyond athenahealth. The ownership structure is a Georgia Professional Corporation consistent with an independent physician partnership, with no private equity, venture capital, or institutional investment disclosed.

Name

PEDIATRIC ASSOCIATES OF NORTH ATLANTA, P.C.

Legal name

Pediatric Associates of North Atlanta, P.C.

Website

https://panapc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pediatric Associates of North Atlanta, P.C. is a privately held, single-location pediatric medical practice in Peachtree Corners, Georgia, serving families with children from birth through age 21 via four board-certified pediatricians and a nurse practitioner, with fee-for-service billing to private commercial insurance.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Pediatric primary care
• Well-child examinations
• Childhood immunizations
• Lactation consultation services
• Chronic disease management

Headquarters

HQ city

Peachtree Corners

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Services Revenue: Fee-for-service medical care billed through private insurance plans. The practice accepts most major credit cards, checks, and cash as payment at time of service. They verify coverage when new insurance is presented at time of visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pediatric Associates of North Atlanta, P.C. is a private pediatric medical practice providing primary care for children from birth through age 21. Services span well-child examinations, sick visits, immunizations, management of chronic pediatric conditions, lactation consultation, and behavioral and mental health services, delivered by board-certified pediatricians in a child-friendly Peachtree Corners office.

Product overview

Pediatric Associates of North Atlanta (PANA) is a pediatric healthcare practice offering a comprehensive range of medical services for children from birth through age 21. The practice operates as a unified service offering centered around primary pediatric care, including well-child examinations, sick visits, immunizations, chronic disease management (allergies, asthma, ADHD), and specialized services such as breastfeeding/lactation support and mental health care. The practice is supported by a patient portal (athenahealth) for online access and telemedicine options for medication management. Services are delivered by four board-certified pediatricians (Dr. Sheri Zager, Dr. Julian Gorvy, Dr. Rachel Knuth, Dr. Lauren Levy) and one nurse practitioner (Kari Vance, NP-C).

Differentiator

Problem solved

Functional benefit

Products and services

• Well-Child Examinations Routine pediatric wellness visits and physical examinations for children from birth through age 21, delivered by board-certified pediatricians at the Peachtree Corners office. Intended for families seeking preventive pediatric care and ongoing health monitoring.
• Sick Visits Acute care appointments for established pediatric patients with new or worsening illness or injury, provided by the practice's pediatricians on a same-day or as-needed basis.
• Immunizations Administration of childhood and adolescent vaccinations as part of routine well-child care for patients from birth through age 21.
• Chronic Condition Management Ongoing management of chronic pediatric health conditions delivered by the practice's pediatricians as part of its primary care offering.
• Lactation Consultation In-office lactation support services for new mothers and infants, provided as part of the practice's pediatric care offering.
• Behavioral and Mental Health Services Behavioral and mental health support for pediatric patients, integrated into the practice's primary care service mix.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Children's Healthcare of AtlantacoreOthersHospital affiliation for inpatient hospital care of patients. Dr. Levy worked in emergency rooms at Children's Healthcare of Atlanta for six years. Dr. Zager is a member of the Medical Education Committee for Children's Healthcare of Atlanta, helping plan continuing medical education events.
• Northside HospitalcoreOthersHospital affiliation. Dr. Zager has served on the Quality Improvement committee for Northside Hospital.
• Kids Health FirstminorOthersQuality Utilization Committee participation. Both Dr. Zager and Dr. Gorvy have served on the Quality Utilization Committee for Kids Health First.
• Emory UniversityminorOthersMultiple providers trained at or worked with Emory University - Dr. Zager completed pediatric residency at Emory and served as Assistant Program Director; Dr. Levy completed pediatrics residency at Emory in 2015; Dr. Gorvy spent two years with the Emory Residency Program.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Children's Healthcare of Atlanta: Dominant pediatric health system in metro Atlanta and a hospital affiliate of PANA. Comparable in that it serves the same pediatric population with primary and specialty care, but at substantially greater scale and with inpatient capabilities.
• Pediatric Associates (Florida): Large, established multi-site pediatric primary care group. Comparable as a physician-led pediatric practice serving children with comprehensive well and sick care, though at much greater scale than PANA's single-site model.

Direct peers

• Northside Pediatrics: Pediatric primary care practice affiliated with Northside Hospital—one of PANA's hospital partners. Directly comparable in target market (Atlanta metro families) and core service offering (well-child care, immunizations, chronic condition management).
• East Cobb Pediatrics: Multi-physician independent pediatric practice in suburban metro Atlanta. Comparable to PANA in independent ownership model, comprehensive pediatric service mix, and suburban insured family patient base.
• Peachtree Park Pediatrics: Independent multi-physician pediatric practice serving metro Atlanta families. Directly comparable to PANA in target customer (children birth through college), service mix (well-child, sick visits, immunizations), and independent ownership structure.
• Alpharetta Pediatrics: Independent suburban Atlanta pediatric practice serving families in a similar affluent corridor north of Atlanta. Directly comparable to PANA in patient demographics, payer mix (private insurance), and full-scope pediatric service offering.
• Kids Health First: Atlanta-area pediatric physician network in which PANA's physicians participate. Comparable as an organized network of independent pediatric practices sharing quality initiatives and managed-care contracting across metro Atlanta.
• Roswell Pediatric Center: Independent multi-provider pediatric practice in suburban Atlanta. Closely comparable to PANA in offering comprehensive pediatric primary care to insured suburban families in the same metro area.

Regional players

• Northside Hospital (Pediatric Services): Large regional health system operating pediatric services and affiliated with PANA. Comparable in serving Atlanta metro pediatric patients, but as a full hospital system rather than an independent primary care practice.

Emerging players

• PM Pediatrics (Urgent Care): Pediatric-focused urgent care chain. Partially comparable to PANA as a pediatric-only care provider for children, but focused on after-hours and acute visits rather than comprehensive primary care continuity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pediatric-associates-of-north-atlanta-p.c.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEDIATRIC ASSOCIATES OF NORTH ATLANTA, P.C.