Parkwood Homes

What Parkwood Homes does

Parkwood Homes, operating legally as Parkwood Master Builder Inc., is a privately held residential home builder headquartered in Edmonton, Alberta, founded approximately 1989-1990. The company designs, builds, and sells customized single-family homes, quick possession (spec) homes, and multi-family townhome developments across the Edmonton metropolitan area, including St. Albert and Leduc. Its product portfolio spans five+ named home models (Pearce 22, Alexandria 26, Newport 24, Newport 26, Victoria 24, Westport 32) ranging from approximately 1,500 to 2,900+ square feet, with recurring design features oriented around multi-generational living: main-floor bedrooms, junior executive suites, spice kitchens, walkout basements, and 200-amp solar-ready electrical infrastructure. Quick possession homes are priced from approximately $582,950 to $729,381.

The company's business model is direct-to-consumer, operating a network of showhomes and community sales centers across 15+ single-family neighborhoods and 5 multi-family developments (The Shores at Alces, The Oaks at Chappelle, The Rise at Mattson, The Flats in Rossdale, The Banks of Cavanagh). Revenue is generated through one-time home sale transactions, with customers selecting between fully customized builds and faster-delivery spec homes. Parkwood operates an in-house Design Centre for finish selection, supports warranty coverage, and uses HomeFront Software for customer portal and warranty work-order management. The company employs 37 staff and distributes via showhomes, social media (Instagram, Facebook, LinkedIn, YouTube), email newsletters, community events, and a home maintenance YouTube channel. It holds no public stock listing, has no disclosed funding rounds, no parent company, and operates exclusively in the Edmonton CMA.

Name

Parkwood Homes

Legal name

Parkwood Master Builder Inc.

Website

https://parkwoodhomes.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Parkwood Homes is a privately held Edmonton, Alberta home builder designing, constructing, and selling customized single-family homes, quick possession spec homes, and multi-family townhomes across 15+ communities in Edmonton, St. Albert, and Leduc.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Custom home building
• Residential construction
• Quick possession homes
• Multi-family developments
• Single-family homes

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Building: Parkwood designs and builds customized single-family homes based on buyer specifications. Customers select lots, choose models, and customize floor plans, finishes, and features.
2. Quick Possession Homes: Pre-built spec homes sold at various stages of construction. Same quality and warranty as custom builds but with faster delivery timelines.
3. Multi-Family Developments: Townhome and multi-family developments in master-planned communities such as The Shores at Alces, The Oaks at Chappelle, and The Rise at Mattson.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Parkwood Homes designs, builds, and sells customized single-family homes, quick possession (spec) homes, and multi-family townhome developments across the Edmonton, St. Albert, and Leduc metropolitan area in Alberta, Canada. Buyers select from 10+ floor plans ranging from 1,500 to 2,900+ square feet, customize layouts and finishes at the Parkwood Design Centre, and receive full warranty coverage. Revenue is generated through one-time home sale transactions across 15+ single-family communities and 5 multi-family developments.

Product overview

Parkwood Homes is a custom home builder serving Edmonton, St. Albert, and Leduc, Alberta for over 35 years. The company offers single-family homes through multiple distinct model lines (Pearce, Alexandria, Newport, Victoria series) ranging from approximately 1,500 to 2,900+ square feet, Quick Possessions (pre-built spec homes for faster move-in), fully customized home building, and Multi-Family Developments (townhomes). Core service offerings include a Design Centre for interior finish selection, mortgage and GST calculators, warranty coverage, and customer/vendor portal access via HomeFront Software. Home models feature consistent design elements including open-concept layouts, spice kitchens, electric fireplaces, mudrooms with built-in storage, and multi-generational configurations with main-floor bedrooms and ensuites.

Differentiator

Problem solved

Functional benefit

Products and services

• Pearce 22 Home Model A two-storey single-family home model featuring a fourth bedroom and full bathroom on the main floor, designed to accommodate multi-generational families. Offers open foyer, spacious mudroom, substantial kitchen island with flush eating bar, bonus room, and four-piece primary ensuite. Individually sold home model for residential homebuyers in the Edmonton metropolitan area.
• Alexandria 26 Home Model A spacious two-storey home offering over 2,200 square feet with a main floor den, standard spice kitchen, spacious kitchen with island and eating bar, cozy bonus room, four upper bedrooms, and luxurious five-piece primary ensuite with walk-in closet. Individually sold home model for residential homebuyers in the Edmonton metropolitan area.
• Newport 26 Home Model A family-focused home featuring open-to-below ceilings in the great room, substantial kitchen island with eating bar, central bonus room, three upper bedrooms, luxurious ensuite with dual vanities, and optional spice kitchen configuration. Individually sold home model for residential homebuyers in the Edmonton metropolitan area.
• Newport 24 Home Model A compact variant of the Newport series featuring open-to-below ceilings in the great room, substantial kitchen island and eating bar, central bonus room, three bedrooms upstairs, and luxurious ensuite with dual vanities in the primary bedroom. Individually sold home model for residential homebuyers in the Edmonton metropolitan area.
• Victoria 24 Home Model A grand-scale multi-generational home featuring a main floor den, standard spice kitchen, secondary ensuite in bedroom #2, four generous upper bedrooms, spacious central bonus room, luxurious five-piece primary ensuite, and second-floor laundry. Individually sold home model for residential homebuyers in the Edmonton metropolitan area.
• Quick Possession Homes Pre-built homes available for faster purchase and move-in. Homes are built to spec with the same quality materials as personalized builds. Buyers can still personalize depending on construction stage. Same warranty coverage and construction quality as custom builds. Priced from approximately $582,950 to $729,381.
• Customized Home Building Service Fully personalized home building service where buyers work with Parkwood to customize floor plans, layouts, finishes, and features to suit their specific lifestyle requirements. Provides personalized guidance from Area Sales Managers and access to the Parkwood Design Centre for interior finish selections.
• Multi-Family Townhome Developments Attached housing products including townhomes and multi-family units in Parkwood's own developments such as The Shores at Alces, The Oaks at Chappelle (63 attached-garage units), The Rise at Mattson, The Flats in Rossdale, and The Banks of Cavanagh. Targeted at buyers seeking maintenance-free townhome living in master-planned communities.
• Parkwood Design Centre In-house interior design consultation service where buyers select interior finishings including cabinets, countertops, flooring, and other finishing materials for their custom or personalized home. Includes professional interior designers and selection appointments.

Quantifiable outcome

• 35+ years of operation in Edmonton market
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Simply SupperminorStrategic or Co-development Partner · 27 August 2023Parkwood participated in Simply Supper's 10th Annual Lemonade Stand Day fundraiser, hosting lemonade stands at four showhome locations. Raised $1,531.50 for the Stollery Children's Hospital Foundation's Royal Alexandra Hospital NICU family room renovation.
• Rockland SuppliesminorStrategic or Co-development Partner · 12 September 2022Rockland Supplies partnered with Parkwood for the Thanksgiving Food Drive campaign. Donations were collected at Parkwood showhome locations and Rockland Supplies locations in St. Albert and Edmonton, with proceeds supporting local food security initiatives.
• HomeFront SoftwarecoreTechnology or IntegrationHomeFront Software provides Parkwood's customer web portal system (hf.parkwoodhomes.ca) for customer login, warranty work orders, scheduling, and job management. This is a core operational technology for customer service and warranty management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jayman BUILT: Large-scale Alberta homebuilder with single-family and multi-family product lines across Calgary and Edmonton regions. Comparable on product breadth, volume builder model, and Design Centre approach, though meaningfully larger in scale than Parkwood.
• Shane Homes: Calgary-based production homebuilder offering single-family, multi-family, and quick-possession homes in Alberta master-planned communities. Comparable as a scaled Alberta competitor with broad product range and Design-Centre-style selection process.
• Morrison Homes: Long-established Alberta homebuilder with a broad single-family and multi-family portfolio across Calgary-region master-planned communities. Larger scale and broader geographic footprint make it a broad-incumbent comparable on operating model and product breadth.

Direct peers

• Logel Homes: Calgary-based custom and quick-possession homebuilder operating a multi-generational, design-center-driven model similar to Parkwood's. Comparable on customization depth, in-house design consultation, and segmented buyer targeting.
• Daytona Homes: Alberta-focused residential homebuilder with detached and multi-family product lines in the Edmonton/Calgary regions. Competes head-to-head on new construction spec/custom sales, quick possessions, and master-planned community presence.
• Sterling Homes (Edmonton): Edmonton-headquartered new home builder offering single-family and multi-family products across the Alberta region with comparable floor-plan customization and quick-possession programs. Directly competes with Parkwood in the same Edmonton metro trade area and buyer demographics.
• Pacesetter Homes: Alberta-based for-sale homebuilder serving Edmonton and surrounding markets with single-family homes, quick possessions, and townhome products. Overlaps Parkwood on customer segment, price band, and distribution model via showhome sales centers.

Regional players

• Broadview Homes: Alberta-focused homebuilder serving Edmonton-area and Calgary-area master-planned communities with single-family and multi-family products. Comparable go-to-market and customer profile to Parkwood, especially in shared Edmonton trade area.
• Excel Homes (Calgary): Alberta-based new-home builder with single-family and multi-family offerings anchored in the Calgary region. Operates the same build-to-sell subdivision model; useful comparable for Parkwood's pricing and product cadence although it does not directly compete in Edmonton metro.
• Cedarglen Homes: Alberta residential builder focused on Calgary-region single-family and multi-family developments. Operates a similar showhome-and-quick-possession model to Parkwood and is a relevant regional peer for benchmarking product/pricing strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=nO3WJpPue8Q
• LinkedInlinkedin.com/company/parkwood-master-builder

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkwood Homes