What Guy Hoquet Paris 5 Maubert does

Guy Hoquet Paris 5 Maubert is a franchise real estate agency located at 4 Rue Monge in Paris's 5th arrondissement (75005), operating on the Left Bank for approximately 20 years and specializing in quality and exceptional residential properties ranging from studios to private mansions. The agency is part of the Guy Hoquet L'Immobilier network, the third-largest real estate franchise in France with over 550 agencies, approximately 4,000 employees, and 32,000-33,800 annual transactions across the group.

The agency's core product is end-to-end real estate transaction support, including property buying (Achat Immobilier), selling (Vendre), rental (Location Immobilière), investment advisory (Investir), and property management (Faire Gérer). These are supplemented by service modules covering wealth/patrimony audit, insurance, financing (leveraging network transaction volume for bank rate negotiation), property diagnostics, and guarantees (Protection Revente, Garantie Loyers Impayés, Garantie Bailleur, Prix de Vente Garanti). The technology layer consists of a proprietary online property estimator (estimateur.guy-hoquet.com) backed by large transaction datasets, and the GH Business School training platform that includes conversational AI tools developed with Brainsonic.

The business model is transaction-based commission on property sales and rentals, with recurring revenue from property management services. The agency operates as a direct-to-consumer brick-and-mortar storefront with in-person consultations, property viewings, and personalized advisory. The parent entity is Arche Group, which acquired Guy Hoquet in 2019 to integrate ancillary services (Financing, Insurance, Wealth, Expertise). The Paris 5 Maubert location itself is small, with approximately 5 employees, while the broader network reports €201 million in group revenue for 2021.

Name

Guy Hoquet Paris 5 Maubert

Legal name

GUY HOQUET L'IMMOBILIER

Website

https://paris-5-maubert.guy-hoquet.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Guy Hoquet Paris 5 Maubert is a franchise real estate agency in Paris's 5th arrondissement, part of the third-largest French real estate franchise network. It serves individual buyers, sellers, landlords, and tenants with residential sales, rentals, management, and ancillary financing and insurance services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Property sales
• Property rental
• Property management
• Real estate agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Traditional real estate agency commissions on property sales (acheter/vendre) charged as a percentage of transaction value. The agency charges seller fees as detailed in their fee schedule (barème d'honoraires).
2. Property Rental Fees: Commission and management fees from rental transactions (louer) including tenant placement and property management services (faire gérer).
3. Property Management Services: Ongoing property management services (gestion locative) providing recurring revenue through management fees, guarantee programs for unpaid rent, and related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Guy Hoquet Paris 5 Maubert is a brick-and-mortar real estate franchise agency located at 4 Rue Monge in Paris's 5th arrondissement, specializing in the purchase, sale, rental, investment, and management of residential properties ranging from studios to private mansions. The agency leverages the broader Guy Hoquet L'Immobilier network for cross-listing, financing rate negotiation, and standardized guarantees. It sells brokerage services directly to individual consumers (buyers, sellers, landlords, tenants) and complements transactions with ancillary services such as property diagnostics, insurance, wealth audit, and rental guarantees.

Product overview

Guy Hoquet Paris 5 Maubert is a franchisee location of the Guy Hoquet L'Immobilier network, operating as a full-service real estate agency in Paris's 5th arrondissement (75005). The agency offers a unified service portfolio organized around core transaction services (Achat Immobilier for buying, Location Immobilière for rental, Vendre for selling, Investir for investment advisory, and Faire Gérer for property management). These are supported by value-added service modules including Guy Hoquet Patrimoine (wealth audit), Guy Hoquet Assurances (insurance), Guy Hoquet Financement (banking rate negotiation), and Guy Hoquet Expertise (property diagnostics). The network also provides guarantees such as Protection Revente, Garantie Loyers Impayés, Garantie Bailleur, and Prix de Vente Garanti. A digital tool, Estimation Immobilière (estimateur.guy-hoquet.com), provides instant online property valuations. The broader Guy Hoquet network includes Hoquet Business as a commercial real estate sub-brand. The network spans approximately 580 agencies across France with over 4,000 collaborators and 32,000 annual transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Achat Immobilier (Property Buying) Property acquisition service helping individual buyers find and purchase apartments, houses, and other residential real estate in Paris 5th arrondissement and surrounding Left Bank areas. Targets individual owner-occupiers, families, and investors seeking premium and exceptional properties from studios to private mansions.
• Location Immobilière (Rental Services) Rental property services for tenants and landlords in Paris, including residential apartment/house leasing and commercial leasing. Targets individual renters (including students and young professionals) and landlords seeking tenant placement.
• Vendre (Property Selling) Property selling services including property valuation, marketing, buyer identification, negotiation, and transaction completion support. Targets individual homeowners looking to sell residential property in Paris 5th arrondissement.
• Investir (Investment Services) Real estate investment advisory service covering new development programs (programmes neufs) and income-generating property recommendations. Targets individual investors seeking rental yield, fiscal optimization, and patrimoine development in the Paris market.
• Faire Gérer (Property Management) Rental property management service (gestion locative) with rent payment guarantees (Garantie Loyers Impayés) for landlords. Targets individual property owners and small landlords in Paris who need professional tenant management and income protection.
• Estimation Immobilière (Online Property Valuation Tool) Online property estimator providing instant market value estimates based on address, property characteristics, and comparable transaction data from the Guy Hoquet network. Targets individual homeowners, sellers, and prospective buyers seeking an initial valuation before engaging the agency.
• Guy Hoquet Patrimoine (Wealth/Heritage Audit) Wealth audit service offering better fiscal, patrimonial, and estate planning visibility for property owners. Targets individual property owners seeking holistic estate and tax planning around their real estate holdings.
• Guy Hoquet Assurances (Insurance Solutions) Insurance solutions for residential real estate transactions protecting buyers and sellers. Targets individual buyers and sellers seeking insurance coverage integrated with their property transaction.
• Guy Hoquet Expertise (Property Diagnostics) Property diagnostic services performed by certified experts covering mandatory real estate assessments including energy performance (DPE), asbestos, lead, gas, and electrical diagnostics. Targets property sellers needing pre-sale diagnostics compliance.
• Guy Hoquet Financement (Banking Rate Negotiation) Banking negotiation service leveraging the network's 33,800 annual transactions to obtain preferential mortgage rates for buyers. Targets individual property buyers seeking the most favorable financing terms.
• Entreprises et Commerces (Commercial Real Estate Services) Commercial real estate services for businesses and shops including business sales and commercial lease transactions (fonds de commerce). Targets artisans, merchants, and small business owners acquiring or leasing commercial premises.

Quantifiable outcome

• 33,800 annual transactions across the network enabling preferential bank financing rates
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Arche (Groupe Arche)coreOthers · 1 January 2019Guy Hoquet l'Immobilier joined the Arche group in 2019 to pursue its development strategy and integrate new services including Financing, Management, Insurance, Heritage, and Expertise services. Arche is the parent company of the Guy Hoquet franchise network.
• Association Petits PrincesminorOthersCharitable partnership where Guy Hoquet donates €10 to the Association Petits Princes for each signed Exclusive Contract (Contrat d'Exclusivité). The association fulfills dreams for seriously ill children. Since 2021, 82 dreams have been fulfilled through this initiative.
• YougovminorStrategic or Co-development PartnerExclusive research partnership for consumer surveys on French real estate preferences and market trends, producing studies such as 'Ce que veulent les français' (What French people want in real estate).
• Bien IciminorStrategic or Co-development PartnerExclusive partnership with Bien Ici for the annual 'Classement des villes où investir' (City Investment Ranking) study, providing data-driven investment insights for French real estate markets.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Foncia: Leading French residential property manager and brokerage, part of the Bridgepoint-backed Primonial group. Comparable for its combined brokerage and gestion locative offering targeting the same Paris landlords and sellers.
• Century 21 France: Major residential real estate franchise in France (part of the global Century 21 brand). Comparable as a competing franchise network serving the same residential brokerage market with similar commission-based economics.
• Orpi: France's largest residential real estate franchise network with ~1,300 agencies. Directly comparable as a nationwide franchise brokerage competing for the same residential buyers, sellers, and landlords in Paris.
• Laforêt: Long-established French residential real estate franchise network with strong Paris presence. Comparable in business model (franchise brokerage), service portfolio, and customer segments.
• ERA Immobilier: French arm of the global ERA real estate franchise network. Comparable for its franchise-driven residential brokerage model and shared services approach in the French market.
• Nestenn: Mid-sized French residential real estate franchise network. Comparable as a competing franchise brokerage targeting the same residential transaction segments in metropolitan France.
• Stéphane Plaza Immobilier: Rapidly growing French residential real estate franchise leveraging a celebrity brand. Competes directly for the same Parisian residential buyer/seller segment with a comparable franchise economics model.

Others

• SeLoger: Leading French online real estate portal. Comparable as a primary digital channel for property listings and lead generation that Guy Hoquet Paris 5 Maubert competes with and depends on for visibility.
• Bien'ici: French real estate search portal partly owned by Guy Hoquet's parent (Arche) and other networks. Comparable as an ecosystem-level digital channel and data partner for the agency's listings.

Emerging players

• IAD France: France's largest network of independent real estate agents operating on a non-physical, high-commission-share model. Comparable as a disruptive alternative to traditional storefront franchises like Guy Hoquet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guy-hoquet-paris-5-maubert

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guy Hoquet Paris 5 Maubert