Paramparik Life
Paramparik Life is a privately held, direct-to-consumer e-commerce retailer based in Navi Mumbai, India, selling cold pressed oils and organic foods to health-conscious Indian consumers via a single Shopify storefront. Its sole active product is a cold pressed groundnut oil in multiple size variants.
- Company typePrivate
- Founded-
- HeadquartersNavi Mumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paramparik Life does
Paramparik Life is a privately held, direct-to-consumer e-commerce retailer operating from Navi Mumbai, Maharashtra, India. Founded in 2019 and employing seven people, the company sells cold pressed oils and organic food products through a single Shopify-powered online storefront (www.parampariklife.com) to health-conscious individual consumers in India. The company's operating geography is concentrated domestically, with no evidence of international distribution or third-party retail partnerships.
The company's product portfolio is narrow: a single core SKU, Paramparik Life Cold Pressed Groundnut Oil, offered in four size variants (500ml, 1 Litre, 5 Litre, 15 Litre). At the time of data capture, only the 500ml variant was confirmed in stock with a 'Low stock: 5 left' indicator, and three of four size variants were listed as sold out or unavailable. The product is differentiated through positioning around traditional cold pressed extraction, which the company claims preserves natural antioxidants and essential nutrients lost in heat-processed alternatives. Pricing is displayed in Indian Rupees and ranges from Rs. 180.00 to Rs. 4,500.00 across variants.
Commercially, Paramparik Life operates a pure one-time-transaction revenue model with no subscription, wholesale, or enterprise motion. Customer acquisition is concentrated on the e-commerce storefront and a basic email newsletter subscription, with no detected paid marketing, social media presence, or sales team. The only disclosed commercial partnership is with Shopify, which powers storefront, payments, order management, and customer accounts. Ownership, founders, investors, and any funding history are not disclosed in available sources.
Paramparik Life firmographics
Firmographics- Name
- Paramparik Life
- Legal name
- Paramparik Life
- Website
- https://parampariklife.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paramparik Life is a privately held, direct-to-consumer e-commerce retailer based in Navi Mumbai, India, selling cold pressed oils and organic foods to health-conscious Indian consumers via a single Shopify storefront. Its sole active product is a cold pressed groundnut oil in multiple size variants.
- Ownership category
- akta.pro rank
Paramparik Life industry classification
Industry- Product category
- Cold Pressed Edible Oils
- NAICS
- Fats and Oils Refining and Blending (311225)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Virgin & Cold-Pressed Culinary Oils (AFAJALAB)
- akta.pro secondary industry
- Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)
Keywords
Where Paramparik Life is headquartered
LocationHeadquarters
- HQ city
- Navi Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Paramparik Life business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: One-time transaction-based sales of cold pressed oils and organic food products through their e-commerce storefront. Customers purchase individual products at set prices with no recurring subscription component.
- Product Variant Sales: Sales across multiple product variants (500ml, 1 Litre, 5 Litre, 15 Litre) allowing customers to purchase at different price points and volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cold Pressed Groundnut Oil - 500ml |
| Unit Pricing | Pay-as-you-go | Cold Pressed Groundnut Oil - 1 Litre |
| Unit Pricing | Pay-as-you-go | Cold Pressed Groundnut Oil - 5 Litre |
| Unit Pricing | Pay-as-you-go | Cold Pressed Groundnut Oil - 15 Litre |
| Unit Pricing | Pay-as-you-go | Starting Price Point |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Paramparik Life product offering
Product offeringCore offering
Paramparik Life sells cold pressed groundnut oil and organic food products directly to consumers through its Shopify-powered online store. Its core product is Paramparik Life Cold Pressed Groundnut Oil, available in 500ml, 1 Litre, 5 Litre, and 15 Litre size variants, produced using traditional cold pressing extraction to preserve natural antioxidants, essential nutrients, and authentic nutty flavor. The store also references the broader category of organic/traditional foods as collection content.
Product overview
Paramparik Life is an e-commerce retailer specializing in cold pressed oils and organic foods. The company currently offers a single core product: Paramparik Life Cold Pressed Groundnut Oil, available in multiple size variants (500ml, 1 Litre, 5 Litre, 15 Litre). The product is positioned around traditional extraction methods that preserve nutritional quality. The company operates through a Shopify-based online store selling directly to consumers in India.
Differentiator
Problem solved
Functional benefit
Products and services
- Paramparik Life Cold Pressed Groundnut Oil Premium cold pressed groundnut oil extracted using traditional cold pressing methods that preserve natural antioxidants, essential nutrients, and authentic nutty flavor. Available in 500ml, 1 Litre, 5 Litre, and 15 Litre size variants. Sold directly to health-conscious individual consumers in India via the Paramparik Life Shopify e-commerce store, priced at Rs. 330 (500ml, sale) down from Rs. 380, with larger variants up to Rs. 4,500.
Quantifiable outcome
- Preserved natural antioxidants and essential nutrients compared to heat-processed alternatives
Companies that use Paramparik Life
Customer profileSegments1 record
Ideal customer profiles1 record
Paramparik Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Paramparik Life partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers the Paramparik Life e-commerce platform, providing the online storefront infrastructure, payment processing integration, order management, and customer account systems. The privacy policy explicitly references Shopify as the platform supporting their site and services.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Paramparik Life competitors and assessment
Company assessmentBroad incumbents
- Organic India: Large Indian organic wellness brand with broad SKU coverage including oils and pantry staples. Comparable heritage and organic positioning to Paramparik Life, but with national distribution, certifications, and significantly greater scale.
- Idhayam: Well-established Indian brand specializing in cold pressed groundnut and sesame oils with strong South Indian distribution. Directly overlaps with Paramparik Life's anchor SKU but at significantly larger scale and brand recognition.
- KLF Nirmal Industries (Nirmal Cold Pressed Oil): Kerala-based manufacturer and brand of traditional cold pressed oils including groundnut and coconut. Directly competes in the same cold pressed groundnut oil category as Paramparik Life, with established manufacturing and regional distribution.
- Pure & Sure (by Sresta Natural Bioproducts): 24 Mantra's parent company also runs Pure & Sure, an organic staples and cold pressed oil brand. Comparable in product category and consumer target to Paramparik Life, but with stronger supply chain and certifications.
Regional players
- Gramiyaa: South India-focused cold pressed oil brand selling groundnut, sesame, and coconut oils via DTC and regional retail. Comparable traditional cold pressed product mix to Paramparik Life, but operates in a different Indian geography.
Emerging players
- Nutriorg: Indian organic and wellness brand selling cold pressed oils, superfoods, and natural products via DTC. Comparable health-conscious positioning and overlapping cold pressed oil category with Paramparik Life.
- Svasti Organic: Indian online-first brand selling cold pressed oils and organic staples directly to consumers. Closely comparable DTC business model, heritage positioning, and SKU focus to Paramparik Life, though somewhat broader.
Direct peers
- Organic Tattva: Indian organic and cold pressed oil brand offering groundnut, sesame, coconut and other traditional oils online and in retail. Directly comparable product mix and positioning to Paramparik Life, with broader SKU coverage and distribution.
- Conscious Food: India-based organic and natural foods brand selling cold pressed oils, grains, and pantry staples through DTC and select retail. Comparable heritage/natural positioning and overlapping SKU category with Paramparik Life.
- 24 Mantra Organic: One of India's largest organic food brands selling cold pressed oils, flours, spices, and staples via DTC and modern retail. Highly comparable to Paramparik Life in product category (cold pressed oils) and target consumer (health-conscious Indian households), but at vastly greater scale and breadth.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Paramparik Life social profiles
Digital presenceParamparik Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paramparik Life leadership team
Management profileNumber of profiles
Paramparik Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paramparik Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paramparik Life
What does Paramparik Life do?
Paramparik Life sells cold pressed groundnut oil and organic food products directly to consumers through its Shopify-powered online store. Its core product is Paramparik Life Cold Pressed Groundnut Oil, available in 500ml, 1 Litre, 5 Litre, and 15 Litre size variants, produced using traditional cold pressing extraction to preserve natural antioxidants, essential nutrients, and authentic nutty flavor. The store also references the broader category of organic/traditional foods as collection content.
Is Paramparik Life a public or private company?
Paramparik Life is a private company. It is classified as unknown and is currently operating.
When was Paramparik Life founded?
Paramparik Life was founded in -1. It employs 1 to 10 people.
Where is Paramparik Life based?
Paramparik Life is headquartered in Navi Mumbai, India, in the Asia region.
How does Paramparik Life make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are product Variant Sales.
Who are Paramparik Life's main competitors?
Broad incumbents on record are Organic India, Idhayam, KLF Nirmal Industries (Nirmal Cold Pressed Oil) and Pure & Sure (by Sresta Natural Bioproducts). Gramiyaa is listed as a regional player. Emerging players are Nutriorg and Svasti Organic. Direct peers are Organic Tattva, Conscious Food and 24 Mantra Organic.
Does Paramparik Life have an API?
No public API is recorded for Paramparik Life.
What industry is Paramparik Life in?
Paramparik Life's product category is Cold Pressed Edible Oils. Its primary akta.pro industry code is AFAJALAB, Virgin & Cold-Pressed Culinary Oils, with a secondary code of CRADAOAL, Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids). Its NAICS code is 311225 and its SIC code is 2070.