Paradise City Festival

What Paradise City Festival does

Paradise City Festival is a Belgian music festival organized by Paradise City BVBA, a private limited company (BTW 0422.500.029) headquartered at Clovislaan 23 in Brussels, with its festival site at Kasteelhoekstraat 1 in Steenokkerzeel, Belgium. Founded in 2015, the event runs annually over three days (26-28 June 2026) and serves adult festival-goers seeking a multi-day music experience with explicit focus on sustainability (Green Action) and safety (Safer Festival). The company sits within Paradise City Group, which additionally operates Paradies Garten Festival in Austria, Jazz Middelheim in Belgium, Touquet Music Beach Festival in France, and Doel Festival in Belgium, supported by a core team of approximately 25 staff across Brussels, Lille, and Vienna.

The core operational technology is a cashless payment system built around festival wristbands with embedded chips that store Food and Drink Credits, usable at vendor stands on-site. Ticketing is sold directly via the official website (paradisecity.be) using the Paylogic payment platform, with Eventim as a reseller channel. Brand sponsorships form a significant revenue stream, with a diversified portfolio including Corona, Jupiler, KBC, Red Bull, Coca-Cola, Cupra, Eneco, Martini, Douwe Egberts, and others. Additional revenue comes from on-site and pre-event Food and Drink Credit top-ups, plus official merchandise sold on the festival grounds and website.

Go-to-market is event-driven and consumer-direct: marketing is concentrated on Facebook, Instagram, and TikTok social channels, plus an email newsletter that drives presale and early-access ticket conversion. Customer segments are split between primary music festival attendees (persona) and secondary brand sponsors (business units seeking marketing exposure in a sustainability-positioned event context). The organization operates as an independent event company with no disclosed external investor backing, and 2027 tickets are already being presold to newsletter subscribers, signaling year-round customer engagement.

Name

Paradise City Festival

Legal name

Paradise City BVBA

Website

https://paradisecity.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradise City Festival is a Belgian music festival founded in 2015, operated by Paradise City BVBA as part of a five-festival European portfolio. It serves adult festival-goers through ticketing, a cashless wristband payment system, brand sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Arts, Entertainment, and Recreation (71), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Music festival organization
• Live event management
• Cashless festival payments
• Sustainable event operations
• Festival sponsorship services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Direct sales of access tickets (combi-tickets or day tickets) to festival-goers through the official website. Tickets are sold via Paylogic payment platform.
2. Food and Drink Credits: Cashless credits purchased and loaded onto festival wristbands for food and beverage purchases during the event. Credits can be purchased pre-event or on-site.
3. Sponsorships: Partnership with various brands including Corona, Jupiler, KBC, Red Bull, Coca-Cola, and others for festival sponsorship.
4. Merchandise: Official festival merchandise sold exclusively on the festival grounds and website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paradise City Festival is a three-day music festival held at the Château de Ribaucourt estate in Steenokkerzeel, Belgium, offering access tickets (combi-tickets and day tickets) to festival-goers. The festival features a curated music lineup, a cashless wristband system with embedded chips for purchasing Food and Drink Credits at on-site vendors, and branded sponsorship integrations. Tickets and credits are sold through the official website and on-site, with operations managed by Paradise City BVBA.

Product overview

Paradise City Festival is a music festival organized by Paradise City BVBA, a Belgian event organization. The company offers the Paradise City Festival (Belgium) as its primary event product, along with several other festivals across Europe including Paradies Garten Festival (Austria), Jazz Middelheim (Belgium), Touquet Music Beach Festival (France), and Doel Festival (Belgium). The festival product includes ticket sales (via Paylogic), event access, and a cashless Food and Drink Credits system loaded onto festival wristbands with embedded chip technology. This is not a technology/SaaS product but rather a live event/festival service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Paradise City Festival A three-day multi-genre music festival held annually at the Château de Ribaucourt estate in Steenokkerzeel, Belgium. Provides general access via combi-tickets and day tickets, a curated music lineup, a cashless wristband payment system, on-site food and beverage vendors, and sustainability and safety programs. Targeted at adult festival-goers (18+) in Belgium and Western Europe.
• Food and Drink Credits (Cashless Wristband System)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• PaylogiccoreTechnology or IntegrationTicketing and payment platform partner responsible for processing ticket purchases and payment transactions. Manages the secure and correct completion of purchase transactions.
• CoronaminorGTM or Marketing PartnerBrand sponsor appearing on festival partners page
• JupilerminorGTM or Marketing PartnerBeer brand sponsor and partner
• KBCminorGTM or Marketing PartnerBanking partner sponsor
• Red BullminorGTM or Marketing PartnerEnergy drink brand sponsor
• Coca-ColaminorGTM or Marketing PartnerBeverage brand sponsor
• Studio Brussel (VRT)minorGTM or Marketing PartnerBelgian radio station media partner
• Brussels AirportminorGTM or Marketing PartnerAirport partner sponsor
• EventimminorChannel Partner/ Reseller/ DistributorTicket distribution reseller partner
• CaudalieminorGTM or Marketing PartnerSkincare brand sponsor
• CupraminorGTM or Marketing PartnerAutomotive brand sponsor
• EnecominorGTM or Marketing PartnerEnergy company sponsor
• MartiniminorGTM or Marketing PartnerSpirits brand sponsor
• Garden GourmetminorGTM or Marketing PartnerPlant-based food brand sponsor
• Douwe EgbertsminorGTM or Marketing PartnerCoffee brand sponsor
• DisaronnominorGTM or Marketing PartnerLiqueur brand sponsor
• The French Kiss ClubminorGTM or Marketing PartnerBrand sponsor on partners page
• Nationale LoterijminorGTM or Marketing PartnerBelgian national lottery sponsor
• GutlingsminorGTM or Marketing PartnerBrand sponsor on partners page

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EXIT Festival: Serbian multi-day music festival that has rapidly grown into a major European event. Comparable as an independent European festival operator with multi-stage programming and international expansion ambitions.
• We Love Green: French music festival with a strong sustainability and eco-responsibility positioning. Closely comparable to Paradise City's Green Action-led brand identity, and a relevant peer in the European sustainable-festival niche.

Broad incumbents

• Roskilde Festival: Major non-profit Danish music festival and one of Europe's largest. Represents a broader incumbent comparable in multi-day European festival scope and in operating multiple stages and sponsorship activations.
• Sziget Festival: One of the largest music festivals in Europe, held annually in Budapest. A larger incumbent across the European festival circuit that competes for the same international touring audience as Paradise City's flagship event.
• Live Nation Belgium: Belgian arm of the world's largest live entertainment company. Represents the broader incumbent competitive set that Paradise City competes against for venues, headliners, and sponsorship budgets in the Belgian market.

Direct peers

• Mysteryland: Dutch music festival with strong sustainability positioning, comparable to Paradise City's Green Action and Safer Festival initiatives. Operates a similar multi-day festival model in a nearby Western European market.
• Tomorrowland: Belgium-based electronic music mega-festival held annually in Boom. It is the most direct geographic and competitive peer to Paradise City Festival, competing for similar audiences, headliner bookings, and sponsors in the Belgian festival market.
• Pukkelpop: Major Belgian alternative and indie music festival held annually in Hasselt. Comparable to Paradise City in scale, multi-day format, and Belgian audience targeting, competing directly for festival-goers in the Belgian market.
• Dour Festival: Belgian multi-genre music festival held in Dour. Competes with Paradise City for Belgian and cross-border festival audiences with a similar multi-day, multi-stage format.

Others

• Festicket: European festival ticketing and travel package platform. Comparable as an adjacent ecosystem player in the European festival distribution and ticketing value chain, though not a direct operator of competing events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paradisecityfestival
• Instagraminstagram.com/paradisecityofficial
• TikToktiktok.com/@paradisecityfestival
• LinkedInlinkedin.com/company/paradise-city-festival

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise City Festival