Parkway Marina

What Parkway Marina does

Parkway Marina is a privately held, full-service marina and recreation business operating from a single lakefront site at the end of Smith Mountain Lake Parkway in Huddleston, Virginia. The company, formerly known as Saunders Marina, sits on the main body of Smith Mountain Lake minutes from Smith Mountain Lake State Park and operates on roughly 6 employees. Its core product is a diversified rental and service portfolio: a fleet of 11+ watercraft (from $45/day kayaks to a 30-foot triple-pontoon Party-Toon III at $750/day for up to 22 passengers), annual and seasonal boat slip rentals in covered, hanging, and floating configurations, new and used boat sales, a year-round convenience store carrying fuel, bait, groceries, and beer/wine, two-bedroom waterfront lodging duplexes with private docks, and The Point, a 5-acre event venue for weddings and corporate retreats.

The business runs on a direct-to-consumer go-to-market with no disclosed proprietary technology, no app, and no API; reservations, slip bookings, and event inquiries are handled by phone at (540) 297-4412, email through a website contact form, or walk-in traffic. Revenue is generated across six streams spanning usage-based rentals (boats, kayaks, paddleboards), recurring subscriptions (slip and lodging rentals), one-time transactions (boat sales, event rentals), and retail transactions (convenience store, fuel). The company has no institutional funding, no disclosed parent company, and operates with limited marketing, relying on its website, local community presence, and recurring event hosting (Bassmasters, Basscast, Dragon Race, annual Fireworks fundraiser) to drive demand.

Name

Parkway Marina

Legal name

Parkway Marina

Website

https://parkwaymarina.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Parkway Marina is a privately held full-service marina on Smith Mountain Lake in Huddleston, Virginia, offering boat rentals, slip rentals, boat sales, a convenience store, waterfront lodging, and event venue hosting to recreational families, boat owners, and event planners.

Ownership category

akta.pro rank

Product category

Marina and Recreational Services

NAICS

Marinas (713930), Port and Harbor Operations (48831)

SIC

Water Transportation (4400)

akta.pro primary industry

Ferry Terminals & Water Transit Piers (THAIALAH)

Keywords

• Boat rental services
• Marina slip rentals
• Waterfront lodging
• Lake event venues
• Convenience store retail

Headquarters

HQ city

Huddleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Boat Rentals: Daily and multi-day rentals of pontoon boats, tritoons, party-toons, kayaks, and paddle boards. Pricing varies by vessel type and rental duration from $45/day for kayaks to $750/day for the largest party-toon.
2. Slip Rentals: Annual and seasonal rentals of covered in-water slips, covered hanging slips, and floating slips for boats ranging from small run-abouts to large houseboats.
3. Boat Sales: Sale of new and used watercraft.
4. Convenience Store: Year-round retail sales of groceries, hot dogs, snacks, beer, wine, ice, soft drinks, gasoline, bait, tackle, and boating accessories.
5. Event Rentals: Rental of The Point venue (5 acres) for weddings, receptions, parties, family reunions, and corporate retreats at Smith Mountain Lake.
6. Lodging: Rental of two-bedroom waterfront duplexes with private docks, featuring fully-equipped kitchens, TV, and A/C. Sleeps 4 with 2 full-size beds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Parkway Marina is a full-service marina on Smith Mountain Lake, Virginia (formerly Saunders Marina) that rents a diverse fleet of watercraft ranging from kayaks and paddle boards to 30-foot party-toons for up to 22 passengers. The business also leases covered and floating boat slips, sells new and used boats, operates a year-round convenience store (groceries, fuel, bait/tackle, boating accessories), rents waterfront duplex lodging with private docks, and hosts private events and weddings at The Point, a 5-acre scenic venue. Customers transact in person at the marina, by phone at (540) 297-4412, or via the website.

Product overview

Parkway Marina offers a diversified portfolio of lake recreation services at Smith Mountain Lake, Virginia. The core offering is an extensive boat rental fleet ranging from party pontoons (Party-Toon series with sliding boards for up to 22 passengers) to fishing pontoons and kayaks/paddle boards. Supporting services include boat slip rentals (covered, hanging, and floating slips for vessels from runabouts to houseboats), boat sales, a year-round convenience store (groceries, bait, fuel, boating accessories), waterfront lodging (two-bedroom duplexes with private docks), and event venue rental (The Point - 5-acre waterfront venue for weddings and private events). Formerly Saunders Marina, the marina also hosts community events including fishing tournaments and fireworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Rentals Daily and multi-day watercraft rentals ranging from sit-in kayaks, sit-on-top kayaks, stand-up paddle boards, and two-rider kayaks through 24-foot Deluxe Tritoon and Tritoon models, ski-ready Deluxe Pontoons, fishing pontoons (Deluxe Fishing Pontoon and SunTracker Fishing Pontoon), and three 30-foot double-decker Party-Toon models with capacity from 15 to 22 people and water sliding boards. Available for families, groups, anglers, and recreational lake visitors at Smith Mountain Lake.
• Boat Slip Rentals
• Boat Sales
• Convenience Store
• Waterfront Lodging
• Event Venue Rental

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• BassmastersminorOthersParkway Marina hosts Bassmasters fishing tournaments at Smith Mountain Lake, providing venue access for competitive bass fishing events.
• BasscastminorOthersParkway Marina hosts Basscast fishing tournaments, supporting competitive fishing events at Smith Mountain Lake.
• Dragon RaceminorOthersParkway Marina serves as host venue for the Dragon Race charity event at Smith Mountain Lake.
• Smith Mountain Lake Fire Company FundraiserminorOthersParkway Marina hosts the Annual Smith Mountain Lake Fireworks and Fire Company Fundraiser event.

Scale indicators2 records

Expansion highlights3 records

Direct peers

• GetMyBoat: Boat rental marketplace connecting boat owners with renters. Comparable to Parkway Marina's rental fleet on access to pontoons, kayaks, and paddleboards, but operates as an aggregator rather than a physical marina.
• Halesford Marina: Smith Mountain Lake marina offering boat rentals, slip services, and supplies. Direct competitor sharing the same lake catchment, comparable fleet offerings, and similar seasonal business model.
• Magnum Point Marina: Smith Mountain Lake marina competitor providing boat rentals, slip rentals, and fuel services. Direct geographic peer serving the same lake-based customer segments as Parkway Marina.
• Bridgewater Marina: Direct local competitor on Smith Mountain Lake offering boat rentals, slip rentals, and related marina services. Most directly comparable peer given shared geography, customer base, and product mix.
• Mitchell's Marina: Smith Mountain Lake marina offering boat rentals, slip services, and retail. Comparable local operator with overlapping service lines and customer base in the same lake market.
• Boatsetter: Peer-to-peer boat rental marketplace. Directly comparable to Parkway Marina's boat rental business model, with both offering pontoon and recreational boat rentals to consumers, though Boatsetter operates digitally across many geographies.

Broad incumbents

• Safe Harbor Marinas: Largest U.S. marina operator with hundreds of locations nationwide. Overlaps with Parkway Marina on slip rentals, boat storage, and broad waterfront services, but operates at vastly greater scale across multiple regions.
• Suntex Marinas: Major U.S. marina portfolio operator with deep-water and inland locations. Comparable service mix (slip rentals, fuel, retail, boat services) but operates broadly across multiple states versus Parkway Marina's single-lake footprint.
• IGY Marinas: Global marina operator with premier yachting destinations. Comparable in slip and waterfront amenity offerings, but at luxury/yacht scale and international scope rather than Parkway Marina's regional recreational focus.

Regional players

• Clarksville Marina: Nearby Virginia lake marina (Kerr Lake/Buggs Island) offering boat rentals, slip rentals, and supplies. Comparable service model but serves a different lake catchment in the broader Virginia recreational boating region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parkway-marina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkway Marina