What Paris School of Luxury does

Paris School of Luxury (PSL) is a French private higher-education institution founded in 2017 within the MediaSchool group, delivering specialised undergraduate and graduate programmes (Prépa, Bachelor, Mastère, MBA) in luxury, fashion, and beauty across two campuses in Paris (Triangle d'Or, 12 Rue Magellan) and Nice. The school operates two parallel curricula — a Business track (marketing, communication, retail management, RSE/sustainability) and a Creation track (visual communication, design, art direction) — plus an International track taught fully in English. PSL's value proposition is built on co-designed curricula with industry practitioners, RNCP-registered titles (Levels 5–7), Qualiopi certification, EFMD membership, and an embedded partner network of tier-1 luxury houses (Dior, LVMH, Louis Vuitton, Estée Lauder, Lancôme, Guerlain, Clarins, Balmain, Publicis Luxe) that deliver masterclasses, Creative Week briefs, and apprenticeship pipelines.

PSL generates revenue primarily through annual tuition fees (€8,460–€15,000 per programme/year) paid by individual students, with a parallel alternance (apprenticeship) stream funded by host companies and OPCO skills operators, and supplemental income via the French taxe d'apprentissage directed through the SOLTÉA platform. A privileged partnership with Société Générale supports student financing. The go-to-market combines Parcoursup-driven domestic recruitment, immersive open-day events (the 'Oui c'est Jeudi' format), direct website and brochure enquiries, dedicated B2B relations via a Relations Entreprises team that places apprentices and interns with corporate partners, and international recruitment via MediaSchool International. There is no proprietary technology stack; the school is positioned as a luxury-talent funnel rather than a technology platform, and AI surfaces only as a curriculum theme (notably via a Gen AI Idéathon co-run with Microsoft and The Kooples in 2025).

Name

Paris School of Luxury

Legal name

Paris School of Luxury

Website

https://paris-school-luxury.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Paris School of Luxury is a French private higher-education institution founded in 2017 within MediaSchool, delivering Bachelor to MBA programmes in luxury, fashion, and beauty at Paris and Nice campuses, primarily serving post-Bac students and international applicants.

Ownership category

akta.pro rank

Product category

Luxury Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

akta.pro primary industry

Hospitality, Tourism & Culinary (EDAGABAM)

Keywords

• Luxury higher education
• Fashion management programs
• Beauty industry training
• Luxury marketing degrees
• Apprenticeship programmes

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition fees (Initial programmes): Students enrolled in initial (non-apprenticeship) programmes pay annual tuition fees ranging from approximately €8,460 to €15,000 depending on the programme track and year. This is the primary revenue stream.
2. Apprenticeship (Alternance) programmes: Alternating training programmes where tuition fees are fully covered by the host company and its OPCO (skills operator). The student receives a salary. Revenue flows indirectly via company funding commitments.
3. Taxe d'apprentissage (Corporate training tax): French companies contribute 0.68% of their gross payroll as a training tax; 13% of this (the 'solde') can be directed to selected schools via the SOLTÉA platform. PSL receives contributions from partner companies.
4. Student loans and financing partnerships: PSL has a privileged partnership with Société Générale to offer student loans to cover tuition. Revenue is indirect, via interest on student loans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Paris School of Luxury is a French private higher education institution delivering degree programmes (Prépa, Bachelor, Mastère, MBA) specialised in luxury, fashion, and beauty industries. Offerings span three tracks — Business (marketing, communication, retail management), Creation (visual communication, art direction), and International (English-taught) — delivered at campuses in Paris (Triangle d'Or) and Nice, with brand-partner-led pedagogy, apprenticeships (alternance), and Creative Weeks using real luxury-brand briefs.

Product overview

Paris School of Luxury offers a comprehensive portfolio of educational programs in luxury, fashion, and beauty. The portfolio consists of three main tracks: Business (marketing, communication, retail management), Creation (visual communication, design), and International programs. Programs range from preparatory courses (Prépa) through Bachelor (undergraduate) to Mastère/MBA (graduate) levels. The Business track includes Bachelor Luxe, Bachelor Retail Management, and two Master's programs in Luxury Marketing and Luxury/RSE. The Creation track covers visual communication from preparatory to Master's level. The International track offers English-taught Bachelor and MBA programs. All programs emphasize practical experience through partnerships with luxury houses, creative projects, internships, and work-study opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• PSL Business: Business track dedicated to Marketing and Communication in luxury, fashion and beauty (Paris and Nice campuses)
• PSL Creation

Products and services

• Bachelor Luxe Three-year undergraduate programme exploring the fundamentals of the luxury sector across fashion, beauty, jewellery, and hospitality, intended for prospective students seeking a professionalising entry into luxury brand careers.
• Bachelor Responsable retail dans le Luxe Three-year undergraduate programme focused on luxury retail operations, boutique management, team leadership, and customer-experience delivery, offered in initial and alternance (work-study) formats.
• Bachelor 3 Communication visuelle Third-year Creation-track programme emphasising graphic design, branding, and art direction, preparing students for image-related careers in fashion, luxury, and beauty through concrete projects and professional support.
• Bachelor Luxury Communication Management Three-year English-taught undergraduate programme covering classes, business games, projects, and masterclasses delivered by leading luxury, fashion, and beauty professionals, intended for international students without French-language prerequisites.
• Mastère Stratégies et marketing du Luxe (option mode et beauté) Two-year Master's programme training future experts in marketing and communication within luxury, fashion, and beauty sectors, developing strategic, creative, and digital vision for prestigious brands.
• Mastère Luxe, RSE et Développement durable Two-year Master's programme focused on corporate social responsibility and sustainable development in luxury, fashion, and beauty industries, training experts in strategic, creative, and digital brand management.
• Mastère 1 Communication visuelle Master's programme strengthening creative posture through specialisation in visual identity and strategic design, training students to create coherent graphic universes adapted to fashion, luxury, and beauty brand requirements.
• MBA Global Luxury Management Full-time MBA fully taught in English, designed to shape future leaders in international brand strategy, combining academic excellence with real-world industry experience for high-level roles in the global luxury sector.

Quantifiable outcome

• Student satisfaction score of 3.96/5 (Best School Experience 2025 label by Speak & Act / JobTeaser)
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• GemmyocoreStrategic or Co-development Partner · 1 January 2025Jewellery house founded by Pauline Laigneau, who became PSL's ambassador ('marraine'). Students worked on brand positioning campaigns; a student-designed campaign was deployed on Parisian streets and internationally.
• The KooplescoreStrategic or Co-development Partner · 1 January 2025Luxury contemporary fashion brand. Partnered with PSL for a Gen AI Idéathon targeting +10% e-commerce performance. Students developed chatbot, size-fitter, and omnichannel solutions; results were presented to the CEO.
• MicrosoftcoreTechnology or Integration · 1 January 2025Technology partner for the Idéathon with The Kooples. Provided Gen AI expertise and issued students a recognised Gen AI certification, valued on LinkedIn.
• FBI Fashion College (Sydney, Australia)coreStrategic or Co-development Partner · 1 January 2025Australia's #1 fashion business school (founded 1994). New academic exchange agreement signed: from 2026, PSL Bachelor and MBA students may spend a semester at FBI Fashion College in Sydney. Adds to the existing exchange network (New York, Lima, Seoul).
• DiorcoreGTM or Marketing PartnerLuxury fashion house partner of PSL. Students benefit from real brand projects, masterclasses, and industry exposure. Listed as a key partner on the school's website.
• LVMHcoreGTM or Marketing PartnerThe LVMH luxury conglomerate is a key partner, providing student project briefs, industry insights, and talent pipelines. LVMH has also partnered with the school for events.
• Estée LaudercoreGTM or Marketing PartnerPrestige beauty brand partner offering student projects and industry immersion. Listed as a partner on the PSL website.
• LancômecoreGTM or Marketing PartnerL'Oréal-owned prestige beauty brand partner. Listed as a key partner on the PSL website.
• GuerlaincoreGTM or Marketing PartnerLVMH prestige perfume and beauty house. Listed as a partner on the PSL website.
• ClarinscoreGTM or Marketing PartnerPrestige beauty brand partner. Listed as a partner on the PSL website.
• BalmaincoreGTM or Marketing PartnerLuxury fashion house partner. Listed as a partner on the PSL website.
• Publicis LuxecoreGTM or Marketing PartnerLuxury communications agency within the Publicis Groupe network. Provides student briefs and industry expertise. Listed as a key partner on the PSL website.
• Louis VuittoncoreGTM or Marketing PartnerLVMH flagship luxury brand. Student hackathon 'The Future of Louis Vuitton Hospitality' won a Trophée OR in 2026. One PSL student was subsequently hired by Louis Vuitton as an apprentice following this project.
• EpsiloncoreStrategic or Co-development PartnerData marketing leader. Partnered with PSL to create the 'Lab'Z' — a student research laboratory where students generate insights on Generation Z consumers for real brand clients, in five-day sprints.
• Agatha ParisminorGTM or Marketing PartnerJewellery brand partner in a Creative Week student project alongside JCDecaux, focusing on Mother's Day campaign.
• JCDecauxminorGTM or Marketing PartnerOut-of-home advertising leader. Partnered with PSL students on a Creative Week project alongside Agatha Paris.
• TinderminorGTM or Marketing PartnerDating app brand partnered with PSL for a Creative Week project exploring luxury applications.
• Fruttini Haute GlacerieminorGTM or Marketing PartnerLuxury ice cream brand partnered with PSL for a Creative Week project.
• Pace University – Lubin School of Business (New York, USA)coreStrategic or Co-development PartnerExisting international exchange partner. PSL students can spend a semester at Lubin School of Business in New York as part of their programme.
• Universidad ESAN (Lima, Peru)minorStrategic or Co-development PartnerExisting international exchange partner in Latin America. PSL students can spend a semester at ESAN.
• Myongji University (Seoul, South Korea)minorStrategic or Co-development PartnerExisting international exchange partner in Asia. PSL students can spend a semester at Myongji University in Seoul.
• Havas GroupminorGTM or Marketing PartnerMedia and communications group. Listed as a partner on the PSL website.
• DentsuminorGTM or Marketing PartnerInternational media and communications group. Listed as a partner on the PSL website.
• TF1 PubminorGTM or Marketing PartnerFrench media group partner. Listed as a partner on the PSL website.
• SNCFminorOthersFrench national railway. Listed as a partner on the PSL website.
• Business FranceminorGTM or Marketing PartnerFrench agency for international business development. Listed as a partner on the PSL website.
• France CompétencescoreOthersFrench national authority regulating vocational training and apprenticeships. Validates the RNCP professional titles delivered by PSL's parent group MediaSchool.
• EFMD (European Foundation for Management Development)minorOthersInternational management education association. PSL is listed as a member of EFMD on its website.
• MediaSchoolcoreOthersParent group of Paris School of Luxury. A network of higher education schools covering communication, journalism, sports, digital, and luxury. Provides shared infrastructure, brand cross-pollination, and the Journal du Luxe media ecosystem.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ESMOD Paris: ESMOD is a historic French fashion design school with a strong Creation focus and a global network of campuses. It is comparable to PSL's Creation track and overlaps on creative-direction curriculum and brand partnerships in luxury fashion.
• EHL (École Hôtelière de Lausanne): EHL is the global reference school for hospitality and luxury service management, with Bachelor and Master programmes and a strong international footprint. It is comparable to PSL's Bachelor Responsable Retail and hospitality segments and competes for top-tier luxury employer relationships.
• Institut Français de la Mode: IFM is the leading Paris-based fashion and luxury higher education institution offering Bachelor, Master and Executive programmes. It is the closest direct competitor to PSL's Business and Creation tracks and competes for the same luxury brand partnerships, students, and apprenticeship pipelines.
• Mod'Art International: Mod'Art International is a Paris fashion and luxury school covering design, marketing and management programmes. It is a direct competitor in PSL's Creation track and competes for the same Bac-to-Bachelor-to-Master luxury creative student pool.
• EIDM (École Internationale de Mode et de la Création): EIDM is a Paris-based private school specialised in fashion, luxury and creative industries with Bachelor and Master programmes. It competes directly with PSL's Creation and Business offerings in Paris for the same luxury and fashion student segment.
• Sup de Luxe (EDC Paris Business School): Sup de Luxe is a dedicated luxury marketing and management programme now housed within EDC Paris Business School, offering Bachelor and Master specialisations in luxury. It directly competes with PSL for luxury-track students and brand partner engagement in France.

Regional players

• MBA ESG: MBA ESG is a Paris-based private business school offering specialised MBA programmes including a luxury management track. It is comparable as a regional Paris player competing for the same luxury MBA student pool as PSL's Mastère and MBA programmes.

Broad incumbents

• HEC Paris: HEC Paris offers a luxury-focused specialisation within its MBA and MSc programmes and operates the HEC Paris luxury research chair. It competes with PSL for high-prestige students and luxury employer partnerships but from a much broader business-school position.
• ESSEC Business School: ESSEC runs an established specialised track in luxury brand management within its broader MBA and Master programmes. It is comparable as a larger incumbent offering luxury electives rather than a pure-play luxury school, and competes with PSL for the same corporate brand partnerships.

Emerging players

• Strate École de Design: Strate is a Paris-based design school with growing exposure to luxury and brand design through its Innovation and Product Design tracks. It overlaps with PSL's Creation track and competes for students interested in art direction and brand design careers in luxury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parisschoolofluxury
• LinkedInlinkedin.com/school/paris-school-of-luxury

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris School of Luxury