PARISH

What PARISH does

Parish By Ashley Gilbreath is a privately held, founder-operated curated home decor retailer founded in 2010 in Montgomery, Alabama by interior designer Ashley Gilbreath. The business operates a direct-to-consumer model through a Shopify-powered e-commerce storefront that ships nationwide and a single physical showroom at 1614 Graham Street open Fridays and by appointment. Its product catalog spans Ashley's Favorite Littles (decorative accessories such as candles, marble bowls, woven baskets, ceramics, and mirrors), a dedicated lighting category (bridge arm floor lamps, picture lights, chandeliers, and temple jar lamps), and a curated book collection that includes signed copies of Gilbreath's own 'The Joy of Home' alongside works by James Farmer and Tim Adams.

The assortment is hand-picked and globally sourced, with pricing ranging from approximately $38 for a signature candle to $2,199 for premium lighting fixtures, sold on a one-time unit-purchase basis with no subscription or recurring contract layer. Marketing is built around Gilbreath's personal brand and editorial media presence in shelter publications (Southern Living, Veranda, House Beautiful, LUXE, Coastal Living, Southern Home, Atlanta Homes & Lifestyles), distributed through Instagram, Facebook, Pinterest, email, and content marketing. There is no disclosed external funding; the business is bootstrapped and remains under sole founder control, with no institutional investors, parent company, or subsidiaries.

Technically, the operation is intentionally lightweight: a Shopify storefront, organic social channels, and a small fulfillment footprint, with no disclosed apps, APIs, integrations, or AI capabilities. The economic engine is human curation and brand equity rather than technology differentiation, making the business model essentially a designer-led lifestyle retail brand whose revenue ceiling is tightly coupled to the continued relevance of Ashley Gilbreath's personal brand.

Name

PARISH

Legal name

Parish By Ashley Gilbreath

Website

https://parishshoppe.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Parish By Ashley Gilbreath is a bootstrapped, founder-led curated home decor retailer in Montgomery, Alabama, selling hand-picked furniture, lighting, accessories, and signed design books through a Shopify DTC storefront and a by-appointment showroom to design-conscious consumers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase of home decor, furniture, lighting, accessories, and books through e-commerce and retail showroom. Products include hand-picked unique finds sourced globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Parish is a curated home décor and accessories retail brand founded by interior designer Ashley Gilbreath, operating through a Shopify-powered e-commerce storefront and a physical showroom in Montgomery, Alabama. The catalog includes hand-picked furniture, lighting fixtures, woven baskets, lamps, mirrors, decorative jars, antique cutting boards, and signed design books reflecting a casually elegant Southern aesthetic. Products are globally sourced and offered at premium price points to design-conscious consumers nationwide.

Product overview

Parish by Ashley Gilbreath is a curated home decor and interior design e-commerce store offering a curated selection of hand-picked unique home furnishings, accessories, and books. The product portfolio centers on the brand's signature candle, home decor items including ceramic jars, woven baskets, marble bowls, and mirrors, and a curated collection of lighting fixtures including bridge arm floor lamps, picture lights, chandeliers, and table lamps. The company also sells authored books including Ashley Gilbreath's 'The Joy of Home' and works by James Farmer and Tim Adams. Products span across Ashley's Favorite Littles (decorative accessories), Lighting, Furniture, Books, and seasonal collections. The company operates both a physical retail location in Montgomery, Alabama (open since 2010) and an online store (launched 2020).

Differentiator

Problem solved

Functional benefit

Products and services

• The Joy of Home by Ashley Gilbreath Bestselling interior design book by Ashley Gilbreath presenting her fresh approach to Southern decorating and strategies for creating casually elegant homes. Sold exclusively in signed form through Parish.
• Parish by Ashley Gilbreath Candle Signature Parish candle with top notes of lemon and lime, mid notes of jasmine and cotton blossom, and base notes of sheer musk and blonde woods; dimensions 4" D x 3.5" H.
• Wall Easel (Brass) Brass wall easel that suspends artwork from a removable wall-mounted rod with adjustable brackets; dimensions 2.5' W x 1.5' D x 49" H.
• Marble Bowl Scalloped marble bowl with rich texture for tabletop styling; dimensions 12" W x 3" H.
• Bridge Arm Floor Lamp in Antique Brass Antique brass bridge arm floor lamp, identified as Ashley's favorite go-to lighting piece across her interior design projects.
• Home Again by James Farmer James Farmer's book exploring homes that evoke the seasons of clients' families and the role of décor in home evolution.
• Brown Flower Porcelain Temple Jar Lamp Chinoiserie porcelain temple jar lamp with brown and white floral design, made to order and shipped with a white shade; dimensions 20" W x 34" H x 20" D.
• Hexagonal Woven Basket Handwoven hexagonal basket made by artisans in India, available in three sizes (15", 18", 20") for bookshelves, tables, or wall styling.
• Vintage Temple Jar Chinoiserie vintage temple jar depicting a phoenix motif, used as an accent to add height and gravitas to spaces; dimensions 11" W x 11" D x 18" H.
• Antique Cutting Board Antique wood cutting boards in sizes from Small (10" x 20") to XLarge (24" x 30") for wall display, kitchen texture, or serving.
• Adjustable Tripod Floor Lamp in Antique Brass Versatile adjustable tripod floor lamp in antique brass suitable for traditional and transitional settings.
• 48" Spider Chandelier, Black Black 48" spider chandelier suited for large spaces, offered via warehouse sale with local Montgomery pickup only.
• Vintage Ming Jar Classic blue and white chinoiserie ming jar with traditional lion motif; dimensions 10" H x 10" D x 10" W.
• Round Woven Basket Handwoven round basket made by artisans in India, available in two sizes (15" and 20").
• Antique Ceramic Jar Antique ceramic jar with rich color and texture, available with single or double handle; dimensions 13" H.
• Woven Small Round Mirror Round woven rattan mirror with natural craftsmanship, suited for entryways through bathrooms; dimensions 26" DIA x 1.5" D.
• Woven Rectangular Mirror Oversized rectangular mirror with water hyacinth leaves woven with braided accents; dimensions 40" L x 2" D x 55" H.
• Tradition Made New by Tim Adams Book by southern architect Tim Adams featuring houses that embody tradition, craftsmanship, and natural materials.
• Celebrating Home: A Time For Every Season by James Farmer James Farmer's book exploring lush tabletops, garden bouquets, family heritage, and refreshed Southern décor.
• 18" Cabinet Maker's Picture Light, Bronze Classic 18" bronze picture light offered as a finishing touch for artwork and wall displays.
• 24" Frame Maker's Picture Light, Antique Brass Classic 24" brass picture light in antique brass finish for artwork and wall displays.
• 30" Frame Makers Picture Light, Hand-Rubbed Antique Brass Classic 30" brass picture light with hand-rubbed antique brass finish for artwork and wall displays.
• 30" Cabinet Maker's Picture Light, Hand-Rubbed Antique Brass 30" picture light in hand-rubbed antique brass finish combining practicality and beauty.
• 24" David Art Light, Hand-Rubbed Antique Brass 24" sleek-lined picture light in hand-rubbed antique brass with a contemporary take on classic design.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Chairish: Chairish is an online marketplace for curated vintage and contemporary home furniture and decor, with strong designer and influencer-driven supply. Comparable to Parish in its design-editorial positioning, premium pricing on home goods, and design-conscious consumer base.
• McGee & Co. McGee & Co. is the retail arm of Studio McGee, selling curated home furniture, lighting, and decor following the designers' signature aesthetic. It is directly comparable to Parish as a designer-led home retail brand monetizing a personal design reputation through a Shopify-style e-commerce storefront and curated assortment.
• Jenni Kayne: Jenni Kayne is a California-based lifestyle brand offering home, fashion, and beauty products built around the founder's personal design aesthetic. Comparable to Parish as a founder-led, premium lifestyle retail brand monetizing a recognized designer's signature look via direct-to-consumer channels.
• Society Social: Society Social is a designer-driven home decor brand offering furniture, lighting, and accessories with a curated, classic aesthetic. It is comparable to Parish as a smaller-scale, founder-driven home retail brand targeting design-savvy consumers through direct-to-consumer channels.
• Industry West: Industry West is a direct-to-consumer home furnishings retailer offering designer-curated modern furniture, lighting, and decor with an editorial, design-forward brand. Comparable to Parish in D2C-led curated home retail, premium positioning, and target customer segment.
• One Kings Lane: One Kings Lane is an online home furnishings retailer offering curated furniture, decor, and lighting across price points with private-label and designer collaborations. Comparable to Parish in the curated home decor category with a similar aesthetic of timeless, casually elegant pieces.
• The Citizenry: The Citizenry is a direct-to-consumer home goods brand offering globally sourced, artisan-made furniture, textiles, and decor with a curated editorial aesthetic. It overlaps with Parish in premium D2C positioning, artisan-sourced product story, and design-conscious consumer target.
• Lulu and Georgia: Lulu and Georgia is a designer-curated home decor and furniture retailer offering premium rugs, furniture, lighting, and accessories via direct-to-consumer e-commerce. It is highly comparable to Parish in model (curated designer-led assortment, premium pricing, D2C-first) and customer overlap (design-conscious homeowners seeking distinctive pieces).

Broad incumbents

• West Elm: West Elm is a national home furnishings retailer owned by Williams-Sonoma offering modern furniture, lighting, and home decor with significant D2C and physical retail footprint. It is a broad incumbent peer competing for the same design-conscious home consumer as Parish, though at greater scale and broader aesthetic range.
• Anthropologie Home: Anthropologie is an established multichannel lifestyle retailer with a substantial home category offering eclectic, design-forward furniture, lighting, and decor. It is a broad incumbent competitor in the curated home decor category where Parish operates, though it serves a much wider assortment and price spectrum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParishbyAshleyGilbreath
• Instagraminstagram.com/parishbyashleygilbreath
• Pinterestpinterest.com/AFGilbreath
• LinkedInlinkedin.com/company/parish

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARISH