Parcours des Idées

What Parcours des Idées does

Parcours des Idées is a French change management methodology company founded by Patrick Bedigis that markets a proprietary 7-step framework integrating approximately 20 management concepts — including Root Cause analysis, Blue Ocean Strategy, the Kano Model, Belbin team roles, and feasibility scoring — into a single structured process designed to help teams produce, evaluate, and select innovation ideas for implementation within three months. The methodology is codified in the book "Panique dans la Forêt," published by Dunod in 2020 and structured as a fable-based pedagogical narrative with a workbook section, and is delivered through half-day in-person workshops for teams of six participants, professional certification training for independent consultants, and academic programs integrated into partner school curricula.

The company operates four revenue streams: corporate workshops sold on multi-year contracts to enterprise project managers and change leaders; education programs delivered through partnerships with business and engineering schools (notably SKEMA Business School and ESIEA), including the four-day Digital Consulting Week (DCW) intensive that engages roughly 500 students annually across Paris, Lille, and online campuses and resolves real enterprise challenges submitted by partners such as SNCF Réseau, Capgemini, Accenture, L'Oréal, Club Med, and Salesforce; professional certification training for consultants and educators via a Moodle-based online platform (now in its fourth version, MVP4); and one-time book sales through Dunod. Go-to-market relies on content marketing (monthly blog posts, LinkedIn), the FNEGE-backed institutional credibility film, and word-of-mouth from a growing certified-practitioner network.

Parcours des Idées is structured as a Société par Actions Simplifiée (SaS) with €5,000 of registered capital, headquartered at 24 rue Perronet, Neuilly-sur-Seine, and is founder-led by Patrick Bedigis as Président. The company has no disclosed external institutional funding, no subsidiaries, no M&A activity, no patents, and operates exclusively in France. Public revenue, headcount, and growth-rate figures are not disclosed; the only scale signals available are the ~500-student DCW participation, a 97–98% certification success rate, and an 82% student recommendation rate (up from 75% the prior year).

Name

Parcours des Idées

Legal name

Parcours des Idées SaS

Website

https://parcoursdesidees.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Parcours des Idées is a French founder-led methodology company that delivers a proprietary 7-step change management framework via corporate workshops, academic certification programs, and consultant training, serving enterprises, business schools, and independent practitioners in France.

Ownership category

akta.pro rank

Product category

Management Consulting & Training

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Change Management & Transformation Leadership (EDABAAAD), Change Management for Operations Transformations (EDABAKAM), Change Management & Transformation (Org/HR) (BPACAJAD)

Keywords

• Change management methodology
• Innovation workshops
• Team facilitation
• Idea evaluation
• Collective intelligence

Headquarters

HQ city

Neuilly-sur-Seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Workshops: Half-day team workshops (Ateliers Parcours des Idées) for enterprises to help project managers and change leaders evaluate and select ideas for implementation.
2. Education Programs: Certification programs for students and educators in partnership with business schools and engineering schools. Includes online training platform access and book materials.
3. Professional Training: Training for consultants and professionals who want to become certified PdI facilitators and implement the method with their own clients.
4. Book Sales: Sales of the book 'Panique dans la Foret' published by Dunod, which presents the Parcours des Idées method.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Parcours des Idées sells a change-management methodology delivered through half-day team workshops (Ateliers PdI) that walk 6-person teams through a proprietary 7-step evaluation process combining roughly 20 management concepts (Lean Thinking, Blue Ocean, Kano, Belbin, Pomodoro, root-cause analysis) to produce and select innovation ideas implementable within 3 months. The methodology is packaged with the foundational book "Panique dans la Forêt" (Dunod, 2020), a Moodle-based online certification platform, and tiered service offerings for enterprises, educational institutions, and independent consultants.

Product overview

Parcours des Idées is a change management and innovation methodology company offering a structured 7-step framework for teams to evaluate and select the best ideas for implementation. The core offering centers on the half-day Atelier PdI workshop, supported by the foundational book 'Panique dans la Forêt' published by Dunod. The company provides three primary service tiers: Offres Éducation for academic institutions, Offres Entreprises for corporate clients, and Offres Pro for professional consultants. Complementary offerings include the Digital Consulting Week (DCW) challenge program developed with partner business schools, the Moodle-based Certification PdI online training platform, and the downloadable Kit d'Impression for workshop facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Atelier Parcours des Idées (Workshop) A half-day facilitated workshop for teams of 6 project managers or change leaders that walks participants through the proprietary 7-step PdI methodology to produce, evaluate, and select innovation ideas implementable within 3 months.
• Offres Entreprises (Enterprise Offerings) Corporate offering for managers and project leaders to quickly organize and run PdI workshops for organizational change initiatives.
• Offres Éducation (Education Offerings) Specialized offerings for educators and educational institutions to prepare students to identify and execute change-oriented projects using the PdI method.
• Offres Pro (Professional Training) Professional certification training for experienced consultants and trainers seeking to implement and autonomously facilitate PdI workshops.
• Certification PdI Certification program for students and professionals completing PdI methodology training, delivered through an online Moodle-based platform.
• Digital Consulting Week (DCW) Intensive 4-day challenge program run with SKEMA Business School and ESIEA where student teams use the PdI method to solve real business problems provided by partner companies such as Capgemini, Accenture, L'Oréal, and Club Med.
• Panique dans la Forêt (Book) The foundational book presenting the Parcours des Idées methodology through a fable narrative, divided into three parts: a story to discover, a 'green path' to decode, and a practical workbook for application. Published by Dunod.
• Kit d'Impression PdI (Print Kit) Free downloadable print kit for workshop materials, available to book readers and project leaders wanting to test facilitating the PdI method.
• PdI Online Training Platform v4 Fourth version (MVP4) of the Moodle-based online training platform co-developed with SKEMA Business School, featuring video content, personalized student-coach interactions, video pitch presentations with feedback, and reinforced certification conditions.

Quantifiable outcome

• 82% of students recommend the PdI method to a friend (up from 75% the previous year)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• CapgeminiminorStrategic or Co-development Partner · 1 January 2024Enterprise partner providing real-world project challenges for students during the Digital Consulting Week program.
• AccentureminorStrategic or Co-development Partner · 1 January 2024Enterprise partner providing project challenges during the DCW program for student teams to solve.
• L'OréalminorStrategic or Co-development Partner · 1 January 2024Enterprise partner providing innovation challenge 'Reinvent the future of beauty through tech' for DCW student teams.
• Club MedminorStrategic or Co-development Partner · 1 January 2024Enterprise partner providing project challenges during the DCW program.
• MC2IminorStrategic or Co-development Partner · 1 January 2024Consulting firm partner providing project challenges during the DCW program.
• ConverteominorStrategic or Co-development Partner · 1 January 2024Consulting firm partner providing project challenges during the DCW program.
• YomoniminorStrategic or Co-development Partner · 1 January 2024Partner providing project challenges during the DCW program.
• OnepointminorStrategic or Co-development Partner · 1 January 2024Digital transformation partner providing project challenges during the DCW program.
• FNEGE (Fondation nationale pour l'enseignement de la gestion des entreprises)flagshipGTM or Marketing Partner · 1 January 2023FNEGE, which groups nearly 90 public and private management schools in France, produced a promotional film explaining the PdI pedagogical innovation in partnership with SKEMA. FNEGE's mission is to develop national higher education by sharing innovative practices.
• SalesforceminorStrategic or Co-development Partner · 1 January 2023Enterprise partner providing project challenge related to Olympics 2024 for DCW student teams.
• SKEMA Business SchoolcoreStrategic or Co-development Partner · 1 January 2021Multi-year partnership where SKEMA integrates PdI methodology into their Digital Consulting Week (DCW) program. Students receive the book and online training for certification. The partnership has been running for 4+ years with nearly 500 students annually across multiple campuses (Paris, Lille) and the MS Online program.
• ESIEAcoreStrategic or Co-development Partner · 1 January 2021Engineering school partnership for Digital Consulting Week program. ESIEA integrates PdI certification into their curriculum for students across Paris and Laval campuses. Partnership running for 4th consecutive year.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• IDEO U: IDEO U is the learning and development arm of design firm IDEO, offering online courses and certifications on design thinking and innovation methods — comparable to PdI's methodology-based training and education offerings in the change/innovation domain.
• DesignThinkers Academy: DesignThinkers Academy is a global training network certifying professionals in design thinking through workshops, courses, and facilitator credentials — comparable to PdI's methodology training and certified facilitator model, with overlap on innovation/change methodologies.

Broad incumbents

• McKinsey & Company: McKinsey operates a global Change Management practice with proprietary transformation frameworks and large corporate engagements — a broad incumbent comparable to PdI's enterprise change methodology offering, operating at vastly larger scale.
• Boston Consulting Group: BCG's Innovation & Transformation practice offers proprietary change frameworks and large-scale corporate transformation programs; a broad incumbent comparable to PdI's enterprise change methodology focus from a global consulting perspective.
• Capgemini Invent: Capgemini Invent is the innovation and transformation consulting arm of Capgemini, offering change management and large-scale transformation services; broadly comparable to PdI's enterprise change methodology and is also a current DCW enterprise challenge partner.

Direct peers

• Prosci: Prosci is the leading methodology provider for change management, built around the ADKAR framework and a certification program for change practitioners — directly comparable to PdI's productized change methodology combined with a certified facilitator training model serving enterprise change leaders.
• Cegos: Cegos is a France-headquartered global corporate training and consulting firm offering change management, leadership, and transformation programs — directly comparable to PdI's French base, enterprise change training, and education-channel offerings.
• Strategyzer: Strategyzer commercializes the Business Model Canvas and Value Proposition Canvas through books, workshops, online courses, and a Certified Strategist program — the closest comparable business model to PdI in monetizing a branded methodology through publishing, workshops, and certifications.
• Kepner-Tregoe: Kepner-Tregoe is a long-standing methodology and consulting firm (founded 1958) that licenses structured problem-solving frameworks and runs practitioner certification programs — comparable to PdI as a methodology-led business with practitioner training as a core revenue channel.
• John Kotter Inc. John Kotter Inc. packages Harvard professor John Kotter's 8-Step Process for Leading Change into licensing, training, and a Kotter Change Leader Certification — directly comparable to PdI's branded, structured change methodology plus certified practitioner training delivered to enterprises and educators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parcoursdesidees

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parcours des Idées